Conceptual Analysis Research Articles

Populism and political marketing: Is the discipline still relevant?

This article offers a conceptual analysis of the response of political marketing scholarship to the rise of populism across the globe. It starts with the premise that, as it first emerged as a discipline, political marketing scholarship was closely allied to political science. For nearly 30 years, between the mid-1980s and mid-2010s, political marketing scholarship offered lessons to political science and communication studies about campaigning. It moved us from the how parties communicate to the why. The analytical power of the marketing approach provided insight that complemented conventional political communication approaches, which have been clustered around two basic ideas: the increasing institutional media power relative to politics and the transformative capacities of communication technology. Instead, analysing party campaigning behaviour as competitive marketing highlighted hitherto neglected areas, e.g: relationships between parties, members and voters, the significance of competitive positioning, market segmentation, and the importance of data and market research. Moreover, the brand concept broadened and deepened analytical thinking about the slippery idea of political image. However the shocks of the last 10 years – migration and economic crises, the pandemic, and the rise of populism across much of the world – have provoked soul-searching in the political science communities. Are conventional models up to the task of explaining new political realities, and above all: is democracy itself in danger? However, political marketing scholarship seems curiously detached from these urgent concerns. The article tests this by exploring the ways in which political marketing scholarship has dealt with populism. It analyses articles in the leading political marketing journal over 10 years and finds that, while these contribute to our knowledge of communication, they do not draw from specifically marketing concepts. This raises the question: is marketing is still a useful way of understanding the political world? In what ways is political marketing scholarship relevant now?.

Interinstitutional examination of partnership structures and tools: A collaborative practitioner-scholar inquiry

Two universities (in the UK and US) collaboratively examined community-campus partnership practices adapting elements of the Transformational Relationship Evaluation Scale II (TRES; Kniffin et al., 2020) to analyze and reflect on the others’ partnership processes and to help create and refine approaches to partnership development. This conceptual analysis describes our inter-institutional practitioner-scholar inquiry project and shares the approaches taken to understand and advance community-campus partnership practices by administrators within higher education structures. We present how the work on TRES influenced the process, share some of what we learned through it, and present some of the concrete products from it, including specific ways in which our work has been changed by this inquiry. It is our intention that this inquiry generates insights of value to community engagement administrators as they seek to continually improve their partnership practice and to generate their own practitioner-scholarship to move the field forward.

Perceptions and management of risk in the translation of a Norwegian-language health app into English

Abstract Health texts are a type of text where non-optimal translation can have serious consequences. In the eHealth/mHealth case study presented here, we explore how different categories of translational agents perceive risk and manage it in the process of translating texts from a Norwegian health app into English. Based on the notion of risk in translation (e.g., Pym 2005) and conceptual analysis, we developed a model — The Risk Scenario — which we used to analyze interview, observational, and think-aloud data gathered during the translation process. We found that while the LSP and translator/quality checker in our study expressed the most concern over the risk of non-optimal target texts, the author and client were more focused on the risk of harming the health of end-users. Such differences likely arise from the proximal versus distal positioning (see Gile 2012) of different agents in relation to the act of translation. Additionally, we discovered that the type of text found in this kind of app — oral and informal — does not effectively communicate its risks, reaffirming the need for detailed translation briefs and suggesting that risk should be a compulsory category for source texts in high-risk domains.

Participación infantil en el espacio público: discusión desde la ciudad de Valparaíso, Chile

(analytical)This article describes the development of a theoretical framework to understand the participation of children in territorial planning based on the logic of child leadership and exercising citizenship. The author designed a theoretical conceptual analysis that covers three components: (a) Children's right to the city and citizen participation; (b) Beliefs and attitudes regarding child leadership and participation; and (c) Geographies for children and their relationship with public space. The methodology involved a bibliographic review and analysis. The study’s theoretical contributions advocate for the design of methodological processes for research on childhood. These can facilitate relevant analysis for urban territorial planning contribute to the design of citizen participation for territorial planning instruments. Keywords: Geography; urban planning; participation; childhood.

