Antecedents Of Attitudes Research Articles

The Theory of Planned Behavior and Antecedents of Attitude toward Bee Propolis Products Using a Structural Equation Model.

This work examines consumers' perceptions of products containing bee propolis using the theory of planned behavior as a theoretical foundation. As antecedents of attitude, this work employs price fairness, healthiness, eco-friendliness, and ease of use. A survey was issued to participants who had experience using bee propolis products and who were recruited using the Clickworker platform service. In total, 305 valid observations were collected for analysis. This study used a maximum likelihood-based structural equation model to test the research hypotheses and find that price fairness, healthiness, eco-friendliness, and ease of use positively affected attitude. Moreover, the intention to use is positively impacted by attitude, subjective norms, and behavioral control. This research contributes to the literature by demonstrating the explanatory power of the theory of planned behavior with respect to bee propolis products.

Young customers’ intention to purchase organic food in South Africa: extending the theory of planned behaviour

Ethical consumption has become an increasing trend as young customers get increasingly aware of their environmental and ethical responsibilities. The study aimed to examine the determinants of organic food purchase intention and behaviour of young customers in South Africa by extending the Theory of Planned Behaviour (TPB). The main objective of the study was to determine the effects of TPB constructs (attitude, subjective norms and perceived behavioural control) on young consumers’ intention to purchase organic food. Also, the study investigated whether the extended TPB model would improve the predictive validity of the model. The TPB was modified by the addition of three value constructs (health, environmental and appearance consciousness) as antecedents of attitude and intention and two personal factors (moral norms and ethical self-identity) as predictors of purchase intention. In addition, the study examined the mediating effects of attitude towards organic food in the relationship between value and purchase intention. Furthermore, the study determined the effect of intention on actual organic food purchase behaviour of young consumers. The study adopted a quantitative research approach and data was collected through the cross-sectional survey method using self-administered questionnaires from four hundred and three respondents. The questionnaires were distributed to the respondents through mall intercept and the Partial Least Square Structural Equation Modelling (PLS SEM) was used to test the hypotheses of the study. The findings confirmed that two constructs of the TPB (attitude towards organic food and perceived behavioural control) are predictors of purchase intention. In addition, health and environmental consciousness are antecedents of attitude and intention. Attitude mediates the relationship between health, environmental consciousness and intention. Furthermore, intention is a predictor of behaviour. Recommendations to improve the purchase of organic food focus on communication by marketers to consumers about the benefits of organic food. The study concludes that the extended TPB is an applicable theoretical framework to explain the purchase of organic food by young consumers.

The influence of economic antisemitism on boycotting Israeli products: the case of French consumers

ABSTRACT The aim of this article is two-fold: to examine the effect of economic antisemitism on consumers’ intention to boycott Israeli-made products, and to provide evidence of the correlation between economic antisemitism, ethnocentric tendencies and personal norms. It proposes a theoretical framework that integrates negative emotions as antecedents of attitude and intentional behaviour. A conceptual model was developed and tested on a sample of 305 French consumers. Results indicate that intrinsic antisemitic sentiments are strongly related to most boycott motivation factors: economic antisemitism, personal norms, and ethnocentrism. Some consumer profiles are identified, alongside a discussion of theoretical and practical contributions.

Predicting Tourists Behavioral Intention through Antecedents of Attitude Towards Destination

This study explores the effect of various antecedents on behavioral intention, with the mediating roles of attitude towards destination and destination attachment, by surveying tourists in Pakistan. Specifically, the antecedents considered are destination attractiveness, source credibility, and personality. A questionnaire-based survey was conducted on a sample of 367 tourists who visited several destinations in Pakistan. The PLS-SEM technique was used for analysis purposes. The results showed that destination attractiveness and destination personality significantly predict behavioral intention through the two mediators: attitude towards destination and destination attachment. In contrast, destination source credibility predicts behavioral intention only through destination attachment. The findings also indicate that attitude towards destination predicts destination attachment. These results provide a foundation for further research on attitudes towards destinations and destination attachment, which can be extended to other tourist attractions.

