Area Manager Research Articles

Marketing Public Relations Strategy Through Buy 1 Get 1 Promotion at Maxx Coffee

This study employs a qualitative methodology with a descriptive qualitative approach. Data collection techniques include in-depth interviews, observation, and documentation. The key informants interviewed in this study are the Local Store Marketing Promotion Officer of PT. Maxx Coffee Prima, and two other informants, namely the Area Manager of Maxx Coffee and the Store Manager at Maxx Coffee Pejaten Village. The three methods used for the Buy 1 Get 1 promotion greatly support the success of Maxx Coffee's marketing public relations, especially through the use of social media, considering that social media currently has a wide reach and is very effective for disseminating information. Based on the results of this study, the researcher concludes that there is a visible positive impact from the implementation of the marketing public relations strategy through the Buy 1 Get 1 promotion by Maxx Coffee through several methods, including online and offline strategies, promotional events, and publications. These three methods of the Buy 1 Get 1 promotion can significantly influence the sales of Maxx Coffee products

Dynamics of Advocacy and Community Empowerment Stage through the Resettlement Action Plan Program for the Kampung Bayam Community in the Construction of the Jakarta International Stadium Project by PT Jakarta Propertindo (Perseroda)

Kampung Bayam has been included in the development of the Jakarta International Stadium (JIS) area, which has had social and economic impacts on the community. PT Jakarta Propertindo, the area manager, has a social responsibility to implement a Resettlement Action Plan (RAP). This research aims to describe the advocacy dynamics of the Kampung Bayam community in the RAP program, as well as community empowerment in the same program. The research used a qualitative approach with a descriptive research type. Data collection involved in-depth interviews with 18 informants using purposive sampling techniques. The research findings reveal that advocacy for the RAP program was carried out through contextual principles that included information delivery, negotiation, and consensus building. There were plans for community participation through FGD and mentoring activities. Community empowerment in the RAP program was achieved through enabling, empowering, and protecting processes. The community formed organizations such as cooperatives and opened business stalls to promote empowerment. Efforts were also made to increase the capacity of the Kampung Bayam community.

Analysis of Proposed Avtur Rental Rates at Hang Nadim Airport, Batam

Hang Nadim Airport and the infrastructure for providing and distributing aircraft fuel (Fuel Distribution System/FDS) are also reliable. This infrastructure has been built by BP Batam for refueling aircraft operating at Hang Nadim airport. This FDS is in the form of a network of pipes and storage tanks that stretches from Kabil Harbor, Hang Nadim Aircraft Filling Depot (DPPU) to the Hang Nadim airport apron. As the FDS infrastructure developer and area manager as well as a public service agency, BP Batam will determine the value (appraisal) of rental rates for Hang Nadim Airport aviation fuel FDS assets which are the management rights of BP Batam in order to improve services to customers and the community and increase regional competitiveness in accordance with the main tasks and its function.

IMPLEMENTATION OF THE GP12 QUALITY ASSURANCE SYSTEM: CASE STUDY OF A SUPPLIER OF THERMOPLASTICS IN THE AUTOMOTIVE SEGMENT OF JOINVILLE.

GP-12 (Early Production Containment) is a quality tool used by General Motors to ensure the conformity of its suppliers' products during the new product development process. The objective of the study is to show how the GP12 was implemented in a thermoplastic injection company in Joinville in the recently launched GEM project, verifying if the implementation of the GP12 can guarantee the shipment of components to the assemblers with zero defects, since the guarantee of the quality is a system required by automakers to maintain contracts with their suppliers. If, during the 90-day period, the supplier presents zero defects, then it will be qualified to meet the production requirements as specified in the PPAP (Production Part Approval Process). To support this study, a bibliographic review was carried out on the quality process adopted by General Motors, known as advanced product quality planning ("advanced product quality planning" - APQP). The study was carried out from the determination of the area manager, delimitation of the conogram, definition of the physical arrangement, analysis of the project products, operational training until the arrival of the departure of the GP12 of the items that were submitted by the anticipated containment. This work concluded that the tool was effective, since all the objectives were achieved within the launch period, reaching the level of quality required by the automakers, despite the appearance of some problems detected internally, the implemented action plans were robust, guaranteeing the compliance of the processes at the automaker, thus preventing any non-compliance in the cars during their launch.

