Audience Ratings Research Articles

Have courage and be kind: gender depictions, female empowerment, and modern audience ratings in film adaptations of Cinderella from 1914 to 2022

Abstract Fairytales may represent a unique genre of media well-suited to depict feminine traits as valuable to characters of all genders by positioning traditionally feminine-coded traits as sources of strength and power to characters in fairytale plots. To examine this theoretical supposition, this study examines the association between indices of female empowerment (United States), modern audience ratings of films, and gendered depictions within 31 film adaptations of Cinderella produced over the span of 100 years. Results indicate Cinderella was consistently depicted as more feminine and the Prince more masculine, but both Cinderella and the Prince consistently displayed both masculine and feminine traits—providing mixed evidence of the renegotiation of gender in fairytales. Cinderella’s femininity was negatively related to indices of female empowerment, but positively related to modern audience ratings, suggesting possible tension between the production and consumption of gendered media in this context.

Impact of Traditional and New Media on Smoking Intentions and Behaviors: Secondary Analysis of Tasmania's Tobacco Control Mass Media Campaign Program, 2019-2021.

Tasmania, the smallest state by population in Australia, has a comprehensive tobacco control mass media campaign program that includes traditional (eg, television) and "new" channels (eg, social media), run by Quit Tasmania. The campaign targets adult smokers, in particular men aged 18-44 years, and people from low socioeconomic areas. This study assesses the impact of the 2019-2021 campaign program on smokers' awareness of the campaign program, use of Quitline, and smoking-related intentions and behaviors. We used a tracking survey (conducted 8 times per year, immediately following a burst of campaign activity) to assess campaign recall and recognition, intentions to quit, and behavioral actions taken in response to the campaigns. The sample size was approximately 125 participants at each survey wave, giving a total sample size of 2000 participants over the 2 years. We merged these data with metrics including television target audience rating points, digital and Facebook (Meta) analytics, and Quitline activity data, and conducted regression and time-series modeling. Over the evaluation period, unprompted recall of any Quit Tasmania campaign was 18%, while prompted recognition of the most recent campaign was 50%. Over half (52%) of those who recognized a Quit Tasmania campaign reported that they had performed or considered a quitting-related behavioral action in response to the campaign. In the regression analyses, we found having different creatives within a single campaign burst was associated with higher campaign recall and recognition and an increase in the strength of behavioral actions taken. Higher target audience rating points were associated with higher campaign recall (but not recognition) and an increase in quit intentions, but not an increase in behavioral actions taken. Higher Facebook advertisement reach was associated with lower recall among survey participants, but recognition was higher when digital channels were used. The time-series analyses showed no systematic trends in Quitline activity over the evaluation period, but Quitline activity was higher when Facebook reach and advertisement spending were higher. Our evaluation suggests that a variety of creatives should be used simultaneously and supports the continued use of traditional broadcast channels, including television. However, the impact of television on awareness and behavior may be weakening. Future campaign evaluations should closely monitor the effectiveness of television as a result. We are also one of the first studies to explicitly examine the impact of digital and social media, finding some evidence that they influence quitting-related outcomes. While this evidence is promising for campaign implementation, future evaluations should consider adopting rigorous methods to further investigate this relationship.

Analysis of the Notoriety of General Press and Radio Media in Spain

Digitalisation has transformed the dynamics of interaction between the media and its audience, requiring rapid transmission of information and adaptation to the diversity of approaches in the current media space (Casero-Ripollés, 2010; Peña Fernández et al., 2019). This research seeks to determine the notoriety of the main Spanish national generalist press and radio media. It also aims to evaluate the differences in recognition according to the socio[1]demographic characteristics of the subjects. The study is of an inferential-correlational type and employs a quantitative approach methodology, with a questionnaire as a data collection tool and a sample of 385 participants randomly distributed throughout Spain. Statistical procedures such as correlation matrices and analysis of variance (ANOVA) were applied to study the relationships between variables. The results reveal that El País leads in notoriety among newspapers, while SER stands out among general radio stations. The select groups are completed by El Mundo and ABC; and the COPE, respectively. Level of education, nationality, age and socio-economic status are the variables that show statistically significant inter-group differences in terms of cumulative recognition indexes. However, in the case of radio, relevant variations are also observed in terms of ideological issues, potentially marked by a circumstantial component. It is worth noting that in none of the scenarios measured does gender act as a differentiating variable. The conclusions reveal a notoriety of the media relatively in line with their audience ratings, although there are other conditioning elements, such as the trajectory of the medium

