Consumer Attention Research Articles

Exploring the Presence of Cannabinoids in Hemp-Infused Fermented Milk Drinks: An Analysis of Pre- and Post-Fermentation Levels

Yoghurts are the most popular fermented dairy products. Consumer attention is directed towards products containing inputs that enrich the product with bioactive substances. The growing interest in the Cannabis sativa L. plant has resulted in the development of a market for hemp products. The main aim of this research work was to determine the effect of the lactic fermentation process on the stability of cannabinoids in fermented milk beverages containing hemp inputs (hemp oil, dried hemp, ethanolic hemp extract) at 0.5, 1 and 2% (w/v). The effect of the type of hemp input on the technological process (i.e., pH value, viability of LAB during 28 days of storage) was also checked and the sensory quality of the prepared samples was evaluated. It was shown that the choice of type/form and amount of hemp addition influenced the final cannabinoid content of the product after fermentation and post-fermentation, but no effect on the survival of yoghurt bacteria or pH changes during storage was confirmed. Fermented milk drinks containing hemp oil had the highest cannabinoid content. The QDA results of the sensory evaluation of the yoghurts show that the most acceptable product in terms of overall quality is the yoghurt containing 0.5% hemp extract and 2% hemp oil.

When Influencers Compare Brands: Defensive Processing of Sponsored Comparative Messages and Effects on Consumer Evaluations

Social media influencers comparing competing products helps draw the desirable consumer attention to their product recommendation. However, it may also risk backfiring, especially when the influencer post is sponsored by a given brand. In the present study, we explored consumer evaluations of sponsored influencer comparative marketing through two important defensive mechanisms—counterarguing and inferences of manipulative intent with a 2 (message appeal: noncomparative vs. comparative) × 2 (content sponsorship: organic vs. sponsored) between-subjects online experiment (N = 325). We found that when the post was sponsored, the comparative message generated significantly greater defensive reactions than the noncomparative message, leading to lower perceived trustworthiness and authenticity of the influencer, unfavorable brand attitude, and lower purchase intention. In contrast, when the post was organic, the observed difference diminished. Furthermore, we found more prominent effects via inferences of manipulative intent than counterarguing, suggesting that consumers considerably value the genuineness behind product promotion from influencers. These findings extend research on comparative advertising to the trending influencer marketing context, shedding novel light on mechanisms underlying consumer responses to sponsored comparative messaging.

How to expand the thermos cup market through network publicity and product positioning

With the steady growth of the global stainless steel thermos cup market, social platform marketing plays a key role in enhancing brand influence and product sales. Through the study of Standly's case, this paper first describes the strategy of making thermos cups into "fashion accessories", and Stanley has achieved remarkable market expansion by increasing the attention of female consumers; Then, the actual effect of this strategy is analyzed, that is, the sales volume of its star product Quencher series has increased greatly. Finally, suggestions on using new technologies and social media marketing are put forward to meet the needs of consumers and enhance brand influence. It is concluded that continuous innovation and optimization of market positioning are the key to maintain the leading position in the competition of vacuum flask industry. Research on marketing strategy is very important for enterprises to succeed in the rapidly changing market. It can not only help enterprises identify market opportunities and optimize resource allocation, but also meet customer needs, enhance brand influence, and ultimately promote the sustainable development and growth of enterprises.

Analysis Brand Image, Product Quality, And Brand Ambassador On Customer Purchase Decision For Scarlett Whitening Product In Sidoarjo

The tight business competition between companies today means that all companies want to be the best to attract the attention of consumers. Scarlett Whitening is a company that reached a sales record of 1 billion in 4 hours when collaborating with Exo. EXO is used as a strategy to attract consumers to buy this product. However, Scarlett Whitening consumers do not only look at the type of product or quality, consumers also look at the advantages in terms of the brands that are most popular. This research aims to examine the influence of Brand Image, Product Quality, and Brand Ambassador on Consumer Purchasing Decisions in Sidoarjo. This type of research is quantitative using descriptive statistical data analysis methods and testing methods including: Validity Test, Reliability Test, Classical Assumption Test, and Hypothesis Test. Data collection took the form of distributing questionnaires which produced valid data for 100 samples. The results show that the brand image variable has an insignificant positive influence. Meanwhile, the product quality and brand ambassador variables have a positive and significant effect.

