Cultural Ambassador Research Articles

Ukrainian Popular Music in Times of War: National Identity, Transnational Projections and the Musician as Grassroots Ambassador

This article investigates the ways in which Ukrainian independent popular music after February 2022 has contributed to domestic nation-building and international nation-branding. Taking as case studies six artists who have extensively toured abroad with their musical projects, the article traces the evolution of the internal imaginings and external projections of Ukrainian identity enabled via musical activity. The article shows that the war has generated a reconfiguration of the relationship between the artist and their social responsibility, in which music has become a fundamental weapon to raise transnational awareness of the Ukrainian struggle and to materially influence Ukraine’s defence. This reconfiguration has prompted the performers to take the role of grassroots cultural ambassadors and create DIY networks of solidarity, largely outside of state initiatives. In this process, ideas about Ukraine did not adhere to a standardized framework for the purpose of articulating unity, but rather reflected Ukraine’s unity in cultural diversity.

When a Literary Translator Took an Activist Turn: Lin Yutang’s Translation of New Democracy

ABSTRACT Lin Yutang, a world-famous writer and translator, has long been known as an apolitical cultural ambassador. This study reveals, however, that beginning from the early 1940s, Lin turned from apolitical to passionately political and his political activism found expression in translation. This article employs narrative theory to examine how Lin, as an activist translator, reframed Kuomintang-Communist conflict in China when translating Mao Tse-tung’s New Democracy. I argue that Lin’s translation was part of a public opinion warfare aimed to win American aid. Lin rendered Mao’s text in a way that could drive a wedge between Americans and Communists of China. Strategies employed included intentional mistranslation, selective appropriation, disambiguating and repositioning. This study shows that attempts to understand what motivates a translator to turn away from his or her well-beaten path can be theoretically productive.

Humanistyczne zakorzenienie vs. egzystencjalna bezdomność: debata Iwanow – Gerszenzon w świetle dylematów historiozofii nowoczesnej

The paper revisits the dialogue between Vyacheslav Ivanov and Mikhail Gershenzon in order to present two essentially different orientations in the approach to humanistic heritage and its meaning in human life. The first of these two perspectives is represented by V. Ivanov who feels amongst the great works of culture “at home,” who praises their charms and spiritual-aesthetic riches. The second perspective – as evoked by Gershenzon – is more pessimistic, existentially inclined, filled with tragic awareness. It points out to the problem of crucial importance to the historiosophical self-awareness of modernity: the accumulation of cultural knowledge and the release of theoretical reflection have alienated the human being and cast it into existential homelessness. The paper further argues that (1) there exists an irreducible hiatus between culture and the reality with its power of negativity, and that (2) the ambassadors of culture, such as Ivanov, conceal this hiatus in an attempt to convince us that theoretical humanistic reflection intensifies our perception of the world, while in Gersenzhon’s historiosophical view it ruins the immediacy and spontaneity of life.

Filipino English teachers in Japan: Exploring subject positioning in teaching experiences

This paper focused on the teaching experiences of Filipino English teachers in Japan. It aimed to find out how the Filipino teachers position themselves and establish their own identities as teachers of English as a foreign language. The first research question sought to find out the roles and responsibilities the Filipino English teachers have in the school. The second question wanted to know the achievements and successes that they have had as teachers in Japan. The third question wanted to find out the challenges that the Filipino English teachers have encountered and how they overcame them. Results showed that aside from a more relaxed and less stressful teaching English as a foreign language task, Filipino English teachers in Japan also serve as cultural ambassadors of the Philippines in their respective classrooms. And although they are usually recognized for doing a very good job, Filipino teachers also face some challenges that stem up from their being non-native English speakers.

