Appearance Social Comparison Research Articles

Daily Bi-directional effects of women’s social media-based appearance comparisons, body satisfaction, and disordered eating urges

We assessed the bi-directional relationships between upward appearance comparisons on social media with body dissatisfaction (BD) and disordered eating (DE) in women’s daily lives and the potential moderating effect of trait self-objectification on these relationships. Women (N = 315) completed a baseline measure of trait self-objectification, then reported momentary experiences of social media-based appearance comparisons (upward, lateral, downward), body satisfaction, and DE urges (restrict food intake, exercise, overeat) for seven days. We hypothesized that upward (relative to no) comparisons would predict lower body satisfaction and higher DE urges, while lateral and downward (relative to no) comparisons would predict higher body satisfaction and lower DE urges. We expected these relationships to be bi-directional and moderated by trait self-objectification. Multilevel modelling results revealed complex bi-directional relationships. Upward comparisons predicted lower body satisfaction and increased urges to restrict food intake, which in turn predicted increased upward comparisons. Unexpectedly, urges to restrict food intake predicted all comparison types. We observed somewhat unanticipated bi-directional relationships between lateral comparisons and exercise urges, and between downward comparisons and body satisfaction. Uni-directional relationships emerged between upward comparisons and the urge to overeat. Trait self-objectification moderated very few of these relationships. These findings support the non-uniform impact of appearance comparisons on body image and eating concerns and highlight the complexity of daily social media-body image dynamics. Future research using refined measures over extended periods is needed to elucidate these relationships further and inform targeted interventions.

A sociocultural model of the relationships between social media use and body image in midlife women

The use of photo-based social media has been associated with body image concerns among young women. Women in midlife are increasingly experiencing appearance pressures, and these pressures might be particularly strong on social media. However, to date, most of the research on social media use has focused on younger women, and this constitutes an important gap. The purpose of this study was therefore to examine a model of the relationships among social media use and body image among women aged 40 and over. A convenience sample of 192 women aged 40–73 years completed an online survey assessing selfie investment, social media appearance pressures, thin-ideal internalization, appearance comparison, weight and shape concerns, facial satisfaction, drive for youthfulness and drive for muscularity. The final sociocultural model was a good fit to the data, and thin-ideal internalization and appearance comparisons mediated the pathways between the social media variables and the body image ones.

Strike a pose: Immediate effects of a model-created social media literacy video on body image and mood

Exposure to idealized social media imagery has been shown to be detrimental to body image among young women, and social media literacy may be protective. This mixed methods study aimed to evaluate the effects of an online video narrated by a high-profile, plus-size model on the body image and negative mood of young women and predictors of the effects. A sample of 304 young women, average age 20.95 (SD = 2.09) years, completed an online survey including pre- and post-exposure measures of state body image and negative mood, and trait measures of upward social media appearance comparison, thin-ideal internalization, and selfie-investment. A subset (n = 148) responded to open-ended questions to obtain feedback on the video coded categorically and through thematic analysis. Findings revealed immediate improvements in state body satisfaction and negative mood, with higher levels of trait appearance comparison and selfie investment associated with smaller effects of the video. Participants endorsed the video as raising awareness of unrealistic images but limited in terms of mitigating appearance comparison and selfie-investment. Furthermore, participants described that Iskra's status as a professional model also influenced their reactions. These findings highlight the importance of assessing for unintended paradoxical effects of social media literacy efforts and ensuring that such interventions are empirically based.

Evaluation of the Scales for Social Comparison of Appearance and Social Comparison of Well-Being

People constantly compare their appearance and well-being to that of other individuals. However, a measure of social comparison of well-being is lacking and existing appearance-related social comparison assessment is limited to comparison tendency using predefined social situations. This limits our understanding of the role of social comparison in appearance and well-being. Therefore, we developed the Scale for Social Comparison of Appearance (SSC-A) and the Scale for Social Comparison of Well-Being (SSC-W) to assess upward and downward social comparisons with regard to (a) frequency, (b) perceived discrepancy to the standard, and (c) engendered affective impact during the last 3 weeks. In one longitudinal and three cross-sectional studies (Ns = 500–1,121), we administered the SSC-A or SSC-W alongside measures of appearance social comparison, body satisfaction, self-concept, social rank, well-being, envy, rumination, depression, and anxiety. Confirmatory factor analyses supported the expected two-factor model representing upward and downward social comparison for both scales. Overall, upward comparison displayed the anticipated associations with the measured constructs, whereas downward comparison showed mostly small or nonsignificant correlations with the validators. The SSC-A and SSC-W are efficient measures of social comparison for appearance and well-being with good evidence for their reliability and validity in our samples.