OPTIMALISASI TATA RUANG DAN ETALASE UNTUK MENINGKATKAN DAYA TARIK KONSUMEN

This community service activity aims to optimize spatial arrangement and display layout to enhance consumer appeal for the Micro, Small, and Medium Enterprises (MSMEs) of the Komunitas Sukses Berjamaah Indonesia (KSBI) in South Jakarta. Lecturers from IBI Kosgoro 1957 participated in this activity, focusing on improving the effectiveness of spatial arrangement and displays, which will positively impact sales and the growth of the MSMEs. This activity began with an outreach to KSBI members on the importance of an attractive spatial arrangement and display to capture consumer attention. In this outreach, the IBI Kosgoro 1957 lecturers shared knowledge and practical experience on effective spatial design and marketing strategies through appealing displays. After the outreach, an analysis of the spatial arrangement and displays at KSBI was conducted to identify areas that needed improvement. The lecturers and their team collaborated with KSBI members to redesign the layout and displays, making them more attractive and functional. They considered factors such as product arrangement, lighting, visual merchandising, and efficient space management. Next, the implementation of changes to the layout and displays was carried out in collaboration between the IBI Kosgoro 1957 lecturers, their team, and KSBI members. They worked together to plan and execute the necessary changes. The IBI Kosgoro 1957 lecturers provided guidance and recommendations to KSBI members in optimizing their spatial arrangement and displays. The results of this activity are expected to enhance consumer appeal towards KSBI MSMEs. With effective spatial arrangements and attractive displays, MSME products are expected to be better showcased and catch the attention of consumers, ultimately boosting sales and business growth for KSBI members. This community service activity also provided KSBI members with knowledge and skills in managing their spatial arrangements and displays. They can apply design principles to increase the effectiveness of their spatial arrangements and displays in the future.

Effects of color-typeface congruence on product evaluation

Product packaging is important for attracting consumer attention and creating expectations regarding a product, both of which can influence product evaluation. A key issue in package design is the coordinated selection of multiple package elements. This study investigates whether and when congruence between color and typeface in a product package can improve product evaluation. To this end, we analyze color and typeface on product packages based on semiotics and marketing, propose a conceptual model for the role of color-typeface congruence, and conduct three empirical studies that test the hypotheses implied from our model. Study 1 shows that color-typeface congruence is positively related to product evaluation. In Study 2, processing fluency is identified as a link between color-typeface congruence and product evaluation. Finally, Study 3 establishes the moderating role of design sensitivity in the relationship between processing fluency and product evaluation. Our findings contribute to more effective marketing communication for marketers and retailers through packaging.

Cognitive effect of product-based animation on interface aesthetics of web-based stores

The increasing internet penetration and the convergence of the online population with the world population highlight the significance of user experience and marketing strategies in the digital landscape. Businesses aim to enhance their online marketing activities, while users seek ease of use, entertainment, and satisfaction from websites. In this context, web animation has emerged as a critical tool for capturing the attention of online consumers. Web animation, defined as “any kind of movement on websites,” has gained prominence due to improved internet speeds and software tools. However, its precise implications for consumer attitudes remain unclear.This paper delves into the impact of product-based web animation on consumer perceptions, specifically aesthetics, entertainment, satisfaction, loyalty, and ease of use. The research investigates whether product-specific animations can mitigate the potential negative effects of web animations and enhance their attraction to online users.The study draws on various hypotheses and employs statistical analyses to explore the influence of product-based animations compared to static websites. It finds that product-based animated websites have a more positive impact on consumer perceptions of entertainment, satisfaction, loyalty, and ease of use, while the effect on aesthetics is not statistically significant.These findings provide valuable insights for web designers and digital marketers, emphasizing the potential of product-based animations to improve user satisfaction and loyalty in e-commerce settings. The study also highlights the need for further research to explore the impact of animation on purchase intentions, consider mobile interfaces, and analyze animation effects across different user profiles and geographic regions, offering promising avenues for future investigations in this evolving field.