Art education as a culture ambassador of Ukraine’s formation space

In the context of Russia’s current war against Ukraine, the need for the European world to disseminate systematic knowledge about the culture and art of Ukraine, which for a long time has been considered by Europeans exclusively in the context of the culture of the aggressor country, is becoming more urgent. Thus, it is crucial to distinguish Ukrainian culture/mentality and restore and strengthen Ukraine’s positive image on the world stage, in particular, by promoting the identity of Ukrainian culture. The purpose of the research is to identify and substantiate the priorities of personal and professional development of a socially responsible subject of cultural and artistic diplomacy in Ukraine, based on the value of national art education, which can reveal/form humanity in a person. The study used the methods of analysis, synthesis, deduction, comparison, and abstraction. The scientific value of the research results lies in an updated understanding of the professional formation of the subject of cultural diplomacy – a cultural ambassador who meets the needs of the modern world community for a new vision and new motivation for the system of training artistic and creative personnel. First of all, a trinity of such basic directions as developing a case of new knowledge that will determine the creative potential of art education in the processes of democratisation of Ukrainian society; justifying the feasibility of creating strategies of dialogue through respect for the Other; refuting the arguments introduced by authoritarian systems that tend to produce hybrid war hysteria. The study reveals the importance of training artists as cultural ambassadors to establish the true significance of Ukraine’s culture at the international level and identifies ways to improve the image of the state through the implementation of effective art education. The conclusions of the study will be useful for scholars in an in-depth study of the concept of “cultural diplomacy”, as well as for politicians and cultural critics in choosing approaches to restoring a positive emotional colouring of the image of Ukraine in the world public consciousness through Ukrainian culture and art.

Moving Beyond Official Cultural Diplomacy: Unleashing the Potential of Moroccan Students as Unofficial Cultural Ambassadors

Cultural diplomacy plays a pivotal role in international relations, enabling states to project their soft power and shape their global image. This paper explores the current state of Moroccan cultural diplomacy, highlighting the need to go beyond official approaches and embrace unofficial cultural diplomacy. While extensive research exists on official cultural diplomacy, little attention has been given to the contribution of Moroccan study-abroad students in bolstering their country's cultural diplomacy and soft power. More specifically, this paper argues that Morocco's cultural diplomacy is primarily politically oriented and institutionally based, relying heavily on the monarchy and the Ministry of Foreign Affairs. The strategic utilization of Morocco's cultural and religious heritage and diaspora politics showcases the government's efforts to secure its regional and global influence. However, these initiatives are largely driven by official institutions and lack the involvement of ordinary citizens. By examining the limitations of official cultural diplomacy, this paper argues for the inclusion of Moroccan study-abroad students as unofficial ambassadors in the service of their country’s cultural diplomacy. Drawing inspiration from successful examples of unofficial diplomacy, this paper advocates for the active participation of Moroccan study-abroad students as unofficial cultural ambassadors. Their unique perspectives, connections, and grassroots status can offer valuable contributions that official diplomats may not possess. This research paper contends that Moroccan study-abroad students have many resources of power that qualify them to leverage their country’s cultural diplomacy. These resources are informality and grassroots engagement, volunteering and community service, and the power of the virtual sphere. By utilizing these power resources, these students have the potential to foster cross-cultural understanding, build relationships, and enhance Morocco's soft power. In conclusion, this paper highlights the need for a paradigm shift in Morocco's cultural diplomacy, advocating for a combination of both official and unofficial cultural diplomacies.

Analyzing Video Communication Strategies of Chinese International Student Vloggers from a Cross-Cultural Perspective

The number of vloggers identified as Chinese international students on social media has been steadily increasing in recent years. This can be attributed to two key factors. Firstly, the growth of the international education industry has provided more opportunities for Chinese students to study abroad and gain firsthand experience of foreign cultures. Secondly, the popularity of social media platforms in China has encouraged individuals to create diverse content, including vlogs. These Chinese international students have gained popularity as content creators on Bilibili. Through their vlogs, they act as cultural ambassadors, providing relatable guidance for audiences to explore and comprehend the similarities and differences between foreign cultures and their own. This study focuses on five influential vloggers who identify as international students on Bilibili, analyzing the language, themes, and characteristics of their top ten-ranked videos. The findings indicate that these vlogs utilize a combination of languages, tackle youthful themes, and explore socially relevant topics to elucidate cross-cultural content, and both highlight and bridge the challenges in cross-cultural communication.

