Abstract This article examines a sudden shift in women’s radio programming in the late 1950s at RIAS Berlin (Radio in the American Sector Berlin). The American-led propaganda radio station had been established in 1946 to support democracy in West Berlin and then also to combat Communism in East Germany. From its initial broadcast day, RIAS targeted female audiences with a mix of household tips and political analysis that highlighted the ways the Communist regime worked against women. However, in 1957 the women’s division began to critique conservative gender norms in arguing for female equality in West Germany. RIAS introduced a new program, the soap opera Gaby and Franz, that modelled a more companionate form of marriage. At the same time, its established women’s programs, including Can You Spare 5 Minutes?, highlighted obstacles to the full realization of legal reforms such as the Law for the Protection of Mothers of 1952 and the Equal Rights Law of 1957. To promote women’s rights in the Federal Republic, the women’s division adapted the presentation style designed to fight East German Communism. Drawing upon scripts held by Deutschlandfunk Kultur, the successor station to RIAS, the article argues that radio offered an ideal medium for women to press for gender equality at the micro level of the home and the macro level of policy well before the women’s rights movement of the late 1960s.
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