Australian Websites Research Articles

A Semiotic Analysis of Cultural Differences Between Australian and Emirati E-commerce Websites

This study aimed to investigate cultural differences in the design of e-commerce websites by undertaking a semiotic analysis. The study utilized semiotic analysis methods to examine the relationships among signs, symbols and their meanings on e-commerce websites. Specifically, six popular e-commerce websites from two culturally distinct countries, Australia and the United Arab Emirates (UAE), were selected for analysis. The semiotic analysis of the e-commerce websites revealed significant differences in design attributes between the two countries. Specifically, the findings showed that UAE websites emphasize visual elements such as graphics and layout to engage users aesthetically, whereas Australian websites prioritize text-based content to ensure clear and direct communication. This divergence can be attributed to cultural disparities, with Arab culture valuing additional context and Australian culture favouring a more straightforward approach. This implies that different interface designs may be necessary to effectively communicate with and cater to the diverse cultural groups within each country.

Online corporate communication: Should national culture matter?

IntroductionThe purpose of this paper is to investigate how the culture of a nation influences online corporate communication, focusing on the assessment of the culturability of business websites. Although the Internet constitutes a global phenomenon, cultural filters influence its use at the local level, ultimately determining a more or less favorable attitude toward a given website. Understanding and analysing the cultural adaptation of online communication is crucial as it has the potential to greatly influence how customers perceive and respond to the graphic and content elements.MethodsBuilding upon Hofestede's and Hall's theories, a content analysis technique was used to code the cultural markers and new indicators have been created to allow the association of the graphic elements and the contents of the websites with the cultural characteristics. The countries chosen as case studies are India and Australia, which present significant cultural differences and allow highlighting of the practical implications deriving from the cultural adaptation of the website design.ResultsThe results of this paper show that the company websites analyzed are designed to incorporate the cultural nuances of the target country. In particular, on the Australian websites, there is a greater frequency of cultural markers referring to individualism, masculinity, and uncertainty avoidance compared to Indian ones. On the contrary, Indian websites show more cultural markers referring to power distance, high context, and polychronic characteristics than Australian ones. This paper overcomes the qualitative approaches of the previous literature, developing new indicators for website analysis and providing a quantitative comparison with Hofstede and Hall frameworks.DiscussionThis work provides a guideline for companies, analysts, and the different professionals involved in online communication and web design. More specifically, they have to be aware of the cultural challenges when they operate outside the national boundaries, by designing a culturally usable website in one of the countries chosen for this study.

A retrospective study on root canal treatment of first permanent molars in children aged 8-16 years

Background: The internet is an important tool; however, there are concerns about the quality and reliability of medicalinformation available online. This study aimed to evaluate the quality and reliability of internet information on fissure sealants with different toolkits.Methods: This study was conducted by searching the internet using the Google search engine with questions about fissure sealants. The first thirty websites in search results for each question were evaluated. Videos, duplicate websites, and advertisements were excluded. A total of 270 websites were evaluated by the Journal of American Medical Association (JAMA) Benchmark and Health on the Net Code of Conduct (HONcode) certification.Results: The results revealed that 35.1% of the websites met JAMA authorship criteria, 19.3% met JAMA attribution criteria, 42.1% met JAMA disclosure criteria, and 19.3% of websites met JAMA currency criteria. The websites from the United States and Australian websites showed the highest JAMA authorship criteria scores, respectively. Moreover, 8.8% of websites met HONcode criteria. One information, two government, and two organization websites met the criteria of this certification. None of the private clinic websites met HONcode criteria.Conclusion: This study showed that the quality and the reliability of web-based information on fissure sealants in pediatric patients are generally inadequate. Both physicians and website editors should be careful and attentive when sharing information on the Internet.

Exploring Continuum and Categorical Conceptualisations of Mental Health and Mental Illness on Australian Websites: A Systematic Review and Content Analysis

It is important to explore the types of conceptualisations and causes presented in online mental health promotion given the implications that these presentations may have on mental health stigma. This study systematically reviewed 92 Australian webpages focused on either mental health, mental illness, depression, or schizophrenia, to explore the types of conceptualisations and aetiologies presented. A minority of mental health and mental illness webpages (n = 8, 8.70%) explicitly presented continuum conceptualisations, with none providing explicit categorical conceptualisations. No depression or schizophrenia webpages presented explicit conceptualisations of any kind. All four webpage foci had a greater proportion of continuum than categorical conceptualisations. Moreover, both depression and schizophrenia webpages presented many mixed conceptualisations which included both continuum and categorical messaging. Most webpages mentioned biological and social causes equally across webpage foci. These findings suggest that Australian mental health websites predominantly present continuum conceptualisations of mental health and mental illness.