The Role of Souvenirs in Enhancing Local Cultural Sustainability: A Systematic Literature Review

Souvenirs can facilitate the dissemination and promotion of culture, and culture gives souvenirs unique characteristics and cultural connotations. With the increasingly competitive academic environment, an in-depth understanding of the relationship between souvenirs and local culture is crucial to the theory and practice of souvenir and local culture-development research. The main purpose of this study is to review the previous literature that articulates the dynamic relationship of interdependence and development between souvenirs and local culture. Based on a systematic literature review, the data for this study came from a review of 35 documents between 2019 and 2024. The documents were then analysed individually using the ATLAS.ti 24 program. The analysis revealed five central themes: (1) sustainability and innovation; (2) authenticity and experience; (3) economic and community impact; (4) cultural identity expression; and (5) consumer behaviour and technology. These themes illuminate that souvenirs are not only cultural ambassadors, but also play a critical role in economic development, cultural preservation, and consumer engagement. The findings provide new directions for future research and actionable insights for practitioners, researchers, and designers who enhance the sustainability of local culture through souvenirs. This review contributes to a deeper understanding of the dynamic interactions between souvenirs and local cultures and proposes a framework for the sustainable development of souvenirs.

The PAX LC Trial: A Decentralized, Phase 2, Randomized, Double-Blind Study of Nirmatrelvir/Ritonavir Compared with Placebo/Ritonavir for Long COVID

BackgroundIndividuals with long COVID lack evidence-based treatments and have difficulty participating in traditional site-based trials. Our digital, decentralized trial investigates the efficacy and safety of nirmatrelvir/ritonavir, targeting viral persistence as a potential cause of long COVID. MethodsThe PAX LC trial (NCT05668091) is a Phase 2, 1:1 randomized, double-blind, superiority, placebo-controlled trial in 100 community-dwelling, highly symptomatic adult participants with long COVID residing in the 48 contiguous US states to determine the efficacy, safety, and tolerability of 15 days of nirmatrelvir/ritonavir compared with placebo/ritonavir. Participants are recruited via patient groups, cultural ambassadors, and social media platforms. Medical records are reviewed through a platform facilitating participant-mediated data acquisition from electronic health records nationwide. During the drug treatment, participants complete daily digital diaries using a web-based application. Blood draws for eligibility and safety assessments are conducted at or near participants' homes. The study drug is shipped directly to participants' homes. The primary endpoint is the PROMIS-29 Physical Health Summary Score difference between baseline and Day 28, evaluated by a mixed model repeated measure analysis. Secondary endpoints include PROMIS-29 (Mental Health Summary Score and all items), Modified GSQ-30 with supplemental symptoms questionnaire, COVID Core Outcome Measures for Recovery, EQ-5D-5L (Utility Score and all items), PGIS 1 and 2, PGIC 1 and 2, and healthcare utilization. The trial incorporates immunophenotyping to identify long COVID biomarkers and treatment responders. ConclusionThe PAX LC trial uses a novel decentralized design and a participant-centric approach to test a 15-day regimen of nirmatrelvir/ritonavir for long COVID.

Resonance of Tradition: A Comprehensive Exploration of the Historical and Cultural Dimensions of Mongolian Ethnic Music in China

This paper studies the historical evolution and cultural inheritance of Mongolian ethnic music within China, particularly focusing on the nomadic traditions entrenched in Inner Mongolia. Tracing its roots from ancient times to the contemporary era, the research illuminates the profound connection between the musical heritage of the Mongolian people and their nomadic lifestyle. Through a meticulous historical analysis and literature review, the study unfolds the intricate layers of Mongolian ethnic music, showcasing the significance of traditional instruments and vocal techniques. The paper explores the impact of imperial influences, socio-political changes, and the challenges faced in the past decades on the musical landscape. Furthermore, it highlights the contemporary expressions and global resonance of Mongolian ethnic music, emphasizing its role as a cultural ambassador. The research not only contributes to the nuanced understanding of this musical tradition but also adds valuable insights to the broader field of ethnomusicology, fostering cross-cultural dialogue and addressing the dynamics of cultural preservation in a global context.

