This article explores current issues related to changes in the regulation of intellectual property in the era of active digitization. The paper examines the impact of digital technologies on the creation, protection, and utilization of intellectual assets. The author proposes specific measures and mechanisms aimed at modernizing international standards and regulatory acts in this field. In particular, there is a need for the modification of existing international conventions and agreements, as well as the development of new standards for security and data protection, strengthening law enforcement mechanisms, and establishing international systems for monitoring and controlling digital content. The proposed measures are intended to ensure more effective counteraction to violations of intellectual property rights in the context of rapid development of digital technologies and increasing demands for their protection.