Adaptation and local knowledge of the Marind Anim Tribes in the utilization of Paperbark trees (Melaleuca leucadendron) in Merauke, South Papua, Indonesia

Abstract. Suharno, Kadir A. 2023. Adaptation and local knowledge of the Marind Anim Tribes in the utilization of Paperbark trees (Melaleuca leucadendron) in Merauke, South Papua, Indonesia. Biodiversitas 24: 6323-6331. Papuan rainforests are one of the most immensely diverse in the world. Such rich biodiversity provides a source of livelihood for the inland communities in Merauke, South Papua Province. For example, Paperbark trees (Melaleuca leucadendron) or kayu bus in the local language, which grow dominantly in lowland areas, are essential for the lives of the local inhabitants, the Marind Anim tribe. This research aims to elaborate on the use of Paperbark trees (M. leucadendron) by the Marind Anim tribe in their daily lives. Data were collected from surveys, interviews, and field observations. The interviews were conducted in multiple locations: Merauke, Sota, Muting, Semangga, and Tanah Miring. The results show that all members of the Marind Anim tribe (100%) depend on Paperbark for their livelihood, especially for the need for housing. The community has been using Paperbark trunks for house frames (92.31%), either unprocessed or in the forms of wooden blocks (5 x 5, 5 x 10, 10 x 10 cm) and boards (2 x 20 cm). They also utilize the wood for firewood. Other tribe members, i.e., the residents of the Wasur National Park, extract essential oils from Paperbark leaves. This utilization receives assistance and support from the area manager of the national park. Other than that, the community also utilizes the bark for house roofs, mats for crops, and firewood. In brief, the community's dependence on Paperbark trees is high because, other than being versatile, they are endemic to the lowland areas of Merauke, dominating other tree species. The findings suggest the importance of establishing a sound management system for the utilization of Paperbark trees to maintain sustainability in meeting the needs of surrounding communities.

Bullying Toward Individuals with Mild Intellectual Disabilities in the Saudi Arabia Workplace

The purpose of this study was to examine the association between bullying in the workplace toward people with mild intellectual disabilities in Saudi Arabia and demographic factors (i.e., variables such as age, education levels, gender, years of work experience, and the employment positions of assistant supervisor, assistant manager, area manager, and co-worker). This study utilized the Workplace Psychologically Violent Behaviors tool, and multiple regression analysis. Results found a significant relation between high school and lower bullying levels among three dimensions: isolation, attack on professional status, and attack on personality. Also, the study found that 11 to 15 years of work experience was associated with high levels of bullying among three dimensions: isolation, attack on professional status, and attack on personality. The variable of age (18 to 43) was associated with a high level of bullying among three dimensions: isolation, attack on professional status, and direct negative behaviors in the workplace toward people with intellectual disabilities. In addition, findings showed that three employment positions (i.e., assistant manager, area manager, and co-workers) were related to bullying against workers with intellectual disabilities. These findings prompt the recommendation that human resources personnel pay attention to work policies on bullying prevention, and that every workplace hire specialists to assist companies in supporting workers with disabilities. 
 
 Received: 5 July 2023 / Accepted: 23 August 2023 / Published: 5 September 2023

Ethnobotanical study and conservation strategy of medicinal plants in the ecotourism area of Kedah Rainforest Lodges in Aceh, Indonesia

