It is ascertained that heating of volcanic material from the Etna volcano (Italy) by an apokampic discharge reduces the voltage at which a positive streamer (apokamp) starts from the discharge channel and increases its propagation speed. The luminescence spectra show these processes to be accompanied by the emission of easily ionizable K and Na, which is consistent with data on the elemental composition of Etna samples. A hypothesis is suggested about an increase in the appearance probability of blue jets and starters over sites of high volcanic activity at altitudes of 10–18 km (at the level of the troposphere).