Apparel Purchase Research Articles

The Effect of Brand Image, Product Quality, and Price on Thriftshop Clothing Purchasing Decisions in Medan City (Case Study @cchase.id)

Secondhand clothing, especially among teens, has become more fashionable because most people consider it unique and classic. Indonesia sold more imported used garments due to their higher quality and lower price. Demand for imported used clothes is rising. Fans and customers can buy affordable, wearable famous brand outfits. This study examines how brand image, quality, and price affect buying decisions. This quantitative study collects data using a questionnaire and analyzes it using IBM SPSS Software. Probability and puposive sampling were utilized in this investigation. Research instrument tests, classical assumption tests, model accuracy tests, multiple linear analysis, and partial tests are used in data analysis. Brand image, product quality, and price influence Medan City Thriftshop clothes purchases, according to Hasi research. Brand image strongly influences used apparel purchases. Brand image t test has 0.000 0.05 significant level and 3.904> 1.655 tcount> ttable value. Product quality strongly influences used clothing purchases. The t-test results for product quality indicate a significance level of 0.000 <0.05 and a tcount> ttable value of 1.747> 1.655. Price strongly influences used clothing purchases. The t-test results for the price variable indicate a significance level of 0.000 < 0.05 and a tcount value of 3.753> 1.655 Thus, brand image, quality, and pricing influence purchases

Exploring Determinants of Second-Hand Apparel Purchase Intention and Word of Mouth: A Stimulus–Organism–Response Approach

The U.S. second-hand clothing industry is experiencing rapid growth, driven by increasing environmental awareness among consumers. However, there is a gap in understanding the driving forces behind this trend. This study aims to investigate the impact of external factors, including product quality, information quality, and service quality, on consumers’ internal emotions and examines how these emotional states, encompassing hedonic value, utilitarian value, environmental value, functional risk, aesthetic risk, and sanitary risk, influence their purchase intentions and word-of-mouth recommendations. Data were collected from 448 consumers who have shopped for second-hand clothing through an online survey conducted on Qualtrics. Multiple regression was applied to test the hypotheses. The findings indicate that product quality, information quality, and service quality enhance consumers’ perceived hedonic, utilitarian, and environmental values. Furthermore, service quality significantly reduces consumers’ perceived risks in terms of functionality, aesthetics, and sanitation. Additionally, consumers’ purchase intentions and word of mouth regarding second-hand clothing are positively influenced by their perceived hedonic, utilitarian, and environmental values. This research enriches the understanding of consumer behavior in the second-hand marketplace and offers insightful implications for retailers and marketers in the second-hand clothing industry.

The Influence of Anchor Characteristics on Consumers' Impulse Apparel Purchase Intention — Evidence from FsQCA

Live streaming has become the hottest marketing method for apparel brands nowadays. E-commerce anchors, as the core of live marketing, have an important role in influencing consumers' impulse purchase intention. However, the research on clothing brand anchor characteristics on consumers' impulse purchase intention based on live-streaming anchor characteristics has yet to be explored in related studies. The article uses consumer trust and attitude as mediating variables, and the cognitive-affective system as an analytical framework. All variables are tested by validated factor analysis, and FsQCA to analyze the grouping of anchor characteristics (attractiveness, popularity, professionalism, interactivity, and brand fit) in apparel live streaming marketing. The article discovers seven configurations that triggered consumers' high impulse purchase intention and five configurations of non-high impulse purchase intention. The findings indicate that (a) all dimensions of anchor characteristics have a significant effect on consumers' impulse purchase intention, in which the effect of popularity is most significant; (b) consumers' trust has a mediating effect between anchors' attractiveness, popularity, interactivity, brand fit, and impulse purchase intentions; (c) consumers' trust and consumers' attitude have a chain-mediated effect between popularity, brand fit, and impulse purchase intention. The results of the research will help clothing anchors to further understand consumers' information needs and perceived preferences, and provide references to improve the quality of live streaming.

The impact of environmental accidents on the green apparel purchase behavior of Generation Z.