Semantic Analysis of Natural Language Texts: Ontological Approach

The development of information (intelligent) learning systems, electronic document management systems, web-oriented systems working with text information in natural language has led to an increase in the volume of educational content and/or arrays of processed full-text documents. All this requires new means of organizing access to information, many of which should be classified as intelligent systems for knowledge processing. One of the effective approaches to identifying and processing the meaning of educational content (and/or text documents) is the use of ontologies. The purpose of the article is research, analysis of various approaches to determining the semantic content of texts in natural language, consideration of existing concepts of text analysis and prospects for using the proposed ontological approach to semantic analysis of texts in natural language. Research methods are methods of semantic analysis of the main concepts of the analyzed subject area (semantic analysis of texts in natural language). The article considers an approach to the linguistic analysis of texts based on ontological modeling. The novelty of the research is the application of the proposed ontological approach to the semantic analysis of texts in natural language to determine the meaning (semantics) of text information, which is used in intelligent systems of various classes. The conclusion of the research carried out in the article is as follows: an ontological approach to the semantic analysis of natural language text, its tasks and methods is proposed. The use of the proposed approach to text analysis leads to the understanding of semantic analysis as a single triad: <Ontology – Text – Meaning>. For effective and correct extraction of knowledge, it is suggested to use a multi-level ontology. The result of the interaction of a specific natural language text with an ontology is an ontological meaning – a set of interconnected subgraphs of the ontograph. The ontological content is extracted from the ontograph using a semantic analyzer. The dialogue processor examines the syntactic tree of sentence parsing (a connected element of the natural language text) and, based on the given question, finds a fragment in the text that is the answer to the question. Computer understanding (in information or intellectual systems) of natural language text is achieved, in particular, by: immersion of the text in a single environment of knowledge – ontology; formal presentation of meaning (semantics) in the knowledge base of the corresponding system; the possibility of operations on the ontological content. The proposed approach can be used to create intelligent information repositories that work in a single knowledge environment. The proposed approach to the semantic analysis of texts in natural language is focused on the automatic extraction of metadata from texts of various nature (for example, a text document, Internet content, educational content of relevant online courses, description of computer and board games). With further development of the proposed approach, it can be used in systems of automatic referencing of scientific publications, meaningful interpretation of multimedia content, training and testing (including elements of visual display of information and elements of gamification).

Analysis of Definite and Indefinite Article Usage in Students' Paragraphs

Although they are among the most basic words in the English language, articles make writing difficult for EFL and ESL students. This study looks into how students use definite and indefinite articles in their paragraphs. What is the frequency of definite and indefinite articles in first-year English majors' paragraphs at Salahaddin University's College of Education? To what extent are students accurate in their use of definite and indefinite articles? are the main questions under investigation. The study aims to identify the frequency of definite and indefinite articles in 35 paragraphs written by English majors in their first year at Salahaddin University's College of Education, Erbil, Iraq, in the academic year 2022-2023. The study utilizes conceptual content analysis to ascertain the frequency of articles through descriptive statistics. The findings indicate that first-year English majors struggle to use articles correctly in their writing. They struggle to consistently use definite and indefinite articles appropriately. The results of this study will be significant for both researchers and language instructors. Understanding students' use of definite and indefinite articles can provide valuable insights into potential problems or areas requiring additional instruction. The results of this study have the potential to influence curriculum design and language teaching strategies, ultimately enhancing English language learning and proficiency among EFL and ESL students. Keywords: analysis, definite articles, indefinite articles, students’ paragraphs.

Təbliğat, Təşviqat, Təlqin və Propaqanda: Müqayisəli Konseptual Təhlil

The study aims to conduct a conceptual analysis of the terms persuasion, advocacy, propaganda, and propagation within the field of political science in Azerbaijan. Each term is examined individually to explore their usage areas and specific functions, highlighting the differences and similarities. In this context, propaganda is defined as the systematic and biased communication activity that manipulates the beliefs, attitudes, and behaviors of masses to serve the interests of a particular political subject. Propagation refers to verbal or written activities aimed at disseminating and deepening any theory, idea, or knowledge among the masses. Agitation involves verbal or written activities aimed at influencing and motivating people to perform a specific task and exerting political influence over large populations. Persuasion, on the other hand, is the activity of influencing an individual's will and psyche to accept a certain idea, belief, or emotion. The article demonstrates that propaganda encompasses a broader and more complex scope, integrating the components of persuasion, propagation, and agitation. Consequently, in the field of political science in Azerbaijan, each of these terms has its unique functions and areas of usage. However, propaganda is a more comprehensive term that includes these concepts and combines manipulative strategies and methods to influence masses. Therefore, it is crucial to accurately and conceptually articulate the term propaganda in the field of political science in Azerbaijan. This is essential for expressing complex political technologies and ensuring the proper use of the term propaganda in international academic and practical applications.