Moral Salience in Film Reviews Associated With Film Success

Abstract: Moral reflection, a prevalent response to popular media, can play an important role in audience media appraisal. Employing a computational approach, this study examined the effect of moral salience in film reviews on film success. By analyzing moral words from the Moral Foundation Dictionary in a large corpus of approximately 1.6 million IMDb film reviews, we found that moral salience in reviews was strongly associated with film success. Specifically, the salience of moral foundations identified as care, fairness, loyalty, and authority was positively associated with audience ratings, popularity, and gross domestic revenue. These findings demonstrate the real-world implications of moral reflection and entertainment media appraisal postulated by entertainment media theories. This research also offers methodological insights for automated analysis of movie review data.

A study on the impact of theater performing arts combined with drama arts on the stage in the context of big data

Abstract In this paper, based on the law of motion, combining the spherical coordinate system representation with the drama art of action feature recognition in the process of theatrical performance, the joint points of wrist, elbow and shoulder and the corresponding feature vectors as well as the school angular velocity are calculated. The affine invariant domain of feature matching is constructed, and the algorithms of dynamic frame difference merging and dynamic detection of human-computer interaction are applied to obtain similar feature components of the recognition of body movements and gesture commands in the process of theatrical performance. The harmony factor, emotion factor and contrast factor in the stage scene are used as evaluation parameters to derive the color evaluation function and keyframes of theatrical stage lighting combined with drama art. For the research purpose, the research on the stage influence of the theatrical performance of combining drama is designed, and the example analysis of the stage influence of the theatrical performance of combining drama is analyzed by using origin software. The results show that the level of the audience’s arousal dimension is significantly higher than its level in CSP, t(1, 29)=3.959, p<0.001, upper threshold (Engagement=0.38, Arousal=0.26), lower threshold (Engagement=0.35, Arousal=0.21), i.e., the specific performance episode for the audience to bring about significant emotional relaxation. Audience ratings of CAC were generally higher than their ratings of CSP, with differences ranging from 0.2 to 1.5. The mean times that subjects were in the “S(n)=1” state in the three modes were 219.86 (SD=60.62), 287.37 (SD=80.68), and 310.7 (SD=45.83), respectively. 45.83). This study greatly improves the impact of stage art and gives a whole new life to the combination of theater performance and drama stage art.

The information dissemination path of the sense of community of contextual beauty universe based on the hierarchical analysis method - the science fiction film “Dune” as an example

Abstract Since its introduction into China, the film Dune has sparked heated discussions among Chinese moviegoers. This paper explores the sense of cosmic community embedded in Dune, and its cinematic aesthetics conveyed to audiences through the information dissemination path. This paper identifies the hierarchical analysis method as the main research method, first identifies the definition of cosmic community in terms of content, and then conducts an appreciation of the sense of cosmic community in the contextual beauty of “Dune”. The algorithmic framework is established by building a model of the hierarchical analysis method, while the priority weight allocation coefficient is calculated afterward to determine the priority weight of the program, and the results are evaluated using the fuzzy preference evaluation method. The data showed that the highest ratio of movie viewers who liked science and technology very much or more was 36.09% and 35.49%, respectively, while the ratio of movie viewers who were interested in the topics of universe and space exploration was 48.8%. The rating screen effects and movie music scored out of 10, and the average audience rating was above 8.2. And Dune belongs to the topic of cosmic exploration, indicating that at least in terms of the movie audience, Dune already has a large audience base in the early stage, which is one of the sources of the movie’s enthusiasm. This paper is feasible and meaningful to explore the research direction of Dune’s cosmic community of contextual beauty from the contextual level.

Analysis of the Strategy of Advertising Implantation in Online Variety Shows

With the development of modern media technology, online media has become one of the main channels for people's leisure and entertainment with its characteristics of rapid transmission and two-way interaction. Among them, online self-made variety shows have developed rapidly on major video websites, and their wide audience and high ratings have attracted the attention of many advertisers. The success of advertising implantation in online variety shows depends on its placement methods and strategies to a large extent. Successful advertising placement will bring benefits to the brand, while taking into account the feelings of the audience. This article will analyze the different strategies of advertising placement in online variety shows by taking the case of Mirinda’s advertising placement in "Escape from the Chamber of Secrets" broadcast by Mango TV as the reference object.