Free for all, or free-for-all? A content analysis of Australian university open access policies

Introduction. The purpose of this paper is to understand the characteristics of Australian institutional open access policies and to explore the extent they represent a coherent and unified approach to delivering and promoting open access in Australia. Method. Open access policies were located using a systematic search of forty-two Australian university Websites. A formal open access policy was defined as a document with the terms "open access" and "policy" in the title, and which was located either in the institution’s policy library, or elsewhere on the main university Website. Analysis. Content analysis was employed to examine policies across fourteen categories. Results. Only twenty Australian universities were found to have a formal open access policy. There was found to be a wide variation in language used, expressed intent of the policy and expectations of researchers. Few policies mentioned monitoring or compliance. Conclusions. When policies use language which does not reflect national and international understandings, and when requirements are not clear and with consequences, policies are unlikely to contribute to understanding of open access, to uptake of the policy, or to ease of transferring understanding and practices between institutions. A more unified institutional approach to open access is recommended.

COVID-19 Translated Messages: Arabic Speakers’ Acceptability of Lexical Choices

Worldwide, there is an increased reliance on COVID-19-related health messages to curb the COVID-19 outbreak. Therefore, it is vital to provide a well-prepared and authentic translation of English-language messages to reach culturally and linguistically diverse audiences. However, few studies, if any, focus on how non-English-speaking readers receive and linguistically accept the lexical choices in the messages translated into their language. The present study tested a sample of translated Arabic COVID-19-related texts that were obtained from the World Health Organization and Australian New South Wales Health websites. This study investigated to that extent Arabic readers would receive translated COVID-19 health messages and whether the translation would affect their preparedness to easily accept and their ability to fully comprehend the messages in terms of the used lexical items. The survey-based research also explored the translation process and methods that would best ensure the messages would reach the target audience with the least loss of meaning. The study concluded that some acceptability issues and comprehensibility failure were detected in the available translated versions as a result of improper word selection, which could be attributed to adopting a literal translation method and uncommon collocations of certain medical terminologies. Therefore, this study recommends that effective translation of COVID-19-related health messages will be achieved by adopting a two-tier translation process, preferably involving a medical specialised translator.

Mental Health First Aid training and assessment in Australian medical, nursing and pharmacy curricula: a national perspective using content analysis

BackgroundSuicide is among the leading causes of death among people aged 15 to 29 worldwide. Healthcare professionals interact with people at risk of suicide regularly, yet mental health and crisis first aid training is lacking in curricula. Mental Health First Aid (MHFA) training teaches crucial communication and crisis first aid skills and is increasingly recognised as integral to healthcare education. This study aimed to explore the extent of, as well as barriers and enablers to MHFA training delivery and assessment in Australian medical, nursing and pharmacy curricula.MethodsAll accredited Australian medical, nursing and pharmacy program providers were identified through Australian Health Practitioner Regulation Agency and National Boards websites and invited to participate in a semi-structured interview. A purpose-designed interview guide explored if and how MHFA training was delivered and assessed in curricula, as well as perceptions of and barriers and enablers to MHFA training. Interview recordings were transcribed verbatim, allowing for deductive content analysis to compare MHFA training provision across programs.ResultsOf 75 invited program providers, 36 (48%; 13 medical, 13 nursing and 10 pharmacy) participated, of which 15 representatives (42%; six medical, two nursing and six pharmacy) reported providing MHFA training to students. Differences in mandating training, year level of students completing training, type of training delivered and source of MHFA instructors were identified. Barriers to MHFA implementation included perceived adequacy of existing curricula, lack of funding and time, while facilitators included perceived benefit and availability of funding.ConclusionMHFA training is provided to more than one third of medical, nursing and pharmacy students in Australia. Increased funding may facilitate the integration of MHFA as a minimum standard of mental health training for future healthcare professionals. Further research exploring the effectiveness of MHFA in improving behaviours and its impact on patient outcomes is warranted.Trial registrationThis study was approved by the University of Sydney Human Research Ethics Committee [Project number: 2020/087].