Bases teóricas para fortalecimiento de la comprensión lectora en inglés

The English and the reading comprehension in this language are necessary for the performance and process of the subject in several social, scientific, cultural spaces. Consequently, form the documentary analysis, in this article, on one hand, it is studied the results of external and internal tests to the educational establishment participating in this study; these of institutional, departmental, national and international character, as well as, the academic performance to the end of the scholar year of the students of that educational facility. This with the aim of characterizing the reading behavior in English of both Colombians and students belonging to the Educational Institution mentioned above. On the other hand, it is made a bibliography and conceptual analysis of several opened and closed databases, besides of institutional repositories, referring to the teaching of English and the development of reading comprehension in that language. All the above with the intention of relate both dimensions with Gadamer´s (1999) posture and identify a theoretical support that helps as a base for the enhancement of the reading comprehension in English in such a way that an epistemic proposal is established for the field of general and specific didactics of languages referring to said topic, in addition to being the basis for future research related to this topic. All previous allowed to identify difficulties in the use of English and the reading activity at the Colombian level, in particular, in the eighth grade students in the educational establishment participating in the research. At the same time, At the same time, this gave way to linking Gadamer's thinking with reading in English and its consolidation. And finally, it allowed to conclude the importance of the didactical study related to the reading in English, in which topics such as previous knowledge, the language, the motivation, the context and the interaction are decisive.

Prana An Important Link in Mind-Body Connection: Conceptual Analysis on Role of Pranic Healers

Prana An Important Link in Mind-Body Connection: Conceptual Analysis on Role of Pranic Healers

Factors influencing consumer satisfaction and behavioural loyalty in relation to online grocery shopping Apps

This article explores the factors that have an impact on consumers' satisfaction and behavioural loyalty in relation to ordering and delivery applications, focusing on the emerging trend of online grocery shopping. Considering the digital revolution in retail, it is critical to comprehend consumer behaviour in this space. This study offers insights from a sample of 445 respondents in South Africa. A quantitative descriptive research methodology and a non-probability convenience sampling method were employed for the study. Structural equation modelling was utilised to validate the research measurement model and to test the study’s hypotheses. The results highlight the critical roles of design aesthetics, usefulness and confirmation and show robust positive correlations that support the linkages that the study's model postulates. Notably, design aesthetics, satisfaction and usefulness are all positively influenced by confirmation, and these factors, in turn, improve consumer satisfaction and behavioural loyalty. This study stands out because it provides a fresh viewpoint on the factors that influence customer satisfaction and behavioural loyalty, particularly when it comes to grocery shopping Apps. The distinctiveness of this study resides in its thorough analysis of important concepts and how they interact with one another, all against the backdrop of an African consumer base. The results obtained have numerous applications in the real world. Prioritising the factors that influence customer satisfaction and behavioural loyalty will help marketers and companies to improve app design and marketing tactics, which will increase user satisfaction and behavioural loyalty. Such a strategy could help close the gap between the rather different literatures on consumer behaviour and digital retailing, while also increasing sales through grocery shopping applications. Through this approach, stakeholders can obtain practical insights aimed at augmenting user engagement and loyalty within the fiercely competitive online grocery sector. All things considered, this study not only clarifies the essential elements that influence consumer satisfaction and behavioural loyalty in the online grocery industry but also lays out a roadmap for future research in this quickly developing field.

Guiding entrepreneurial ecosystems towards sustainability: identifying key changes and future research directions

PurposeThe purpose of the paper is to identify the necessary transformations required to evolve entrepreneurial ecosystems (EEs) into sustainable entrepreneurial ecosystems (SEEs) and to explore the primary challenges involved. By addressing these aspects the study establishes a foundation for future research directions.Design/methodology/approachThe paper adopts a conceptual analysis based on the semi-systematic literature review of the concepts of EEs and SEEs.FindingsAn SEE intentionally addresses all three dimensions of sustainability—social, ecological and economic. This requires, on the one hand, a genuine will and effort from individual actors to increase their sustainability, and, on the other, an establishment of systemic conditions that will make this transformation easier and allow for a fair distribution of its costs.Originality/valueThe paper bridges the research concerning limited studies on SEEs by presenting a model that delineates the conditions for the development of SEE and identifies the requisite changes necessary to foster sustainability within the EE. Furthermore, the paper outlines potential avenues for future research to explore the conceptual advancement and practical implementation of the SEE concept.