The reason of the success of the main melody works and its influence on the values of contemporary college students----take “The Age of Awakening” as an example

At present, under the background of emerging main melody mass media, The Age of Awakening stands out among many works and has been widely praised in terms of audience rating and public praise. What is the reason for so many positive comments? In addition, compared with other main melody TV plays and variety shows, the audience group of this TV play is not limited to the middle-aged and the elderly, and young people, especially contemporary college students, have become the main audience group. How does the Age of Awakening attract young people? Can its influence on the values of college students be applied to ideological and political classes? In order to explore these questions, the research team, based on the results of questionnaires and interviews in the Age of Awakening and from the four theoretical dimensions of "knowledge, emotion, intention and action” as the analytical framework, sorted out the reasons for the success of the Age of Awakening and its influence on the values of contemporary college students.

Numerical Ratings and Content Labeling of Speeches in an Educational Public Speaking Program

<p style="text-align: justify;">Education in public speaking often relies largely on qualitative feedback. In this study, we explored how a numerical feedback form based on a validated scale could be used in an educational public speaking program. Data were collected at three clubs of Toastmasters International. Speech content was labeled to enable statistical analysis of correlations between speech content and audience ratings. 216 speeches by 59 speakers were evaluated by audience members, providing 1416 individual evaluations. All rating categories correlated strongly with each other. Speeches mentioning relationships, personal stories and positive emotions were rated more favorably. Speeches given in-person were rated more highly in several dimensions compared to speeches given through online video. There were some sex differences in choice of content and emotional expressiveness, but not in audience ratings of speech quality. Overall, the study found that the method was useful for both providing individual feedback and aggregated data for research purposes.</p>

How Many Tweets Describe the Topics on TV Programs: An Investigation on the Relation between Twitter and Mass Media

As the Internet has become prevalent, the popularity of net media has been growing, to a point that it has taken over conventional mass media. However, TWtrends, the Twitter trends visualization system operated by our research team since 2019, indicates that many topics on TV programs frequently appear on Twitter trendlines. This study investigates the relationship between Twitter and TV programs by collecting information on Twitter trends and TV programs simultaneously. Although this study provides a rough estimation of the volume of tweets that mention TV programs, the results show that several tweets mention TV programs at a constant rate, which tends to increase on the weekend. This tendency of TV-related tweets stems from the audience rating survey results. Considering the study outcome, and the fact that many TV programs introduce topics popular in social media, implies codependency between Internet media (social media) and mass media.

Analysis on the Influencing Factors of Logo Culture of Yunnan Satellite TV in China

With the rise of new media and the development of Chinese TV market, the competition among TV stations is more and more fierce, especially the competition among provincial TV stations. In order to improve the audience rating, all satellite TV stations not only work hard on TV programs, but also shift their attention to the TV logo culture. At this time, the TV logo has become a kind of entry point to gain competitiveness. On the whole, although Yunnan Satellite TV is located in the western border, it contains unique cultural characteristics, which has become the biggest support point for its own development.

Speaker Diversity and Audience Ratings at a National Inflammatory Bowel Diseases Conference.

There is a need to improve speaker diversity at gastroenterology conferences, but little public data exist to quantify this. In addition, the perception of diverse speakers by conference audiences is not appreciated. We sought to identify time trends in speaker profiles and audience ratings at a national inflammatory bowel diseases conference. Faculty profiles and audience feedback forms from 2014 to 2020 were reviewed for an annual inflammatory bowel diseases meeting. Speaker demographics including gender, race, and years of experience post-training were collected. Continuing medical education surveys were examined for audience ratings of speakers' knowledge level and teaching ability. Six years of data were collected, including 560 main program faculty and 13 905 total feedback forms. The percentage of female speakers increased from 25% in 2016 to 39% in 2020. All-male panels decreased from 47% in 2014 to 2017 to 11% in 2018 to 2020. Racial diversity of speakers remained unchanged (13% Asian, 5% Hispanic/Latinx, 1% Black). In audience feedback forms, female speakers from all sessions were perceived as having equal knowledge base and teaching ability compared with male speakers. However, speakers with <10 years of experience post-training were viewed as less knowledgeable and with poorer teaching abilities compared with more senior faculty. Gender diversity at inflammatory bowel disease conferences is improving. However, there remain significant gaps, particularly in racial diversity and improving perceptions of early-career speakers. These data should inform program committees for future gastroenterology conferences.

