Antecedents Of Purchase Behavior Research Articles

Antecedents of Purchase Behavior in Commercial Cat Foods

Antecedents of Purchase Behavior in Commercial Cat Foods

Antecedents of Green Purchase Behavior: A Study of Consumers in Northern India

Environmental degradation and depleting natural resources are the biggest concern for the whole world. Green purchase behavior will go a long way toward bringing sustainability to the environment. It will help us in adopting ‘Responsible Consumption and Production,’ which is one of the 17 sustainable development goals (SDGs) of UN. This study is an attempt to find the gap in awareness about environmental concerns and actual green purchase behavior. The main objective of the study is to examine the antecedents of purchase behavior and their influence on green purchase behavior. A sample of 200 consumers from the Punjab region of India is used for this study. Factor analysis, regression analysis, and correlation analysis are used to analyze the relationship between green purchase behavior and its antecedents. The results of the study confirm that green purchase behavior has a positive and significant association with green attitude and green self-concept, whereas no significant relationship is found between green purchase behavior and green perception.

Questioning the Link between Self-Expressed Attitudes and Repurchasing Behavior


 
 
 In psychology attitude is defined as favorable or unfavorable evaluations towards a person, group, object or event. Attitudes are formed by past and present experiences and are expected to change as a function of experience. Three components of the attitude defined as cognitive (what we know about the subject), affective (how we feel towards the subject) and behavioral (intention to behave towards the subject). Our behavior is defined as a complex combination of beliefs, feelings, capabilities and norms. The majority of consumer behavior literature examined the main antecedents of purchase behavior. Attitudes are described as one of the most important determinant of the behavior. There are several methods and techniques to assess attitude; the most used one is the self-report paper and pencil measures. Brand loyalty is another important concept related with repetitive purchasing behavior. While cognitive loyalty is related with the information, affective loyalty is related with feelings. Behavioral loyalty is described as the past behaviors or experiences. Some of our behaviors are determined by the cognitive component of the attitude while others may be directed by the affective part. Main focus of the research is to find out whether there is a level of compliance between cognitive, affective and behavioral attitude of consumers. 1000 forms are distributed in order to identify the attitudes and purchasing behaviors of consumers 783 forms are evaluated
 
 

The effect of embeddedness on purchase behaviour of rural unorganised retailers: implications for transnational corporations in developing economies

This study began with the identification of the antecedents of the purchase behaviour of rural independent retailers through a survey of experts and specialists in rural marketing. The evidence from social sciences shows that retail markets in the economically less developed countries function in similar ways. Such a similarity in social structures may be explained using the concept of embeddedness. The concept of embeddedness has, therefore, been used to select the antecedents for developing a questionnaire. Exploratory and confirmatory factor analyses helped in validating the scale and in identifying the significant antecedents of purchase behaviour. The significant antecedents of purchase behaviour have been used to design a conjoint study. Following the conjoint study, the utility values of the antecedents of the purchase behaviour of are computed. Certain optimum combinations of these antecedents are also presented.

The theory of reasoned action applied to brand loyalty

The theory of reasoned action is applied to reconceptualize brand loyalty. According to the theory of reasoned action, the antecedents of purchase behaviour are attitudes towards the purchase and subjective norm. If the antecedents of purchase behaviour are integrated to predict and measure brand loyalty, the prediction and measurement of brand loyalty will be more stable over time and accurate. This paper aims to integrate three aspects of brand loyalty, and to investigate the relationships among several antecedents of behavioural brand loyalty by introducing the theory of reasoned action. Eight conditions of unit brand loyalty have different levels of brand loyalty shown by the consumers. When attitude, subjective norm and purchase behaviour are all consistent and favourable, the maximum level of unit brand loyalty will be realized.