Attractiveness Of Tourist Destinations Research Articles

TURTLE CONSERVATION AND EDUCATION CENTER (TCEC) AS A DIGITAL PROMOTION STRATEGY TO INCREASING THE NUMBER OF TOURIST VISITS AND SUSTAINABILITY

Promotional strategies play a pivotal role in enhancing the attractiveness of tourist destinations. This research endeavors to explore the promotional tactics utilized by the Turtle Conservation And Education Center (TCEC) to amplify tourist footfall, scrutinize its marketing blend, and evaluate the repercussions of these promotional endeavors. Employing three methodologies for data collection, namely interviews, observations, and documentation, the study conducts qualitative data analysis using descriptive approaches. The results will elucidate the promotional maneuvers implemented to augment tourist visits via the Marketing Mix (7Ps) adopted by TCEC. These maneuvers encompass social media engagement, partnerships with travel agencies, development of tailored tour packages, participation in tourism expos, and educational ventures. These endeavors aspire to widen the visibility of TCEC among tourists. The impact of these promotional campaigns is manifested in the surge of annual tourist arrivals. In 2019, around 41,563 visitors were recorded, a figure that substantially dwindled to 5,795 in 2020 due to the adverse repercussions of the Covid-19 pandemic on Bali's tourism, particularly at TCEC. Nonetheless, there was a marginal upturn to 7,187 tourist visits in 2021, escalating further to 10,872 by 2022. This notable upsurge underscores the efficacy of TCEC's marketing team in their promotional endeavors, accentuating the center's conservation initiatives, amenities, and available activities. TCEC remains proactive in its promotional stratagems, persistently disseminating information to visitors regarding its conservation initiatives and offerings.

Tourist experience of Indonesia’s tourism in the era of digitalization

<p>Millennials are stakeholders as well as consumers of the tourism sector for a country. Millennials' needs, wants, habits, and behavior, especially regarding the use of new media in daily life, are seen as important things to pay attention to. Millennial characteristics, competitiveness and attractiveness of tourist destinations, and public relations are important concepts in this study. In this context, Malaysian tourists visiting Indonesia provided input regarding digital tourism in Indonesia. The main concepts used were Social Media and Digital Era for Tourism. Qualitative case studies were the research methodology in this study. The data collection technique used was in-depth interviews. The informants in this study were Malaysian tourists, totaling 6 people. The results show that the tourism experience of foreign tourists provides valuable information regarding the use of information and communication technology for better tourism in Indonesia.</p>

Exploring the appeal of villainous characters in film-induced tourism: perceived charismatic leadership and justice sensitivity

Film-induced tourism is considered a valuable marketing tool, especially crucial for the recovery of post-pandemic tourism. The rapid growth of digital streaming platforms has enabled film and television works to reach global audiences and impact viewers on a broader scale. Scholars and tourism operators increasingly recognise film characters’ pivotal role in global film-induced tourism. While film-induced tourism is generally believed to impact the image of tourist destinations positively, existing research has predominantly focused on the decent characters portrayed in films. However, the allure of captivating audiences is not confined solely to decent characters. According to narrative studies in film and television, villainous characters with extraordinary skills often have a stronger appeal to viewers than decent ones. Therefore, the objective of this study is to explore a rarely discussed topic: how villainous characters enhance the attractiveness of tourist destinations. This interdisciplinary research principally integrates character arc theory and reception aesthetics from film studies, emotion contagion theory from marketing research, and place attachment theory from tourism studies. Accordingly, this study examines the perceived charismatic leadership of villainous characters and its impact on film tourists’ emotion contagion, place attachment and visit intention. The study distributed questionnaires to 532 audiences who watched the Chinese police and crime drama titled, The Knockdown (狂飙), and who acquainted themselves with the villainous character Gao Qiqiang (高启强). Structured equation modelling showed that villainous characters with charismatic leadership can significantly impact the intention of film tourists. Specifically, perceived charismatic leadership directly influenced emotions of pleasure, arousal and admiration. Place attachment existed as a whole or partial mediator of the three emotions and visit intention. Moreover, the audience’s justice sensitivity negatively moderated the positive relationship between perceived charismatic leadership and emotions. Finally, the study provides insights and suggestions for film tourism marketers and screenwriters.