Effect of product design on repurchase intention, electronic word‐of‐mouth, and museum visit intention: Museum random boxes in China

AbstractThis study examines how product design affects museum visits and museum product loyalty. Based on the gaps in previous research, the study posits interrelationships among product design (esthetics and symbolism), emotional states (pleasure and arousal), attitude toward the product, loyalty repurchase intention and electronic word‐of‐mouth (eWOM), and museum visit intention. This research applied partial least squares‐structural equation modeling to analyze data from 316 customers who purchased the museum's random boxes. The empirical results suggest that (1) esthetics and symbolism are antecedents of attitude, pleasure, and arousal; (2) attitude toward the product mediates the effect of product design on product loyalty and museum visit intention; (3) arousal helps mediate the relationship between symbolism and repurchase intention; and (4) pleasure is an antecedent of attitude toward the product. This study provides valuable practical simplications and offers new areas for future studies.

Smart farming for future: a structural relation analysis of attitude, facilitating condition, economic benefit and government support

ABSTRACT This research explores the antecedents of smart farming use or adoption intention, along with the structural relationship between antecedents of attitude and the effect of government support on facilitating conditions and economic benefits. This study proposes a conceptual framework incorporating established technology adoption models and agriculture-support ecosystem-specific variables like government support. Researchers have used 597 full-time Indian farmers’ responses for the study. The proposed model is exploratory, hence empirically examined through partial least squares structural equation modelling (PLS-SEM). The study outcomes revealed a significant positive influence of attitude, facilitating conditions, and government support on adoption or use intention. In contrast, the economic benefit does not support the adoption or use intention or attitude. Perceived economic benefit can be considered by policymakers, trainers, and agriculture support system agents. The government should address the dissemination of information and emphasise trust-building mechanisms to ensure the economic benefit of large-scale smart farming adoption in emerging economies.

Antecedents of attitudes towards the use of environmentally friendly household appliance products in Zimbabwe: an extension of the theory of planned behaviour

PurposeThis study aims to determine the antecedents that influence attitudes towards the use of environmentally friendly household appliance products and consumers' green purchase intention among consumers in Harare, Zimbabwe.Design/methodology/approachData were collected from 329 consumers in Harare, Zimbabwe's commercial capital who were served from five using a structured questionnaire via an online web-based cross-sectional survey. Hypothesised relationships were tested through structural equation modelling with the aid of Smart PLS software.FindingsGreen product awareness, social influence, perceived benefit and attitude towards green appliances were found to have a significant positive effect on green purchase intention.Research limitations/implicationsThe study's findings may not be generalised to other contexts as sample data was only collected in Zimbabwe. Complementary cross-sectional research studies can be done in other parts of the world to enable cross-cultural comparisons and methodological validations.Practical implicationsThe green appliance and energy saving practices are vastly growing, with many multinational appliance companies introducing green products within their product lines and adopting the concept of sustainability through modifications in production, design and consumption of household appliance products that encompass fewer harmful consequences on the environment in response to their concerns about the scarcity of natural resources, environmental well-being and the potential detriment of future generations.Originality/valueNotwithstanding the limitations of the current study, the results have the potential to contribute to an improved understanding of influence attitudes towards the use of environmentally friendly household appliance products.

Do Values Predict Socially Responsible Investment Decisions? Measuring the Moderating Effects of Gender

This study examines investors’ pro-environmental investment intentions by measuring the effect of economic concern (egoistic value) and environmental concern (altruistic value) on attitudes toward socially responsible investment (SRI). A self-administered structured questionnaire was used to collect data from 469 investors using a purposive sampling technique and analyzed using two-step structural equation modeling. Results show that both altruistic and egoistic values were significant predictors of a positive attitude toward SRI, portraying the greater environmental concern of investors. Additionally, male investors motivated to invest in SRI are more concerned about environmental well-being than their counterparts, that is, female investors. By analyzing values as antecedents of attitudes toward SRI, the findings of this study add a new dimension to the belief system of young investors. JEL Codes: A13; D19; G1; G4

Do Proactive Personality and Self-Efficacy Really Matter in Shaping Social Entrepreneurial Intention?

