Aspects Of Package Design Research Articles

Analysis of the Fun of Food Packaging Design

With the rapid development of society, people's consumption concept and aesthetic concept are also undergoing rapid changes, and the prevailing goods will often be annihilated in all kinds of homogenized products after a short popularity. In the food industry, this phenomenon is even more common. How to make the product stand out in similar products, and how to make the product always maintain a certain vitality in the choice of consumers, this may be the problem that the food industry needs to face now. While the quality of the product is guaranteed by itself, more choices may often depend on whether the design of the packaging can meet the preferences of consumers. This paper starts with the analysis of interesting interpretation and the concept of food packaging design, and explains the significance of integrating interesting into food packaging design. Secondly, it analyses the principles of interesting food packaging design from three aspects: functionality, aesthetics and innovation. Finally, from the three aspects of packaging design, packaging materials and packaging structure, the design strategy of interesting food packaging is explored, in order to attract the attention of target consumer groups through the fun of food packaging design, and finally achieve purchase behaviour.

The Influence of Bottle Design on Perceived Quality of Beer: A Conjoint Analytic Study

Research on the influence of packaging on consumer perception of beer and other alcoholic beverages suggest an important role in capturing consumers’ attention and generating expectations on perceived product quality, and in particular that color, bottle shape, and label design are key aspects. There is, however, a paucity of research looking at interactions between different aspects of packaging design. This is a topical issue given an increasingly saturated market where especially craft breweries strive for differentiation and brand recognition. Situated within this context, the present research used a conjoint analytic approach to investigate the effect of packaging design on consumer perceived quality and liking for beers. Beer images were designed to systematically vary in four design factors—label color, label shape, label complexity, and bottle shape—and evaluated in an online survey with a representative sample of Danish beer drinkers. Two of the design factors—label color and bottle type—significantly affected consumers’ product evaluations, whereas the other two factors did not. Post-hoc analyses of the main effects indicated that the combination of a “Bomber” bottle shape and a warm color scheme in the label as the optimal combination of design factors to maximize consumer preferences. Preference for the Bomber bottle was linked to a perceived premiumness associated with a preference for curvatures (as opposed to angularity), whereas the preference for warm colors was tentatively explained as due to crossmodal correspondences generating favorable sensory expectations for this color scheme.

An Adaptive Machine Learning Methodology Applied to Neuromarketing Analysis: Prediction of Consumer Behaviour Regarding the Key Elements of the Packaging Design of an Educational Toy

This research is in response to the question of which aspects of package design are more relevant to consumers, when purchasing educational toys. Neuromarketing techniques are used, and we propose a methodology for predicting which areas attract the attention of potential customers. The aim of the present study was to propose a model that optimizes the communication design of educational toys’ packaging. The data extracted from the experiments was studied using new analytical models, based on machine learning techniques, to predict which area of packaging is observed in the first instance and which areas are never the focus of attention of potential customers. The results suggest that the most important elements are the graphic details of the packaging and the methodology fully analyzes and segments these areas, according to social circumstance and which consumer type is observing the packaging.

When age meets culture: an investigation of children’s package design preferences

PurposeThis research aims to investigate whether and how differences may exist in children’s preferences of package design across cultures, with a focus on three aspects of package design: curvilinearity, figurativeness and complexity.Design/methodology/approachA large-scale questionnaire survey has been conducted in a face-to-face setting in the USA and China, generating valid responses from 763 American children and 837 Chinese children of age 3-12 years.FindingsUnlike previous findings among adults, children from both cultures were found to unanimously prefer curved package design. Nevertheless, Chinese children showed greater preferences for figurative and complex package design than American children; these tendencies increased with age, suggesting significant age–culture interactions.Research limitations/implicationsThe surprising finding of the lack of cultural difference in children’s preferences of curved package design suggests that such cultural preferences established in studies of adults may not emerge through time via cultural/social learning until after age 12. The limited cultures, stimuli and factors included in the study call for replications of the study in more realistic and broader settings.Practical implicationsThe findings provide package design guidelines for consumer product marketers and designers/innovators targeting the Chinese and American children’s markets. Curved package designs are preferred by children from both cultures. Nevertheless, marketers should choose figurative and complex package design in accordance with the target children’s age and cultural background.Originality/valueThis study contributes to the limited empirical consumer behavior research on package design, especially that of children’s products. It also extends the literature on cultural psychology, experimental aesthetics and developmental psychology.

How material, visual and verbal cues on packaging influence consumer expectations and willingness to buy: The case of crisps (potato chips) in Spain

This paper analyses the influence that certain aspects of packaging design have on the consumer expectations of a series of sensory and non-sensory attributes and on willingness to buy for a bag of crisps in Spain. A two-part experiment was conducted in which 174 people evaluated the attributes for different stimuli using an online survey. In the first part, four stimuli were created in which two factors were varied: the packaging material and the image displayed. Interaction was identified between both factors for the attributes Crunchy, High quality and Artisan. For the attributes Salty, Crunchy and Willingness to buy, the image was the only significant factor, with the image displaying crisps ready for consumption being the only one that obtained higher scores. For the attribute Intense flavour, no statistically significant differences were identified among the stimuli. In general terms, the image displayed on the bag had a greater influence than the material from which the bag was made. In the second part, an analysis was made of the most effective way (visual cues versus verbal cues) to transmit the information that the crisps were fried in olive oil. To this end, two stimuli were designed: one displaying an image of an oil cruet and another with an allusive text. For all the attributes (Intense flavour, Crunchy, Artisan, High quality, Healthy and Willingness to buy), higher scores were obtained with the image than with the text. These results have important implications for crisps producers, marketers and packaging designers.

The role of packaging for consumer products: Understanding the move towards ‘plain’ tobacco packaging

The Australian Government intends to introduce plain tobacco packaging in 2012. We consider whether such a move appears justified by examining the wider marketing literature in order to understand the role that packaging has for consumer goods. Packaging is often called the fifth ‘p’ of the marketing mix. It is an effective marketing medium for all consumer products and helps build consumer relationships through possession and usage. Common packaging strategies to promote the product, distinguish products from competitors, communicate brand values and target specific consumer groups include innovative, special edition, value and green packaging. These strategies, combined with the visual and structural aspects of packaging design, such as colour, size and shape, influence consumer perceptions and purchase and usage behaviour. This gives packaging an important role at point-of-purchase and also post-purchase. Packaging also has a close relationship with the product, influencing perceived product attributes, and is a key representative of the brand. We conclude that plain tobacco packaging appears justified, based on the importance of packaging as a promotional tool, and will fundamentally restrict the opportunity for tobacco companies to influence consumers through package design.

The Radioactive Materials Packaging Handbook: an overview

Abstract The Radioactive Materials Packaging Handbook provides information on the design, operation, and maintenance of shipping packages. The 500-page document was published in June 1998 and will serve as a replacement for the Cask Designers Guide. The Handbook, written by experts in their particular fields, is a compilation of technical chapters that address the design aspects of a package intended for transporting radioactive material in normal commerce; it was prepared under the direction of M. E. Wangler of the US Department of Energy (DOE) and provides a wealth of technical guidance that gives designers a better understanding of the regulatory approval process, preferences of regulators on specific aspects of package design, and the types of analyses to be considered when designing a package to carry radioactive materials. Even though the Handbook is concerned with both small and large packagings, most of the emphasis is placed on large packagings that are capable of transporting fissile, radioactiv...