Content Creator Strategy as Tourism Journalism for Post-Covid-19 Pandemic Recovery

Pikiran Rakyat Media Networks (PRMN) engaged in the digital media business, develops its business by creating a media ecosystem through multiple portals. The PRMN sub-domain news portal is managed and filled with content by content creators as PRMN partners. The phenomenon of content creators on news portals creates opportunities for strategies in tourism recovery. This research was conducted with the aim of looking at strategies for utilizing content creators as a form of journalism to advocate for tourism recovery in Indonesia. This study aims to get an overview of tourism journalism patterns carried out by content creators which can be a strategy for recovery and increasing the attractiveness of tourist destinations. This study uses a constructivist approach by finding qualitative data to be analyzed and categorized so that it becomes a pattern of tourism communication through journalism in digital media. The results of the study show that the strategy to restore the tourism sector after the Covid-19 pandemic requires the role of mass media and social media. The collaboration business strategy carried out by PRMN with the google algorithm supports the creation of positive tourism content in marketing tourist destinations according to tourist targets.

Penerapan Konsep Community Based Tourism (CBT) dalam Pengelolaan Desa Wisata Sebagai Upaya Peningkatan Perekonomian Masyarakat

Tourism villages are one of the most developed tourism in Indonesia, because they have supporting potentials. This research aims to determine the development of tourism villages with the concept of community-based tourism and the impact of the existence of these tourism villages on the community. The method used in this study is literature study. Library research is research that formulates theoretical and methodological contributions to a particular issue and critically examines the ideas found in the literature. The use of the CBT concept in tourism village management has a huge influence, especially on the economy of the local community. The presence of tourism villages can provide benefits to the surrounding environment by opening up job opportunities. The income obtained from the tourism industry can improve the standard of living of local people. In maintaining the attractiveness of tourist destinations for visitors, tourism village management requires continuous innovation, such as creating new tourism destinations, holding festivals and other cultural events, and improving service facilities.

Experiences and Expectations: Drivers of Urban Tourist Destination Competitiveness

Research Question: This paper investigates into how the relationship between the perceived quality of tourists’ experiences and their expectations of the well-reputed urban tourist destinations affect its competitiveness. Motivation: Most of the published research in this field focuses on a general approach to the competitiveness, while the effect of the individual dimensions of tourist destination attractiveness, especially in case of urban tourist destinations, is still insufficiently explored. This study provides insights and recommendations for destination management that would result in a more effective management of urban tourist destinations and, consequently, increase competitiveness of the destination. Idea: The main idea of this study is to empirically evaluate the relationship between the perceived quality of tourists’ experiences and their expectations from urban tourist destinations, and to identify the most important dimensions of tourist destination attractiveness, taking into consideration different motivational factors. Based on the obtained results, it is possible to give recommendations that can contribute to increasing tourists’ satisfaction and competitiveness of the urban tourist destination. Data: The study was conducted on a sample of 312 respondents from Belgrade, a large outbound tourist centre, who met the pre-established set of criteria. Computer-aided web interviewing (CAWI) was used for data collection. Tools: The study was conducted using the Pearson correlation coefficient to determine the relationship between the perceived quality of experiences and expectations, and the SERVQUAL model for measuring quality of dimensions of tourist destination attractiveness by evaluating the differences between perceived quality and expectations, and descriptive statistics. Findings: Traditional understanding of tourists’ satisfaction that leads to tourist destination competitiveness is that the tourists’ expectations must be either met or exceeded. This study showed that tourists’ expectations from certain dimensions of tourist destination attractiveness may be higher than the quality of the experience with them, but tourists would still be satisfied if the perceived quality of their experiences was positive. Moreover, the study has identified three social and one physical dimension of tourist destination attractiveness as the most significant, regardless of tourists’ travel motivation. Contribution: The study contributes to the existing body of literature by introduction of the new data-driven approach to the strategic processes of managing urban tourist destination and its dimensions of tourist destination attractiveness.