Pengaruh Unique Products, Store Layout, dan Special Treatment Benefit Terhadap Customer Loyalty Pada Mixue Ice Cream and Tea Kota Mataram

This research aims to find out whether unique products, store layouts, and special treatment benefits affect customer loyalty in Mixue ice cream and tea in the city of Mataram. The research approach used is using quantitative methods. The sampling technique uses a non-probability sampling technique where samples are taken non-randomly with purposive sampling. The number of samples in this research was 100 respondents. The data collection method uses a survey sample, namely the distribution of questionnaires measured using a Likert scale and data analysis using the SPSS application. The results of this research show that the unique product variable has a positive and significant effect on the customer loyalty mix in Mataram City, the store layout variable has a positive and significant effect on the customer loyalty mix in Mataram City, and the Special Treatment Benefits variable also has a positive and significant effect on customers Loyalty Mixue Mataram City. Based on these results, it can be concluded that as a business actor, pay attention to the uniqueness, store layout and special treatment benefits of the products sold in order to attract the interest and attention of consumers make a purchase.

HEDONIC QUALITY OF SEMPRONG CAKE FROM VARIOUS LEVELS OF CATFISH FLOUR ADDITION

Diversification of processed fisheries is very important to attract the interest of the Indonesian people who still have low consumption of fish. The addition of catfish meat flour to semprong cake is expected to increase the nutritional value and attract consumer attention. The aim of this research was to determine the level of addition of catfish meat flour to semprong cakes as the product most preferred by panelists based on hedonic quality which includes aspects of appearance, aroma, texture and taste. This research used an experimental method with four treatments adding catfish meat flour at 0%, 12.5%, 15% and 17.5%. Data analysis using tests friedman, multiple comparison and Bayes. The results of the research showed that the level of addition of catfish meat flour of 15% was the most preferred addition in terms of appearance with a mean value of 8.7 (like), aroma 7.7 (like), and taste 7 (like), while the addition was 12%. was the most liked addition in terms of texture with a mean value of 7.2 (like). It was concluded that the addition of 15% was the most preferred treatment in terms of appearance, aroma and taste and the addition of 12.5% was the most preferred treatment in terms of texture.

REPURCHASE INTENTION IN MID-SIZED CITY CAFES: A CASE STUDY OF CAFE BRUGE

This research is motivated by technological developments as a result of globalization, making entrepreneurs required to be able to innovate in creating interesting and creative ideas and set strategies so that companies can attract consumers and meet increasingly varied consumer needs. One of them is Cafe. Cafe has quite an important role in the culinary world. The culinary world is something that cannot be separated from the basic needs of every human being. Cafes also have a wide selection of food and beverage products to attract the attention of consumers. The purpose of this study was to determine the effect of perceived enjoyment, food quality, and hospitality on repurchase intention (Study on Cafe Bruge Consumers in Jepara, Indonesia) by taking a sample of respondents from cafe bruge consumers, as many as 96 consumers. The number of samples was taken using the non-probability sampling technique with the accidental sampling method. The results of this study indicate that perceived enjoyment, food quality, and hospitality have a positive and significant effect on repurchase intention. The coefficient of determination (adjusted R square) is 0.399, which means that perceived enjoyment, food quality, and hospitality can explain repurchase intention at Cafe Bruge Jepara by 39%. While the remaining 61% is explained by other factors not examined in this study.

