Anthropomorphic Metaphors Research Articles

Stuck in Isabel's Garden: Anthropomorphic Metaphors and the Oversimplification of Digital Privacy

Digital privacy is confusing. As such, technology companies deploy anthropomorphic metaphors to simplify what digital privacy means. By leveraging the familiarity of the body, such metaphors ostensibly make the intangible complexity of digital privacy graspable. Yet by anthropomorphizing technologies involved in the transformation of the discourse of privacy into a discourse of digital privacy, such metaphors confound the promise of ''more-than-human'' ontology. Through constant comparative analysis of the role that human embodiment plays in historical and contemporary discourses of privacy, this paper weighs the philosophical costs of using anthropomorphic metaphors to simplify the discourse of digital privacy. I argue that anthropomorphic metaphors problematically align contemporary technologies with an anachronistic discourse of the human, rather than productively surfacing more-than-human possibilities for understanding entangled modes of being. I provide theoretical implications for research in computing that hopes to harness the non-anthropocentric sensitivity of the ''more-than-human'' to effect responsible change in the world.

Unsuccessful and Successful Selfies in the Presentation of Anthropomorphic Metaphors in English-Language Digital Discourse

Introduction. This article is devoted to the analysis of the role of anthropomorphic metaphors in modern digital vocabulary using the example of the word «selfie». The relevance of the work is due to the growing interest of the scientific community in the evolution of digital vocabulary, which includes a variety of lexical units and expressions that reflect modern realities and sociocultural changes.Methodology and sources. The methodological study is based on the productivity of anthropometric cognitive tools in the formation of figurative expressions in English, with theinclusion of the word «selfie». This study is related to the conceptual theory of metaphors developed by famous linguists G. Lakoff and M. Johnson.Results and discussion. In the course of this study, attention is drawn to some expressive phrases associated with the concept of «selfie». Adjectives with negative and positive connotations were selected, then, based on the analysis of empirical material, structures were identified that architecturally represent the «adjective + selfie» model. On this basis, in the context of selfie, negative and positive metaphorical images were identified, which were analyzed in examples.Conclusion. Consideration of the semantics of the expressions under study allows us to better understand how digital vocabulary shows sociocultural trends and changes in society, provides a look at the evolution of language in the era of digitalization and emphasizes the role of digital vocabulary in the formation of new linguistic patterns that reflect the dynamics of sociocultural changes, emphasizing the role of digital vocabulary in the modern world.

The Semantic Structure of the Image of “Vision” in the Russian Linguistic Worldview

This article examines the structure of the image of “vision” in the Russian linguistic worldview. The structural reconstruction was performed through the study of the key meanings of “vision” in the Russian language. The proposition, a logical outline of the components involved in visual perception, was selected as a way by which the knowledge about “vision” is gathered. The following components were found to be a regular source of figurative meanings: the subject of visual perception, the process of visual perception, the subject’s features indicating the quality of visual perception, and the means of visual perception. The dominant meanings of different propositional elements constituting the structural core of the image of “vision” were revealed: “the ability to see,” “the quality of vision,” “light,” “mediation,” and “accommodation.” The main denotative spheres covered by the knowledge about “vision” were distinguished: the human sphere, as well as the spheres of artifacts (technical means of image capture, artificial light sources) and nature (primarily natural light sources). It was shown that the metaphors referring to the human sphere are based on the idea of a close connection between visual perception and mental activity. The anthropomorphic metaphors arising from the artifacts used to produce images are created following the same logical pattern. The metaphorical understanding of light sources, both artificial and natural, is determined by the association between “vision” and light in the minds of native Russian speakers.

METAFORA DALAM KUMPULAN PUISI MATA PEMBURU KARYA MAHDI IDRIS

This research describes the form of metaphor in the poetry collection Mata Pengburu by Mahdi Idris. The research method used is descriptive qualitative. The data source in this research is the poetry collection Mata Pengburu by Mahdi Idris. The data used is an array containing metaphors in the poetry collection Mata Pengburu by Mahdi Idris. The technique for collecting data is using reading techniques and note-taking techniques by marking parts of the lines containing metaphors in the poetry collection Eye of the Hunter by Mahdi Idris. The research results show that there are four forms of metaphor in the poetry collection Mata Pengburu by Mahdi Idris, namely anthropomorphic metaphor, animal metaphor, concrete to abstract metaphor, and synaesthetic metaphor. Researchers found 44 data contained in the poetry collection Mata Pengburu by Mahdi Idris regarding metaphor forms which were grouped into 4 sections, namely 29 anthropomorphic metaphor data, 7 animal metaphor data, 7 concrete to abstract metaphor data, and 1 synaesthetic metaphor data. Of the four metaphors, anthropomorphic metaphors often appear in the poetry collection Mata Pengburu by Mahdi Idris.