The primary aim of this paper is to provide insights into the determinants of social entrepreneurial intention (SEI) among students in Malaysia. For data collection, a self administered questionnaire was distributed among students in public and private universities. The structural equation modelling-partial least square (SEM-PLS) technique was employed to test the research hypotheses. The data was analysed using the SmartPLS software. Research findings indicated that attitude toward social entrepreneurship (ATSE) is the most significant factor in shaping the intention to become a social entrepreneur, followed by social entrepreneurial self-efficacy (SE-SE) and proactive personality (PP). Additionally, proactive personality contributes to shaping favourable ATSE. Understanding the factors that impact SEI could help us to identify the people who are more likely to establish a social venture in order to equip them with the necessary resources. Nevertheless, lack of awareness and “social entrepreneurial mindset” among students was found an obvious obstacle to SEI, which requires further attention of policymakers and the ministry of higher education. To date, an abundant body of literature confirms that attitude is one of the most significant determinants of intention and consequent behaviour; however, the antecedents of attitude are yet to be discovered. The original contribution of this study is extending the theory of planned behaviour by examining the factors that affect SEI.

Factors Affecting Customer’s Behavior and Intention on Purchase Intention through Brand Retail’s Social Media

Background: The increasing use of social media to sell products and the huge number of social media’s users makes the study consumer-brand engagement behavior within social media, Facebook in particular, necessary. Aim: This study aims to examine 5 antecedents of attitude on consumer intentions to engage with retail brand through social effecting the likelihood to make purchases as well as an antecedent moderation of attitude on the intention to make purchases. Method: The study is conducted on office workers using quantitative survey methods to 195 respondants. The analysis is conducted by using the Structural Equation Model (SEM). Findings: The findings reveal that while the consumer attitudes to engage with retail brands through Facebook are driven by enjoyment, peer communication, and credibility, the attitudes have strong influence to the intentions to engage with retail brands through Facebook and subsequently are strongly connected with the intentions to purchase through a retail brand’s Facebook page. These findings support prior studies. The findings are that consumers’ attitudes have positive effects on consumer intentions, and that the confirmation of expectation moderates the attitude on consumer intentions to make purchase through a retail brand’s Facebook page. The managerial contribution of this study helps retailers to understand how to attract consumers to engage with retail brands through Facebook.

Antecedents of attitude and their impact on behavioral intention in the staycation context.

The year 2020 and 2021 have been decimated by the pandemic, leading to outbound vacations largely scrapped. Staycation, a typical domestic journal, has then been adopted by those who are tired of self-isolation for so long. This study aims to explore and assess the drivers exerting impact on attitude of tourists toward staycation and the interrelationship among the research constructs is also examined. A quantitative analysis is employed for evaluating the roles of reduced risk perception, benign envy, and perceived benefits as they exert the effect on attitude toward staycation. An online questionnaire survey was used, and a total of 213 samples were collected from target respondents in Hong Kong, which were still under lockdown at the time of the study. The results of the study showed that reduced risk perception, benign envy as well as perceived benefits will influence tourists’ attitude toward staycation. The managerial and theoretical implications of the results are discussed based on the significant relationships identified in the study.

You can't hold the tide with a broom: Cryptocurrency payments and tourism in South Korea and China

Cryptocurrencies are modifying the very nature of how travelers use and manage payment systems. Bearing in mind that cryptocurrencies in tourism and hospitality are solving the issue of isolation of money and liquidity, this study explored travelers' adoption of cryptocurrency payments in the South Korea and China context. The originality of the present study lies on introducing risk, security, and attitude variables into the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT) model. We found that perceived usefulness, perceived ease of use and security are antecedents of attitude, while attitude, performance expectancy, effort expectancy, social influence and facilitating conditions have significant effect on intention to use cryptocurrency payments in tourism. We also outline the significant moderating effect of age and gender on travelers' adoption of cryptocurrency payments. This study can help policy makers to understand the utility of cryptocurrency payments in tourism.

