Analysis Of Marketing Strategies Research Articles

The Marketing Strategy Analysis of Jellycat

Abstract: This paper is based on Jellycat's new marketing strategy of selling toys with a additional show, and there is only little research on the influence of such a marketing strategy on Jellycat's brand by scholars. Therefore, this paper aims to study the influence of Jellycat's offline stores by combining performance and sales. This paper uses qualitative data collection on the website and different models to analyze Jellycat's marketing strategy, including marketing mix, SWOT analysis, and Pestle analysis. The research results show that the new sales method, that is, on-site sales with corresponding short performances, can affect multiple factors on many levels. For example, the price of the product will increase, the value of the product itself will also increase, and the brand image will be well established as a relatively high-end positioning. Therefore, although this marketing strategy may have many shortcomings, it has brought more good effects to the brand as a whole for the business to improve the brand image and increase their sales and profit.

Analysis of Multiple Marketing Strategies and their management in food and beverages brands in India

Over the years, the changing purchasing habits of Indian consumers have seen a tremendous transition. A better state of the economy, exposure to international media, travel abroad, the degree of urbanisation, educational attainment, and the introduction of new employment prospects in the service sector, such as in information technology. Some of the drivers include call centres and shopping that affects consumer habits. Due to economic changes implemented two decades ago, the middle class has grown significantly. In India, altering spending habits are occurring as disposable income rises. For international beverage manufacturers, India's beverage industry is a significant market. The food sector in India is extremely profitable thanks to rising standards of living and population expansion. Indian society's traditional economic environment was different from its current environment. The majority of Indian consumers gave home-cooked cuisine a strong preference. Contrarily, the current practise of eating out is quickly altering Indian society's perspective. Due to the fast-paced modern lifestyle, hectic schedules, competition, rise in the number of working women, nuclear family concept, etc., many fast-food franchises have now established themselves in India.

Marketing Strategy Analysis for Polytechnic Innovation Products: A Case Study of Flagship Products in Indonesian Polytechnics

Marketing Strategy Analysis for Polytechnic Innovation Products: A Case Study of Flagship Products in Indonesian Polytechnics

AI-Based Marketing Strategy Analysis - Taking "Liulishuo" as an Example

AI-Based Marketing Strategy Analysis - Taking "Liulishuo" as an Example

Marketing Strategy Analysis and SWOT Analysis of HeyTea

Marketing Strategy Analysis and SWOT Analysis of HeyTea

Analysis of the Impact of Luxury Marketing Methods on Customer Consumption Psychology

Our research object is Herms, a world-renowned luxury brand, especially its brand strategy, distribution and purchase system, and the psychological characteristics of brand consumers. We use a variety of research methods for analysis, including an in-depth study of Herms' brand history, product lines, and marketing strategies through literature. Using the 4P marketing theory model of product, price, location and promotion, it makes a comprehensive analysis of Hermes' marketing strategy. Finally, a questionnaire about Hermes consumers was used to conduct detailed data analysis and interpretation. It is found that the success of Hermes is largely due to its unique brand strategy and marketing strategy. Although the distribution system is controversial, for Herms, its existence is exactly in line with its brand positioning, and it has successfully attracted some wealthy consumers who are willing to pay for luxury experiences.

Analysis and Optimization of HEYTEA's Marketing Strategy

Analysis and Optimization of HEYTEA's Marketing Strategy

Analysis of marketing strategy at JeKo resaturant

Analysis of marketing strategy at JeKo resaturant

Strategi Pengembangan Bisnis UMKM Seni Lukis di Kampung Seni Jelekong, Bandung

This study aims to analyze the development of painting UMKM in Kampung Jelekong, Bandung, focusing on marketing strategy and SWOT analysis. Painting UMKM has great potential to develop and positively contribute to the local economy. However, they are also faced with various challenges in marketing their painting products and competing with an increasingly tight market. This research uses a qualitative approach with the case study method to collect data from various sources, including interviews with painting UMKM owners, field observations, and analysis of related documents. The collected data is then analyzed to identify opportunities and obstacles in developing the painting UMKM in Jelekong Village. The analysis results show that marketing strategies play an important role in driving the growth of painting UMKM. The keyword "painting" is the main key to introducing the products and attractiveness of Kampung Jelekong's unique paintings to prospective customers. Increasing public awareness about the uniqueness of painting is an important element in the marketing strategy. In addition, SWOT analysis also provides valuable insights for painting UMKM. The keyword "SWOT analysis" is the main key in identifying the strengths, weaknesses, opportunities, and threats faced by painting UMKM with a clear understanding of their position in the market and business environment; painting UMKM can design more effective and responsive development strategies. The results of this research are expected to provide valuable input for painting UMKM owners in Kampung Jelekong, Bandung, and other related parties, such as the local government and UMKM supporting institutions. By optimizing marketing strategies and properly using SWOT analysis, painting UMKM in Kampung Jelekong can increase its competitiveness, face market challenges, and achieve sustainable growth

Analysis And Formulation of Marketing Strategies in Third Party Logistics (3pl) to Increase Sales

The logistics business is one of the business sectors that has a high growth rate, this is in line with the increasing needs of people's lives accompanied by increasingly sophisticated technological developments. ABC Company is the grandson of the Pertamina group and is a subsidiary of Pertamina Patra Niaga as a Commercial and Trading sub-holding. Currently, the marketing strategy carried out by ABC is still not good. There is no specific marketing strategy that can directly attract customers outside of the parent company. This study aims to formulate and analyze marketing strategies using external and internal analysis.

