Audience Psychology Research Articles

Douyin—— the leading application in short video in the next decade

In recent years, along with the comprehensive innovation of communication technology, new media has also achieved rapid development and gradually penetrated into various fields. According to the 48th Statistical Report on the Development of the Internet in China released by the China Internet Network Information Center, as of June 2021, the number of Internet users in China has reached 1.011 billion, of which 888 million are short video users, accounting for 87.8% of the total Internet users. According to the survey results of the products most commonly used by short video users from 2020 to 2021, Douyin ranked first with 45.2%. As one of the emerging social media, Douyin short video APP is different from the previous simple graphic social, but the combination of music, special effects and video, so as to closely connect users of different ages, industries and identities. Based on this, this paper will discuss the possibility of Douyin platform to achieve fine operation and further expand market share by optimizing user generated content (UGC) model and analyzing the personality and commonality of audience psychology.

The Impact of Actor's Belief on Audience Emotional Resonance and Emotional Transmission

This study examines the impact of actors' Belief on Emotional Resonance and Emotional Transmission of the audience, revealing the key role of Belief in the performing arts. Belief is the actor's ability to regard fictional situations and characters as real in the performance process, which makes the performance strongly infectious and authentic. Through Belief, actors are able to realize a high degree of integration between their characters and themselves, thus impressing the audience and creating Emotional Resonance. This study analyzes the impact of Belief on performance effect, characterization and emotional expression, explores the interactive mechanism of Emotional Transmission and Resonance, enhances the understanding of performance psychology, and reveals the complex interactive relationship between the performing arts and audience psychology.

The media's agenda setting in manipulating audience's psychology through Ferdy Sambo's case

The media not only presents the text written in the script that is distributed throughout its network, but also highlights dramatic elements that serve as "spices" to manipulate the audience's psychology. In reporting the Ferdy Sambo case, one of the strategies used is the agenda setting technique. Through this method, news is structured to provide a specific mental reaction to the audience's interaction with the media. In the initial news of the uproar over an incident, the important points that need to be highlighted for the audience's consumption are emphasized. This is followed by related news that is considered to be very important in filling the audience's agenda. Based on the media's techniques used, this study aims to determine how the media manipulates the audience's psychology. To obtain appropriate results, this research uses a descriptive qualitative method that is directed to obtain clear information based on high credibility online media platforms. The results of the study show that three online media, namely kompas.com, detik.com, and tribunnews.com, apply the agenda setting technique to shape the public agenda by emphasizing the distributed script.

Research on the influence of audience perception quality on the intention to watch again in sports leagues

The CBA League is a vital component of the Chinese sports industry exerting an immeasurable driving force on the development of a high-quality sports industry. This study investigates the audience's intention to watch live again aiming to direct the event's attention to the audience's real experiences and promote the event's healthy development. In this study, a quantitative approach was employed using a questionnaire survey with the consumer group of CBA events as the survey subjects. A total of 521 valid questionnaires were collected through on-site surveys. Data analysis in this study revealed that audience-perceived quality has a positive impact on the intention to watch again and also positively influences audience trust. On the other hand, audience trust positively influences their intention to watch again. The audience experience serves as a moderating factor. Audience-perceived quality not only has a direct impact on the intention to watch again but can also indirectly increase the intention to watch again by enhancing audience trust. The audience trust serves as a partial mediator. Additionally, audience experience acts as a moderator in the process where audience-perceived quality positively influences the intention to watch again strengthening its effect. The success of a basketball league does not solely depend on the team's performance and the audience's experiences are equally crucial. We can provide more scientifically effective suggestions for the sustainable development of sports leagues through a profound understanding of audience psychology.

Cultural Adaptation and Innovation in Chinese Variety Shows: A Case Study of “Running Man” and “Keep Running”

With the advancement of globalization and the deepening of cultural exchange, the South Korean entertainment industry has achieved tremendous success globally with its unique charm and creativity, especially excelling in the field of variety shows. Simultaneously, Chinese variety shows have experienced rapid growth, solidifying their position as an essential part of mass entertainment. Against this backdrop, this paper conducts an in-depth comparison and analysis of the Chinese variety show “Keep Running” and South Korea’s “Running Man.” The study primarily focuses on the imitation and localized innovation of “Keep Running,” exploring how to adapt and innovate culturally while maintaining the essence of the original program. Furthermore, the paper delves into the roles of culture and audience psychology in the success of these two shows, emphasizing the importance of continuous innovation and high-quality development. Through this comparative analysis, this paper aims to reveal the challenges and opportunities inherent in cross-cultural variety shows in the context of globalization.

