ABSTRACT Densification has become a dominant strategy for sustainable urban development in recent decades, viewed as a main antidote to urban sprawl and essential for achieving a range of urban qualities from economic to ecological. Despite its prominence as an indicator and driver of sustainable development, measuring density in a meaningful way poses significant challenges. Arbitrary metrics often overlook the complexity of density and its associations, leading to potential unintended outcomes in density-driven planning. Using the Helsinki region as a case study, this article demonstrates the sensitivity of density measurements to minor changes in reference areas and calculation units, highlighting how different types of density can loosely relate to each other. Our findings underscore the importance of precise methodological choices in avoiding misguided planning decisions and policy advice that could compromise sustainability goals, revealing the complex dynamics of infill and edge growth often obscured in regional density measures.