Abstract Land–atmospheric feedback influences the occurrence and severity of flash droughts. However, the observed and projected changes in flash droughts and associated land–atmospheric coupling have not been examined over India. Moreover, the causes of the rapid depletion of soil moisture during flash droughts are not well known. We identify major flash droughts and associated soil moisture–vapor pressure deficit (SM–VPD) coupling in India using ERA5 and simulations from global climate models (CMIP6-GCMs). The summer monsoon season (June–September) witnesses more than 60% of the flash drought events and a relatively higher rate of flash drought development. The flash drought frequency has mainly decreased during India’s observed climate (1980–2019), which is projected to decline further in the future warming climate. On the other hand, the flash drought development rate has significantly increased during the observed period, which is projected to enhance further under the warming climate. SM–VPD coupling during the flash drought onset-development phase is considerably higher (threefold to fivefold) than during the normal condition (in the absence of flash drought). The high (low) SM–VPD coupling explains the faster (slower) flash drought development rate in the observed and future warming climate. The strength of SM–VPD coupling has increased in the recent period and is projected to increase further in the future warming climate. The increased SM–VPD coupling can intensify future flash droughts in India, especially during the summer monsoon season, with considerable implications for agriculture, water resources, and ecosystems. Significance Statement This study aims to understand better the role of land–atmospheric coupling in explaining flash drought characteristics (frequency and development rate) in India. Strong land–atmospheric (SM–VPD) feedback might influence the regional weather patterns during flash drought, which often negatively impacts humans and the ecosystem. We explain the causes and drivers of increasing (decreasing) flash drought development rate (frequency) in India. The long-term change in SM–VPD coupling drives the frequency of flash drought, whereas an anomalous instantaneous change in coupling controls the flash drought development rate. More intense flash droughts contributed by the increased land–atmospheric coupling are projected in the future. Predicting the SM–VPD coupling metric can facilitate more time for preparedness, resulting in minimizing the flash drought impacts.