This study examines the impact of environmental accidents on Generation Z's purchase behavior towards green apparel, integrating the Theory of Planned Behavior and the Norm Activation Theory to conceptualize how different dimensions of environmental accidents influence consumer behavior. Employing focus groups and questionnaires, this research captures data on Generation Z's perceptions and behaviors towards green apparel in the context of environmental accidents. The collected data were analyzed using SPSS software, with structural equation modeling employed to test the research hypotheses. The findings indicate that the scale (H12 = 0.545), the degree of suddenness (H18 = 0.357), nature of the effect (H14 = 0.295), and duration (H17 = 0.289) of environmental accidents significantly influence Generation Z's awareness of consequences, behavioral attitudes, subjective norms, and perceived behavioral control regarding the purchase of green clothing. Notably, the scale of environmental accidents has a significant impact on perceived behavioral control, which in turn significantly affects Generation Z's intention to purchase green apparel (H3 = 0.5). This study elucidates the impact of environmental accidents on Generation Z's green apparel purchase intentions. The findings highlight Generation Z's environmental awareness and social responsibility, influencing their purchasing decisions. This research offers practical insights for brands to enhance green marketing strategies, focusing on product quality, transparency, and consumer education to align with Generation Z's values and expectations. Future research should explore additional factors affecting purchase behavior and strategies to bridge the intention-behavior gap.

Socio-demographic factors of fashion purchase. A case of apparel consumption among kenyan university students

There has been a rapid growth of global fashion industry. Kenya like other developing nations is fighting for a slice of this growth and positioning itself as a competitive contributor to the same. In this regard, both the fashion marketers and the academia are becoming increasingly interested in variables of fashion consumption. This paper investigated the relationship between the socio-demographic characteristics of university students and apparel purchase. Demographic characteristics of students such as age, gender, marital status and religion play a key role in students’ apparel fashion consumption decision making. Targeting 4 public and 16 private universities, this study sampled 7 universities and 534 students. However, 503 questionnaires were completed hence used. Using a questionnaire to collect data, a chi square tested the null hypothesis; Socio-demographic characteristics of university students have no relationship with their apparel consumption. Results showed that there was no significant relationship between age and fashion need conceptualization (x2 = 7.905, df =5, p-value = 0.162) among university students. There was no significant relationship between students’ gender and evaluation of all information before making an apparel purchase (p-value = 0.066) though females were more likely to conceptualize a need before buying new clothes than males. The study revealed that there was a significant relationship between marital status of students and evaluation between possible alternatives (p-value =0.043). Religion of the students had no significant relationship with any stage of fashion consumption. Summatively, the study results showed that demographic characteristics of respondents had no significant relationship with apparel fashion consumption decision making among university students (chi-square = 15.000, df = 12 and p-value = 0.241).

Impact of pro-environmental values on sustainable green apparel buying behavior in Pakistan

The face of earth is disturbed because of never ending pollutants from different sources including textile waste. Some consumers propagate that they are eco-conscious, but their intention does not translate well into their actions. The aim of present study is to identify the impact of pro-environmental values on green-purchase-behavior through the mediating role of green buying intentions and the moderating role of willingness-to-pay. And for this purpose, data were gathered through convenience sampling technique via self-administered questionnaire from 320 students that enrolled in different universities of Pakistan. Structural Equation Modelling (SEM) was used for analysing the data through AMOS. Results revealed that consumers are aware of environmental degradation and think of themselves as contributors towards preventing pollution by buying sustainable clothing. They don't consider price as hurdle between thought processes and the final buying decision. Moreover, willingness to pay had insignificant influence on the association among intention and behavior of green purchase. This research offers more insights for marketing managers, textile firms, policy makers, and students of marketing to look deeper into the gap between intent and behaviour towards green apparel buying.

Exploring the psychological benefits of green apparel and its influence on attitude, intention and behavior among Generation Z: a serial multiple mediation study applying the stimulus–organism–response model

PurposeThis study examines the relationship between green psychological benefits and green apparel purchase behavior using stimulus–organism–response (S-O-R) theory and a serial multiple mediation model.Design/methodology/approachData were collected from 250 Lithuanians using a standardized questionnaire. Convergent and discriminant validity analyses were performed to ensure validity and reliability, and variable relationships were assessed using structural equation modeling.FindingsThe findings revealed utilitarian environmental benefits and warm glow benefits positively impacted Generation Z's (Gen Z's) attitudes toward green apparel. In contrast, the self-expressive benefits had no effect. In addition, attitude and purchase intention significantly predict green apparel purchase behavior. Attitudes and purchase intentions are crucial as serial mediators between green psychological benefits and green apparel purchase behavior.Originality/valueThese findings provide valuable insights for policymakers in Lithuania and highlight the importance of emphasizing the psychological benefits to encourage the purchase of green apparel. Moreover, policymakers and marketers should design apparel products that appeal to Gen Z, promoting green apparel adoption. By leveraging the stimulus–organism–response (S-O-R) theory, this research contributes to understanding pro-environmental behavior. It bridges the gap between attitudes, intentions and actual behavior in sustainable fashion research.