ОСОБЕННОСТИ МЕТАФОРИЧЕСКОЙ РЕПРЕЗЕНТАЦИИ МИРА В КОНТЕКСТЕ БИЛИНГВАЛЬНОГО ОБУЧЕНИЯ

The study focuses on the role of metaphor in aesthetic perception and cognitive development of schoolchildren. Metaphor plays a crucial role in the formation of aesthetic perception and understanding of the world in schoolchildren, contributing to their development and socialization. The authors emphasize the importance of metaphors in learning, socialization, and value formation in children. They point out the insufficient research of metaphors, especially in the works of Kazakh authors in Russian. The particular interest is the work of bilinguals, such as Bakhyt Kairbekov, whose lyrics combine Turkic customs with modern consciousness. The paper analyzes metaphorical concepts in his lyrical texts from the collections "Towards the Sun" (“Navstrechu solncu”) (2014) and "The Way of Water" (“Put’ vody”) (2018), revealing their potential as didactic material in school. The study of the artistic picture of the world of a bilingual poet allows us to identify key elements of Kazakh culture and traditions. As a result of the analysis, it was found that the poet uses anthropomorphic metaphors, putting national and general cultural concepts into them. The study of metaphors and images in Kairbekov's texts can serve as a foundation for developing students' skills in analyzing literature. The study of his work helps to expand the cultural and metaphorical consciousness of schoolchildren, helping them to immerse themselves in the world of Kazakh culture and developing their creative thinking.

ANALYSIS OF DILALAH TASHAWWURIYYAH (CONCEPTUAL METHAPOR) IN THE AL-QUR'AN SURAH YASIN / ANALISIS DILALAH TASHAWWURIYYAH (METAFORA KONSEPTUAL) DALAM AL-QUR'AN SURAH YASIN

This research aims to discover and explain the types of dilalah tashawwuriyyah (conceptual metaphor) and the image schemes contained in the Al-Qur'an Surah Yasin. The general theory used in this study is the conceptual theory of cognitive semantics from Lakoff & Johnson, while the theory used to determine the type of metaphor is conceptual meaning theory and the theory used to determine the image schema is Cruse & Croft's theory. The method used in this research is a descriptive qualitative method. To analyze the conceptual theory of Arabic using the matching method with Arabic dictionary and Tafsir as tools to explore further the meaning contained in the theory to find conceptual meaning, because in understanding the Qur'an is not enough to use only one point of view. The results of this research show that there are 5 dilalah tashawuriyyah (conceptual metaphors) found in Surah Yasin, namely 3 types of systematic metaphors and 2 types of anthropomorphic metaphors. The metaphor has 3 image schemas, namely identity (matching), existence (process), and force (compulsion) image schemas.

THE MEANING OF METAPHOR IN SONG LYRICS PAK NGAH SUHARDI S

This study aims to describe the style of metaphor found in ten songs by Pak Ngah Suhardi S on YouTube entitled Mother, Rinduku, Rindu Ayah Bunda, Syafa'at, Kampung Halaman, Senja Dikuala Daik, Bunda Tanah Melayu, Uphold Culture, Let Love Bersemi and Pak Ngah Balek. the method used by the researcher is descriptive because the researcher wants to describe the types of metaphorical language styles found in the songs by Pak Ngah Suhardi S, the research technique that the researcher uses is a qualitative technique because the data produced is in the form of written words in the form of song lyrics by Pak Ngah Suhardi S, classifies and analyzes song lyrics. The results of this study describe the style of metaphorical language that exists in ten songs by Pak Ngah Suhardi S. The results obtained are based on the data that has been obtained, the researcher obtains seventy-nine data obtained in ten song lyrics by Pak Ngah Suhardi S. The data is divided into anthropomorphic metaphors. as many as twenty four data, then on the synesthetic metaphor there are two data and on the abstracting metaphor there are fifty three data obtained.