“For research use only”: A comprehensive analysis of SARMs and related IPEDs purchased on local Australian websites between 2017 and 2018

IntroductionThe range of image and performance enhancing drugs (IPEDs) available is expanding beyond anabolic-androgenic steroids to alternatives such as selective androgen receptor modulators (SARMs). Many have yet to complete clinical trials, so their toxicity and drug-drug interactions are unknown. Yet, they are easily accessible online and are marketed for synergistic use in cycles. This poly-drug use has implications in anti-doping and public health. Comprehensive studies on these products are lacking, particularly research focused on the Australian market, leading to a deficiency in understanding of the nature and use of these alternative IPEDs. MethodAustralian online retailers were surveyed, and 107 oral liquid products purporting to contain IPEDs were purchased between 2017 and 2018. A further 4 were obtained from a drug seizure. The product websites, packaging, contamination, and main active pharmaceutical ingredients were used to assess the product quality, to gain a holistic understanding of the products. A month-long stability test was conducted to identify other potential risks associated with the use of these products in Australia. ResultsMost online retailer websites were still live in 2019, notwithstanding changes in the Poisons Standard regarding popular IPEDs. Just over half the products were still available on the same website. Most homepages featured fitspo imagery, notably including women. Product-specific pages often featured a “for research use only” warning and presented usage details informally. The packaging also featured the “for research use only” warning, while lacking many requirements of true therapeutic goods.Qualitative chemical analysis revealed that while 94 of the 111 products correctly identified the main active pharmaceutical ingredient on the label, 90 were contaminated with other IPEDs. Validated quantitative chemical methods assessed dosage strength and homogeneity to reveal that only 34 of the 111 were considered of good quality. Uniting the chemical analysis data revealed that the only high quality IPED was one of the seized products. Additionally, the stability test revealed that these IPEDs are generally stable across the different conditions tested, approximating Australian weather extremes. ConclusionThis research has strengthened concerns over the quality of IPED products sold on the Australian market and indicates there is no relationship between IPED product presentation and its chemical quality. The high proportion of contaminated IPED products may lead to poly-drug positives in doping control and possible adverse health effects due to drug-drug interactions. Education on IPEDs must expand to include these other classes to protect the community.

The suitability and readability of cochlear implant information brochures for potential adult recipients

Objective Adult cochlear implant (CI) candidates seeking to make an informed decision about cochlear implantation can find themselves needing to quickly understand large volumes of complex information provided by different professionals in different formats. This study investigates the suitability, within a health literacy context, of one of those sources of information: the CI brochure. Design A single-observation design. Study sample Thirty English passages of approximately 100-words each were sampled from 15 sections of seven CI brochures. All brochures were readily available to the general public on the Australian websites of four CI manufacturers at the time of the analysis (June 2019). Results Analyses by two examiners using the Suitability Assessment of Materials (SAM) classified all 15 sections from all seven CI brochures as being “not suitable” for general, adult readers. Analyses by the same examiners using four readability formulae (Flesch Reading Ease Scale, Fry Readability Graph, Flesch-Kincaid Readability Formula, and the Fog index) showed sampled passages from the 15 sections were written at a level best suited for persons with 10 to 14 years of schooling. Conclusions Brochures intended for adult CI candidates should be revised to improve their suitability and readability for adult CI candidates. Specific recommendations are suggested.

Dietary Changes Among Breastfeeding Mothers.

Breastfeeding mothers have been avoiding foods in their diet based on ancient beliefs that it can prevent/reduce unsettled infant crying-fussing behavior. This study aimed to explore (1) the prevalence of maternal dietary changes during the postpartum period; (2) the demographic and infant feeding differences between women who made dietary changes and those who did not; (3) the reasons for dietary change; and (4) what specific foods were avoided. A prospective, cross-sectional 2-group comparison using an online survey mixed-methods design was advertised via social media and Australian websites. Anonymous volunteers who were presently breastfeeding or had breastfed for any length of time in the past were eligible. Of 1,262 participants, 966 (77%) avoided foods/beverages in their diet. The most commonly avoided beverages were alcohol (79%) and coffee (44%), and the most commonly avoided foods were chili (22%), milk-chocolate (22%), cabbage (20%), onion (20%), and garlic (16%). Reasons for dietary avoidance related to baby being unsettled (31%), baby having wind/gas (29%), colic (11%), and crying (10%). Of 245 participants who removed dairy, 80 (33%) did not substitute with calcium-rich alternatives. Food and beverage avoidance commenced as early as 1 week postpartum and continued until mean (SD) infant age of 9 (5) months. It is commonplace for breastfeeding mothers to avoid foods and beverages for reasons associated with infantile colic. Of major concern is the duration of food avoidance during a time of increased nutritional requirements. This information may assist in improving the nutritional support given to breastfeeding mothers.

