Objective To explore new ideas and paths for the development of domestic cosmetics products. Method from the design culture, this paper discusses the relationship between culture and products based on this, will focus in product design field, analyses the current domestic cosmetics product development problems, based on the design of cultural context to carry out specific analysis on west product design, new ways to explore the Chinese color makeup product design development. Conclusion of modern product design and national culture, ancient creation thought and aesthetic advocated organic fusion is conducive to enhance the cultural content of contemporary product design, increase the added value of products, products more and update the vitality, the form of comprehensive promotion of Chinese culture, let the world know China and let China brand in the world.