BTS Beyond Beats: Disclosing Semantics Through Lyric Analysis

In the contemporary music landscape, BTS (Bangtan Sonyeondan) has risen as a global phenomenon, captivating audiences not only with mesmerizing beats but also through conveying profound messages in their lyrics. This article explores the multifaceted journey of BTS, emphasizing their impact on global pop culture, significant achievements, and role as cultural ambassadors. The study addresses three key research questions focused on how BTS lyrics reflect profound messages, identifying hidden meanings through semantic analysis, and appreciating music as an art form. "BTS Beyond Beats" serves as an invitation to appreciate music as an intricate art form, transcending the auditory experience to unravel the beauty and depth within BTS's crafted words. The study sheds light on the artistic depth and cultural impact of BTS's lyrics, offering a captivating journey into their semantic landscape. This research contributes to a deeper understanding of the wisdom and hidden meanings in BTS lyrics, fostering a richer appreciation of music as a profound art form that goes beyond mere melodic hums. The semantic revelation invites listeners to connect with BTS on a profound level, recognizing the cultural significance and wisdom encapsulated in each lyrical masterpiece. The research methodology integrates linguistic and cultural semiotics, content analysis, and qualitative research methods, aiming for a systematic exploration of nuanced meanings, metaphors, and connotations within BTS's lyrics. Results consistently highlight themes of self-discovery, resilience, love, and societal critique, showcasing the group's ability to navigate diverse emotional and social landscapes. Cultural nuances and references to Korean history, folklore, and societal norms contribute to BTS's identity as cultural ambassadors.

THE ROLE OF EDUCATIONAL TOURISM IN DEVELOPING THE LOCAL ECONOMY (A STUDY OF A SAMPLE OF STUDENTS ARRIVING AT KARBALA TECHNICAL INSTITUTE)

One minor but rapidly growing subset of the tourism business, educational tourism, is helping local economies thrive. Educational tourism boosts local economies by bringing in more tourists who spend money on lodging, dining out, and transportation. These visitors come from around the globe, including students, teachers, and researchers. In addition to increasing direct spending, this flood of tourists generates income, opens doors to new cultures, and helps fund the improvement of local infrastructure. The increasing worldwide exposure and collaboration of educational institutions are not just expanding academic programs and research prospects, but also enriching the local culture. Educational tourists, known for their longer stays and deeper immersion in the local culture, are like cultural ambassadors, bringing a unique flavor to the local companies and contributing more financially. Their presence is not just a boost to the economy, but also a celebration of diversity and cultural exchange. Recognizing the potential for economic growth, governments and commercial entities are strategically enhancing their educational offerings to attract more educational tourists. This, in turn, drives investment in the local education sector, creating a cycle of continuous improvement and long-term financial gains. The lasting benefits of this approach are not just economic, but also social and cultural, making it a wise investment for the future. Ultimately, educational tourism is a game-changer for local economies, boosting growth through increased spending, new jobs, cultural interaction, and infrastructure upgrades. Economic sustainability and improved global connectivity can be achieved by communities that make use of this sector.

Empowering the Voice of Heritage: The Evolution and Impact of Tourist Guiding in Saudi Arabia

This article explores the development of tourist guiding in Saudi Arabia, tracing its historical roots and analyzing the vital role guides play as cultural ambassadors and educators. It highlights the rigorous training and professional development programs that ensure guides are well-prepared to display Saudi heritage in a way that is both accurate and engaging. In this article, one of the most prominent focuses is on the empowerment and inclusion of women in the profession of tourist guiding. Further investigation into the influence of tourist guides on the preservation of cultural heritage and the promotion of sustainable tourism is presented in this article. Tourist guides are an essential component of the tourism ecosystem in Saudi Arabia, not only do they serve as guardians of cultural heritage, but they also play a significant role in Saudi Arabia's efforts to become a destination of choice for tourists from all over the world. Underscoring the transformative power of tourism that is directed by expertise, passion, and a profound dedication to heritage preservation is the role that they play in linking cultures and generating positive change.

Cultural Harmonies: Exploring Compositional Techniques and Cultural Fusion in Guizhou Ethnic Minority Music

This study investigates compositional techniques within Guizhou Ethnic Minority Music, focusing on the transformative influence of cultural fusion. Through interviews with local musicians from the Miao, Dong, Yi, and Shui ethnic groups, the research identifies recurring elements and variations in musical practices. Cultural fusion emerges as a dynamic force shaping compositional creativity, where deliberate blending of traditional instruments, melodic motifs, and rhythmic patterns transcends individual ethnic styles. The impact on the listener's perception reveals enhanced accessibility and relatability, attracting a diverse audience. The dual role of cultural fusion is evident—preserving cultural identity while catalyzing musical evolution. As musicians adapt tradition to contemporary contexts, Guizhou Ethnic Minority Music becomes a bridge between heritage and innovation. The study contributes to broader discussions on global music by highlighting the power of cultural fusion in fostering cross-cultural understanding. Guizhou's musicians emerge as cultural ambassadors, shaping a narrative that transcends geographic boundaries, inviting scholars and enthusiasts to explore the intricate interplay of tradition, innovation, and cultural exchange in the musical realm.