Explorations in Contemporary Analytic Metaphysics: Grounding, Modality, and the Nature of Reality

Analytic Metaphysics represents a recent evolution of one of the oldest philosophical disciplines, now redefined by the methods of analytic philosophy. This contemporary approach reformulates the traditional ontological questions about existence, reality, and the nature of the Universe, prioritizing rigorous logical analysis and language. Analytic metaphysics, contrasted with continental ontology or traditional metaphysics, has surpassed the popularity of classical metaphysics, establishing itself as the predominant metaphysical stream in philosophical thought. In this special issue of the Revista Portuguesa de Filosofia (Portuguese Journal of Philosophy), we reflect on the current dynamics of analytic metaphysics, emphasizing its continuity with the metaphysical tradition or on new perspectives and pivotal issues driving analytic ontology. Analytic metaphysics, as a contemporary branch of philosophical research, originated from the analytic tradition. This movement emerged in the early 20th century, driven by a desire for greater clarity and rigor in philosophical inquiry. Philosophers such as Gottlob Frege, Bertrand Russell, and Ludwig Wittgenstein were pioneers of this movement, advocating a methodology based on precise linguistic argumentation and rigorous logical analysis. Despite the advancements promoted by analytic philosophy, this period was also marked by a profound crisis for metaphysics. Influenced by the rigidity and the spectrum of the new logical positivism, the philosophical community began to view metaphysics with increasing skepticism, often considering it speculative and devoid of any meaningful or empirical content. This view became dominant, dismissing traditional metaphysical questions as pseudo-questions, i.e., devoid of empirical content and therefore devoid of real meaning. However, this trend began to shift under the influence of figures such as W. Quine, who played a key role in revitalizing metaphysics within the analytic tradition, and is often considered the founder of the new “analytic metaphysics.” Notably, his challenge to the then analytic-synthetic distinction in his famous paper “Two Dogmas of Empiricism” had profound implications for logical positivism and the verification principle. Quine argued that there was no clear boundary between purely analytic propositions (known through understanding alone) and synthetic propositions (known through experience), thus breaking the dogmatic boundaries between conceptual analysis and empirical representation. This perspective opened the possibility of reappreciating ontological questions that had until then been marginalized.

Creating a bully-free Sierra Leone: a comprehensive approach involving prevention, intervention, and support for victims and bullies by teachers, parents, and community leaders

Bullying poses a substantial challenge to the educational and social development of children in Sierra Leone. This conceptual analysis explores the critical roles of teachers, parents, community leaders, and other stakeholders in preventing and addressing this issue. It emphasizes the importance of a multi-faceted approach by examining the complexities of bullying within the Sierra Leonean context. The conceptual analysis differentiates between prevention, intervention, and postvention strategies, outlining specific actions aimed at both bullies and victims. Effective bullying prevention strategies include teacher training, parent involvement, and community collaboration, while intervention efforts focus on immediate support for victims and appropriate consequences for bullies. Additionally, postvention actions are discussed to support recovery and healing for those affected. It highlights the need for sustained efforts, data-driven approaches, and policy development to create a safer and more inclusive learning environment for all students in Sierra Leone.

Concept of Light and it’s Mystical and Philosophical Essence in Boborahim Mashrab's Work "Mabdai Nur"

In the article, “light” is a mystical concept, the universe is full of light, and the light is the light of the world. Mabdayi nur is the place of origin of light, and as a category of Islamic philosophy, light is the divine truth, its teaching about divine light representing religious knowledge, and the role of not only the soul, but also the body in the manifestation of divine light in a person is special. focused. The philosophical analysis of the mystical concepts in the work "Mabdai Nur" by Boborahim Mashrab is justified to be of great importance in instilling in our people the spirit of striving for humanity, respect for our national values, and an honest way of life.

Еволюція концепцій концентрації капіталу

The article studies the evolution of capital concentration concepts, starting from the classical approaches inherent in traditional economics to modern digital economic systems. The author analyzes the main changes in approaches to capital concentration that have occurred under the influence of technological innovations, globalization, and the development of information technology. An interdisciplinary approach to the analysis of capital concentration concepts is applied, which allows taking into account the impact of economic, social and technological transformations. It is substantiated that capital concentration is a fundamental process that determines the structure and functioning of economic systems at different stages of their development. The article identifies the main approaches to assessing capital concentration in the context of socio-economic transformations. It is determined that the change in capital concentration paradigms requires new approaches to regulation and public policy that take into account the specifics of the digital economy. The impact of digital platforms on capital concentration is analyzed. The author identifies the current challenges and opportunities arising in the context of digitalization of the economy and outlines the future development of capital concentration concepts. Particular attention is paid to the development of a conceptual matrix that reflects the relationships between the main institutional factors that affect capital concentration. Proven the necessity of revising traditional economic paradigms in the context of digital transformation and forming a competitive policy in the field of capital concentration in order to ensure sustainable economic development and social justice. The article systematizes theoretical and methodological approaches to the analysis of capital concentration, which can serve as a theoretical and methodological basis for further research.