Role of Personality, Appearance Comparison, Fear of Negative evaluation in Predicting Social Physique Anxiety among Young Adults

Young adults are prone to concerns about being evaluated as society places a heightened emphasis on appearance comparison. Frequency in anticipating how the bodies are being perceived in societal situations can increase body image concerns and anxiety. The purpose is to investigate the relationship between appearance comparison, social physique anxiety, fear of negative evaluation and personality traits among adults. 201 adults between the ages of 18 and 29 participated in the research. Participants were administered an upward and downward physical appearance comparison scale, a brief big5 personality inventory, a social physique anxiety Scale, and a brief fear of negative evaluation scale. A Pearson correlation study showed that social physique anxiety correlated negatively with agreeableness and positively with fear of negative evaluation, upward and downward appearance comparison, and upward appearance comparison. Multiple regression analysis was computed considering upward appearance comparison, agreeableness and fear of negative evaluation predicting social physique anxiety and downward appearance comparison, agreeableness and fear of negative evaluation predicting social physique anxiety. Findings of study revealed that fear of negative evaluation strongly predicted social physique anxiety and appearance comparison moderately predicted social physique anxiety. These findings imply that it is important to promote healthy social interactions and the development of positive body image.

Association between engagement with appearance and eating related TikTok content and eating disorder symptoms via recommended content and appearance comparisons.

It is well-established that the use of appearance-focused social media is associated with eating disorder (ED) symptoms, due to the presence of idealized imagery. Of concern, social media exposure is increasingly influenced by algorithms, which recommend content based on an analysis of the users' previous patterns of engagement. However, the relationships between users' engagement with social media content based upon its centering of appearance and eating, the presence of these themes in content suggested to them, and their ED symptoms remains unknown. The current study aimed to examine these relationships in the context of TikTok, a video- and algorithm-based platform. Undergraduate students (N = 230; 78% female) completed self-report measures of ED symptoms, upwards social media appearance comparisons, as well as a novel measure of TikTok activity. Serial mediation analyses provided support for indirect relationships between engagement with appearance/eating-related content and ED symptoms via higher proportions of appearance/eating-related recommended content and higher levels of upwards social media appearance comparisons, respectively. There was no association between average screen time, nor general tendency to actively engage with content, and either ED symptoms or upwards social media appearance comparisons. Findings provide preliminary support for how engagement on TikTok is related to targeted exposure in ways that may contribute to perpetuating and exacerbating ED symptoms. Social media use has been consistently associated with greater eating disorder symptoms. However, the ways in which users' engagement with social media content may be related to targeted social media exposure, and in turn eating disorder symptoms, remains unknown. This research provided preliminary evidence for associations between users' engagement with, and targeted exposure to, TikTok content related to appearance and eating, and their eating disorder symptoms.

Stimulating appearance comparison dynamics and their effects on psychological dysfunctions: The moderating role of self-compassion

In recent decades, attitudes towards appearance comparison, and self-disapproval have rapidly increased, and these are attitudes strongly associated with psychological disorders. The present study aims to investigate the underlying patterns of depression, appearance-based stress, dietary constraints, and social and celebrity appearance comparison among young adults. It also examines the role of self-compassion in moderating the relationship between psychological dysfunctions and appearance comparison as well as the criteria and influences contributing to appearance comparison. Data on BMI, the measures of depression, appearance-based stress, eating restraints, appearance comparison, self-compassion, and predictors of peers and celebrity appearance comparison were collected from 434 college students (Age: Mean = 22; SD = 2.36; Male = Female = 217) in Sialkot, Pakistan. The data was analyzed by using the Hierarchical Regression Model. The results revealed that respondents who compared their appearances to peers and celebrities had increased depression and appearance-based stress while eating constraints didn’t affect the appearance-based comparison, stress, and depression. Moreover, self-compassion significantly moderated the relationship between depression, appearance-based stress, and appearance comparison whereas an insignificant moderation effect is observed between eating restraints and self-compassion. Despite psychological distresses such as depression, appearance-based stress, and eating restraints, appearance comparisons are connected to appearance-based victimization, media appearance pressure, social-cultural appearance pressure, appearance conversation, and self-consciousness.

