Audiovisual Mass Media Research Articles

МЕДІАПСИХОЛОГІЧНА ЕКСПЕРТИЗА АУДІОВІЗУАЛЬНОЇ ПРОДУКЦІЇ

The article raises the current problem for Ukrainian society as the mechanisms of media regulators, which cover sensitive topics that may adversely affect the psychological and moral development of children. The author reviews scientific research related to the negative impact of television programs on child development and justifies the need for media psychological expertise to protect children in the information space and the ability to defend this right in court. The main purpose of the article is to substantiate the scientific construct of media psychological expertise. In connection with this purpose the author presents its methodological principles: typology of leading types of visual, audiovisual mass media and algorithms of visual media texts research, classification of information destructive influences of media (Cherepovska), five planes of film analysis (Chaplinskaya), different types of analysis of media texts (Fedorov) and detailed typology of audiovisual media perception (Hilko), age periodization of media risks and criteria for harming the psychological well-being of children with media products (Naidenova), as well as methods of psychological research in cases of moral suffering to the person (Savkina et al.). The author defines the scientific construct of media psychological examination, describes its object, subject, list of main tasks, methods, process and substantiates the requirements for the competence of the expert. Prospects for research on this topic were outlined in the form of supplementing the procedure of media psychological examination, formation of a psychodiagnostic minimum for the examination of minors, development of curricula for experts, and perhaps the formation of a separate discipline for higher education.

Zur Aussprache niederländischsprachiger Familiennamen aus dem Bereich des Sports durch polnische Muttersprachler – theoretische Grundlagen und exemplarische Analysen

The aim of the following article is to analyze the pronunciation of Dutch surnames by Polish native speakers. The research material consists of journalistic statements from the communicative-semantic area of sport that are present in public audiovisual mass media. The selected material guarantees the high frequency of its production and the associated perception within the real acts of communication. In particular, the examination includes Dutch sounds which either do not exist in Polish or occur in a different graphical-distributional context. The exemplary research results (the mode of phonetic integration of foreign speech sounds) represent mechanisms that are interpreted in relation to typical communication models. The study also analyzes the potential placement of such phonetic forms in the target language, i.e. Polish.

Audiovisual media in political activity

In this paper a problem of using audiovisual mass media in political activity is investigated. The authors focus on the advantages of audiovisual media over print one: easier accessibility for consumers, a impact on their subconscious, much faster delivery of information messages to the public. These features of audiovisual media have led to their widespread use in politics, which has made political activity more effective.
 The main conclusions of this paper are that audiovisual media began to be used in politics shortly after their emergence. In accordance with the main stages of development of audiovisual media: cinema, television, the Internet — there was an improvement in technology for their use in politics. At the stage of cinema, anti-democratic (totalitarian) forces acquired a leading role in the use of audiovisual media, which began to use them as an effective means of political propaganda. At the stage of television, the primacy shifts to democracy, which was due to the pluralistic nature of democratic systems, in which the acquisition of power is due to free and competitive elections. At the stage of the Internet, when a large mass of ordinary citizens have the opportunity to publish their political views, opinions, projects in the electronic network, there are two mutually exclusive trends: autocratic regimes limit their citizens' access to the world information space, but at the same time try to destructive influence on the democratic world.
 The authors emphasize that this article is only their first attempt to outline the main directions of research on the impact of audiovisual media on the development of political activity. Due to the limited volume of this publication, some aspects of the problem were not reflected, which are planned to be covered in future publications.

THE COMMUNICATIVE CATEGORY OF TOLERANCE AND ITS IMPLEMENTATION IN POLITICAL DISCOURSE

This paper identifies a set of criteria and attributes that characterize category of tolerance as a crucial component of political discourse in a climate of democratic development. There is described the social-psychological and information-communication properties of category of tolerance in its theoretical and empirical characteristics. It is proven that in policy tolerance toward the views of others may incorporate heated public discussions, criticism and counter-criticism between two, or more, opposing parties, including focusing the attention of the audience on destructive social phenomena. Here is identified a set of attributes of tolerant communication in audiovisual mass media as well.

Speech and orthoepic errors in audiovisual mass media: tautological phrases and incorrect declension of numerals

Speech and orthoepic errors in audiovisual mass media: tautological phrases and incorrect declension of numerals

Tayangan Televisi: Akhlak dan Buruh Industri

The mass media that develops in the community have a variety of forms. There are mass media in the form of audio mass media (in the form of sounds), visual mass media (in the form of images, both non-moving images and moving images), and audio-visual mass media (in the form of sounds and images). Nowadays, the mass media which are the most widely owned and used as media of information, entertainment, education, and social controlled by the public are mostly mass media in the form of television. This media (television) has its own advantages where people can enjoy objects of information and communication in the form of audio-visual at the same time. The existence of mass media including television occupies a place that is urgent, because the mass media in addition to being a medium of communication (channel of communication) that functions as a messenger and acts as a source of messages (massage resource). Television excels in building attraction, perception, change and imagination in constructing reality. Through television, people can choose various shows that are needed by them. These shows are news, entertainment, or educational information shows. While other television station programs offer a very physical, materialistic luxury, Trans 7 offers a different alternative. The talk show so-called Empat Mata, which has now changed its name to not four eyes, was delivered by the presenter, as well as comedian Tukul Arwana who presents contextually related to people’s interest that is effortlessly undertood, immidiately accepted, and non-complicated interpretation to figure out its purpose. This paper reviews the role of television shows on morals and the role of industrial workers in the world of intertiment.