Implementasi Jiwa Inovatif Pedagang pada Objek Wisata Situ Tandon Ciater, Kota Tangerang Selatan

In community service activities, we explored the implementation of an innovative spirit in tourist traders in Tandon Ciater, South Tangerang City. The background involves the challenges faced by local traders in dealing with dynamic changes in the tourism industry. Our main objective is to understand the extent to which traders in Tandon Ciater implement innovation in their business practices and its impact on the tourist experience. Through a qualitative approach, we investigate traders' efforts in developing new products and services, as well as innovative strategies in marketing and business management. The results of community service activities show that traders who adopt an innovative spirit experience significant increases in competitiveness and income. They successfully identify local market opportunities, respond to changing tourism trends, and create unique experiences for visitors. In this context, innovation is not only limited to physical products, but also includes the use of technology to improve service and communication with customers. In conclusion, the application of an innovative spirit to tourist traders in Tandon Ciater can be a valuable model for developing the local economy and increasing the attractiveness of tourist destinations. Therefore, innovative development efforts need to be supported and are not sufficient to encourage sustainable growth in the tourism sector.

국내 무장애관광 유형별 사례 및 활성화 방안 연구

Considering the increasing social interest in barrier-free tourism, this study explored and characterized representative barrier-free tourism cases in Korea based on the indicators of tourist destination selection factors for barrier-free tourism proposed by Lee (2016). In addition, based on the results of this study, this research aims to propose improvement measures to revitalize the domestic barrier-free tourism industry. To carry out the research objectives, representative barrier-free tourism cases reported in journals and major policy reports over the past 20 years were selected and categorized by type to summarize their main characteristics. The findings of the study include attractiveness of tourist destinations in the process of developing barrier-free tourism products, continued improvement of accessibility to tourist facilities and transportation, close cooperation with private tourist facilities, and administrative support systems for safety and hygiene-related services.

EVALUATION OF THE ATTRACTIVENESS OF TOURISM IN ALGERIA: MULTICRITERIA METHOD APPLIED TO AREAS OF TOURIST EXPANSION

Tourist attractiveness is the ability of a destination to generate towards itself tourist flows. Its evaluation is crucial for the success of tourism development. The objective of this research is to develop a model for evaluating the attractiveness of tourist destinations to assess the attractiveness of the Larbi Ben M'Hidi tourist expansion area in Skikda, Algeria. The applied method uses both a qualitative diagnosis of the destination’s tourist resources and a quantitative visitor questionnaire survey to inventory, consolidate and evaluate the existing attraction portfolio from a supply and demand perspective. The results show that the landscape and climate are the elements of attraction. They identified the factors perceived as most important for the destination, its strengths and the weak indicators on which to act. Differences in evaluation have emerged between demand and supply, which shows that there are differences between the subjective and objective measure of tourist attractiveness. The proposed framework complements the body of theoretical knowledge on assessing the attractiveness of tourist destinations. In addition, by assessing and matching the differences between the reality of a destination and the perception of a visitor, they can help tourist destinations and their managers guide the development of their tourist areas.

History, Tourist Attraction and Electronic Word of Mouth (EWOM) on Visiting Decisions at Jambi City Tourist Destinations

The expansion of the tourism area is currently directed to re-introduce and raise the historical value of tourist destinations, the economic level and income of local communities in developing micro-enterprises and the creative economy around tourist areas. To promote natural, cultural, artificial and other tourist destinations in Jambi City, the Jambi City Tourism and Culture Office (DISPARBUD) uses social media and websites to inform the public about the potential of tourist destinations in Jambi City, namely through the website https://disparbud.jambikota.go.id/sejarah/ and several Instagram accounts, namely @danau.sipin, @tp_pkk_danau_sipin, @jambiparadise, @kampoengradja, then to what extent and how the contribution and role of electronic Word of Mouth (eWOM) in helping the city government and local communities to increase the progress of tourist destinations in the Jambi City area. Researchers use an exploratory type of research, namely a research approach that aims to find information, data and facts about a topic or problem that is not yet fully understood by a researcher. The data used in this study are primary data that can be obtained from direct interviews and through distributing questionnaires via Google Forms. The sample selection technique is based on chance, namely, anyone who incidentally meets the researcher and is willing to become a sample if it is deemed that the person who happened to be met is suitable for the data source. The sample in this study was local people in Jambi City, totalling 114 people. The findings of the results obtained that the variables of historical value and attractiveness of tourist destinations show significant results on visiting interest, while the eWOM variable has not shown a level of significance to the visiting decision variable. Therefore, to increase interest in visiting tourist destinations, it is necessary to synchronize information and data from tourist destination managers, local governments, tour guides, and local wisdom related to historical value, accessibility, and accurate infrastructure so that when the information is conveyed through eWOM, users are no longer confused or exhausted from the information obtained. Abundant and accurate information no longer complicates the decision-making process to determine the optimal visiting decision.

