Purpose: The alliance project “Physics for Food” aims to invent new physical technologies for sustainable agriculture and food production in Mecklenburg-Western Pomerania, an agrarian region in northern Germany. This article may serve as an example of good practice for regional collaboration and funding acquisition between academia and the industry, especially SMEs, that may be replicated in other rural contexts. Approach: The project consortium consists of a triple-helix setting of scientists from university and research institutes as well as technology suppliers, seed producers, and farmers. The German Federal Ministry of Education and Research (BMBF) funds the project in a special program called “WIR!” that addresses innovation and structural transformation of lagging regions in Germany. Findings: The program encourages development of regional innovation concepts and supports confederations that cross disciplinary, industrial, institutional, and administrative boundaries and thrive on civic involvement. Today already, there is huge potential and an increasing demand for the development and the supply of novel non-chemical alternatives in plant and storage protection in agriculture and food production. Originality: The project aims to lay the foundation for startup companies based in the region to act as innovative technology providers and to create jobs in the region while making the new technologies available nationally and internationally. The application of physical methods will decrease costs, conserve resources, and eventually contribute to protecting the environment.