ABSTRACT This paper begins to put together a thus-far missing picture of the dynamics between Australian public opinion, media and foreign policy responses to genocide and other mass atrocities, in the Asia-Pacific and further afield. It examines key factors likely to influence these relationships, focusing on the role and significance of normative-ideational imperatives, such as Australian values and notions of ‘good international citizenship’ in Australia's foreign policymaking. To assess the centrality of these imperatives for the public and their implications for foreign policy, an exploratory study is conducted of Australian mainstream media's coverage of the Rohingya crisis in Myanmar during 2016–2017. The findings point to striking normative omissions in the media's coverage and public and official deliberations over Australia's policy responses to the crisis. The essay discusses potential explanations for these omissions and highlights themes for further research arising from the study. These relate to the influence of political party bipartisanship on Australia's foreign policies, the importance of middle powers cooperation for international atrocity prevention, and the extent to which a focus on refugee intake and humanitarian aid might have substituted for discussions of more direct ways Australia could assist in halting the violence itself.