Impacts of major health conditions affecting the Australian sheepmeat value chain: a review.

Major health conditions in sheep contribute to substantial economic losses throughout the sheepmeat supply chain in Australia. A systematic review was undertaken to explore the measurable impact of six conditions: arthritis, sheep measles, pleurisy, pneumonia, grass seeds and rib fractures, on the production of lamb and mutton across the meat value chain. Peer-reviewed scientific literature from three databases and non-peer-reviewed articles and reports from Australian government and non-government websites were searched between 11 and 17 November 2019. Original articles, including studies conducted in Australia and New Zealand, that had measurable impacts on conditions of interest were included. The search yielded 16 articles and reports and were classified as producer impact and/or processor impact studies. Mortalities were quantified for pneumonia and arthritis, with pneumonia having the highest impact for producers. Grass seed infestation resulted in the highest impact on carcase and liveweight losses compared to arthritis and pneumonia. Arthritis had the highest trim weight losses for both lamb and mutton and the highest rate of carcase condemnation. Grass seed was the only condition where other impacts on the processor (chain speed and staff relocation to the boning room) were quantified. Although quantifiable production and processing losses were available for some conditions, this review has highlighted that limited quantifiable data based on scientifically sound research were not available for other conditions. The evidence for some conditions found in this review can be used to target future research activities and to further assist producers in making informed management decisions on prevention and control.

Limited Engaging and Interactive Online Health Information for Adolescents: A Systematic Review of Australian Websites

ABSTRACT Adolescents need access to interactive and high-quality online health information about strategies to reduce their risk for non-communicable diseases (NCDs). This study aimed to evaluate the quality, readability and interactivity of webpages with adolescent-specific information on NCD risk factors. Included web pages were: (i) Australian-based; (ii) authored by government bodies or public health organizations; (iii) contained information relevant to NCD risk factors; and (iv) contained adolescent-specific information. In total, 69 web pages were included for evaluation (smoking, n = 6; nutrition, n = 22; alcohol, n = 15; physical activity n = 11; mental health, n = 6; health and obesity, n = 9). Content quality score (modified DISCERN tool) ±standard deviation ranged from fair (49.6 ± 13.6 for nutrition) to good quality (58.4 ± 11.0 for alcohol). Mean readability score (Flesch-Kincaid tool) found most webpages were difficult to read (49.6 ± 14.9, University student level). Adolescent-directed websites were written in plain English (62 ± 7.5, understood by 13-15-year-olds). Mean interactivity score indicated web pages were fairly interactive (13 ± 2.0). The study found very few webpages were written specifically for adolescents and no webpages were of excellent quality, highly interactive and written in plain English. Given the plethora of online health information from non-credible sources, we recommend public health organizations invest in co-designing excellent-quality and interactive online health information with adolescents.

Lactation after infant death: an analysis of Australian healthcare agencies’ online health information

ABSTRACTLactation is a potent signifier of maternal love and care commonly associated with early motherhood and infant survival. It is common, however, for bereaved mothers who have recently undergone miscarriage, stillbirth or infant death to produce breastmilk. Drawing on a critical feminist lens that seeks to understand how maternal subjectivities and lactation norms are constructed through public and reproductive health information, this article tests whether lactation management options after stillbirth and infant death are comprehensively covered in Australia’s health organisations’ online information. A qualitative directed content analysis was conducted to critique the information provided on 21 Australian websites. Information extracted from websites was compared to a ‘best-practice’ Lactation After Infant Death (AID) Framework developed by the research team for the review. We found a notable absence of comprehensive lactation management information targeted directly to bereaved mothers. Moreover, the most common lactation option presented for women without a living infant was lactation suppression. This dearth of appropriate and comprehensive lactation information curtails maternal subjectivies and diverse lactation practices and further isolates women dealing with the painful contradictions of lactation after loss.