Analyse the Development of NFT Art from the Perspective of Audience Psychology

With the rapid development of blockchain technology, non-homogenized tokens (NFT) have gradually become a new favorite in the field of digital art. NFT gives the artwork a unique symbol, so that each piece of work can be accurately identified and certified. At the intersection of contemporary art and technology, NFT art has gradually developed into a force. Its rise is not accidental, but the result of various factors. However, the progress of technology does not mean that the development of art can be left alone. NFT art faces many challenges in its development process, the most important of which is the acceptance of the audience. This paper tries to use the development of NFT art and explore the theory of audience psychology from the perspective of audience psychology, analyze the psychosocial motivation behind it, and give the corresponding perspective.

Research on audience psychological communication in the era of new media--taking the MBTI phenomenon as an example

This article adopts a literature analysis method, taking the popular phenomenon of MBTI（Myers Briggs Type Indicator） in the current era of new media as the background, aiming to study the emergence and development process of MBTI from the perspective of audience psychology. The author conducts analytical research on communication psychology-related theories such as usage and satisfaction, selective contact hypothesis, and interest groups, deeply explores the application of MBTI in audience psychology research, analyzes its value in understanding audience behavior and psychological characteristics, and explores its challenges and prospects in practical applications. While MBTI has become popular, it has also brought some negative orientations due to its labeling, such as stereotypes and group anxiety. The fanaticism and initiative exhibited by individuals in the congenial group trigger group effects through communication. In the era of new media, with the rapid development of various media matrices, how to rationally view the emotional interactions of individuals and even groups constructed by MBTI, how to use the power of new media to correctly meet audience needs, and how to make the emergence and dissemination of MBTI conform to the benign trend of social development are all issues worthy of in-depth research.

EMOTIONAL DESIGN OF CHINESE ANIMATION IMAGE BASED ON AUDIENCE'S PSYCHOLOGICAL LEVEL

Рurpose. Study the underlying logic of shaping the image of Chinese animation with the help of emotional design, on the basis of respecting and understanding the transformation of audience's psychological needs. Starting from the psychological level of Chinese animation audience, analyze the aesthetic tendency and characteristics of Chinese animation image-building. 
 Methodology. In the way of combining theory with demonstration, the relationship between the psychological transformation of animation audience and animation image is deeply discussed. It includes case analysis and comparative analysis.
 Results. Animation creation is deeply influenced by the audience's psychology and emotion. On the basis of understanding the audience's aesthetic experience, have been analyzed the different emotional needs of Chinese animation images in the audience's instinctive level, behavioral level and reflective level, which are embodied in the tendency of "popularization", the combination of realism and freehand brushwork. By comparing the successful and classic animation images, have been researched the internal emotional connection between the audience and the animation images, indicating a tendency for future creation of animated images.
 Scientific novelty. In terms of studying the image of Chinese animation, this paper proposes to correspond the three levels of emotional design theory to different levels of emotional needs of animation audiences, and focuses on summarizing new phenomena in animation image from the perspective of audience psychology.
 Practical significance. Relying on the emotional design of animation images caused by the psychological needs of the audience, this paper makes an in-depth analysis of Chinese animation image design, providing new ideas for the design and creation of animation images, opening up a new situation for the animation market in China and creating new animation images for more audiences.

Influence of Music Psychology on the Consistency of Mood in Movies: A Review of Historical Works and Empirical Research

This study takes music and its corresponding psychological effects in the historical movie works as the research object, sorts out the internal connection between the musical form factors of the movie and the audience's psychology, and then analyzes the tense psychological emotions and their musical psychological aspects through movie examples, explores the sound factors and their psychological contrast effects, and finally reveals the impact of changes in proper melody on psychological outcomes. Research has found that the loudness of sound is closely related to emotional fluctuations, as well as the psychological responses brought by different types of music in dynamic and static movie scenes. When creating the sound of movie and television works, unique loudness designs for language and sound effects often bring unexpected results. The sounds in movies are all compound sounds, different from the direct physiological stimulation of pure tones on the auditory system. The tone cognition of compound sounds not only includes physiological reactions but also brings specific psychological effects. The psychological perception brought about by changes in sound frequency is different from the psychological impacts of loudness, and the psychological outcomes related to frequency are mainly attached to music and musicalized sound in creation. The rhythm, frequency, and emphasis of sound can more effectively and accurately guide the audience to realize the spatiotemporal transformation in the movie, providing them with a better viewing experience. The connection between "real" and "nonreal" scenes in historical movies usually involves high-frequency instruments and significant changes in the rhythm of the music. These self-explanatory psychological suggestive methods, combined with symbolic music, can create a specific "hypnotic" effect on the whole, bringing a combination of natural and virtual psychological effects to the audience.