Analysis of ZARA's Social Media Marketing Strategy in China

The rapid iteration of the fashion industry and the influx of numerous niche emerging fast fashion brands into the market have driven continuous innovation in social media marketing strategies, with new promotional methods constantly emerging. This article, utilizing literature analysis and observational methods, examines ZARA's social media marketing strategy in China. This analysis is beneficial for companies in the fast fashion industry, particularly those looking to expand their influence in the Chinese market. After a detailed analysis of the characteristics and marketing methods of Chinese social media platforms, the impact of external factors on Chinese consumers, and ZARA's social media presence, the article provides detailed recommendations for social media marketing strategies. ZARA, as a pioneer in the fast fashion industry, has established a certain market presence on Chinese social media platforms. However, its promotional strategy still shows potential for improvement. On platforms like Weibo and Little Red Book, ZARA's content strategy lacks specificity and diversity. In contrast, its live streaming marketing on platforms like TikTok demonstrates excellent visual effects and interactivity. This article provides several specific recommendations for ZARA's social media marketing strategy in China, such as strengthening brand storytelling and product showcases on Little Red Book, hiring celebrity endorsements, and regularly hosting styling challenges on TikTok. In summary, by implementing these strategies, ZARA is poised to achieve more effective brand building and market expansion in China's social media landscape.

The Role of Marketing Strategy for Knit Bag SMEs Businesses Success in the Case of Audy Handmade

Micro, Small, and Medium Enteprises (MSMEs) were known for their contribution to Gross Domestic Product (GDP) and work labor absorption. However, they often face a lack of strategic planning, limited funding, and strategy to meet market demands. This can be caused by a lack of marketing strategy formulation. This study aims to provide a descriptive overview of community service from university to empower MSMEs in marketing strategy analysis by conducting an international seminar. This study uses the Participatory Action Research (PAR) method in empowering Audy Handmade. This MSMSe focuses on knit bag production. This study consists of three main activities which initiated by preliminary visit to gain insight into existing problems. The international seminar was also conducted as the next activity to solve their problem. This seminar aims to become a sharing session between the MSMEs and marketing experts to share their conditions and provide feedback from experts to MSMEs. Lastly, there is an evaluation stage to ensure the main goals of the event were achieved. The workshop results in two points that need to be a concern for Audy Handmade. First, they need to produce a bag that can be of unique value for them such as adding some unique element or their logo on the bag. Besides that, they need to reorganize their marketing strategy. They need to focus on some specific marketing segment to help them take a position in the market. A strong brand identity, effective marketing strategies, and attractive product packaging were believed to help improve their products' visibility, competitiveness, and sales in the market. Therefore, Audy Handmade needs to strengthen its brand image, especially its product uniqueness, and its position in certain market segments. This needs to be taken into consideration as a means of strengthening their position in the knit bag industry.

Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Olshop Pakaian

This research aims to determine the analysis of marketing strategies in increasing clothing online shop sales that utilize social media such as Facebook, Instagram and Whatsapp which can increase clothing online shop sales. This research was conducted in Bengkayang, Bengkayang Regency, West Kalimantan, using qualitative research with a descriptive approach. Data collection techniques are carried out using direct interviews, observation and documentation. The results of this research show that analysis of marketing strategies in the use of social media is considered to be a form of marketing strategy chosen by Clothes Shop to increase the achievement of marketing goals, one of which is increasing sales of Clothes Shop quite effectively, because most consumers more often use the Whatsapp media application. , Instagram and Facebook to place online clothing orders. The marketing strategy that most influences consumers is promotion through social media and this influences consumers to buy clothing online shop products, for this reason clothing online shops need to develop further marketing strategies in improving clothing online shops so that they can influence consumers' buying interest more optimally.

Analysis of KFC's localized marketing strategy in China

In today's information society, international competition is intensifying, and the pace of internationalization of enterprises is also accelerating. Many foreign-funded enterprises are no longer limited to domestic production and operation, but are gradually opening up to overseas and gradually occupying overseas markets through excellent strategic marketing. With the rapid development of China's economy, multinational companies from all over the world have also begun to invest in China, and among these multinational companies, KFC has performed extremely well. It has been 36 years since KFC entered the Chinese catering market, and after more than 30 years of development, the two giants of KFC and McDonald's have basically achieved a monopoly position in China's "foreign fast food" market. The main reason for KFC's success is its localized marketing strategy. This article will focus on the development history of KFC, China's localization strategy, and comparison with McDonald's, hoping to provide some references for the development of Chinese multinational companies in overseas markets.