ANTHROPOMORPHIC METAPHORS OF PARENT-CHILD RELATIONSHIP IN PRO-ENVIRONMENTAL PUBLIC SERVICE ADVERTISING

Damage to the environment is a pressing concern. Nature Is Speaking, an environmental protection public service advertisement (PSA) series produced by Conservation International, is one of the many attempts to arouse the awareness of the general public. In the series, the Redwood video stands out for its unique dialogic format which differs from the homogeneous monologic others. The conversation in Redwood makes use of anthropomorphic metaphors and encompasses two layers of the parent-child (P-C) relationship analogies, including (1) the P-C relationship between the elder and younger redwoods, and (2) the P-C relationship between Nature and Humans. Using Lakoff and Johnson’s (1980) Conceptual Metaphor Theory, the present study first examines the message underlying these parent-child metaphors and how these metaphors are constructed in the Redwood video. Additionally, using Fauconnier and Turner’s (2003) Conceptual Blending Theory, this study draws attention to the asymmetry between the millennial lifespan of redwoods and the short lifespan of human beings, in the process constructing a favourable identity of the ancient elder redwood as a credible witness of earth’s history, and hence a knowledgeable educator to humans. In highlighting the asymmetry between the lifespans of the redwoods and humans, the video serves as a warning to human beings, reminding them to show greater respect to Nature if they wish to ensure their and their offspring’s survival. The findings of this study reveal how metaphors, via conceptual mappings and blending, contribute to the creation of effective environmental protection PSAs in general.

Customer experience in AI-enabled products: Scale development and validation

Artificial Intelligence (AI) is an enabling technology that can be integrated into products to provide emerging capabilities and craft novel customer experience (CX); many companies have widely adopted AI-enabled products to provide customers with service interactions. However, meager researchers have studied CX in AI-enabled products. Utilizing qualitative and quantitative methods, this study developed a scale of CX in AI-enabled products using Churchill's (1979) scale development framework. The scale underwent several stages of development including item generation, scale purification, scale validation, cross-testing, and nomological validity testing. Finally, five dimensions were identified to represent CX in AI-enabled products, such as data capture experience, classification experience, delegation experience, social experience, and anthropomorphic experience. Based on assemblage theory, the study develops the scale from the perspective of integrating human-centric and object-oriented anthropomorphic metaphors. Establishment of this scale extends traditional CX research, expands emerging CX research, and presents the first operationalized definition of the CX in AI-enabled products. The development of this scale provides a framework for marketers to enhance the CX in emerging consumer environments.

Do We Collaborate With What We Design?

The use of terms like "collaboration" and "co-workers" to describe interactions between human beings and certain artificial intelligence (AI) systems has gained significant traction in recent years. Yet, it remains an open question whether such anthropomorphic metaphors provide either a fertile or even a purely innocuous lens through which to conceptualize designed commercial products. Rather, a respect for human dignity and the principle of transparency may require us to draw a sharp distinction between real and faux peers. At the heart of the concept of collaboration lies the assumption that the collaborating parties are (or behave as if they are) of similar status: two agents capable of comparable forms of intentional action, moral agency, or moral responsibility. In application to current AI systems, this not only seems to fail ontologically but also from a socio-political perspective. AI in the workplace is primarily an extension of capital, not of labor, and the AI "co-workers" of most individuals will likely be owned and operated by their employer. In this paper, we critically assess both the accuracy and desirability of using the term "collaboration" to describe interactions between humans and AI systems. We begin by proposing an alternative ontology of human-machine interaction, one which features not two equivalently autonomous agents, but rather one machine that exists in a relationship of heteronomy to one or more human agents. In this sense, while the machine may have a significant degree of independence concerning the means by which it achieves its ends, the ends themselves are always chosen by at least one human agent, whose interests may differ from those of the individuals interacting with the machine. We finally consider the motivations and risks inherent to the continued use of the term "collaboration," exploring its strained relation to the concept of transparency, and consequences for the future of work.

Metafora Dalam Lirik Lagu Album Berhati Karya Sal Priadi

The purpose of this research is to describe (1) the types of metaphors found in the lyrics of the album "Berhati" by Sal Priadi, and (2) the functions of metaphors in the lyrics of the album "Berhati" by Sal Priadi. This research is a qualitative descriptive study. The data source for this research is the lyrics of the album "Berhati" by Sal Priadi, which consists of the songs titled "Nyala," "1-2-Cha-Cha," "Malam-Malam Ubud," "Di Timur," "Melebur Semesta," "Kultusan," "Ikat Aku di Tulang Belikatmu," "Amin Paling Serius," "Dalam Diam," and "Jelita." The data in this study are the types and functions of metaphors found in the lyrics of the album "Berhati" by Sal Priadi, in the form of words, phrases, clauses, and sentences that are present in the lines and stanzas of the lyrics related to the types and functions of metaphors. The data collection technique used in this research is literature review, observation, note-taking, and data cards. The data analysis is done using qualitative content analysis. Based on the analysis results, it can be concluded that there are types and functions of metaphors used by the songwriter in the lyrics of the album "Berhati" by Sal Priadi. The types of metaphors found in the lyrics of the album "Berhati" by Sal Priadi include anthropomorphic metaphors, synesthetic metaphors, abstract metaphors, and bestial metaphors. The functions of metaphors found in the lyrics of the album "Berhati" by Sal Priadi include informational function, expressive function, directive function, and phatic function. The most abundant data are found in the category of abstract metaphors and informational function of metaphors, while the least amount of data are found in the category of bestial metaphors and expressive function of metaphors.

