THE SUCCESS OF CORPORATETELECOMMUTINGNurturing the knowledge-based workforce is of highstrategicimportance.Boostingproductivityandattract-ingthebestemployeesaresignificantrolesincreatingacompany’s competitive advantage. As computing andtelecommunicationscontinuetoadvance,the abilitytowork anywhere at anytime, while maintaining sched-uled communications with managers, has createdopportunities for organizations to use telecommutingsolutions to produce superior results. These systemsthat enable employees to perform regular, officiallyassigned duties at home, or at alternative work sitesgeographically convenient to their residences, arereferred to as telecommuting. Through improvementsin telephone lines, cell phones, Internet, broadband athome, WiFi, virtual private networks, e-mail, andinstant messaging, telecommuting facilitates a flexibleworkplace in which employees have options about thestructure of their work time.Telecommuting – and the very closely relatedideas of telework and virtual office – providesemployeeswithlatitudeinchoosingwhenandwherethey work. For example, employees may haveflexibility in start/end hours and may be allowedcompressed work weeks, e.g., working 10 hourson four days of a week instead of eight hours on fivedays. While meeting their managers’ performanceexpectations, employees who telecommute are ableto set or modify their arrival and departure to sche-dule carpooling, vanpool, or busing, and to accom-modate eldercare, childcare and other personalresponsibilities.Telecommuting options include (a) mobile tele-commuting or agile working, when the worker doesnot work from a fixed location; (b) home-based tele-commuting,whentheemployeeworksfromhome;(c)telecommuting centers, when employees work atsatellite facilities that may or may not be populatedwith a specific set of employees; and (d) functionalrelocation, when an entire business function is per-formed at a physically remote location that has accessto the company’s main computer and communicationsystems.Companies often develop unique telecommutingsolutions that incorporate a combination of theoptions. Electronics retailer Best Buy Inc.’s‘‘results-only work environment’’ (ROWE) is focusedon improving work efficiency by leveraging theadvantages of multi-geographic teams within theorganization. Employees design their own flexibleschedules and work anywhere they prefer as longas the tasks are done as expected and on time. To aidin the restructuring of employee responsibilities,Best Buy’s telecommuting program establishes aflexible workplace, eliminates mandatory meetings,and bases productivity strictly on output rather thanhours. As author Michelle Conlin reports, the ROWEinitiative has resulted in a reduction in voluntaryturnover and an increase in employee productivity of35 percent.TELECOMMUTING WORKPLACEThe competitive global environment is forcing leadingcompanies to look beyond new product innovation toinclude the search for competitive advantages thatderive from improvements in workplace structure.In response, many major companies are expandingtheir telecommuting commitments, including Ander-sen Consulting, AT&T Corp., Best Buy, Booz-Allen &Hamilton Inc., Cisco Systems Inc., Delta Air Lines, FordMotor Company, Georgia Power, Hewlett-Packard Co.,IBM Corp., Lotus, Northern Telecom Ltd., Northrop &Grumman Corp., Sun Microsystems Inc., and USWestInc.Other companies, large and small, are testingunique combinations of telecommuting options thatallow workers more flexibility. Most have resulted inreports of substantial benefits to the employees andthe company. Options available to companies includeflexible working hours, workspace alternatives, job
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