YouTube Vs television in media convergence era: case study study on tonight show program presented by Net Mediatama

The use of the internet has become a habit among millennials lately. The products of these two media are television and YouTube. Presentation of content that is considered almost the same, namely using audio-visual media, YouTube is considered to be a new medium that will shift and even replace the existence of the television industry. In 2020, We are Social analysis said the number of YouTube users reached 2 billion each month. This has a significant impact on television, one of which is NET (News and Entertainment Television) that owned by PT NET Mediatama. The increasing number of YouTube viewers compared to declining television, NET experienced a decline in revenue in 2020, due to a continuous decrease in audience ratings with the number of sponsors obtained. As a conventional media, NET now has to compete with YouTube. The program that is the focus of this research is the Tonight Show, where the program is broadcast hybridly in terrestrial form and exclusively on YouTube streaming. The research was conducted using a constructivist paradigm and a qualitative approach with a case study method. Interviews with assistant producers of the Tonight Show became primary data and published interviews, media content and literature that examined the convergence of communication media and industry became secondary data. Based on research findings from a business point of view, convergence in the television industry can open up new professional opportunities, such as providing opportunities for television media managers to expand public choice, as has been implemented by the Tonight Show program with the Tonight Show Premiere. Even though YouTube viewers in Indonesia are increasing, the existence of the television industry still has its place, because exposure to television content can be felt by more people compared to YouTube, because not everyone can access the internet, especially in Indonesia.

Research on Influencing Factors and Coping Strategies of NBA All-Star Game Ratings

The theme of this research is the reasons and trends for declining the ratings of the NBA all-star game. This paper included research on the NBA All-Star Game. This paper also put forward some methods to solve the reasons for the decline in ratings. We hope to find the reasons through the data of the past and this year. At the same time, we also mentioned the major factor and strategies of the epidemic in the discussion. The league can regard the NBA All-star game as an important component trend for the future development of the league. Adding a 4-point line is a win-win choice for the league. This can increase the audience rating and improve the enthusiasm of the audience. The league also needs to improve players’ attention to the all-star game. Let several top players from all leagues in the world join the NBA all-star game not only can enhance the game’s brilliance, improve the audience rating. In addition, it facilitates all players to know each other better, which is conducive to the development of world basketball.

Examining the Motivations of Walt Disney Heroes and Villains and Their Association with Audience Appeal and Future Film Production

ABSTRACT Guided by the model of intuitive-motivation and exemplars, we content analyzed the population of N = 734 Walt Disney Studio film synopses to determine whether Disney’s heroes and villains were motivated by altruistic or egoistic values, and if these values were associated with films’ audience ratings, box-office performance, or the future production of similar value-laden films. Results revealed that heroes were most likely to be motivated by altruism, villains were most likely to be motivated by egoism, and films’ emphasis on altruism was associated with more positive audience ratings and greater box-office earnings. No clear relationship between motivations and future film production emerged. We discuss how the present results can inform future work investigating the relationship between audiences and Disney content.

From leftover women to cuihun – audience reception of TV representation on marriageable single women in China

ABSTRACT “Leftover women” have not only become a social phenomenon for wide discussion, but also a source for TV production in China recently. The term “leftover women” was given based upon the collision between the value of traditional Chinese marriage and the empowerment of marriageable single women nowadays. Chinese TV series have taken full advantage and represented “leftover women” in order to get attention and a high audience rating. The wide TV representation, however, has generated increased anxiety, concerns, and pressure on Chinese single women about early marriage (cuihun in Chinese). It has meanwhile acted as an amplifier of the marriage pressure on the female in today’s China. Our finding shows that a certain percentage of the female audience did not welcome the inclusion of such a misrepresented female image in the TV, which further intensifies the tension between marriageable single women, traditional marriage pressure from Chinese families, TV productions, and society. “Leftover women” in China have been examined to different extents, while the implications of TV representation are under-researched. This article thus calls for academic attention to this field for future exploration.

