User Experience Attributes Research Articles

A method to explore strategies to communicate user experience through storyboards: an automotive design case study

Abstract An engaging user experience is an increasingly important design characteristic in the automotive industry. Compared with physical design characteristics (form, material, mechanical design, appearance), automotive designers find UX (user experience) challenging to communicate during the early stages of the design process without investing in expensive prototypes and/or models. This paper presents the development of a method to explore strategies to communicate UX through the medium of storyboards early in the design process. The method enables links to be drawn between the design tool of storyboarding and the attributes of theoretical UX outlined in theoretical frameworks. By applying this method in a case study of a storyboard created by Ford Design Asia Pacific, we identify how the theoretical attributes of UX are manifested, and we also highlight certain attributes of UX that are difficult to convey during the early phases of automotive design. This research thus contributes a method relevant to practice that assists with effectively communicating UX in early-stage automotive design where higher fidelity prototyping is unviable. Additionally, it enables the study of storyboard outcomes in the design process to assess the degree to which the intended UX is communicated. In doing so, it contributes a first step toward formalizing the analysis of UX in concept design, which in turn opens up this highly subjective area to further research in the automated analysis of conceptual design and even generative design.

Visualising User Experiences: Analysing Embodiment of UX in Autonomous Vehicle Concepts

AbstractThe prospect of autonomous vehicles and associated technologies has disrupted traditional modes of vehicle operation and ownership. This requires automotive designers to shift their focus from designing vehicle form to consider the design of transport experiences. As such, there is a need to explore how best to support automotive designers in communicating user experiences (UX) alongside the physical design of vehicles. This paper presents an industry case study conducted with Ford Design Asia Pacific to assess the embodiment of UX in early concepts. Attributes of generalised model for UX are mapped to designers' storyboard illustration for the experience of an advanced concept for an autonomous vehicle interior. Results show how a mix of captions, sketches of users and contextual features illustrate different attributes of user experience. From findings we conclude firstly, the need to develop a toolkit to help designers communicate descriptions of as yet designed interactions. We also conclude that sketching contextual features of experience can provide a starting point to develop aspects of UX that can be used to differentiate and identify the Ford brand.

An approach to evaluating the user experience of serious games

The use of serious games to support learning continues to expand across a range of educational and training settings. Hence, a need exists to understand more fully how users experience such games. This study seeks to describe and assess an approach to the evaluation of user-experience applied within the context of a specific serious game developed to address the training needs of people working in social enterprises. Drawing on an extensive literature review, the development of a survey instrument to capture the multi-dimensional nature of user-experience is explained as is the evaluation process employed. Findings from surveys of individuals working in social enterprises are analysed and discussed. The results demonstrate the value of the proposed method of user-experience evaluation. Recommendations for practice and further research are outlined, identifying in particular the importance of qualitative insights in the evaluation process and the need for greater understanding of the inter-relationships between the various dimensions and attributes of user-experience in serious games.

Culturability in Mobile Data Services: A Qualitative Study of the Relationship Between Cultural Characteristics and User-Experience Attributes

As the use of mobile data services has spread across the globe, the effect of cultural differences on user requirements has become an important issue. To date, however, little research has been conducted on the role cultural factors play in the design of mobile data services. This article proposes a set of critical design attributes for mobile data services that takes cross-cultural differences into account. To determine these attributes, a qualitative method was devised and in-depth interviews in Korea, Japan, and Finland were conducted. Twenty-one critical user-experience attributes that showed a clear correlation with characteristics of the user's culture were found. The article ends with a discussion of limitations and of implications for developers of mobile data services.