Abstract. Ridwan, Zahrah M, Rahmawaty. 2022. Ethnobotanical study and conservation strategy of medicinal plants in the ecotourism area of Kedah Rainforest Lodges in Aceh, Indonesia. Biodiversitas 23: 6227-6237. Medicinal plants have long been used by indigenous communities, including Gayo people in Aceh, Indonesia. The conservation and sustainable utilization of medicinal plants can be integrated with ecotourism activities. Kedah Rainforest Lodges is an ecotourism area in the Protected Forest area of Forest Management Unit (FMU) Region V Aceh, Indonesia, which is an important source of medicinal plants, clean water and nature tourism. However, biodiversity in the area is threatened by excessive human activity, including the long-standing tradition of Gayo people using medicinal plants. Therefore, this study aimed to investigate medicinal plants used by the local community living around Kedah Rainforest Lodges using an ethnobotanical approach and to identify a strategy for the conservation of medicinal plants using strengths, weaknesses, opportunities and threats (SWOT) analysis. A combination of field observations, interviews, documentation and focus group discussions were employed for data collection. The result of the ethnobotanical study identified 44 species belonging to 31 families of medicinal plants used by Gayo people in the studied area. Asteraceae is the family with the largest number of medicinal plant species, while herbs are the most common habitus of the medicinal plants and leaves are the most used plant part. Based on SWOT analysis, there are several strategies to conserve medicinal plants in Kedah Rainforest Lodges, including (i) the rehabilitation of degraded areas through the enrichment of medicinal plants to create living pharmacies; (i) the development of facilities to support medicinal plants ecotourism; and (iii) partnerships with related stakeholders to obtain funding and enhance the capacity of the area manager and staff.

Environment Law and Natural Sustainability resources: case of Pawon Cave Area Conservation Gunung Masigit Village, Cipatat District, West Bandung

<em>This study aims to examine the sustainability of the conservation of the Pawon Cave area and the factors that influence it. Sustainable development includes ecology, the region's social and economic benefits, and mining potential. The method used is a mixture of qualitative and quantitative. Herein, the community access to the Pawon Cave area is gardening, taking firewood, and taking grass. Processing and minimization of soil erosion are well managed, including a terracing system. Plants and animals in the area are maintained with no logging or hunting. The site provides benefits such as water, rice, vegetables, and fruits, as well as fertilizer for agriculture. Moreover, factors that affect the sustainability of the conservation of the Pawon Cave area are policy support from the government and having adequate human resources to manage the place. The implementation of the policy has shown that it is appropriate to support conservation efforts such as prevention of mining, preservation of springs, and protection of plants and animals in the area. Several construction facilities have also been built to support tourism. The coaching and training program for the caretaker of the Pawon Cave area is an effort to keep the area manager's human resources professionals. The incentives given by the government to the Provincial Jupel are 500,000/month, and the Regency Jupel is 450,000/month.</em>

Community Based Forest Management Strategies and Projections In KPH XIX Saka South Oku, South Sumatera

In accordance with the mandate of the law, forests are part state-controlled and must be managed sustainably, for that the existence of KPH is a necessity for all parties. Forest management is generally realized based on forest governance, management plans, forest rehabilitation, forest protection, and conservation. To improve people's welfare, it is necessary to make optimal use of forest areas to support the preservation of natural resources and overcome global climate change. This research was carried out in KPH Unit XIX Saka, South OKU Regency which is located in the forest group of HL Saka, HPT Saka, and HP Saka, South OKU Regency. Data presentation was carried out descriptively and analyzed using the SWOT method. The results of the study show that KPH as a forest area manager at the site level can guarantee the continuity of forest area functions by implementing sustainable forest management with forest ecological values, based on community welfare. The strategy adopted is the SO Strategy, namely by utilizing and promoting the potential of forest resources, especially non-timber forest product resources (HHBK), and the potential for forest environmental services in the KPH.

Management Of Best Practices in Multinational Companies: Starbuck’s Best Practices in The Lebanese Market

This paper investigates how a Multinational Corporation (MNC), Starbucks in this case, adopts best practices to produce optimal results in the Lebanese market mentioning the difficulties and factors that influence the application of best practices. The ability of a MNC to effectively adapt a best practice to a host environment depends on the style of management of the company. After a face-to-face interview with the District Area Manager of the Starbucks Mena region and plenty of information gathered from the company's website and documents, Starbucks Lebanon adopts a combination of two different management styles introduced by Professor Howards: Polycentric and ethnocentric approaches.