The Role of Social Appearance Comparison in Body Dissatisfaction of Adolescent Boys and Girls.

The main aim of the present study is to investigate the indirect effect of the association between thin-ideal internalisation (1), muscular-ideal internalization (2) and body dissatisfaction (BD) through the general social appearance comparison separately among boys and girls. 154 adolescents (mean age 18.2 years, SD = 0.73; 56.5% girls) provided information on the explored variables. Two hierarchical regression models were carried out for boys and girls separately. The general appearance comparison works as an important explanatory mechanism in the relationship between thin-ideal internalization and BD among girls as well as between muscular-ideal internalization and BD among both boys and girls. The more individuals internalize the societal ideals of appearance, the more they compare their physical appearance to others and thus the greater BD they perceive. The current results contribute to previous research findings by indicating the social appearance comparison as a risk factor which enhances BD among both boys and girls in late adolescence. The findings may facilitate identifying individuals who are vulnerable to body dissatisfaction earlier, before more serious eating problems occur.

When Appearance Social Comparison Benefits Women’s Body Satisfaction: Examining the Effects of Viewing Lean Sports

ABSTRACT While media representations of female athletes in lean sports often lead to negative body image perceptions in female audiences, media images depicting athletes playing sports may generate positive responses with respect to body image. Derived from the two lines of scholarship in sports media effects, this between-subjects, online experiment tests the effects of viewing images of female athletes playing lean sports (gymnastics, diving, artistic swimming, figure skating, and cheerleading). Results showed that female viewers (N = 625) engaged in greater appearance social comparison after viewing the images of female athletes playing lean sports (versus the control images), which in turn, was positively associated with their body satisfaction. Different levels of thinness and muscularity of female athletes in the media images did not significantly affect female viewers’ appearance social comparison or body satisfaction. Notably, post hoc analyses revealed several different findings across three age groups of women audiences (young adults, middle-aged adults, and older adults). Overall, this study sheds light on the positive impact of appearance social comparison after viewing lean sports. Furthermore, the findings indicate the importance of focusing on athlete performance in media practice in relation to lean sports.

#SexyBodyPositive: When Sexualization Does Not Undermine Young Women's Body Image.

Research suggests that exposure to social networking sites portraying a thin and often sexualized beauty ideal reduces young women's body satisfaction, while exposure to body-positive content improves it. However, it is unclear whether sexualization could impair the beneficial effects of body-positivity messages. Young Italian women were exposed to one of three experimental conditions showing sexualized beauty ideals, sexualized body positivity, or non-sexualized body positivity that appeared either on Instagram (Study 1, N = 356) or TikTok (Study 2, N = 316). Across the two studies, results showed that, regardless of sexualization, exposure to body positivity increased body satisfaction and positive mood compared with pre-exposure measures, while exposure to sexualized beauty ideals reduced it. Participants in the sexualized beauty ideal condition also engaged in upward appearance social comparison whereas body positivity elicited downward comparison. Problematic social networking sites' use moderated the effects of condition on body satisfaction, appearance social comparison, and positive mood, while downward comparison mediated the relation between condition and body satisfaction and positive mood. Our results highlight both beneficial and critical aspects of body positivity that should be taken into consideration when designing body image interventions and policymaking.

Women's body dissatisfaction, physical appearance comparisons, and Instagram use throughout the COVID-19 pandemic: A longitudinal study.