Pathologising diversity: medical websites offering female genital cosmetic surgery in Australia

Female genital cosmetic surgery (FGCS) is increasingly popular. Medical organisations report concern about adverse outcomes and inadequate clinical indications. Given the Internet’s role in health decisions, we aimed to discover what was being communicated about FGCS on Australian provider websites. Thematic analysis of 31 prominent websites identified six themes: seeking aesthetic perfection; resisting natural diversity; gaining from FGCS; indications for surgery; a simple procedure; and ethical practice. Desirable vulvas were represented as ‘neat’ and ‘youthful’. Sites promoted a discourse in which to be ‘feminine’ means having no visible sex organs, consistent with the historical repression of women’s sexuality. FGCS was constructed as a simple and empowering solution, improving women’s comfort, hygiene, self-esteem and sexual relationships. The apparent primary concern was commercial. Attention was rarely paid to ethics. Sites reinforced women’s responsibility to strive for aesthetic perfection, implied that vulvar diversity is pathological, made unfounded claims for the benefits of FGCS and downplayed adverse consequences. Findings have implications for public health and medical authorities in countries where FGCS is practised and advertised. Enforcing the first do no harm principle would reduce websites’ capacity to promote discourses and practices that damage women’s bodies and wellbeing.

OP86 Exploring Public Utilization Data For Primary Care Education Programs

IntroductionNPS MedicineWise delivers nationwide educational programs to improve quality use of medicines and medical tests in Australia. Targeted horizon scanning approaches are required to detect and address emerging challenges in the healthcare landscape such as overutilization and unexpectedly high expenditure on medicines and medical tests. Publicly available utilization and expenditure data from the Australian Pharmaceutical Benefits Scheme (PBS) and Medicare Benefits Schedule (MBS) may provide insights into identifying potential areas for intervention.MethodsFive financial years (2013-18) of publicly available PBS/MBS data was extracted from Australian Government websites and clustered according to medicine class, disease groups or anatomical therapeutic chemical classification (ATC). Usage and expenditure trends were explored with signals of potential inappropriate use identified as unusual spikes or changes.ResultsPBS data showed two fixed dose combination inhalers for respiratory conditions, three direct oral anticoagulants, four analgesics (including opioids) and two blood glucose lowering agents had high volume and expenditure growths in the 2016-17 financial year. Cholesterol-reducing medicines and anti-hypertensives also commonly had high utilisation growth. The highest growth classified by ATC level two codes were for urologicals. These signals were collated into themes of stroke prevention, cardiovascular, respiratory, pain management and type two diabetes. MBS data on pathology tests showed viral and bacterial testing had the highest growth, followed by vitamin B12 testing and vitamin D testing. Magnetic resonance imaging had the highest growth in expenditure and volume of services of the various imaging modalities and X-ray of the lower leg had the highest volume of services.ConclusionsSeveral medicines and medical tests were detected as possible targets for interventions based on high volume or expenditure growth. Themes identified from the data can then be further investigated and contextualized to inform topic areas for primary care education to support quality use of medicines and medical tests.

Content, Quality, and Assessment Tools of Physician-Rating Websites in 12 Countries: Quantitative Analysis.

BackgroundWebsites on which users can rate their physician are becoming increasingly popular, but little is known about the website quality, the information content, and the tools they offer users to assess physicians. This study assesses these aspects on physician-rating websites in German- and English-speaking countries.ObjectiveThe objective of this study was to collect information on websites with a physician rating or review tool in 12 countries in terms of metadata, website quality (transparency, privacy and freedom of speech of physicians and patients, check mechanisms for appropriateness and accuracy of reviews, and ease of page navigation), professional information about the physician, rating scales and tools, as well as traffic rank.MethodsA systematic Web search based on a set of predefined keywords was conducted on Google, Bing, and Yahoo in August 2016. A final sample of 143 physician-rating websites was analyzed and coded for metadata, quality, information content, and the physician-rating tools.ResultsThe majority of websites were registered in the United States (40/143) or Germany (25/143). The vast majority were commercially owned (120/143, 83.9%), and 69.9% (100/143) displayed some form of physician advertisement. Overall, information content (mean 9.95/25) as well as quality were low (mean 18.67/47). Websites registered in the United Kingdom obtained the highest quality scores (mean 26.50/47), followed by Australian websites (mean 21.50/47). In terms of rating tools, physician-rating websites were most frequently asking users to score overall performance, punctuality, or wait time in practice.ConclusionsThis study evidences that websites that provide physician rating should improve and communicate their quality standards, especially in terms of physician and user protection, as well as transparency. In addition, given that quality standards on physician-rating websites are low overall, the development of transparent guidelines is required. Furthermore, attention should be paid to the financial goals that the majority of physician-rating websites, especially the ones that are commercially owned, pursue.