Competitive Strategy Analysis and Formulation of Selected Strategy Alternatives Through the Blue Ocean Strategy Approach at PT XYZ

PT XYZ is a dairy manufacturing company in an industry that has high competition. Products from PT XYZ are not satisfactory even though the price is competitive, so they often do not reach sales and revenue targets. This research aims to find out the internal and external conditions of PT XYZ and formulate the right strategy to compete in the market. This study uses a qualitative method with a case study approach, collecting primary data through interviews, questionnaires, and observations, as well as secondary data from company literature and other sources. Sampling was carried out by the purposive sampling method and the validity of the data was checked using source triangulation. Data analysis was carried out using various matrices such as IFE, EFE, IE, SWOT, and QSPM, as well as blue ocean strategies for the implementation of the right strategy. The results of the study show that the IFE matrix score is 2.607 and the EFE matrix score is 3.435, so that the position of PT XYZ on the SWOT diagram in quadrant II. From the results of the SWOT matrix, the company has 11 alternative strategies, including 4 SO strategies, 2 ST strategies, 3 WO strategies, 2 WT strategies. An alternative strategy that is the main priority based on the eval_uation of the QSPM matrix is product innovation. The recommended strategy for PT XYZ to face competition is to innovate products. By developing new dairy products that have added value or new variants, PT XYZ can differentiate itself from competitors in the dairy market. These innovative products can attract the attention of consumers who are looking for variety or additional benefits from dairy products. Through this innovative product, PT XYZ can increase sales and expand the market.

Short wave-near infrared spectroscopy for predicting soluble solid content in intact mango with variable selection algorithms and chemometric model

Mango sweetness is one of the most prominent internal quality constituents that attract consumer's attention. The current common methods used to determine the sweetness of mango have significant disadvantages in that labor-intensive, time-consuming, and damaging techniques. This research aims to predict sweetness in mangoes using short wave-near infrared (SW-NIR) spectroscopy in the ranges 900–1650 nm, along with variable selection algorithms and chemometric model. A total of 120 mango samples were used to collect the spectra using a fibre module SW-NIR spectrometer. The partial least squares (PLS) regression with several spectral preprocessing methods was employed to develop the calibration model, and the best preprocessing technique was selected. The Savitzky–Golay second-derivative preprocessing technique performed better among the other preprocessing techniques with a correlation coefficient of prediction (rpred) of 0.74 and standard error of prediction (SEP) is 0.78 %Brix. After that, two variable selection techniques were used to select effective wavelength variables, including regression coefficient and successive projections algorithm (SPA). For SSC prediction in the range 900–1650 nm, the SPA-PLS model obtained a rpred of 0.78 and SEP of 0.67 %Brix. The current study unequivocally shows that the proposed SW-NIR spectroscopy coupled with a suitable chemometrics method can evaluate mango sweetness nondestructively.

Analisis Strategi Pemasaran dalam Meningkatkan Penjualan Gula Merah pada Pedagang di Kecamatan Kusan Hulu

The study aims to analyze the marketing strategy of brown sugar sales to traders in Kusan Hulu District. This study uses a qualitative descriptive method. The results showed that the marketing strategies used by respondent 1, respondent 2, and respondent 3 were as follows: 1) The three sellers offered the same product, namely brown sugar without variants, 2) The price offered varied between Rp. 10,000 to Rp. 12,000 per pack, 3) The production site was at home, while marketing was done at home and in the market, 4) Promotion by Ibu Jamah and Ibu Nor Jannah is done by word of mouth, while Ibu Sari Ratna has started using social media as a means of promotion, 5) Each seller provides friendly and good service to consumers, as well as fast and thorough in handling requests, which increases customer satisfaction, 6) Each seller facilitates the ordering and payment process for consumers, 7) Each seller provides an attractive product display to attract the attention of consumers.