This study aimed to determine the evolution of Instagram use, body dissatisfaction and physical appearance comparisons throughout the coronavirus disease-2019 (COVID-19) pandemic, and to explore whether there was a relationship between the changes in Instagram use throughout the pandemic and body dissatisfaction and physical appearance comparisons. A total of 272 Spanish women (16-70 years old) were followed-up across four waves of assessment between November 2019 (before the pandemic started) and July 2021. Body dissatisfaction, social appearance comparisons, and Instagram use were assessed using the Eating Disorders Inventory-3, the Physical Appearance Comparison Scale-Revised, and an ad hoc questionnaire for Instagram use, respectively. No statistically significant changes were found in the frequency of Instagram use, nor on the proportion of women following appearance-focused accounts on Instagram, among the data collection periods. Body dissatisfaction significantly increased from T1 to T4, and physical appearance comparisons significantly increased from T1 to T2, T3, and T4. These increases were not found to be significant for those with eating disorder risk. No significant differences were found in body dissatisfaction and physical appearance comparisons depending on whether participants' frequency of Instagram use had changed or remained the same, or whether they had started/stopped/continued following appearance-focused accounts on Instagram during the pandemic. Women's body dissatisfaction and physical appearance comparisons seem to have increased throughout the pandemic. The experiences of individuals with eating disorder risk throughout the pandemic, and the relationship between the pandemic and Instagram use, might be complex and need further research. This study suggests that women's body dissatisfaction and physical appearance comparisons have increased throughout the COVID-19 pandemic. However, this increase might not be as clear for those who had eating disorder risk before the pandemic. Instagram frequency of use, and the percentage of women following appearance-focused accounts on Instagram, do not seem to have significantly increased. More research is needed to explore the impact of the pandemic.

Measuring Appearance-Related Comparisons: Validation of the Comparison Standards Scale for Appearance

BackgroundHumans constantly compare their attributes to different reference frames. According to the theoretical framework of the general comparative-processing model, such comparisons may be perceived as aversive (i.e., appraised as threatening the motives of the comparer) or appetitive (i.e., appraised as consonant with, or positively challenging the motives). However, we lack a measure that adequately captures multi-standard comparisons.MethodsConsidering appearance-related comparisons as a relevant comparison domain, we introduce the Comparison Standards Scale for Appearance (CSS-A) that assesses appearance-related social, temporal, counterfactual, criteria-based, and dimensional upward and downward comparisons regarding their (a) frequency, (b) perceived discrepancy, and (c) engendered affect. We administered the CSS-A to 1121 participants, along with measures of appearance social comparison, body satisfaction, physical self-concept, self-esteem, well-being, and depression.ResultsA two-factor model (aversive and appetitive comparisons) fit the data better than a bifactor model with an additional general domain-factor (comparative thinking). The validity of the CSS-A was supported by correlations with external validators beyond appearance, social comparison, and body satisfaction. Aversive comparisons displayed higher associations with most outcomes than appetitive comparisons.ConclusionsOverall, the CSS-A offers a psychometrically sound and useful measure of multi-standard comparisons.

The association between social media use and mental health among adolescents and young adults

IntroductionThe associations of problematic social media use, the special use of image-based social media (photo editing, following celebrities) and mental health (body dissatisfaction, self-esteem, depression) have been established (e.g. Yurdagül et al., 2019; Gioia, Griffiths, Boursier, 2020; Lowe-Calverley and Grieve, 2021). The links may be explained with the theory of social comparison and self-objectification.ObjectivesTesting theory-oriented hypotheses related to image-based social media use and body dissatisfaction, gender specifically, among adolescents and young adults.MethodsThree surveys have been conducted with convenience sampling: (1) 117 Hungarian university students in person (mean age=22.4, SD=2.9, 79% female), (2) 383 high school students in person (mean age=16.5, SD=1.2, 58% female); (3) 124 Israeli adolescents online (mean age=16.8, SD=2.7, 68% female).Results(1): The tendency of modifying body image in social media (the frequency of modifying pictures, the use of filters) mediates the association between body shame and problematic social media use. Physical appearance social comparison mediates the association between self-related negative emotions and attitude (low self-esteem+ineffectiveness) and problematic social media use. (2): The technology-based social comparison mediate the association between muscle checking and problematic Instagram use among boys. (3) Physical appearance social comparison mediates the association between the frequency of following celebrities and body dissatisfaction among girls, but not among boys.ConclusionsDuring the use of image based social media, social comparison and the exposure to the beauty standards may lead to poorer mental health, which could result in problematic social media use as maladaptive coping.DisclosureNo significant relationships.