Marketing Strategy Analysis in Increasing Participation Numbers in the Social Security Administration for Employment (BPJS Ketenagakerjaan) Tanjung Perak Branch Office Using SWOT Analysis Method

This study delves into the societal responsibility of nations for ensuring the well-being of their citizens through the implementation of social welfare systems, notably the social security program managed by the Social Security Organizing Agency (BPJS). The historical evolution of PT Jamsostek (Persero) underscores the development of social security programs in Indonesia, emphasizing the significance of safeguarding workers' economic and social interests. This research focuses on BPJS Ketenagakerjaan Tanjung Perak Branch, aiming to analyze its marketing strategies to augment membership through the SWOT analysis method. Employing a qualitative approach, the study employs interviews, observations, and documentation for data collection. The findings reveal strengths in BPJS Ketenagakerjaan's extensive social security offerings, weaknesses in communicating with and raising awareness among informal workers, opportunities for enhancing worker welfare, and threats posed by declining membership due to competitive forces. Drawing on the SWOT analysis, the study suggests a conglomerate diversification strategy, wherein BPJS Ketenagakerjaan Tanjung Perak can introduce new programs to previously untapped segments, thus bolstering its membership base. The research enriches the understanding of BPJS Ketenagakerjaan's marketing strategies and contributes insights for broadening its membership outreach.

Marketing Strategy Analysis in Coffee Shop House of Essentials with SWOT Analysis

Changes in people’s lifestyles in the current era of globalization can be marked by changing ways to style.. Therefore, a business must formulate a marketing strategy in accordance with existing conditions. House Of Essentials coffee shop with an industrialist and modern building concept that is comfortable for relaxing, doing assignments, and working . The aims of this research is to formulate a marketing strategy for House of Essentials using SWOT analysis. SWOT analysis is a strategy-making toolthat systematically evaluates and identifies numerous elements in order to develop a company-based strategy. based on a logic that maximizes strengths and opportunities, while minimizing weaknessesand threats in a high-stakes market. Based on the IFAS and EFAS matrix, total internal factor weighting score (strengths and weaknesses) in the IFAS matrix was 3.2857 and the external factor weighting total score (opportunities and threats) in the EFAS matrix was 2.8005. The results show that cafe House Of Essentials is in quadrant I of the matrix grand strategy, which mean cafe can adopt an aggressive strategy.

Designing a Marketing Strategy for Bawis Habati Fish Chips Using the Quantitative Strategic Planning Matrix (QSPM) Method

Habati fish chips is one of the Micro, Small, and Medium Enterprises (MSME) in the food industry in the city of Bontang. Habati MSME still applies simple promotion methods and does not target the teenage market to compete. This research aims to design a marketing strategy for Habati fish chips in Bontang city, targeting a new market segment, which is teenagers. The marketing strategy analysis is conducted in three stages: input stage, matching stage, and decision stage. In the input stage, Internal Factor Evaluation (IFE) matrix is used with a score of 2.338, External Factor Evaluation (EFE) matrix with a score of 2.764, and Competitive Profile Matrix (CPM) to determine the position of Habati MSME compared to Pak Ucil and Abadi Rasa based on the perspective of potential consumers. The matching stage is then used to formulate marketing strategies using the Internal-External (IE) matrix and Strengths, Weaknesses, Opportunities, and Threats (SWOT) matrix. Based on the overall methods used, the final stage is the decision stage. The decision stage utilizes the Quantitative Strategic Planning Matrix (QSPM) to select prioritized alternative strategies that can be implemented by Habati MSME. The research results provide seven alternative strategies with one prioritized strategy having the highest Total Attractive Score (TAS), which is to increase product sales through online marketing, utilizing marketplaces, and promoting product advantages, with a TAS of 7.074.

JD's Marketing Strategy and Business Model Analysis

JD's Marketing Strategy and Business Model Analysis

Comprehensive Analysis of Ethical Marketing Strategies and Customer Engagement in TikTok Business

Comprehensive Analysis of Ethical Marketing Strategies and Customer Engagement in TikTok Business

Strategi Pemasaran Pada RM Ayam Bakar Ma’lela Dalam Meningkatkan Minat Beli Konsumen (Generasi Milenial) Menggunakan Analisis Marketing Mix dan SOAR

This study aims to analyze the effectiveness of marketing mix marketing strategy analysis used by RM Ayam Bakar Ma’lela in increasing consumer buying interest (Millenial Generation) and poviding strategy proposals through SOAR Analysis. By understanding the characteristics of the millenial generation market and adjusting the marketing mix marketing strategy and their needs, it will increase their buying interest in Ayam Bakar Ma’lela products. The research modelis descriptive qualitative and focuses on the marketing strategy of RM Ayam Bakar Ma’lela. This variables in this research are the independent and depend on primary adn secondary data sources/ data collection methods include interview, observation and dokumentation. Based on the research conducted. It shows that RM Ayam Bakar Ma’lela is experiencing problems in the marketing mix marketing strategy, especially it terms of increasing consumer buying interest (Millenial Generation). The main factory influencing the instability of consumer purchase interest (Millenial Generation) is due to several marekting mix factors that have not been update. In an effort to overcome and minimize these risks, this research proposes the application of the SOAR analysis method to optimize marketing strategies and improve overall performance. Keyword: marketing strategy, marketing mix, SOAR analysis