Identifying the Factors Affecting Customer Satisfaction in the Purchase of Apparel for Sustainability in the Organized Retail Sector–a Case Study of Pantaloons Retail, Durgapur

Identifying the Factors Affecting Customer Satisfaction in the Purchase of Apparel for Sustainability in the Organized Retail Sector–a Case Study of Pantaloons Retail, Durgapur

Sustainable apparel purchase intention: Moderating influence of environmental consciousness

Sustainable apparel purchase intention: Moderating influence of environmental consciousness

The transformative role of computer-aided design technology in innovation in the apparel industry

Abstract With its unique advantages, computers are applied to various fields, and the garment industry is no exception. The study explores the role of computer-aided design technology in the apparel industry from the perspective of apparel design, production, and sales. We aim to evaluate the effect of computer technology on clothing design and production by constructing a clothing style migration model based on CycleGAN and evaluating its image style migration effect and aesthetic quality. Then, after completing the research design, we analyze the effect of virtual fitting rooms on consumers’ purchase intentions so as to support the role of computer technology in clothing sales. According to the findings, the clothing style migration model’s generated images are of excellent quality, with an average evaluation score of 6.68, and are acknowledged by nearly 80% of the respondents. All four characteristic elements of the virtual fitting room positively and significantly affect consumers’ purchase intention at the level of 0.01, and perceived risk and perceived value play a mediating role, which explains the process of generating consumers’ apparel purchase intention based on the virtual fitting room. Computer-aided design technology can be utilized effectively in apparel design to boost apparel sales and foster the transformation and advancement of the apparel industry.

The role of mobile web atmospherics in online apparel purchase: the mediating roles of consumer emotions and attitude

The role of mobile web atmospherics in online apparel purchase: the mediating roles of consumer emotions and attitude

Product Involvement Level, High-Priced Apparel and Consumers’ Post- Purchase Dissonance in Kathmandu Metropolitan City

The study aims in analyzing the product involvement and post-purchase dissonance among consumers of high-priced apparel in Kathmandu Metropolitan City. Utilizing the Theory of Cognitive Dissonance and Self-Congruity Theory, the study examines how these psychological concepts influence consumer regret and satisfaction. In this context, product involvement is considered the independent variable, post-purchase dissonance the dependent variable, and income status, categorized into high and low, as the moderating variable. The study aims to identify factors driving consumer effort and remorse, analyze differences in product involvement and dissonance across income groups, and explore the relationship between product involvement and dissonance. Surprisingly, this study demonstrates that the influence of product involvement on post- purchase dissonance is minimal, with both high-income and low-income consumers exhibiting comparable levels of regret and dissatisfaction with their apparel purchases. The findings highlight a consistent pattern across different income groups, with no substantial differences in their return behaviors or product evaluations. Additionally, the weak correlation between product involvement and post-purchase dissonance suggests that increased involvement in the purchase decision does not significantly alter the level of consumer regret. Gender and age-related patterns show that both males and females experience post-purchase dissonance, and younger consumers are more engaged with product reviews and ratings. These insights offer valuable implications for understanding consumer behavior in the high-priced apparel market and can guide companies in refining their marketing strategies to better meet consumer expectations and mitigate dissatisfaction.

THE IMPACT OF THE COVID-19 PANDEMIC ON COMPULSIVE BUYING BEHAVIOUR AND ONLINE SHOPPING ADDICTION FOR APPAREL PURCHASING IN MALAYSIA: AN OVERVIEW OF GENERATION Y AND GENERATION Z