Defending democracy or amplifying populism? Journalistic coverage, Twitter, and users’ engagement in Bolsonaro’s Brazil

The article examines how mainstream news organizations in Brazil have tweeted about Jair Bolsonaro, investigating to what extent they may (voluntarily or not) amplify the visibility of populist leaders. We also scrutinize the levels of audience engagement with posts mentioning the President. Our empirical design comprises a content analysis of 128,096 tweets published throughout 2019 by Folha de S. Paulo, O Estado de S. Paulo, and O Globo. The results reveal that such newspapers focused on controversies and negative issues involving Bolsonaro, while posts addressing public policies did not achieve high visibility or engagement. The article also discusses to what degree the newspapers may be taking advantage of users' preferences for content with populist features to reinforce their watchdog role and boost audience ratings. Our findings also contribute to understanding how populist leaders and media organizations can build a mutually beneficial relationship, even though they publicly claim to oppose each other. Finally, the paper suggests new hypotheses to be explored, such as the argument that quality papers may be loosening the division between news and opinion when using social media to satisfy audience niches in polarized environments.

What Did They Learn? Objective Assessment Tools Show Mixed Effects of Training on Science Communication Behaviors

There is widespread agreement about the need to assess the success of programs training scientists to communicate more effectively with non-professional audiences. However, there is little agreement about how that should be done. What do we mean when we talk about “effective communication”? What should we measure? How should we measure it? Evaluation of communication training programs often incorporates the views of students or trainers themselves, although this is widely understood to bias the assessment. We recently completed a 3-year experiment to use audiences of non-scientists to evaluate the effect of training on STEM (Science, Technology, Engineering and Math) graduate students’ communication ability. Overall, audiences rated STEM grad students’ communication performance no better after training than before, as we reported in Rubega et al. 2018. However, audience ratings do not reveal whether training changed specific trainee communication behaviors (e.g., jargon use, narrative techniques) even if too little to affect trainees’ overall success. Here we measure trainee communication behavior directly, using multiple textual analysis tools and analysis of trainees’ body language during videotaped talks. We found that student use of jargon declined after training but that use of narrative techniques did not increase. Flesch Reading Ease and Flesch-Kincaid Grade Level scores, used as indicators of complexity of sentences and word choice, were no different after instruction. Trainees’ movement of hands and hesitancy during talks was correlated negatively with audience ratings of credibility and clarity; smiling, on the other hand, was correlated with improvement in credibility, clarity and engagement scores given by audience members. We show that objective tools can be used to measure the success of communication training programs, that non-verbal cues are associated with audience judgments, and that an intensive communication course does change some, if not all, communication behaviors.

A Comparative Study of Medical Dramas in China, South Korea, and the United States

The medical drama first appeared in the 1960s and since then it has become one of the most popular television genres, and always gets a relatively high score and audience rating. Many scholars have conducted extensive research on the subject, but mostly, such research has been limited to American medical dramas. Thus, this study conducted a comparative analysis to examine how the image of the physician and physician-patient relationships are represented in American, Korean and Chinese medical dramas. It aims to establish which form the dominant physician-patient relationship models within each national context. By implementing a content analysis on The Good Doctor, Dr. Romantic and The Surgeon, this paper has found that American medical dramas represent more positive characteristics of physicians than Korean and Chinese medical dramas. Chinese and Korean medical dramas pay more attention to representing the negative characteristics of physicians, especially the “corrupt” characteristic. Besides, medical disputes are a common social problem in both Chinese and Korean medical dramas, and different physician-patient relationship models depend on different circumstances.

Research on Promoting Visual Communication of Local Folk Culture by Using Digital Technology

Through the visual analysis of local customs and cultures by using digital technology, the total index of digital artificial intelligence, the environmental support of artificial intelligence (AI), and the competitiveness of AI industry have developed well, while the creativity of AI knowledge has developed steadily. According to the survey of digital technology audience education, it can be seen that the respondents with high school to undergraduate education have a higher audience rate of digital technology, while those with other academic qualifications have a lower audience rate, so digital technology can be popularized through education. Through the investigation of audience jobs, it is known that most of the audience of digital technology are engaged in enterprise staff, but they are less exposed to digital technology in political party organs. It can be seen that the loading time of visual images after clustering processing will be reduced by about 200 compared with that without clustering processing, which greatly improves the efficiency of visual graphics loading. As well as the analysis of the development of visualization, we can see that from the sixteenth century to the present, the visualization efficiency has increased from about 50% to 98%, which greatly improves the efficiency. According to the survey of local folk customs, from 2013 to 2019, local residents’ awareness of local folk customs has been continuously improved, from 30% to about 48%, while the awareness of completely unclear folk customs has dropped from 10% to about 1%. Through the investigation of local folk culture, it can be seen that in the promotion of local folk culture, the governance system and measures are insufficient, and the governance effect cannot be effectively fed back.