EVALUATION OF INTERNAL VISITORS MANAGEMENT CONTROLLING ENVIRONMENTAL IMPACT AT CAMPSITE RANU KUMBOLO TNBTS

Camping activity is one of the outdoor activities that are considered to have the biggest role in environmental damage. On the other hand, the impact of environmental degradation can be substantially minimized by managing visitor behavior. The formulation of a visitor management framework as a strategy to achieve a sustainable state needs to pay attention to 3 basic elements that are interrelated, namely the formulation of indicators and standards according to management objectives, implementation of a monitoring system, and implementation of strategies to maintain conditions according to predetermined standards. A documentation study based on the standard operating procedure of hiking activity at Ranu Kumbolo Campsite was done to evaluate the accuracy of the visitor management strategy carried out by the Bromo Tengger Semeru National Park as the area manager in addressing the environmental impact problems that occurred.

You people: Membership categorization and situated interactional othering in BigBank

AbstractThis paper offers an ethnomethodological membership categorization analysis (MCA) of an episode of argumentative talk in a bank, between a recent Indian migrant and her white British area manager. MCA examines how members use categorizations in the course of their everyday practical activities including workplace meetings. Our analysis shows how the “interactional trouble” between an employee and manager leads to the manager racially Othering the employee by invoking attributes resonant with what researchers call coloniality. Although theories of everyday racism and microaggression focus on everyday interactions, attention is not usually given to the moment‐by‐moment, turn‐by‐turn interactions and racial categorizations. In contrast, the MCA of our case study enables us to explicate the complexities of racializing and re‐colonizing work in specific organizational encounters. Racist interactions in organizations are complex, contestable, and draw on various shared categories, resources, and knowledges deployed to achieve situated institutional aims. In our in‐depth, close analysis of a relatively short interaction, we are able to reveal the institutional, gendered, racial, and colonial categories, and institutional and colonial devices that were made relevant; enabling us to explicate how racism works in the organizational every day. Studies of racist interactions stress there are specificities to the categories mobilized in organizational settings for example, parents, neighbors, race, and ethnicity and therefore the forms of racism produced. Our article contributes to studies of everyday racism in the workplace by showing the specific categories and devices―such as English, Indian, English Economy―mobilized turn‐by‐turn which led to a racially minoritized member of staff being interactionally Othered by the white manager in ways which not only does interpersonal harm but leads to her exclusion and dehumanization. We show how ethnomethodology and MCA are very useful, but somewhat neglected approaches, for learning about racism, coloniality, and gender in mundane, everyday workplace interactions.

STRUCTURAL EQUATION MODELLING OF SUSTAINABLE DESTINATION MANAGEMENT IN THE BATURRADEN TOURIST AREA, INDONESIA

The study aims to test three variables that are estimated to have powerful performances in sustainable destination management (SDM), i.e., destination management (DM), Panginyongan local culture (PLC), and sustainable tourism (ST). The perceptions of 300 respondents consisting of residents, visitors, private sector, academics, media, and government, were then analyzed with Structural Equation Modelling (SEM). As a result, DM is significant to ST; PLC is significant to ST; DM is not significant to SDM; PLC is significant for SDM; DM and PLC simultaneously with ST mediation are significant for SDM. The scope of implementation of this study's outcome is for the tourist area manager. The study's novelty is developing an SEM of SDM in the Baturraden tourist area through three variables, i.e., DM, PLC, and ST. The finding that DM is not significant to SDM, however, if applied simultaneously between DM and PLC and mediated by ST, will have a significant effect. In conclusion, some indicators that need to be improved encompass strengthening the function of the management body, the application of the CHSE protocol, the local community's sense of belonging to the local culture, zoning planning and monitoring of tourism activities, and stakeholder complicity in the management of tourist areas. The study's scientific contribution is that, if the two theories are linked, i.e., destination management and sustainable tourism, it will initiate the framework of sustainable destination management.