PENGGUNAAN METAFORA GURU DALAM WACANA KELAS ONLINE PEMBELAJARAN BAHASA INDONESIA DI MEDIA SOSIAL YOUTUBE

The Use of Teacher Metaphors in Online Class Discourse on Indonesian Language Learning on Youtube and Social Media. This research uses a qualitative descriptive method and aims to examine the use of metaphorical types and functions in online class discourse on Indonesian language learning on YouTube and social media. The results of the study reveal that the types of teacher metaphors used in Indonesian language learning class discourse on YouTube and social media use anthropomorphic metaphors, animal metaphors, metaphors from concrete to abstract, and synesthetic metaphors. The functions of metaphors in learning Indonesian online on YouTube are information functions, expression functions, and directive functions. The most common type of metaphor found in this study is the synesthetic metaphor. The most common use of the metaphorical function found in this research is the information function.

Artistic Defamiliarization in the Age of Algorithmic Prediction

AbstractPredictive algorithms are indeterminate when they are used on data that differs from their training set, which is always a possibility in real-world applications. Anthropomorphic metaphors can obfuscate the differences between human perception and the computational processes that comprise algorithmic decision-making. This article shows how artistic uses of predictive algorithms can reveal the algorithms’ indeterminate nature and raise questions about the efficacy and dangers of algorithmic decision-making. In particular, the author presents the technique of artistic defamiliarization as a way to question the foundations of positivist epistemologies that equate quantification and calculation with objective truth.

REPRESENTATION THROUGH MYTHS OF THE ANTHROPOMORPHIC CODE

The paper discusses the relationship between language and culture, modeling the geographical landscape through one of the cultural codes in cognitive linguistics - anthropomorphic code. When we talk about the geographical landscape, we cannot leave toponyms out. The toponyms reflect the worldview of a nation. Anthropomorphic culture code is transmitted through anthropomorphic metaphors, legends, myths, and phraseological units. In this paper we consider legends and myths. Myths and legends about the environment and nature reflect the worldview of every nation. One way of forming knowledge is to know oneself, which means by knowing oneself, one knows the other, by knowing the inner world, one knows the outer world. Man projects his knowledge of himself into the outer world and thus reflects his worldview about the external world. A developed worldview is expressed through language. Legends and myths describe the worldview of the nation. The types of myths represented by anthropomorphic codes are analyzed and their role in the formation of the geographical landscape is discussed.

Metaphorical Expression used in Poetry in book "The Everyday Poet" by Deborah Alma

Poetry is characterized as a kind of literature or creative writing that uses a variety of poetic approaches to stimulate the reader's emotions and imagination. This study focuses on the metaphorical expression used in poetry in the book "The Everyday Poet" by Deborah Alma. The objectives of this study are to determine the types of metaphors reflected in Deborah Alma’s poetry book "The Everyday Poet," to find out the most common types of metaphors used, and to explain the meaning of the metaphors contained in the poems. The methodology used in this study is descriptive qualitative research. The data were obtained through library research and a variety of literature to present a descriptive issue. The result of this study showed that there are twelve metaphors in the book "The Everyday Poet." There are six anthropomorphic metaphors, one animal metaphor, two abstract to concrete metaphors, and three synesthetic metaphors, and based on the data, the most commonly used metaphor is anthropomorphic metaphor, which has six lines in the book "The Everyday Poet" by Debora Alma.