Research on the Image Shaping of Male Beauty Bloggers and the Influence of Gender Attitudes under the Dramaturgy Theory

In today's fast-paced digital landscape, beauty-focused short videos have garnered considerable attention across various industries. The significance of these videos is increasingly apparent because they reflect changing trends in beauty aesthetics. Male beauty bloggers have recently risen to the forefront, taking advantage of their gender, to create a unique image unlike previous industry trends. This new media phenomenon has caused a large-scale, long-lasting, complex shift of the cultural beauty industry. The emergence of male beauty bloggers has not only brought about changes in information acquisition but has also subtly changed the perception and attitude of the whole society towards gender. This paper synthesizes the research methods of qualitative and quantitative analysis to analyze the image shaping of male beauty bloggers on new media platforms. The questionnaire method is used to investigate and analyze the psychology of their audiences, and to explore the gender attitudes reflected in the audience psychology. It is found that the image of male beauty bloggers contributes to the change of gender attitudes of young audiences and reflects the progress of larger shifts in society. Behind this phenomenon, more thoughts about media, culture, and gender equality are worth exploring.

A Study on the Impact of the Internet+ Era on Korean Film Consumer Culture

Abstract In the late 1990s, the landscape of the Korean film industry underwent a major change as Korean films emerged strongly and swept through Asia and the world with their consumer culture. With the advent of the Internet+ era in the new century, the consumer culture of Korean cinema has changed dramatically. In order to study the impact of the Internet+ era on Korean film consumption culture clearly, this paper analyzes the change in Korean film genres with the Internet trend and the distribution of the Korean film industry in the Internet+ era through Internet information dissemination model and personalized recommendation algorithm. From 2012 to 2021, the main genres of Korean movies changed from romance, drama, and war movies to crime, action, and disaster movies. Among them, the average share of war films reached 11.20%. The average share of disaster films reached 11.11%. The average share of action films is 10.88%. The average share of drama films was 10.97%. In terms of the film industry, the market share of local Korean films has always been able to keep from being surpassed by imported films after surpassing them. 2013 saw the largest gap between imported and local films, with a difference of 19.4 percentage points. In the Internet+ era, audience psychology, consumer demand, and business models have had a profound impact on the consumer culture of Korean films, not only changing the traditional layout of the Korean film market but also allowing film creators to consciously or unconsciously introduce new consumer culture themes in line with the Internet public.

How Luxury Advertising Captures the Psychology of Audience

Chanel is one of the world's leading luxury brands, whose advertisements often receive high airtime and widespread attention worldwide. The aim of this thesis is to examine Chanel's top five most aired advertisements over the past few years and to analyse the success factors of these advertisements. By collecting and analysing data, we identified Chanel's top five most broadcasted advertisements, including "Chanel No.5: The One That I Want", "Chanel Gabrielle: The New Fragrance " and "Chanel Chance: It's Your Chance". These ads have received tens of millions of views and shares not only on mainstream social media platforms such as YouTube, but also on advertising channels such as television and film. I further analysed the success factors of these ads and found that Chanel focused on brand image, emotional marketing and dramatic storytelling in the production of the ads. The themes of the Chanel ads are often closely related to the independence, confidence and beauty of the modern woman, which attracts a large audience and fan base through engaging plots and high quality visuals. In addition, the celebrity faces of Chanel's advertisements, such as Keira Knightley, Gisele Bundchen, Lily-Rose Depp and Kristen Steward, have brought additional exposure and word-of-mouth to the brand. With its wide popularity and reputation in the luxury industry, Chanel's successful advertising productions have also become a benchmark in the industry. We believe that by taking a closer look at the success factors of Chanel's advertising, other luxury brands can draw inspiration from them to improve their own advertising effectiveness and brand impact.