НАСИЛЛЯ І СУБ’ЄКТ У СУЧАСНІЙ АУДІОВІЗУАЛЬНІЙ КУЛЬТУРІ

Використовування «театру жорстокості» у візуальних сучасних мистецтвах, зокрема, на телебаченні – це трансгресивний жест, намагання стерти межі між мистецтвом та життям, вихід поза межі людського завдяки інтроверсії, особливого погляду всередину себе щоб знайти там свою справжню сутність. Образи катастрофічних видовищ, руїн та ін. діють як спосіб репрезентувати знайоме незнайоме, як один із найбільш ефективних візуальних засобів включення пам’яті як мнемотичного знаку. В мотиві руїни відомі елементи реального ніби стираються, прогалини в цих стертих місцях стимулюють механізми відтворення образу в уяві, які тісно пов’язані з функціонуванням процесу отримання насолоди від образу, від його впізнавання в незнайомому.

Preserving human mental health through control of pathogenic text in mass media by means of indexing and marking

Subject of this research paper is problem of pathogenic text as method for manipulating human consciousness and its dissemination through mass media, which due to their specific, make such manipulation most effective. Mass media have mastered metaphoric language, which can flawlessly influence readers’ imagination.
 We need to separately highlight our interest in text-based mass media (printed or blogs) versus audio-visual mass media (broadcast and digital), where flow of negative information seems to be magnitudes larger. In particular, paper touches specifics of written information perception.
 Paper describes different negative consequences of pathogenic information consumption for human mental health, such as: lack of creative activity, depression, ambivalence, development of adrenaline addiction, etc.
 In this paper, we analyze existing solutions of the problem of negative impact of pathogenic information, implemented in various countries and communities, substantiating their deficiencies in today’s realities, especially considering opposition to censorship and governmental limitations.
 We see resolution for the pathogenic text influence on human consciousness in person herself, in her self-awareness and ability to independently assess situation and make decisions. One of approaches to protecting society from pathogenic text without censorship, could be marking of pathogenic level of each specific article or publication. We also suggest not to limit markings to “pathogenic” or “non-pathogenic” labeling, but show percentage of text pathogenicity. By informing consumer of level of negative impact by particular text, we give him/her opportunity to decide about necessity or desire to read this text.
 We propose automatic classification method based on Bayesian filters (Himmelblau, 1970), (Yerazunis, 2003).
 
 Keywords: mental health, informational warfare, mass media, information, consciousness, influence, protection, text classification.

STRATEGI KOMUNIKASI KAMPANYE PRODUK SOSIAL VALUE DAN PRACTICES TENTANG ASI EKSKLUSIF TERHADAP TARGET MARKET PEKERJA

The social product of Exclusive ASI in Social Marketing is value and practices on Exclusive Breast Milk. ASI is only owned by the mother for her baby. Lactation Center Indonesia sebgai one of the organizers of breast milk campaign in Indonesia, continue to conduct exclusive breastmilk pemasyarakatan. This study aims to describe the communication strategy of Exclusive Breastfeeding campaign by the Lactation Center of Indonesia in an effort to socialize and improve the value and practices of ASI as a social product to the target market workers. Various communication strategies are carried out, among others, by communicator strategy, audience strategy, message strategy, channel choice strategy, and cultural contex strategy. SLI in socializing exclusive breastfeeding chooses personal / group communication channels by way of counseling and lecture / seminar training, besides mass communication channel utilizing broadcast media in reaching a wider audience, also print media and internet. Counseling training participants are open to anyone, mothers, health workers, hospitals / birthplaces and all those concerned about exclusive breastfeeding. In addition to the strategy of seminars / lectures, invited participants from government representatives, parliament, religious leaders, adat leaders, community leaders, Posyandu cadres, PKK and others are all expected to do two step flow communication to the community, this is considered influential as a decision maker or opinion leader. In addition, socialization is done through audio visual mass media, print media and internet as an effort to reach wide target market.

La difusión del feminismo mexicano: el papel de las feministas en los medios de comunicación (Esperanza Brito, Elena Urrutia, Marta Lamas)

Los medios de comunicación, escritos y audiovisuales, constituyen un espacio predilecto para la difusión y la recepción del feminismo. Esto es lo que propone analizar este ensayo a través del estudio y análisis de tres intelectuales feministas mexicanas: Esperanza Brito, Elena Urrutia y Marta Lamas, quienes simbolizaron la lucha por la emancipación de las mexicanas, en particular en los años de las décadas 1960-1970, en un momento en que emerge y se afirma la segunda ola del feminismo. Las tres militantes transmitieron una nueva mirada sobre la sociedad mexicana, dándoles a las mujeres un nuevo protagonismo en los contenidos redaccionales de la prensa de información general (Novedades, El Sol de México y El Universal). Hoy, Marta Lamas sigue presente en los medios, incluso audiovisuales (Televisa), y refleja el empeño constante de las feministas por difundir una perspectiva de género en el tratamiento de la información y en apoyar cualquier iniciativa que permita avanzar con la construcción de una opinión pública esclarecida y del conocimiento sobre las mujeres.