A Study of the Antecedents of Attitude towards Teleworking and the Moderating Effect of Selfidentity

A Study of the Antecedents of Attitude towards Teleworking and the Moderating Effect of Selfidentity

Adoption of Islamic microfinance in Indonesia an empirical investigation: an extension of the theory of planned behaviour

The theoretical framework of the Theory of Planned Behaviour (TPB) has been widely used in analysing behavioural intentions to adopt Islamic finance. However, there is still little research investigating the adoption of Islamic microfinance. This study aims to determine the factors influencing behavioural intentions to adopt Islamic microfinance by developing the Theory of Planned Behaviour (TPB). The development is done by adding religiosity and knowledge variables as antecedents of attitude. A random sample of 262 members of Islamic microfinance. Variance-based partial least-squares structural equation modelling (PLS-SEM) was employed for data analysis. The results show that religiosity and have a significant influence on attitudes. Meanwhile, attitudes, subjective norms, and perceived behavioural control also significantly positively affect behavioural intentions to adopt Islamic microfinance. Then subjective norms greatly determine behavioural intentions to adopt Islamic microfinance. The findings of this study are important for Islamic microfinance to change marketing strategies. Islamic microfinance managers must develop a positive attitude through creating awareness and benefits of Islamic microfinance services by involving community leaders, especially religious leaders.

Determinants of Employee Electricity Saving Behavior in Small Firms: The Role of Benefits and Leadership

The emission of carbon dioxide and other greenhouse gases through electricity consumption by firms is one of the significant drivers of climate change. The performance of a firm’s environmental programme is to a large extent dependent on employee behaviour. Drawing on the Theory of Planned Behaviour (TPB), the study tested a theoretical model that incorporates benefits and leadership as antecedents of attitude towards electricity saving by the employees of small firms in the hospitality sector. The effects of five benefits (intrinsic, extrinsic, organisational, social, and environmental) and two leadership factors (leadership behaviour and leadership support) were examined. Investigating the antecedents of TPB constructs can help in understanding the process through which the constructs are associated with intention. In addition, the moderating effect of green psychological climate in the relationship between intention and electricity saving behaviour was examined. The study used the quantitative research design, and the cross-sectional survey method was used for data collection. The hypotheses of the study were tested using the Partial Least Square Structural Equation modelling (PLS SEM). The results of the empirical study indicated that intrinsic, organisational, social, and environmental benefits are positively related to attitudes towards electricity saving. In addition, the effects of leadership behaviour and support are significant. Furthermore, green psychological climate moderates the relationship between intention and electricity saving behaviour. Recommendations to improve employees’ electricity saving behaviour are suggested.

The Role of Brand Image as a Mediation of The Effect of Advertising and Sales Promotion on Customer Purchase Decision

Some researchers and marketing practitioners still rarely study comprehensively and in-depth the role of advertising and sales promotion in improving brand image and customer purchase decisions, especially by involving well-established basic theories in the field of marketing science. This study aims to examine and analyze in a comprehensive and in-depth manner the role of advertising, sales promotion, and brand image on customer purchase decisions on the ShopeeFood platform in Indonesia. This study uses a survey approach and involves as many as 198 teenagers and adults who have used online food delivery services. The process of testing and analyzing data used a structural equation modeling (SEM) approach with software AMOS version 24. This study confirmed several findings, advertising and sales promotion were found to have a significant effect on brand image and customer purchase decisions, the brand image was also found to have a positive and significant effect on customer purchase decisions. This study explains that advertising, sales promotion, and brand image are the antecedents of attitude that encourage the formation of behavior within the framework of the theory of planned behavior (TPB). This study can be used as a reference for marketing practitioners to develop and design effective strategies to build and improve brand image and customer purchasing decisions for a product or service they offer. Keywords: Advertising, Sales Promotion, Brand Image, Customer Purchase Decision DOI: 10.7176/JESD/13-8-09 Publication date: April 30 th 2022

Exploring the attitude towards the adoption of a sustainable diet: a cross-country comparison