Critical Discourse Analysis of Muniba Mazari's Motivational Speeches: Annihilating Conventional Construction of Disability, Gender, Perfection, and Existence

This paper presents a critical discourse analysis of Muniba Mazari's motivational speeches, focusing on deconstructing conventional notions related to disability, gender, perfection, and existence. The study combines stylistic analysis, motivational theory, and critical discourse analysis frameworks to examine the uniqueness of Mazari's speeches. Drawing on the theoretical concepts proposed by Leech and Short (2007), Maslow's Pyramid (1943), and Fairclough (2003), the analysis scrutinizes traditional perceptions through language choices and discourse formation. The stylistic analysis section utilizes Leech and Short's (2007) framework to thoroughly explore the literary devices employed by Mazari to convey her message and persuade the audience. In line with Fairclough's (2003) framework, the critical discourse analysis section examines Mazari's language choices and discourse structures, revealing her engagement in a contemporary discourse that challenges traditional binary oppositions and constructs a fresh understanding of gender, disability, perfection, and existence. Maslow's Pyramid (1943) framework investigates Mazari's speeches' psychological and motivational aspects, highlighting how she influences the audience's psychology and motivates them. This research offers new insights that counter conventional notions and promote a novel perception of gender, disability, perfection, and existence, providing an intellectual understanding of Mazari's figurative language and thematic exploration.

Analysis of the New Route of Brand Communication in the Post-epidemic Period -- Take the Outdoor Camping Brand TOREAD as an Example

In the post-epidemic era, the restrictions of the external business environment and the traditional communication methods of many brands have kept the brand from gaining and maintaining customers. At the same time, the communication of some "outdoor camping" brands has won the favor of more and more audiences, which hides their precise positioning for the concept of outdoor leisure lifestyle and the rise of minority cultural circles. This is exactly the opportunity for the growth of outdoor camping brands. Focusing on the local perspective, from the ups and downs of China's own outdoor camping brands, domestic local outdoor camping brands have penetrated into public life, which also represents the return of contemporary Chinese aesthetics. In the post-epidemic era, with consumption upgrading, the role of consumers has gradually changed into an important node in brand production and communication. They need to find a breathing space in their limited life. In this space, the consumer brand that best meets the audience's psychology makes them yearn for it. Based on this, brand development should be studied from the internal and external environment and consumer concepts. Nowadays, the competition of brand communication is not only the competition between products but also the development of brand communication through such countermeasures as increasing the added value of the brand, accurate positioning of the audience at all levels, and respecting the co-creation value of consumers' psychology.

Psychological Research in Film and Television Appreciation

The psychological study of film and television appreciation, as a fine branch of film and television psychology, can be said to be an interdisciplinary subject of film and television psychology and audience science. In recent years, there is a relative lack of topics about its research, and the psychology of audience has been indifferent to the film and television industry. Only by deeply understanding the audience's psychological preferences, reasonably grasping the audience's psychological rhythm, precisely conforming to the audience's psychological expectations, and stimulating the audience's thoughts, psychological and emotional thinking and resonance, can we create high-quality and well-received film and television works.

The Comeback of the Medium: The History and Contemporary Revival of the Vinyl Record Industry

As an important vehicle in the development of music and recording art, vinyl records have gone through a series of journeys from birth, and development to decline over the past hundred years. However, in recent years, the industry has seen a resurgence and has been called a “renaissance” in the digital music era by some scholars and media practitioners. This paper explores the historical changes and market evolution of the vinyl record industry since its birth, and focuses on the industrial situation, reasons for the revival, characteristics, and future development expectations of the industry during the contemporary “revival” period, in an attempt to explore the artistic value positioning of vinyl records in different periods, and the relationship with the technology and audience psychology of the times, in order to gain useful insights for art communication and its industrial marketization.

The Objectivity of Beauty: A Post-structural Study of the Hyperreal Screen of Media

This paper attempts to bring out the biggest objectivity of beauty by evaluating the norm of ‘beauty standard’ from psychoanalytical and post-structural lenses. Beauty depends on cultural interpretation. Media and film industry play a key role in shaping the audience's psychology and rules the audience to be selective about the beauty tones and aesthetic ideals by rejecting the multiplicity and hybridity of beauty tones available in culture. This formation tends to shape Jacques Lacan’s ‘image’ in human psyche and Judith Butler’s ‘performativity’ in social theatrical context by building a certain standard of beauty. From Erik Erikson’s point, the image and performative role prepare one to possess the selected standard when one stays in ‘role confusion’ and lack of ‘ego identity’. This paper deconstructs the entire motive and outline of the contribution of media to the objectivity of beauty and its effect on psychology, through psychoanalytical and post-structural analysis; and establishes a larger form of the objectivity of beauty that may eliminate the scopes of racism and alienation.

Impact of Virtual Imaging Technology on Film and Television Production Education of College Students Based on Deep Learning and Internet of Things.