Crafting Folktale Narratives: Bangflo Coffee's Innovative Digital Storytelling Journey on Instagram

Objective: This study aims to explore the impact of integrating the Sasando folktale into Bangflo Coffee's brand identity on Instagram, focusing on its effects on consumer behavior, loyalty, and market positioning in the Jakarta coffee industry.
 
 Theoretical framework: The study is grounded in the foundations of storytelling in human culture, the strategic application of storytelling in digital communication, and the multidimensional nature of brand identity.
 
 Method: Employing a robust action research methodology rooted in Lewin's cycle, the study emphasizes the strategic use of storytelling. Multiple action research cycles are conducted to adapt the Sasando as a central symbol, aligning with President Joko Widodo's support for local entrepreneurs.
 
 Results and conclusion: The Sasando assumes a prominent role in Bangflo Coffee's identity, symbolizing cultural heritage and connecting deeply with the audience. The storytelling approach resonates with socially conscious millennials, fostering community, social responsibility, and heightened brand awareness. The integration of folktales proves effective in transforming the brand beyond a simple coffee supplier into a meaningful cultural ambassador.
 
 Originality/value: This research contributes to the field by showcasing the innovative use of digital storytelling in the coffee industry, bridging traditional folklore with modern branding strategies. It emphasizes the importance of cultural integration in creating authentic and enduring connections with consumers, particularly in the context of social media platforms like Instagram.

International students are cultural ambassadors for our country!

Üsküdar University Rector Prof. Nazife Güngör evaluated the issue of international student mobility and educational tourism.

THE ROLE AND IMPORTANCE OF MEERSCHAUM-TYPE SEPIOLITE IN THE PROMOTION OF TÜRKİYE

The main factors in the recognition and promotion of countries, cities and regions can be summarised as economic strength, sports achievements, cultural accumulations, underground resources, and scientific and technological developments. Within the scope of underground resources, meerschaum-type sepiolite continues to be used in the production of ornaments, jewellery and souvenirs, and the display of items made of this type of sepiolite in showcases and museums in areas where other types of sepiolite cannot be used continues to ensure the recognition of the countries and cities where it is produced and processed. The meerschaum-type sepiolite is a magnesium-based clay mineral that has played an important role in the recognition and promotion of our country in the world for centuries. The role and importance it plays in the recognition and promotion of Türkiye is considered to be the work of its attributive properties based on its formation mechanism. Many of these unique features have enabled it to find more and more usage areas, turn into a work of art, and be recognised. This first recognised type of Turk sepiolite is described as an ambassador of culture and peace, as it has served as a bridge between our country and some countries for centuries. The quality of the Turk meerschaum-type sepiolite based on its superior properties, the fact that it has maintained this quality throughout the reserve for a long time, and the very important works created by valuable craftsmen and artisans are another point that plays an important role in the recognition of our country. In addition to training meerschaum masters and artisans when processed, it also creates significant added value. The export of raw meerschaum was banned in 1972 due to its importance in recognising and promoting our country by creating significant added value as well as training meerschaum masters and artisans. Meerschaum-type sepiolite has given birth to both an important business line and a branch of art in Eskişehir. Meerschaum processing workshops, which are intensively visited by local and foreign tourists coming to Eskişehir, and the Meerschaum Museum in Odunpazarı district will accelerate the better explanation and promotion of this important clay and the abandonment of the name “Vienna Stone”.