Incorporating social media and muscular ideal internalization into the tripartite influence model of body image: Towards a modern understanding of adolescent girls’ body dissatisfaction

The tripartite influence model stipulates that appearance pressures from three sources (family, peers, traditional media) lead adolescent girls to internalize a thin appearance ideal and engage in social appearance comparisons, resulting in body dissatisfaction (Thompson et al., 1999). Social media is a modern source of appearance pressure and, increasingly, adolescent girls desire an appearance that is both thin and muscular. The current study of U.S. adolescent girls (n = 543, Mage = 15.58, 49.17% Latina, 28.18% White, 8.66% Black, 7.55% Asian, 6.45% multiracial/another race/ethnicity) incorporates social media appearance pressures and muscular ideal internalization into the tripartite influence model using structural equation modeling. Findings provided support for this adapted model: family, peers, traditional media, and social media contributed to body dissatisfaction. All appearance pressure sources were associated with appearance esteem via thin ideal internalization. Peer and social media pressures were both related to greater muscular ideal internalization, which was not significantly associated with appearance esteem. Social media was the only source of pressure associated with appearance esteem through both thin ideal internalization and body comparison. Findings highlight adolescent girls’ pressure to look both thin and muscular, as well as the role of social media as a prominent source of appearance socialization.

Idealized Online Identities, Social Appearance Comparisons, and Negative Body Image

Idealized Online Identities, Social Appearance Comparisons, and Negative Body Image

Pengaruh Socio-cultural Influences dan Self-Compassion terhadap Apresiasi Tubuh Wanita: Social Appearance Comparison sebagai Mediator

Self-image in general is an important part of humans. Having an ideal body shape according to the perceptions and norms that develop in society is usually a standard condition to be considered to be attractive. Self-image view is closely related to body image; mental picture of a person, cognitive and emotional assessments of himself, and approximately other people's judgments about the shape and size of his body. A positive body image is a multifaceted construct that is not simple so that it is not only a target of self-criticism but also an attitude of respect and self-acceptance which is called body appreciation. The purpose of this study was to find out the role of sociocultural influences and self-compassion on individual body appreciation and the presumption of the role of social appearance comparison variables as mediators between self-compassion and body appreciation. Participant were individuals aged 20-40 years consisting of 84 women. This research was conducted using multiple regression analysis. The results of the analysis, self-compassion contributed 21.7% to body appreciation and the proof of social appearance comparison mediated partially the relationship between self-compassion and body appreciation.

Social media, body satisfaction and well-being among adolescents: A mediation model of appearance-ideal internalization and comparison

Despite adolescents’ prolific use of social media, relationships between social media and body satisfaction and well-being are not yet well understood, especially among boys. This study tested a sociocultural model of body image within the context of social media among adolescent boys and girls. Specifically, this study examined whether appearance-ideal internalization and social appearance comparisons mediated relationships between social media engagement (intensity and appearance-focused use) and body satisfaction and subjective well-being. Australian adolescents between 11 and 17 years (N = 1,579, Mage = 13.45 years, SD = 1.15; 55.4 % boys) completed an online survey. Structural equational modelling indicated that only higher appearance-focused social media use was directly associated with lower body satisfaction and well-being. Generally, higher appearance-ideal internalization and comparisons mediated the relationships between higher social media engagement and lower body satisfaction and well-being. Multi-group analyses indicated these relationships were equivalent across gender. Findings supported the proposed model among boys and girls and extend existing theoretical knowledge to encompass male body image and well-being. Interventions which target internalization and comparisons in the context of social media are likely to be valuable in improving body satisfaction and subjective well-being in co-educational settings.