More and more schools begin to design simulation technology based on virtual imaging technology (VIT) and virtual reality (VR) in their course contents. In particular, among these technical courses, there is a need to first strengthen the Film and Television Production (FTP) education in higher institutions. This article aims to study the impact of VRT, VR, and Internet of things (IoT) technology on FTP courses and audience psychology in higher institutions under the era of intelligent multimedia. How to use emerging VR technology to promote the psychological wellbeing of students or patients has become a new research direction, the exploration of which has a far-reaching significance for the applications of the related technologies. First, the principle and applications of VR and IoT technology are described. Thereon, the deep learning (DL)-based training model is used to analyze the postproduction (PP) of VR-based Sand Table game, and the function and effect of the designed game model are discussed. Subsequently, VR-based Sand Play Therapy (SPT) is applied to mentally ill patients to obtain its therapeutic effect. The results show that the designed VR-based Sand Table game model can be used to treat mentally ill patients and alleviate their negative psychological states. Meanwhile, the Test Anxiety Scale (TAS) scores prove the significant therapeutic effect of the designed game model on the mental problems of patients. Therefore, VR-based psychological SPT can be applied in the stress relief of students and the treatment of mentally ill patients, as well as alleviate their mental health problems. This research provides a new direction and some theoretical support for the application field of VR technology.

The Psychology Analysis for Post-production of College Students' Short Video Communication Education Based on Virtual Image and Internet of Things.

To improve the understanding of film and television postproduction for college students in the era of intelligent media, a study is conducted on college students’ short video communication education and audience psychology based on the rapid development of virtual image and the Internet of Things (IoT). Primarily, the collaborative filtering algorithm (CFA) is optimized and combined with the principle of Spark and Hadoop platforms as well as the IoT and virtual image technologies. Then, a hybrid computing model is proposed, and the two algorithms are improved and combined, with 90,000 network video records as data samples. Finally, the push accuracy of the hybrid algorithm and the traditional algorithm is calculated and compared, and based on this, a questionnaire survey on the audience psychology of short video production is carried out for college students. The results show that the time user of the combined algorithm is always at least 0.4 s faster than that of a single algorithm and the running speed of the algorithm with five nodes is nearly 80% higher than the algorithm with a single node. The Spark algorithm with multinode has good versatility in image recording and processing of large groups of college students. When processing more than 100,000 image records, the deviation values of Spark and Hadoop with a single node exceeded 1.1, but the deviation value of the hybrid algorithm was still lower than 1.1. With the increase of data volume, the deviation values of the three algorithms are increasing. Compared with the traditional CFA algorithm, the optimized algorithm has a higher speed in processing data and is more accurate in content pushing. From the questionnaire survey of college students, it is found that contemporary college students are not active in learning knowledge of virtual images. Hence, it is concluded that colleges must carry out relevant courses based on short video communication education and strengthen the short video communication education of college students. A reference is provided for the development of college students’ short video communication education in the digital age.

Virtual Reality (VR) Advertising Communication Design Based on 3D Wireless Active Visual Sensing

With the vigorous development of the advertising industry, advertising in the era of intelligent media fills all aspects of our lives, and more and more intelligent media are applied to the advertising industry. The current three-dimensional advertising and interactive advertising are too fragmented in form, with three-dimensional advertising having a strong sense of three-dimensionality but lacking interactivity and interactive advertising having strong interactivity but lacking visual attraction. How to integrate 3D advertising and interactive advertising in order to make advertising in the future has greater development potential and market, whether in the visual or interactive experience can attract the target consumers becomes very necessary. It is found that VR technology has a wide range of application prospects, and intelligent media advertising mediated by VR technology follows the trend of advertising industry development. This thesis uses VR (virtual reality) technology as a medium to study the integration of 3D advertising and interactive advertising in the smart media era. In the second phase, the development direction of VR as an advertising medium in the era of intelligent media is identified. The research on the integration of 3D animated ads and interactive ads under VR technology is launched, and the research on 3D stereoscopic and interactive design of advertisements in the era of smart media is a reflection and exploration of the future language of advertising design. And through the comparison with traditional advertising, it is concluded that the aesthetic subject of VR advertising is “polycentric,” the aesthetic object. Then, we analyze the theoretical roots of the formation of the aesthetic characteristics of VR advertising from three levels: media technology, communication theory, and audience psychology. Finally, we return to the general environment of visual culture and explore the deconstruction of visual culture by the aesthetic characteristics of VR advertising in three levels: “symbol collapse,” “audience reshaping,” and “immersive communication.”