Conducting a maturity assessment allows companies to measure their readiness in implementing novel technologies. However, this task is challenging due to the multidimensional, complex, unpredictable, and non-linear nature of innovation. In this paper, we introduce an innovative approach to maturity assessment that enables both intra- and inter-company analysis. Our approach evaluates a company’s absolute maturity score concerning a specific technology or area. By leveraging a Natural Language Processing pipeline applied to a semi-structured questionnaire we extract popular concepts from the answers and present them to a human expert for analysis. The expert can refine the analysis by adding or removing concepts as needed. Subsequently, we compute a similarity metric for each answer to determine a company’s maturity in specific concepts. The output of our analysis is presented through human-readable plots, offering clear insights into the internal maturity level of the company and allowing for a comparison with competitors across the chosen concepts. To demonstrate the capabilities of our method, we provide a running example showcasing both quantitative and qualitative results of the analysis. Our approach demonstrates efficiency, with preprocessing completed in 1.967±0.758 s, and information extraction in 0.074±0.017 s on average, excluding human intervention time, and requiring low hardware resources.