SOCIALIZATION OF PRODUCT BRANDING AS AN EFFORT TO INCREASE ENTREPRENEURIAL INTEREST AMONG HOUSEWIVES OF NGINDEN JANGKUNGAN VILLAGE

Product branding provides various potentials in increasing sales value so that it can attract consumers, product branding can be developed in MSMEs which play an important role in national economic growth. MSMEs are also considered as one of the solutions for people who do not have jobs or do not want to work in a company. One of them is in the Nginden Jangkungan sub-district which still does not have an adequate understanding of product branding, so efforts are needed to increase awareness and understanding, one of which is through socialization. With the socialization related to product branding, it is expected to increase product competitiveness, attract consumer attention and increase income.

Beyond Sensory Boundaries: Innovative Applications of Synesthetic Design in Shaping Deep Brand Perceptions and Experiences

With the development of modern technology and concepts, the object of design expands from material form to non-material form, and the product modeling design gradually develops towards all-round perception and experience. Products are not only the carrier of function, but also the medium of emotional communication. In an era of information overload and short consumer attention spans, building deep and lasting brand perceptions has become a major challenge for marketers. The researcher explores the innovative application of synesthetic design principles, clarifies the role of synesthetic imagery interoperability and design expressions, constructs a design translation path of synesthetic imagery interoperability with the product as the medium and emotion as the dominant, and explores the process and verification method of the application of synesthetic imagery interoperability in the product styling design, so that synesthetic design can be used as a strategic tool that transcends the boundaries of the traditional sensory marketing, and thus cultivates deep brand experience and cognition. We use the generic design as a strategic tool to transcend the boundaries of traditional sensory marketing, thus cultivating profound brand experience and cognition. By integrating multi-sensory experiences and utilizing the inherent cross-modal correspondences between different sensory modalities, synesthetic design facilitates comprehensive and immersive brand interactions. Through a combination of theoretical exploration and empirical analysis, the researchers demonstrate how synesthetic design can significantly enhance brand memorability, differentiation and emotional resonance. It further explores how the experience of empathy influences consumer behavior and brand loyalty through underlying psychological mechanisms. The results emphasize the potential of synesthetic design in building deeper and more intuitive connections between consumers and brands. The application of synesthetic imagery interoperability to product styling design can elevate users' sensory experience to emotional experience through the use of synesthesia, which provides a new path for product styling design application research.

Packaging, perception, and acceptability: a comprehensive exploration of extrinsic attributes and consumer behaviours in novel food product systems

SummaryIn today's global markets, the constant arrival of new products represents a challenge for the food industry to offer distinct choices to consumers, primarily due to the parallel sensory attributes and pricing structures of the available food options. Innovators must employ methodologies beyond traditional sensory analysis to ensure the product's success. Researchers must, therefore, explore the entire product experience to understand its influence on consumer behaviours. Food choices are multifaceted, influenced by various factors, including individual physiological and psychological characteristics and intrinsic and extrinsic product attributes. As a result, consumers' decisions are shaped by the multisensory information derived from products they encounter in supermarkets. This review aims to comprehensively examine the factors influencing consumer food choices, from initial product encounters to consumption. The review explores the impact of repetitive tasting on the consumer's attitudes and intentions towards novel products. Additionally, the review investigates which extrinsic attributes capture consumer attention in supermarket settings. It also delves into the effects of extrinsic product attributes on both explicit and implicit emotions and expectations raised about the sensory properties of the product and, ultimately, their purchasing behaviours.

Research and Evaluation of Multi-Sensory Design of Product Packaging Based on VR Technology in Online Shopping Environment

The development and application of virtual reality (VR) technology significantly enhances consumer immersion. Exploring a multi-sensory evaluation model for virtual packaging is valuable for integrating VR technology with packaging. This study developed a multi-sensory evaluation model for virtual packaging using the analytic hierarchy process (AHP). Eye-tracker experimentation was conducted to identify consumer attention indicators when interacting with virtual packaging. These indicators were quantified using Saaty’s nine-level importance scale and expert input, resulting in a comprehensive multi-sensory evaluation model. Subsequently, a VR shopping system focused on potato chips and cola as packaging design objects. This system was evaluated using the established model, and the results were analyzed. Based on the findings, improvements were made, and the system was re-evaluated using the modified model. The post-improvement evaluation demonstrated significantly enhanced sensory experiences. These results validate that the developed evaluation model effectively guides multi-sensory design approaches for packaging within a VR environment.