Global climate change and risk analysis of tourist destinations in the regions of Georgia

Tourism is considered the largest industry in the world, and the environment is central to its development. Climate change has a significant impact on tourism destinations. The relevance, methodological and practical importance of the problems posed in the article, the presence of unresolved issues led to the selection of the research topic, the determination of the research goal and tasks. The subject of our research is climate change risk assessment on the tourist regions of Georgia. The environment is the basis of the tourist product, therefore the profitability of tourism depends on the attractiveness of tourist destinations. Due to the close relationship between environment and climate, tourism is considered a climate-sensitive economic sector. Climate change is likely to lead to a shift in destination. There is a need to reduce the risks from the impacts already caused by climate change.

Transformation in Destination Attractiveness Attributes after Covid 19 Pandemic: A Review

From a historical perspective, it is impossible to envision tourism without travellers’ mobility. However, the Covid-19 pandemic unlocked new avenues for tourism, including virtual travel. The pandemic seriously impacted the travel and tourism industries due to border closures that grounded the transportation industry and led to job losses. Historically, tourism has quickly bounced back after disasters, pandemics, and epidemics. Hence, a new outlook was developed with the introduction of the New Normal or “business as usual”. The pandemic of covid-19 has compelled tourism industry stakeholders to explore and analyze the transformative attributes of tourist destination attractiveness to revive the industry and regain tourists’ confidence. The research study is constructed on secondary data and literature analysis. The researchers have examined numerous studies representing transformative destination attractiveness to examine the characteristics. The study concludes that there is a paradigm shift in the attributes affecting tourist destination attractiveness which will help the tourism stakeholders in marketing and restarting tourism after the pandemic. These transformative attributes will increase the number of visitors, assisting the tourism industry's recovery from the pandemic.
 Keywords: Tourist Destination Attractiveness, Transformative Attributes, Revival of tourism

Kampung Susu Lawu on the slopes of Mount Lawu as a tourist destination

This study aims to analyze the potential attractiveness of tourist destinations and the obstacles faced in developing the tourism potential of Kampung Susu Lawu on the slopes of Mount Lawu, Magetan Regency, East Java, Indonesia. It uses a qualitative descriptive research method. Data collection techniques were carried out by triangulation, with inductive data analysis using more than one data acquisition method. The results of the study show that the tourist destination of Kampung Susu Lawu (KSL or Lawu Milk Village), actually has a potential attraction that can be enjoyed by tourists which includes nature, culture, and man-made. Land management permits are expected to increase the welfare of tourism workers, open up job opportunities, provide a source of income for families, increase the variety of jobs, and increase knowledge in tourism business management.

Identifikasi Kesiapan Destinasi Wisata Sekitar Taman Hutan Raya Wan Abdurachman (Tahura War) Menuju Desa Wisata Berbasis Smart Tourism

This study aims to identify the readiness of tourism villages around the Taman Hutan Raya WAR to adopt the concept of Smart Tourism. The conceptual framework used in this research is based on the concept of Smart Tourism, which includes the use of information and communication technology (ICT) in managing tourist destinations. The research method used is qualitative research with a descriptive type. The study was conducted in Sumberagung Village, Kemiling District, Bandarlampung, and covered seven tourist destinations, namely Kampung Vietnam, Puncak Vietnam, Lembah Vietnam, Jukung Vietnam, Rusa Breeding, Lengkung Langit 2, and Gerbang Alam. The data collection process was carried out using observation and structured interviews. The data were analyzed using qualitative analysis techniques, namely content analysis. The results of the study indicate that tourism villages around Taman Hutan Raya WAR still need a lot of improvement in terms of infrastructure, services, and the implementation of information technology. However, they have great potential to develop Smart Tourism as one of the strategies to enhance the attractiveness of tourist destinations in the area. Therefore, this study provides an important theoretical contribution to the development of the concept of Smart Tourism in tourism village areas, as well as recommendations for stakeholders in developing the area.