Factors Influencing Cryptocurrency Adoption among Malaysian Youth: A Conceptual Analysis

Factors Influencing Cryptocurrency Adoption among Malaysian Youth: A Conceptual Analysis

Experience of patients and healthcare practitioners with interdisciplinary care in immune-mediated inflammatory diseases with skin manifestations: A systematic scoping review.

Immune-mediated inflammatory diseases with skin manifestations (skIMIDs) may affect multiple organs. Interdisciplinary care (IC) can overcome the fragmented knowledge used in the management of skIMIDs. In skIMIDs-care, patient and healthcare practitioner (HCP) satisfaction with IC is unknown. Yet, patient experience influences adherence and medical outcomes. Moreover, HCP experience influences professional satisfaction, perception of care quality and autonomy. Thus, measuring patient and HCP experience can identify areas for improvement in care delivery. The aim of this scoping review was to gather evidence on patient- and HCP perceptions on skIMID-IC and their measurement. We systematically searched on 30 August 2023 PubMed/EMBASE/Cinahl/Web of Science. Eligible studies had to address explicitly experience of IC by patients or HCPs. A conceptional synthesis appraised how experiences were measured and IC was perceived by patients and HCPs. The database search resulted in 21 eligible studies. Fourteen described positive patient and HCP experiences with a specific IC programme. These studies were heterogenous on the levels of IC models, medical conditions, measurement methods and outcomes. Despite that patients and HCPs rated such tailored IC models positively, seven studies on a geographically broader region reported less satisfaction with IC. A conceptual analysis identified domains deemed as important regarding IC: 'general satisfaction', 'patient-HCP interaction', 'information', 'functioning of IC', 'benefits of IC'. For patients, 'access to care' and 'disease management' were added. For HCPs 'illness perception' was deemed relevant. The heterogeneous way in how IC experience is captured hinders strong conclusions, which mandates the development of standardized analysis tools. Experience with IC in skIMIDs strongly depends on the context of the provided IC and patient experience seems to be better in local IC programmes than systems rolled out in larger geographical regions. Future need is to develop a core IC outcome set including medical outcomes, process indicators, financial indicators, plus patient and HCP care experience measures.

Representation of Religiously Marked Allusion as a Literary Concept in the English Literary Text

The article examines the literary concept, its characteristics and the embodiment of the peculiar features of literary concepts in religiously marked allusions in the literary text. In particular, the author clarifies the theoretical foundations of the literary concept, which is of huge importance in cognitive linguistics, text linguistics and literary studies and is at target of many scientific researches. The aim of the research is to justify that literary concept as a complex mental unit embraces a set of specificities all of which are transmitted to the semantic construct of religiously marked allusion - the verbal explication of literary concept in the literary text. The topicality and novelty of the research lies in the fact that the author scrutinizes the notion of concept from the perspectives of cognitive and literary approaches, generalizing all of the peculiarities of literary concept based on the review of the prior linguistic investigations. In addition, the author studies religiously marked allusions as the linguistic units that externalize literary concepts in the literary text, and assures that these linguistic units manifest all of the features inherent in the literary concept. To reach the research aim, the representation of literary concepts via religiously marked allusions is investigated on the basis of the analysis of a literary text. In the process of analysis, the researcher widely uses the method of conceptual analysis. According to the results of the analysis, religiously marked allusions representing literary concepts explicate the author’s individual conceptual world picture and his/her modality in the literary text.

