Abstract In this study, a novel, cost-effective miniaturized tag antenna was developed for applications on the human body. To achieve impedance matching with the complex conjugate impedance of the Monza-4 tag chip (7.17–j74.22 Ω at 915 MHz), the proposed structure was configured by coarsely tuning the positions of vias and fine-tuning the small gaps of its coupled patches. For further reducing the profile and dimensions of the antenna, a design technique based on the three-dimensional dipole antenna current distribution was used. The proposed antenna configuration was not only miniaturized but also achieved a long stable reading distance (>5.0 m) and a wide impedance bandwidth of 71 MHz or 7.65% (covering the ultrahigh frequency radio frequency identification ranges in most regions), regardless of the location of the tag on the human body. Experiments were conducted to validate the simulated results, and adequate agreement was found between the simulated results and the measured results.