Representations of LGBT ageing and older people in Australia and the UK

While there is evidence of the cultural scripts lesbian, gay, bisexual and transgender (LGBT) older people use in making sense of their lives, little attention has been given to how these scripts are themselves produced. This article examines cultural representations of LGBT ageing and older people in 40 UK and Australian websites. It is argued that these sites form part of a cultural imaginary about LGBT ageing and older people accessed by policy makers and service providers. Employing membership categorization analysis, the study revealed attributes attached to LGBT ageing categories that related to constraint and celebration narratives. It also uncovered anomalies within the text of 23 websites where celebration and constraint attributes were juxtaposed, although in 15 websites only celebration representations were apparent. The findings highlight the complexity of some representations of LGBT ageing and older people, and the limitations of framing LGBT ageing and older people in homogenous ways.

Advice about infant feeding for allergy prevention: A confusing picture for Australian consumers?

Early feeding plays an important role in programming the immune system, particularly the risk of food allergy. There are many infant feeding guides published for consumers available in Australia, with most based on the National Health and Medical Research Council (NHMRC) 2012 Infant Feeding Guidelines for Health Workers and the Australasian Society of Clinical Immunology and Allergy (ASCIA) Infant Feeding Advice for allergy prevention. We sought to compare allergy-specific content of infant feeding educational material written for parents with these two documents. Australian websites of children's hospitals, early child health organisations and consumer groups providing information about diet during pregnancy, breastfeeding and early infancy were compared with NHMRC and ASCIA guidelines. Twenty-five sets of infant feeding information were identified. Food allergy was discussed in 18 resources. Recommended length of exclusive breastfeeding and timing of commencing solid foods was consistently around 6 months, with some variation in wording. Advice regarding to include and not delay introduction of common allergens into babies' diets was generally consistent with NHMRC and ASCIA recommendations, however the audit identified some resources that still recommended delayed introduction of common allergens. As consumers have access to a plethora of health information it is imperative that information about infant feeding from health-care authorities is simple, evidence-based and consistent to avoid confusion. Use of consensus wording related to infant feeding guidelines to prevent allergies will provide clear messages related to the timing of introduction to solid foods and inclusion of allergens in the early diet.

Health and nutrition content claims on Australian fast-food websites.

To determine the extent that Australian fast-food websites contain nutrition content and health claims, and whether these claims are compliant with the new provisions of the Australia New Zealand Food Standards Code ('the Code'). Systematic content analysis of all web pages to identify nutrition content and health claims. Nutrition information panels were used to determine whether products with claims met Nutrient Profiling Scoring Criteria (NPSC) and qualifying criteria, and to compare them with the Code to determine compliance. Australian websites of forty-four fast-food chains including meals, bakery, ice cream, beverage and salad chains. Any products marketed on the websites using health or nutrition content claims. Of the forty-four fast-food websites, twenty (45 %) had at least one claim. A total of 2094 claims were identified on 371 products, including 1515 nutrition content (72 %) and 579 health claims (28 %). Five fast-food products with health (5 %) and 157 products with nutrition content claims (43 %) did not meet the requirements of the Code to allow them to carry such claims. New provisions in the Code came into effect in January 2016 after a 3-year transition. Food regulatory agencies should review fast-food websites to ensure compliance with the qualifying criteria for nutrition content and health claim regulations. This would prevent consumers from viewing unhealthy foods as healthier choices. Healthy choices could be facilitated by applying NPSC to nutrition content claims. Fast-food chains should be educated on the requirements of the Code regarding claims.

Health and nutrition content claims on websites advertising infant formula available in Australia: A content analysis.

The use of health and nutrition content claims in infant formula advertising is restricted by many governments in response to WHO policies and WHA resolutions. The purpose of this study was to determine whether such prohibited claims could be observed in Australian websites that advertise infant formula products. A comprehensive internet search was conducted to identify websites that advertise infant formula available for purchase in Australia. Content analysis was used to identify prohibited claims. The coding frame was closely aligned with the provisions of the Australian and New Zealand Food Standard Code, which prohibits these claims. The outcome measures were the presence of health claims, nutrition content claims, or references to the nutritional content of human milk. Web pages advertising 25 unique infant formula products available for purchase in Australia were identified. Every advertisement (100%) contained at least one health claim. Eighteen (72%) also contained at least one nutrition content claim. Three web pages (12%) advertising brands associated with infant formula products referenced the nutritional content of human milk. All of these claims appear in spite of national regulations prohibiting them indicating a failure of monitoring and/or enforcement. Where countries have enacted instruments to prohibit health and other claims in infant formula advertising, the marketing of infant formula must be actively monitored to be effective.