PurposeUnderstanding the determinants that influence consumers' attitude to adopt sustainable diets represents an important area of research to promote sustainable food consumption. The aim of this study is to investigate how (1) the individual openness to new foods (ONFs), (2) the involvement in food trends (IFTs) and (3) the social media use (SMU) can potentially impact the attitude towards the adoption of a sustainable diet (ATSD).Design/methodology/approachThe authors conducted a structured survey in eight countries: Italy, Germany, Poland, USA, Brazil, Japan, Korea and China. The final sample of 5,501 individuals was analysed applying a structural equation model.FindingsThe main results show that attitude towards the ATSD is influenced differently by the antecedents investigated in each country. In particular, the ONF positively influences the ATSD only in Italy, USA and Germany. IFT positively influences the ATSD only in Italy, Poland and USA, while negatively in Germany. SMU has a positive influence on the ATSD only in Japan, USA and Germany, while a negative one in Brazil and Korea.Originality/valueThis study presents a cross-country comparison about the antecedents of attitude towards the ATSD, thus providing evidence for the need of ad hoc marketing strategies by companies and policies by institutions at single country level.

Model for Antecedents of Attitude and Price on the Purchase Intention of Consumers and Trade of Counterfeit Luxury Products

Counterfeiting is a crime and harmful for the trade and business in any country; therefore, countries need to investigate and stop this crime. People must behave ethically and give awareness about fake products. The objective of this paper was to investigate the mediating effect of attitude and price sensitivity between social, moral, and personal antecedents and purchase intention of consumers towards trade of the counterfeit luxury products. This study has used data obtained through 1,150 questionnaires. Data were analyzed through Smart PLS-SEM. This study found that attitude and price sensitivity act as mediators. Further, the results of this study are consistent with theory of planned behavior. It is the first study of its kind conducted in Pakistan using PLS-SEM. Previously, studies focused only on the ethical aspect of trade whereas this study used the ethical, religious, individual, collective, status, risk, idealistic, informative, normative, price, and attitude dimensions. It is concluded that future studies can use cognitive behavior and consumer needs as mediators.

틱톡(TikTok) 이용자의 서비스 태도와 지속이용의도에 영향을 미치는 요인 연구

With the growing trend of consuming short videos online, this study was intended to identify the factors that influence users’ attitude toward the service and intention to continue using it. Drawn from the expanded technology acceptance model, a research model was constructed in which service perceptions as well as personal and social characteristics were conceptualized to positively influence attitude that in turn leads to stronger intention of continuous use. Reflecting the characteristics of TikTok as a user-generated medium, the continued use intention was gauged as three specific activities: consumption, participation, and production. The results show that perceived usefulness, playfulness, and personalization of the service and social influences have positive effects on attitude. In addition, attitude subsequently exerts positive influences on all of the three use intentions. However, perceived ease of use and personal innovativeness did not appear to have significant effects. The findings provide theoretical implications on the antecedents of attitude and continued use intention as well as strategic insights into short-form video services.

THE INFLUENCE OF E-CONSUMERS' MOTIVATION TOWARD ATTITUDE AND SATISFACTION: The Uses and Gratifications Approach

This study examines the influences of entertainment, informativeness, and Web irritation on attitude toward online shopping and satisfaction in online shopping. Particularly, satisfaction in online shopping is explored as the consequences of attitude toward online shopping, while informativeness, entertainment, and irritation are the antecedents of attitude toward online shopping. Data were collected through a quantitative study applying an online questionnaire carried out in 2020, using a representative sample. Findings showed that attitude toward online shopping is determined by entertainment, while informativeness does not significantly affect consumers’ attitude toward online shopping. Web irritation was also found to be of equal importance in influencing the formation of consumers’ attitudes toward online shopping but in a negative manner. This suggests that Web irritation on online shopping sites has a significant influence on consumers. If online shopping sites are irritating, then consumers form negative attitudes toward online shopping. This study also found that consumers’ satisfaction to shop online is determined by their attitude toward online shopping. The findings contribute to the evolution of the Uses and Gratification Theory, particularly in online shopping in developing countries like Indonesia. This study provides implications to e-business, marketers, and website system developers of online shopping sites dealing with products. To cite this article (7 th APA style): Hermawan, H. (2021). The influence of e-consumers’ motivation toward attitude and satisfaction: the Uses and Gratifications approach. Journal Communication Spectrum : Capturing New Perspectives in Communication, 11 (1), 52-63. http://dx.doi.org/10.36782/jcs.v1i1.2133