This study examines the so-called ‘Scythian animal style’, which has experienced a revival, particularly in contemporary Altaian arts and crafts, where it serves as a symbolic expression of ethnic identity and the Altaians' identification with the ancient Pazyryk culture of the Iron Age. The animal motifs from the Pazyryk culture, originating in the Altai region, are widely incorporated by Altaian artisans today and are used to represent and promote Altaian culture. The paper focuses on the role of this art style in Altaian crafts, exploring its interpretation and the reasons for its use from the Altaians' perspective. Alongside professional literature, the study draws primarily on data gathered during the author's field research conducted in 2018 and 2019 in the Altai Republic, Russian Federation. The theoretical framework of the study is grounded in ethnosymbolism.