THE DYNAMICS OF SEMANTICS AND SYMBOLS IN ART HISTORY: A PHILOSOPHICAL AND AES- THETIC PERSPECTIVE

Intentionality in human consciousness and activity necessitates the creation of messages for one- self and others, forming and transforming meanings that drive a unique dynamic in world understanding through associated symbols. The aim of this study is to identify the peculiarities of interpreting the mean- ings of symbols as represented in artistic thought through works of art and literature. To achieve this goal, hermeneutic and philosophical-aesthetic research methods were employed. The article examines the historical dynamics of meanings and symbols within various domains of ar- tistic culture. To this end, the nature of understanding the world through symbols and their meanings is de- fined, based on a generalized paradigm of approaches to the issue. In particular, the classification of mean- ings and symbols proposed by G. Frege and Y. Lotman is utilized, along with the characterization of the process of evaluating meanings through the content of objects and phenomena, their evaluation as sym- bols by E. Husserl and F. de Saussure, and the methodology for forming meanings based on the ideas of N. Chomsky and others, grounded in the identification of the characteristic features of the development of art through artistic thought. The potential for the self-realization of beauty through symbols in applied aspects of art, including painting and literature, is also considered. Additionally, the relationship between meaning and symbol in the concept of the beloved’s beauty in Eastern literature is analyzed. Conclusions are drawn that the dynamics of the evolution of art forms, genres, and directions are re- flected in the symbolic representation of meanings. For example, in painting, this is reflected in changes in the nature of the material used, its application, and the development from depicting the human figure to nature (together or separately), followed by the abstraction of images while preserving content in a sym- bolic form. The symbolic systems of each direction in painting differ from one another precisely in the na- ture of abstraction and the artistic embodiment of meaning. In terms of the potential for symbolization and the embodiment of meanings, the conventionality of signs in painting and literature rivals the symbolic sys- tem of language. The analysis of a specific concept, particularly the beauty of the beloved in Eastern litera- ture, revealed a close connection between the choice of symbol and the social environment, as well as the poet’s perception, meaning the aesthetic significance of this concept is supplemented by certain values re- flecting the social norms of a specific period. Furthermore, as we approach modern times, the influence of “icons” expressing many aspects of life becomes more pronounced, which also affects the nature of the de- piction of the qualities of the concept under consideration.

DMYTRО DONTSOV’S TEXTS IN THE ASPECT OF CORPUS LINGUISTICS AND LEXICOGRAPHY

Increasingly, computer technologies in linguistics offer their advanced tools to process, store and select language data, which has triggered the fast development of the actual branch of linguistic studies – corpus linguistics. Through the use of large-scale empirical data and advanced computer technologies to reach objective insights into language function, linguistic corpora have quickly become invaluable resources. Data obtained through corpus analysis facilitate the drawing of qualitatively new conclusions about language and highlight research directions that previously received little attention. Despite substantial linguistic work on Dmytro Dontsov’s writings, there still exist a number of questions not studied so far. Among these are compiling a linguistic language corpus as well as a concordance of this prominent thinker, public figure, publicist utilizing modern methods to calculate and fix lexemes in order to identify their attributive collocation. Any available means of programming, facilitating processing language material of a big mass, have been realized to be an undoubtedly productive way to properly perform conceptual analysis and to serve as an additional tool for studying. The purpose of the study is to determine the peculiarities of the unique features of Dmytro Dontsov’s maxims in the aspect of corpus linguistics and lexicography on the basis of the corpus space that forms the linguistic vision of the world and is a source of creating lexicographical pieces of work (concordances, a writing language, a writer language, etc.). We emphasize that the creation of Dmytro Dontsov’s writing concordance has become the subject of corpus linguistics study for the first time. The subject of our study is the writings of Dmytro Dontsov, their lexicographical parametrization which provides all possible words with their description (phonetic, word-creating, grammatical), along with quantitative indices, i.e. it is the result of learning many linguistic disciplines, unified by the dictionary. The methodology of study is the combination of general theoretical methods (analysis, generalization, explanation) with the applied methods of linguistics. Analysis of the studied conception is grounded in “The Spirit of Our Antiquity” text corpus compiled by using the Sketch Engine program. On the basis of the analysis, it is found out that an electronic corpus provides the opportunity to accelerate language study and increase its effectiveness, probability and checkability significantly. The article reveals heuristic potential, practical effectiveness of the corpus and application of concordant technologies in conceptual studies. It was discovered that, the construction of the full concordance of the writings of Dmytro Dontsov will enable showing the picture of the world on the basis of learning the author’s lexical wealth and reproducing his understanding of the political situation. The created concordance is a stage of forming lexicographical works about Dontsov, which provides understanding of stages, methods, principles and peculiarities of compiling Dmytro Dontsov’s writing language dictionary. The multifaceted study of D. Dontsov’s writings is believed to be of importance. The concordance serves as a new material, important for politicians, journalists, teachers, students, for it is an entrance in a system of new words, filling with new ideas, and possibility to perceive the world through the nation-state aspirations of a great thinker. Realization of his project will help to create a political-intellectual product of great importance to offer bright prospects for future linguistic study, whose tasks are supposed to use linguistic material.