The study is devoted to the modern practical experience of the formation of innovative architectural objects in the urban environment, highlighting the peculiarities of their architectural design and visualisation. Clarifying key concepts and terms necessary for defining the issues of designing and visualising these innovative architectural objects, such as architectural idea, architectural creativity, architectural concept, architectural environment, architectural form, and model, is a focal point. Theoretical exploration and analysis of the experiences of forming innovative architectural objects reveal them to be complex and unique structures, buildings, and complexes in the urban environment. Creating such objects demands careful consideration of various influencing factors, including urban planning, architectural planning, constructional, ecological, aesthetic, and economic aspects. The article considers different types of architectural design and visualisation of innovative architectural objects. Furthermore, the concept of ‘visualisation’ is defined as a specific way of demonstrating the nature of the model of architectural objects. We highlighted the role of automated design systems in creating innovative architectural objects, showcasing their ability to save time due to the automation of many typical operations and ensure maximum accuracy of drawings. The discussion extends to the features of using two-dimensional and three-dimensional computer graphics and animation. Two-dimensional computer graphics are a collection of images created with the help of a computer, while three-dimensional graphics are intended to simulate photography or video recording of pre-prepared three-dimensional objects. The main functions of three-dimensional graphics programs are defined as the creation of three-dimensional objects and two-dimensional drawings, visualisation of 3D drawings, and calculation functions. The article identifies the most common software for creating innovative architectural objects and their surrounding environment, including AutoCAD, ArchiCAD, and 3D Studio MAX. Artlantis R, SketchUp, Maya, Cinema 4D, SolidWorks, V-Ray, and Blender, among others, are also used for visualising innovative architectural objects. A few advantages of using modern computer architectural design and visualisation capabilities have been revealed. Notably, the realistic graphic demonstration of a projected 3D model of an innovative architectural object provides the most comprehensive idea of its future appearance and the nature of its surroundings. Such a model makes it possible to see the object from different angles in the exterior as well as evaluate its quality characteristics in the interior. We conclude by outlining prospective trends in the design and visualisation of innovative architectural objects, underscoring the ongoing evolution in this dynamic field. Keywords: architectural design, visualisation, innovations, architectural object, environment.