The subject of the article is neopragmatic aesthetics; its formation, methodological foundations and specificity of the object of research. To reveal the stated goal, the author turns to the works of the American philosopher Richard Shusterman, who most consistently and clearly substantiates his philosophical position. The American philosopher, despite the strong influence of the analytical school, restores the connection with pragmatism, with the aesthetics of John Dewey, points out the dead ends and problematic points of the analytical approach. The article presents the evolution of American philosophical aesthetics with an emphasis on the transitional stage from the analytic tradition to a neopragmatic one. It is shown that Shusterman’s attempt to get rid of the “Platonic stigma” in the philosophy of art is carried out at the expense of criticizing analytic aesthetics. Thus, Shusterman makes critical arguments about the established habit of identifying art in its multivariate manifestation with the notion of “high” fi ne art associated with the sublime and true art. Shusterman shifts the focus of attention from the problem of defining art to the analytics of aesthetic experience, which allows him to transform aesthetics into somaesthetics – a body-oriented, practical philosophical discipline. The author concludes that Shusterman’s concept of somaesthetics emerges in a polemic with fundamentalist foundations in aesthetics, namely, the tradition of distinguishing objects, works of art from what is not, i.e. defining art. The author notes that a key figure for the formation of the theoretical basis of somaesthetics was Shusterman’s acquaintance with the position of Noel Carroll, who moves from the search for the essence of art to the investigation of the internal standards and motives of art. Schusterman, picking up on this strategy, affirms his anti-essentialist position. In polemics with his colleagues, he shifts and rethinks the problem field of aesthetics, declaring war on “Platonism,” criticizing the Greek philosophical tradition, to which we owe the fact that practical activity has become valued much less than theoretical activity. Along with this, the author concludes about Shusterman’s sophistic strategy and logic of thinking, citing arguments from the work of postmodernist researcher Barbara Cassin.