Effects of Tourist Destination Choice Attributes on Perceived Value and Tourism Satisfaction at Geochang Changpowon: Moderating Effect of Tourist Prior Knowledge

The tourism industry policies of local governments have been linked to events in each region, but over time, tourists have come to a situation where they may not feel the differentiation or attractiveness of tourist destinations. Recently, local governments are investing in eco-friendly waterside ecological parks to revitalize the local economy. The purpose of this study is to investigate the influence relationship between tourist destination choice attributes(attractiveness, convenience, and experientiality), perceived value, and satisfaction, and to analyze the moderating effect of tourists’ prior knowledge at the tourist destination of a local waterside ecological. 462 questionnaires were used for the final analysis, and AMOS 21.0 was employed to analyze the measurement model and path model. As a result of the empirical analysis, first, the attractiveness, convenience, and experientiality of the tourist destination choice attributes have a positive effect on perceived value. Second, attractiveness, convenience, experientiality, and perceived value have a positive effect on satisfaction. Third, the moderating effect of tourists’ prior knowledge in the relationship between tourist destination choice attributes and perceived value is not significant at the of 0.05. Fourth, the moderating effect of tourists’ prior knowledge in the relationship between tourist destination choice attributes and satisfaction is partially significant at 0.05 and 0.01. It is shown that a tourist destination choice attribute-perceived value-tourism satisfaction model is possible. It can be seen that the role of tourist destination choice attributes is important in increasing tourism satisfaction and perceived value. However, the moderating effect of tourism prior knowledge is partially significant, showing that it is possible to play a certain role in improving tourism satisfaction and perceived value.

Storytelling Workshops Based on Babad Banyumas Stories for Local Tourism Community to Support Storynomics Tourism Development in Banyumas Regency

Storytelling-based tourism or Storynomics tourism is being promoted by the government as a quick win strategy for economic recovery. Banyumas has a valuable historical heritage that is Babad Banyumas. These manuscripts are sources for interesting stories that add the attractiveness of tourist destinations. Unfortunately, the ability of local tour guides in storytelling are still low. Therefore, this training is intended to develop their skills in oral and digital storytelling of Babad Banyumas. The method is active learning that combines lectures, discussions, group assigment and presentation. Storybook and puppet form of figures in Babad Banyumas are provided as instruments for oral storytelling, and cameras and supporting devices for digital storytelling. Based on observation, mostly the participants were able to perform well in oral storytelling. Observation of photos and videos story of participants also showed encouraging result. The results of pre and post tests analysis show that both trainings have had a significant impact on increasing the knowledge and skills of participants. This findings support the idea of functioning community development and tourism strategy as global perfect merge for social economic development.

Скляр Г. П., Дробиш Л. В., Тараненко О. О., Логвин М. М., Шуканов П. В. Астахова І. Е. МАРКЕТИНГОВИЙ ПІДХІД ЩОДО ВИЗНАЧЕННЯ ТА ФОРМУВАННЯ НАВЧАЛЬНОЇ МОТИВАЦІЇ СТУДЕНТІВ

Annotation. The purpose of the article is to study the transformation of scientific opinion regarding the understanding of leisure and leisure activities in the field of tourism. Methodology of research. The solution of the tasks set in the article was carried out with the help of general scientific and special research methods: analysis and synthesis, systematization and generalization. Findings. The views of scientists on leisure activities in the field of tourism are analyzed. A study of the transformation of scientific thought regarding the understanding of leisure and leisure activities in the field of tourism from traditional approaches to modern views was conducted. The value of leisure activities for the realization of health, educational, professional and recreational needs of a person based on his constant self-development and self-improvement is substantiated. This made it possible to reveal the peculiarities of the organization of leisure at enterprises in the tourism sector and the prospects for its development. The contribution of scientists to the development of methodological aspects of the organization of leisure activities in the field of tourism is outlined. It was found that the use of various forms and methods of leisure organization in tourism will serve to increase the attractiveness of tourist destinations. The need for further research into the phenomenon of leisure in tourism is indicated. Practical value. The article substantiates the relevance of further scientific studies of leisure activities in the field of tourism, which will provide an opportunity to increase the competitive position of the domestic tourism industry in the world tourism market. It is advisable to use the scientific provisions of the study in the organization of leisure activities in the field of tourism, identifying the peculiarities of its development and improvement. The results of the research are important for the training of masters in tourism, as they influence the formation of a critical understanding of problems in the field of tourism and recreation and at the boundaries of the fields of knowledge.