The COVID-19 pandemic induced a substantial global shift in consumer behaviour, impacting Malaysia in Southeast Asia. This crisis brought forth trends like remote living, social distancing and amplified digital reliance, reshaping consumer inclinations. A notable outcome is the increased prevalence of compulsive buying behaviour (CBB) and online shopping addiction. This is within apparel purchasing, necessitating a thorough inquiry. These behaviours are typified by their impulsive and excessive nature, leading to detrimental consequences for individuals. This study delves into the extent to which the COVID-19 pandemic has intensified the risk of CBB and online shopping addiction, specifically concerning Generation Y and Generation Z in Malaysia. The research aims to identify and analyse the socio-cultural and psychological determinants underpinning these behaviours. Furthermore, substantial progress has been made in researching the impact of the pandemic on CBB and online shopping addiction among Generation Y and Generation Z in Malaysia. Several research gaps persist, providing valuable directions for future studies and interventions. Employing a quantitative research design, this study focuses on collecting and statistically analysing numerical data to comprehend the scope and patterns of CBB, online shopping addiction, and their association with the COVID-19 pandemic among Generation Y and Generation Z in Malaysia. The findings underscore the positive impact of perceived enjoyment and utilitarian attributes (price, convenience, and health aspects) on online buying attitudes, together with the relationship between personal characteristics and re-patronage behaviour. These generations exhibit favourable attitudes toward online purchases as being straightforward and enjoyable. This research uncovers significant insights into CBB and online shopping addiction amidst the COVID-19 pandemic among Generation Y and Generation Z consumers in Malaysia. The pandemic undeniably catalysed an increase in CBB and online shopping addiction among both generations, affirming the relevance of the stress-relief theory as a coping mechanism during times of emotional strain.

Online Apparel Purchase and Responsible Consumption Among Malaysians

Customer loyalty is a critical factor for the long-term success of all businesses, especially in the Malaysian apparel industry and its growth where the competition is intense. This study addresses the growing demand for improved fashion trends and brand recognition among consumers in Malaysia, which has intensified competition in the apparel sector. The primary objective of this research is to investigate the impact of online brand image, country of origin and online customer loyalty on apparel shoppers’ loyalty. To achieve this, research framework is designed to present an in-depth understanding of identified variables towards customer loyalty. In this study, a comprehensive survey using online questionnaire for data gathering was used and 147 valid responses were obtained from Malaysian online shoppers of apparels. Data were analysed by employing multiple regression analysis. The results demonstrate that both online brand image and country of origin exert a positive influence on customer satisfaction, thereby contributing to enhanced customer loyalty within the clothing and footwear industry in Malaysia. Additionally, this research emphasizes the importance of ethical purchasing decisions when shopping online, as these decisions encourage responsible consumption and reduce environmental impact.

Do cosmopolitans care about the world? The effect of cosmopolitanism on the consumption of sustainable apparel

PurposeThe purpose of this study is to empirically examine the impact of cosmopolitan consumer orientation (CCO) on sustainable apparel consumer behavior.Design/methodology/approachA total of 469 US responses collected using MTurk were retained for the analysis after screening for unengaged responses. Structural equation modeling was used to confirm the factor structure of the measurement model and to analyze the structural model. A two-step cluster analysis using log-likelihood distance measure and Akaike's Information Criterion was conducted to explore consumer profiles and past behavior.FindingsBased on the model results, CCO positively impacts apparel sustainability knowledge, attitude toward purchasing sustainable apparel, perceived norm and sustainable apparel purchase intention. Attitude and perceived norm also impact sustainable purchase intention. The two-step cluster analysis, based mainly on sustainable past behavior, reveals that the group of sustainability engaged consumers knows more about apparel sustainability, has a stronger intention to purchase sustainable apparel, is more cosmopolitan and shows a higher tendency to follow social norms. Consumers in this group also tend to live in metropolitan areas and are slightly younger than unengaged consumers.Originality/valueThis study expands CCO research linking two major trends in society and industry: cosmopolitanism and sustainable apparel consumer behavior. The study reveals that CCO uplifts consumers' sustainable behavior and provides evidence in support of CCO as a driver of sustainable consumer behavior. Moreover, results imply a positive future outlook for the diffusion of sustainable apparel, as well as a much-needed mainstream consumer adhesion to more sustainable lifestyles. Given the repercussions of the findings, this research has numerous theoretical as well practical implications.