MAKNA METAFORIS DALAM PUISI “SAJAK PERTEMUAN MAHASISWA” KARYA W.S. RENDRA MELALUI TINJAUAN SEMANTIK STEPHEN ULLMANN

This research aims to describe the metaphorical meaning contained in the poem titled "Sajak Pertemuan Mahasiswa" as explained by Stephen Ullmann (1962). Ullmann categorizes metaphors into four types: anthropomorphic metaphor, animal metaphor, concrete-to-abstract metaphor, and synesthesia metaphor. The method used in this research is qualitative research. This qualitative research method uses content analysis to focus on studying literary works. Then, the writer uses library techniques to collect references from books and scientific works to support this research. This technique is continued with the use of note technique, namely numeric technique, in every methapor category. As for the presentation of research results, the author uses an informal method, namely the presentation of data in ordinary words, as a medium to convey the contents of this research. By categorizing the metaphorical meanings that have been collected, the writer discovers that the most categories are anthropomorphic metaphors and metaphors from concrete to abstract, whereas no data with related meanings is found in synesthesia metaphors.

Metaphors in William Shakespeare’s Play Hamlet

Metaphors were mosly found in the drama “Hamlet.” It confused and made it hard for the readers to understand some dialogue in that drama. It became an interesting one to explore more profound about the use of metaphors. This study explored more the metaphors in the conversation among characters in William Shakespeare’s play Hamlet. The researcher applied a qualitative descriptive method with the theory of the Metaphor, according to Parera (2004), as a detailed explanation. The study results found that the most frequently occurring types were Animal Metaphors (35%), and Anthropomorphic Metaphors as the rarest one (15%). Animal Metaphor uses animal parts to mock people in this story. Anthropomorphic metaphors are parts of the human body that are transferred to various inanimate objects used to praise in this story. Metaphors occured in a drama which can make it more interesting to read and perform

City anthropomorphism in metaphors of its components and processes

The article explores the anthropomorphic metaphors that arise when describing a city and its components. Metaphor is one of the forms of cognition of the essence of a complex object or process. The city, as an object of knowledge, can be represented in many ways, one of which is a metaphor. Anthropomorphic metaphors are based on endowing the city with the properties of human morphology, physiology and psychology. The author aims to identify, structure and justify the use of anthropomorphic metaphors in various contexts. For this purpose, methods of terminological search and contextual analysis were used, thanks to which terms of urban discourse with anthropomorphic etymology were identified in the field of scientific information. The study established two main contexts of the anthropomorphism of the city: material and physiological and ideological and personal. Examples of metaphors are given and described.

Роль метафор в формировании публицистической картины мира (по материалам газеты «Аргументы и факты. Казахстан»)

In this paper, on the basis of the method of conceptual analysis, metaphorical models of journalistic discourse and the journalistic picture of the world of citizens of Kazakhstan, which they form, are presented, including their ideas about various spheres of life: political, economic, cultural, social, etc. Metaphorical models with the conceptual spheres «Man», «Society», «Nature», «Artifacts». The selection of material was made on the basis of the publication - the newspaper «Arguments and Facts. Kazakhstan» for 2023. The conceptual analysis of metaphors made it possible to state that the most highly productive is the conceptual sphere «Man», which contains the largest number of anthropomorphic metaphors. The conceptual sphere «Nature» can also be considered quite productive, in which phytomorphic metaphors, metaphors of liquid, air, fiery and light are recorded. Unproductive, but important for the characterization of journalistic discourse are metaphorical models with the conceptual spheres «Artifacts» and «Society» with criminal and military metaphors. The authors came to the conclusion that the frequency of using metaphors in texts of various subjects is not uniform: the most productive metaphorical models used in texts are rubrics about culture 43%, followed by rubrics about politics 39% and society 12%. The vocabulary that forms metaphors in the vast majority of contexts carries a positive connotation, thereby forming a positive journalistic picture of the world among readers.

Metafora Antropomorfis dalam Lirik Lagu “Kontras” karya Figura Renata

Multiple interpretations are understandings that arise in various ways as a result of song lyrics that are implied so that it is difficult to interpret a song that is heard. This study aims to describe the metaphor in the lyrics of the song “kontras” by Figura Renata, focusing on anthropomorphic metaphors. This research uses descriptive research method. The data contained in this study is qualitative data consisting of words, phrases, clauses, and sentences in the form of lexicon and lexical meaning in the lyrics of the song "Kontras" by Figura Renata. The data sources in this study are the lyrics of the song "Kontras" by Figura Renata. Based on 12 data obtained from the lyrics of the song "kontras" by Figura Renata, it is concluded that six of the lyrics of the 12 song lyrics contain Anthropomorphic Metaphors. The lyrics of the song include jokes on the third line; heartbeat in the fourth row; furious on the fifth line; profuse blood in the eighth row; netra on the ninth row; lament on the twelfth line.