ТУРИСТИЧНА ГАЛУЗЬ В УМОВАХ ПАНДЕМІЇ COVID-19 ТА ЗМІН КЛІМАТУ: ВИКЛИКИ ТА ПЕРСПЕКТИВИ

The article analyzes the factors effecting the tourism industry development in the world. It was noted that the steady growth of the tourism industry for the past 10 years to the Covid-19 pandemic is due to many factors, among which an important place is given to the growth in the number of consumers of tourism services with middle-class incomes, the weakening of the visa facilitation in many countries of the world, the transport infrastructure development, and social networks. The purpose of the article is to study the effect of the Covid-19 pandemic and climate change on the tourism, to find out the directions for adapting the tourism industry to these challenges. Closure of international borders since the beginning of the pandemic, falling international air traffic, stopping the work of hotels and entertainment establishments, restriction of catering establishments, rising unemployment, reducing incomes and savings of consumers, changes in consumption patterns, restricting the free movement of people, the risk of getting sick with coronavirus and high uncertainty led to a catastrophic drop in demand for tourism services. Climate change also has a very negative effect on tourism development. The most popular tourist destinations in the world are largely affected by climate change that we are observing in the form of an increase in fire areas, an increase the number of flood disasters, and increased erosion of coastal marine areas. On the other hand, the excessive demand for tourism services in the world has had a negative effect on climate change. All tourism travel accounts for around 5.6% of all CO2 emissions in the world, according to various estimates. They are produced by transport, accommodation, and all types of tourism activities. It should be considered that the attractiveness of tourist destinations is directly affected by the scale of the biodiversity reduction problem, the availability and price of clean fresh water, the level of air pollution, the amount of waste from hotels and catering establishments, and harmful emissions from transport. Therefore, the crisis in the tourism industry as a result of the Covid-19 pandemic has contributed to its change towards sustainable tourism development, the development of the tourism ecosystem, and green infrastructure.

PROSPECTS FOR THE POST-WAR RESTORATION OF GASTRONOMIC TOURISM IN UKRAINE

The purpose of the article is to find out, outline the prospects for revival and develop a strategic plan for the development of gastronomic tourism in the postwar period using the example of the use and generalization of foreign experience. The research methodology consists in the application of methods of analysis, synthesis, comparison, generalization, forecasting, as well as in the use of systemic and activity-based approaches. The scientific novelty lies in the fact that this article presents the prospects for restoration and further in-depth study of the main global trends in the development of gastronomic tourism, which will make it possible to use them for the revival and development of the domestic tourist market of gastronomic tourism in Ukraine. Conclusions. As a result of the study, it was established that the need to actively create and develop new tourist products that correspond to modern popular currents and trends in gastronomic tourism, which will contribute to changing the structure of demand and the volume of tourist flow, attract funds to the country, create opportunities for increasing the attractiveness of tourist destinations. Keywords: gastronomic tourism, gastronomic travel, post-war recovery, types of tourists.

The impact of overtourism on the residential well-being

Overtourism has a number of negative impacts on both the attractiveness of tourist destinations and the way of life of the local residents. The period of tourism converging to almost nothing, which appears from time to time during the period marked by the outbreak and global spread of the COVID-19 pandemic, is suitable for examining the residents' perceptions of overtourism. In this study, the question of research focuses on the impact of overtourism on the residential well-being of local communities. Sentiment analysis was used to answer the research question, which proved to be a good tool for exploring the impacts of overtourism perceived by local residents in an unconventional way.
 The results, based on 13,145 comments, support which sensory perception allowed by representational systems – such as sight, hearing, touch, taste, smell – is more significant in the case of the examined keywords. Knowing the correlations of overtourism and residential well-being the non-governmental organizations and the local government of the municipality – which providing housing for the residents – can effectively shape the factors of residential well-being, but in addition the local residents as well exposed to the environmental impacts of tourism can play a key role in shaping their own residential well-being.