Legal provision of transparency of property relations regarding audiovisual mass media

The article investigates the current state of organizational and legal support of the state information policy on transparency of ownership in respect of audiovisual media and the formation of proposals for consideration of the best European practices in question raised during the preparation of the new Law of Ukraine “On Television and Radio”.

Audience research of domestic television series

TV series have been filmed in Yugoslavia for an increasingly large television audience. TV series are an authentic television genre developed gradually with the spread of the influence of new audio-visual mass media. The production of Television Belgrade was the most prolific one. Domestic TV shows fought for the right over imported TV series program, and great creative force was invested into their making. However, Radio Television of Serbia (RTS) continued the production of domestic TV series in different economic and social conditions. As part of the program offer of the public media service, domestic shows still attract a large audience even in the apparent dominance of the Internet and the diverse offer of national and cable television. Rerunning domestic television series, which is a recognizable feature of Television Belgrade, plays a special role in contemporary television life. Thus, this paper focuses on researching audience of domestic TV series, and especially the representative ones, made during the golden age (1970-1976), during the crisis of the Yugoslav state and society and its collapse (1987-1995) and during the period of post-conflict transitional Serbia after Milošević (2000-2010). These shows include Više od igre (More than a game), Otpisani (The Sacrificied), Grlom u jagode (Headless Rush), Ljubav na seoski način (Rural Style Love), Bolji život (Better Life) and Ranjeni orao (The Wounded Eagle). The aim of the research is to establish general characteristics of the audience of domestic TV series (who watches them, how much and how). Further, it also to provides an in-depth understanding of the ways in which these characteristics and viewers' preferences participate in the everyday ritual activity of watching series, as an important social practice that represents a segment of formation of cultural needs and cultural identity.

Fossilized Memory: The German-Russian Energy Partnership and the Production of Energo-political Knowledge

Abstract The German-Russian energy cooperation on the natural gas market began with the discovery of the Urengoi gas field in 1966. Both German states invested heavily in the Russian natural gas market. This partnership has continued long after the collapse of socialism and today is more relevant than ever. These bilateral economic relations were accompanied by extensive media coverage in both German states as well as in the unified state, with the result that, today, the cooperation is referred to as a “tradition” of 40 years. Over the past decades German energy companies, politicians, and the media have fashioned a communicative field that turned the import of Russian gas into a res publica, the particularities of which are examined in this paper. The case exemplifies how the flow of resources across political borders has gravitated around the historicity of social memory. However, the exploitation and use of natural resources occupy a precarious place in public collective thought. Firstly, because the media coverage of German-Russian energy politics is connected to Germany’s past, the discourse has tended to show regional characteristics specific to the history of divided Germany. Secondly, the patterns of interpreting the extraction and trade of natural gas display various shifts. Nonetheless, the German-Russian energy partnership on the natural gas market was a recurring topic in newspapers (and audio-visual mass media) of the East and the West. This essay discusses methodological difficulties of the established concept of social memory for the analysis of energo-political discourse. Drawing on System Theory and Actor-Network-Theory, I argue that the concept of memory in terms of a collective narrative has to be abandoned in favour of an understanding that conceives of memory as recursive communicative operations of the media. Furthermore, I attempt to re-embed the materio-realities of natural gas trade into the analysis of the mass media’s discourse. This analytical approach leads to the proposition that the public discourse around the German-Russian Energy partnership is a mediated representation of an assemblage that comprises relevant human and thingly members that in their specific association created an interactive stability among participants of that assemblage rather than a consistent narrative.

Novēlējumu sintaktiskie varianti mutvārdu saziņā

SYNTACTIC VARIANTS OF WISHES IN SPOKEN COMMUNICATION Summary To this day the structural formation of wishes in Latvian has been described in the chapter “Optative Sentences” of books on Latvian syntax in which examples were mainly taken from written texts. The present paper focuses on the analysis of spoken utterances from everyday speech as well as from telephone conversations recorded from audiovisual mass media on different social occasions. Special attention is paid to the fact that a typical wish with a noun in the accusative case in its centre coexists with its syntactic variant in which the addressee in the dative case is added. At first sight, it seems to be a case of syntactic interference. But if one compares the mentioned syntactic variants to verbal utterances with a completely implemented structural model of the simple sentence, they should be regarded as utterances with the syntactical zero form of the predicate. The author ends the article with the analysis of structural formation of wishes with the particle lai. According to the author, the existence of the syntactic zero form testifies to the possibility of treating these utterances as a partly implemented structural model of the simple sentence. The present research encourages a discussion about the classification of optative sentences according to their morphological type.

Memory-Work

Memory-Work