The effect of organic fruit juices on physicochemical, microbiological and antioxidative aspects of organic goat's and cow's fermented whey beverages produced on laboratory and industrial scale

Fermented milk beverages have been known for years and are characterized by excellent health-promoting properties. Therefore, consumer attention has been drawn to this product type in recent years. In the presented research, the technology of production in laboratory and industrial scale of controlled fermentation of whey beverages containing sweet and sour organic cow's or goat's whey with the addition of organic fruit juices (apple, blackcurrant juice or Kamchatka berry), has been described. Food production on a laboratory scale involves small batch processes designed for experimentation and refinement, often with precise control over variables and conditions. In contrast, industrial-scale food production in enterprises focuses on large volume output with an emphasis on efficiency, consistency, and adherence to regulatory standards for mass consumption. In this study was examined the amino acid content and nutritional value of the obtained products. Tests were carried out on fermented whey drinks' microbiology and antioxidant properties. The significance was determined using an ANOVA (ANOVA)-each prepared drink was characterized by better antioxidant properties and nutritional values compared with product without juice addition. Microbiological examination proved that only one product was not fit for consumption according to the Polish norm. Using whey (goat and cow) as a base for a fermented beverage with enhanced health benefits is a positive step toward using products commonly regarded as waste.

Financial Reporting and Consumer Behavior

ABSTRACT We show that financial reporting influences consumer behavior by drawing consumer attention to announcing firms. Analyzing global positioning system (GPS) data, we document upticks in foot traffic to firms’ commercial locations immediately following their earnings announcements. This increase is more pronounced for announcements with substantial media attention, fewer concurrent announcements, heightened internet search volume, and extreme stock price jumps and earnings surprises—indicating that announcement coverage impacts consumer behavior by capturing attention. Furthermore, foot traffic increases with positive earnings for firms offering durable goods, suggesting consumers respond to news about firms’ financial prospects. Consumer attention patterns increase revenues and advertising effectiveness, ultimately suggesting that financial reporting serves a marketing function. Data Availability: All other data are available from the public sources cited in the text. JEL Classifications: G10; G11; G12; G14; G40; G41.

Revitalising Packaging Design of Children Food Brand for Marketing Strategy in China

This study examines the revitalization of packaging design for a children's food brand as a strategic tool for effective marketing in the Chinese market. With a focus on the dynamic landscape of consumer preferences and behaviors, this research underscores the significance of packaging design in capturing the attention of young consumers and their parents. By amalgamating culturally resonant elements with contemporary design trends, the study endeavors to uncover strategies that enhance brand visibility and engagement. The Chinese market, characterized by its rapid changes and distinct cultural nuances, necessitates a nuanced approach to packaging design. This study delves into the visual, sensory, and emotional aspects of packaging that contribute to brand perception. Through the analysis of case studies and consumer surveys, it elucidates the crucial role of colors, imagery, typography, and material choices in eliciting positive associations and fostering brand loyalty. The study recognizes the power of storytelling through packaging design. Children's food brands can leverage culturally relevant narratives and characters to establish an emotional connection with young consumers and their parents. This narrative-driven approach not only enhances brand recognition but also aligns with the Chinese value of family-oriented decision-making. This research highlights the strategic importance of packaging design in the context of children's food brands' marketing endeavors in China. By bridging the gap between cultural resonance and contemporary aesthetics, brands can create a lasting impact on consumers' minds. As consumer behaviors continue to evolve, an adept packaging design strategy can prove instrumental in navigating this dynamic landscape and achieving sustained market success.