Social media photo activity, internalization, appearance comparison, and body satisfaction: The moderating role of photo-editing behavior

In this study, we examined the internalization of the ideal body and appearance comparison as mediators of the relationship between appearance-related photo activity on social media and body satisfaction, while exploring the moderating role of photo-editing behavior in the associations among these variables. Young South Korean female social media users (N = 385) aged 20–30 years completed an online questionnaire. The results confirmed that level of appearance-related photo activity on social media is associated with increased internalization and appearance comparison, which in turn can reduce body satisfaction. The results also indicated that the associations between appearance-related photo activity on social media, internalization, and appearance comparison differ according to the level of photo-editing behavior. Specifically, the positive relationships between appearance-related photo activity on social media and internalization, and between internalization and appearance comparison were greater for the group displaying a high level of photo-editing behavior.

“I'll buy what she's #wearing”: The roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce

Companies increasingly leverage Instagram as a channel for brand management, consumer services, and social commerce. This study addresses the dynamics of interaction among brand-related user-generated contents (UGC) posted on Instagram, social media-based brand communication with Instagram celebrities (parasocial interaction [PSI] and envy), and consumers' characteristics (social comparison tendency, compulsive buying tendency, and materialistic envy). Three between-subjects experiments (Experiment 1: N = 121; Experiment 2: N = 106; Experiment 3: N = 377) were conducted to test the effects of Instagram influencers and their branded-UGC on consumer behavior outcomes. Experiment 1 employed a 3 (branded content type [Instagram influencer's photo type]: selfies vs. photos taken by others vs. group photos) x 2 (gender: female vs. male) factorial design. Experiment 2 employed a 2 (content generator type: Instagram celebrity vs. mainstream celebrity) x 2 (gender: female vs. male) factorial design. Experiment 3 deployed a 2 (branded content type: photos listing products vs. photos showing models) x 2 (content generator type: commercial brand [corporate] vs. Instagram celebrity [human]) factorial design. Experiment 1 indicates Instagram influencers' photo types and gender moderate the effects of envy toward and PSI with them on consumers' intention to buy the products Instagram influencers are wearing. Experiment 2 shows content generator types and gender moderate the effects of envy and PSI on source trustworthiness perception. Experiment 3 demonstrates branded content types and content generator types moderate the effects of consumers' physical appearance social comparison tendency, compulsive buying tendency, and materialistic envy on brand trust. This study makes theoretical contributions to the literature on retailing and consumer services as well as provides managerial implications for Instafamous-based influencer marketing and social commerce in Web 2.0 environments.

A biopsychosocial-cultural model for understanding oral-health-related quality of life among adolescent orthodontic patients

BackgroundBased on previous theoretical oral-health-related quality of life (OHRQoL) models and most recently framework, as well as sociocultural model of body image dissatisfaction, the current study aimed to investigate the effect of individual (dental aesthetics and dental appearance social comparison) and sociocultural factors (social reinforcement from parents, peers and mass media on dental aesthetics) as well as their interaction on psychosocial dimension of OHRQoL among adolescent orthodontic patients.MethodsIn this cross-sectional study comprising 427 adolescent orthodontic patients (151 boys and 276 girls) aged between 11 and 16 years old, the psychosocial dimension of OHRQoL was measured by Psychosocial Impact of Dental Aesthetics Questionnaire. Individual predictor of dental aesthetics was defined by the Aesthetic Component of the Index of Orthodontic Treatment Need, and dental appearance social comparison was assessed by four items adapted from Physical Appearance Comparison Scale. Sociocultural predictor of social reinforcement was measured by six items adapted from Perceived Sociocultural Pressure Scale. Spearman correlations, path analyses, and structural equation modeling were used to build up several predictive models.ResultsAs hypothesized, two direct pathways were observed that patients’ dental aesthetics and all three sources of social reinforcement directly predicted the psychosocial dimension of OHRQoL. Meanwhile, we observed one indirect pathway, that three sources of social reinforcement predicted the psychosocial dimension of OHRQoL, in part, through dental appearance social comparison.ConclusionsThis study provides preliminary evidence indicating that dental aesthetics, social reinforcement and dental appearance comparison are reliable predictors of psychosocial dimension of OHRQoL among adolescent orthodontic patients.