INVESTIGATION OF FABRIC TACTILE CHARACTERISTICS FOR DIFFERENT CLOTHING BASED ON ELDERLY PERSPECTIVES

Thailand has an aging society which is affected by the social and economic dimensions of the country. Products and services for the well-being of the elderly are becoming very competitive markets. This study investigated Thai elderly preferences toward apparel fabrics. In total, 40 Thai elderly women were interviewed on their purchasing behavior relating to clothing and their attitudes to different types of fabric. The free sorting task method was applied to 28 fabric samples based on their suitability for different applications by elderly people. The results showed that the factors influencing apparel purchasing by the elderly were price, tactile properties, and apparel pattern design. The elderly considered sensorial comfort, breathability, and softness as important components of good quality in a fabric for well-being. The sorting task produced 6 groups. The sleeping wear group was associated with all knitted fabrics and related to soft and stretched textures that provided comfort, while loungewear had a high association with the fabrics made of linen fiber based on the descriptive words ‘soft’, ‘comfort’, ‘airy’, ‘natural’, and ‘stiff’. Business professional wear had a high association with fabrics made of silk, linen, and cotton based on the descriptive words ‘thick’, ‘stiff’, and ‘look expensive’. These findings could provide guidelines for designing and manufacturing fabrics whose characteristics match the demands of the elderly, as well as guiding the fabrics to use to create clothing providing well-being for the elderly.

Egoistic and altruistic claims in organic cotton apparel advertising

ABSTRACT The purpose of this study was to examine the influence of egoistic and altruistic values on purchase behaviors of organic cotton apparel. Our findings indicated that egoistic, social-altruistic, and biospheric values have a positive and significant effect on purchase intentions. In addition, when examining the effectiveness of egoistic and altruistic claims in organic cotton apparel advertising, we found a significant effect of advertising claim type on brand attitudes, product attitudes, and purchase intentions. Organic cotton apparel ads were the most effective in persuading consumers when they contain egoistic claims such as information about low price and personal health benefits. The findings suggested that altruistic claims alone may not be effective in promoting purchase behaviors and thus should be combined with egoistic claims. While it is widely accepted that altruistic considerations foster green apparel purchase behaviors, egoistic aspects of the purchase are often ignored. However, our findings showed that egoistic motives may play an important role in the purchase process of organic cotton apparel. Therefore, it would be important for marketers of organic cotton apparel to link such products to consumers’ egoistic considerations.

The Effects of Sustainability and Fast Fashion Factors on Apparel Buying Behavior

Nowadays, apparel sector, in which the importance of sustainability concept gradually increases, can directly and indirectly harm the environment and human health with production processes and wastes. Some of the wastes are occurred via the products that have completed their economic lives. In this regard, this research aims to analyze the effects of sustainability and fast fashion factors on apparel buying behavior. In accordance with this aim, a survey is conducted to consumers whose ages are 18 and over and who live in three biggest cities of Türkiye. Thus, it is revealed that how consumers are affected from sustainability and fast fashion factors during their apparel purchase process. Besides, suggestions are made to apparel brands and enterprises on the basis of the findings.

TikTok Videos and Sustainable Apparel Behavior: Social Consciousness, Prior Consumption and Theory of Planned Behavior

Extant research addressing the relations between TikTok videos and sustainable apparel consumption behavior is limited. This study explores these relations by testing the following theories and constructs: social consciousness, prior sustainable apparel purchasing, attitude toward TikTok videos (featuring sustainable apparel content), and theory of planned behavior. Results from an online survey supported the proposed conceptual framework, suggesting that cognitive, affective, and behavioral factors relevant to sustainable apparel consumption had a positive influence on sustainable apparel purchase intention.

To dress up or not: Political identity and dog owners' purchase of dog apparels

AbstractDogs have become an essential part of many consumers' everyday lives as well as their purchase and consumption considerations. This research investigates dog owners' affective reactions (i.e., disgust) to dogs wearing clothes and their purchase of dog apparel influenced by owners' political identities. We find an interesting pattern where conservatives (relative to liberals) experience higher disgust for dogs wearing clothes but are more likely to purchase dog apparel. We propose that liberals and conservatives endorse different moral values leading to different human‐animal relationship beliefs, as reflected in speciesism (i.e., human superiority). Conservatives have higher speciesism beliefs, leading to both higher feelings of disgust and purchase of dog apparel due to status signaling. The effects are further moderated by the type of apparel, with a stronger effect for nonfunctional (vs. functional) clothes. In three studies, we surveyed dog owners and non‐owners and conducted an experiment to demonstrate these effects. We also provide managerial implications in terms of designing and marketing pet apparels.