Geospatial Analysis of Habitat Suitability for Greater One-horned Rhino Rhinoceros unicornis (Linnaeus, 1758) in Central lowlands of Nepal using MaxEnt Model

The prime Greater One-horned Rhino’s (Rhinoceros unicornis) habitats include a mosaic of grasses, oxbow lakes, Shorea robusta forests, and alluvial floodplains and the major habitat of this species is riverine grasslands dominated by Imperata cylindrical and riverine forests dominated by Trewia nudiflora. This study was mainly focused on the analysis of habitat suitability of Rhinoceros unicornis in Nawalparasi, Chitwan, and Parsa districts of Nepal. The secondary data such as bioclimatic and topographical variables were collected from relevant sources. Spatial data were processed using various tools of ArcGIS while the presence data were converted using Excel, and analysis was done with Maxent. The results showed that approximately 75.17% (53.32 sq. km) of suitable area is occupied by Chitwan National Park. Similarly, Barandabhar Corridor Forest occupies 7.38% (18.89 sq. km) of the suitable area of the landscape. While, there is no area suitable for Greater One-horned Rhinoceros in Parsa National Park. Among Land Use Land Cover (LULC), the riverbed was found to be the most important variable. Invasion of invasive plants was found to be the most frequent disturbance factor followed by human disturbances and forest fires. Though grassland management is an important part of habitat management, it is highly recommended that the management of waterholes should be done. Protected Area manager should conduct localised habitat suitability assessment once the area is found suitable at the landscape level and further field verification should be done. Invasive plant control measures and alternatives to meet the forest product demand should be promoted.

Analysis Of The Implementation Of The Marketing Strategy Of Kokita Cooking Seasoning Products In PT. Ikafood Putramas

In business competition where more and more competitors are emerging, marketing strategies are used to attract consumers' attention. The better the strategy used will greatly affect the level of product sales offered by the company. As one of the companies in Indonesia, PT. Ikafood Putramas must be smart and astute in choosing marketing strategies to develop companies in the business world. This study aims to determine the marketing strategy of kokita 4p products (product, place, price, and promotion) at PT. Ikafood Putramas and knowing the obstacles and looking for solutions faced in the kokita product of PT. Ikafood Putramas. Analysis of the data used in this research is by using qualitative descriptive analysis, where the purpose of this analysis is to describe a systematic, factual and accurate. Data analysis consisted of data reduction, data presentation and conclusion drawing. Data were collected through observation and interviews with the area manager of PT. Ikafood Putramas. The results of the study concluded that the marketing strategy used by PT. Ikafood Putramas is a marketing strategy oriented to the 4P theory (Product, Price, Place, Promotion) as the basis of their marketing strategy, by creating a variety of products, setting prices according to product grammar, distributing products to consumers, and conducting promotions using salesmen. and also use advances in technology.

Estimation of Minimum Viable Population of Long-tailed Macaques (Macaca fascicularis Raffles 1821) in Support of Wildlife Management in Ir. H. Djuanda Grand Forest Park

Most long-tailed macaques (LTMs) in Southeast Asia are commensal animals, which means they can coexist and benefit from humans. This interaction potentially triggers disturbance and disease transmission caused by LTMs, for instance, in Ir. Djuanda Grand Forest Park (GFP). A previous study indicates an overpopulation of LTMs in this area. The need for population control of this macaque requires appropriate ecological considerations, including determining the minimum viable population (MVP). This study aims to estimate the MVP of LTMs in Ir. Djuanda GFP area is the key input for its population control scheme. The MVP is determined based on population growth simulation using the Lefkovitch matrix. In combination with the estimate of population growth, the MVP was used to formulate the population control scheme of LTMs, by considering the current wildlife management regulations and the perception of Ir. Djuanda GFP area manager obtained through interviews. This study found six groups of LTMs in Ir. Djuanda GFP with a total population of 229 individuals, a sex ratio of 1:1.05, an age class ratio of infants, juveniles, sub-adults, and adults of 16.6%:25.7%:32,3%:25.3%, and a population growth rate of 19.7%/year. The estimate of MVP of this primate is 230 individuals, with an average group size of 38 individuals and an age class ratio of infants, juveniles, sub-adults, and adults 30%:9.1%:27.4%:23.5%. Based on wildlife management regulations and area manager perceptions, population control schemes can be implemented for relocation and captive purposes. The population control scheme consists of an age-class control scheme and a group control scheme. The age-class control scheme controls the population by 334 individuals, while the colony control scheme controls 406 individuals.

Food safety vs health and safety

Food safety vs health and safety

Machine learning based MAC protocol design for pipeline leakage detection in smart city project

The integration of WSN with IoT is growing exponentially for implementing real time applications in today’s world. Also an Intelligent WSN design is required for implementing these applications. This paper discusses a MWSN based system for detection and alert of the pipeline leakage. In this method all the nodes are not allowed to communicate with the central server directly. Whenever a node receives a data of some irregularities in the system, the node sends it in multihop fashion to the nearest cluster node, which is the only node that is allowed to communicate with the central server. In the remote areas with no infrastructure of internet connection, this system can used to transmit the data to the server, thus the system is cost effective and efficient. As the number of sensor nodes increases and time bound data is required at the IoT devices and cloud for implementing smart applications. In the first phase the paper discussed the deployment strategy of wireless sensor nodes on pipe. In Phase 2, the paper discussed the ML based MAC protocol design. Here ML algorithm is discussed in the paper for energy efficient information transmission node to node. The duty cycle will be tuned based on ML models as discussed. The decision tree classifier will be finally chosen to tune the duty cycle of wireless sensor node. In the final phase the IoT application and website designing is discussed to collect the data and send it to cloud for observing the status of leakage in each zone and sending the alerts to area manager. The work is novel in terms of intelligent model development for pipeline leakage detection and has can be modified for number of mission critical scenarios.

Service Quality Strategy Challenges for Managers and Frontline Employees in the South African Post Office in the North West Province

This paper addresses the possible factors that hamper service quality strategy implementation by managers and frontline employees and thus hindering consumer satisfaction with the South Africa Post Office (SAPO) in the North West province of South Africa. This study was grounded on the contingency theory which emphasises the need for management, managers and frontline employees to utilise various methods for resolving problems that may obstruct strategy implementation. This study adopted a qualitative research approach with semi-structured interviews to obtain data from selected participants. Data was collected from three post office branch managers, one area manager and ten frontline employees, making a total of fourteen participants and the data were analysed using Atlas-ti (Version 8.1). The results obtained indicate that post offices struggle to implement their specific strategies due to factors such as vision barrier, management barrier, resource barrier, issues with organisational leadership and commitment, lack of proper implementation of plans, inability to communicate effectively as a challenge to strategy implementation, technological barriers as a challenge to strategy implementation and culture, environment, and change management. The study recommends that post offices should allocate adequate resource and funding during the implementation process and deploy skilled personnel to improve strategy implementation. It is further recommended that managers consider strategy implementation as a priority, as well as the need to include frontline employees as part of strategic planning. Effective collaboration with management, managers and frontline employees, high leadership commitment, improved technological advancement and considering the environmental factors will improve high service quality. All this is in an endeavour to facilitate strategy implementation to accomplish reasonable service delivery to all postal consumers in South Africa.

Sosialisasi Pencegahan Covid-19 Pengguna Transportasi Laut Pada Wilayah Kepulauan

Ports as sea transportation infrastructure have a lot of social interactions because they are the entry and exit points for passengers traveling between islands. The form of anticipation for the prevention of Covid 19 is carried out in the form of socialization to passengers by maintaining distance, washing hands and distributing masks while traveling. Covid-19 Prevention and Control Efforts. The socialization of Covid-19 prevention at ports as a meeting point between land and sea transportation modes is expected to be able to provide understanding to the user or passenger community to continue to apply health protocols while in the port area as an effort to prevent and break the chain of the spread of Covid-19. Several protocols to prevent the spread of Covid-19 in public areas include terminals, ports. The contents of the protocol include ensuring that all public areas post health messages (proper hand washing and coughing / sneezing etiquette) in strategic places such as at the entrance. Inform visitors to use clean personal worship tools, provide means of washing hands with soap (CTPS) with running water in the toilet and providing hand sanitizers at each entrance. Check body temperature at each point of entry and observe the general condition of visitors. The role of the public area manager must be coordinating with the local health office on a regular basis.