Analysis of the Influence of BTS on K-pop

Over the past decade, the global music industry has witnessed a remarkable surge in the popularity of Korean pop (K-pop), with the South Korean boy band Bangtan Sonyeondan (BTS) emerging as one of the leading forces behind this phenomenon. This paper aims to analyze BTSs impact on K-pop worldwide by examining various statistical indicators, such as album sales, social media engagement, and global music charts. Firstly, the work delves into BTSs album sales, production value, and consumption stimulus, which serve as a tangible marker of their global influence. By analyzing data from the International Federation of the Phonographic Industry (IFPI) and Billboard, it becomes evident that BTS consistently dominates album sales, breaking numerous records and crossing cultural boundaries. Their abilities to connect with diverse audiences worldwide showcases their unrivaled impact on K-pops expansion. Furthermore, this work explores the power of impacts on culture in amplifying BTSs influence. By examining data from platforms like National Gukak Research Institute, also including analysis on value transmission and cross-culture communication, it becomes evident that BTS boasts an enormous online presence. Moreover, the bands ability to captivate fans globally and the role as cultural ambassador for K-pop are demonstrated. In conclusion, this paper provides compelling evidence of BTSs profound impact on K-pop worldwide. Through their exceptional album sales, impressive social media engagement, and groundbreaking chart achievements, BTS has successfully elevated the genres global presence, paving the way for wider recognition and acceptance of K-pop in the music industry.

The pen and the plow: Chinua Achebe’s Things Fall Apart and the reimagining of African culture

Chinua Achebe’s magnum opus, Things Fall Apart, remains a key work of world literature, shedding powerful light on the complexities of African culture long suppressed by Western narratives. Born and raised in Nigeria, Achebe became not only a celebrated writer, but also a cultural ambassador, working to promote recognition and respect for the rich traditions and history of his homeland. With Things Fall Apart, Achebe has not only told a story, but also written a counter-narrative that opposes the Western view that often misinterprets or oversimplifies African civilizations. Central to Achebe’s literary philosophy was a belief in the sanctity and power of personal stories. He firmly believed that the stories of those on the margins of society, the marginalized, should be told by people who experienced and felt them directly. These stories, Achebe believed, would be authentic, nuanced, and profound, giving readers a real insight into the African experience. Through the lens of Things Fall Apart, one isn’t merely reading about African traditions, but rather, immersing in them. Achebe masterfully manages to weave a tapestry of life, love, conflict, and change that forces readers to rethink their perceptions and understanding of Nigerian history and African culture as a whole. Achebe’s influence was not limited to his narratives, however. His critique of non-native narrators, who often painted Africa with broad, uninformed strokes, resonated widely in literary circles. Achebe emphasized the dangers of allowing others to define one’s own story and underscored the urgency for authentic African voices to reclaim their narrative. Through his works and advocacy, Achebe has not only offered narratives, but revolutionized the discourse on African culture in literature.

The Effect of Human Resource Practices on Hotel Performance during Crisis: A Case Study of Star-Rated Hotels in Mombasa, Kenya

Purpose: Star-rated hotels play a pivotal role in the global economy, contributing significantly to international tourism, job creation, and fostering cross-cultural exchanges. These establishments are luxurious havens and symbols of excellence and diplomacy, promoting economic growth and development, attracting foreign investment, and serving as ambassadors of local culture. In Kenya, star-rated hotels are essential contributors to the national economy, promoting sustainability and wildlife conservation. While these hotels have traditionally thrived due to Kenya's vibrant tourism sector, the industry faces an ever-present threat of crises. Therefore, this study, anchored in the Resource-Based View (RBV) theory analyzed the effect of human resource practices on the performance of hotels in Mombasa County during crises.
 Methodology: This research employed a Covariance-Based Structural Equation Modeling (CB-SEM) approach, well-suited for assessing direct and indirect associations among observed and latent constructs. The study utilized an ex post facto research design to investigate the impact of specific Human Resource Management (HRM) practices on the performance of star-rated hotels in Mombasa County, Kenya, particularly during crises. Structured questionnaires were meticulously administered to 198 management staff members working within star-rated hotels in Mombasa County. This population was chosen due to its critical role in hotel operations, allowing the research to gain comprehensive insights into the relationships under examination. The response rate, approximately 90%, was considered practical and representative of questionnaire-based research. Data were analyzed using descriptive and inferential analysis techniques and presented in tabular format.
 Findings: The study indicated that Talent Retention and Training exhibited a statistically significant positive effect on hotel performance, with a substantial path coefficient of 0.619. Crisis Communication and Leadership also contributed significantly to hotel performance, showcasing a positive and statistically significant path coefficient of 0.355. On the other hand, Resource Management and Adaptability did not exhibit a statistically significant direct relationship with hotel performance, as indicated by a non-significant path coefficient (p = 0.607). The robust positive relationships discovered between Talent Retention and Training, Crisis Communication and Leadership, and hotel performance align harmoniously with previous research findings. These results underscore the critical roles these factors play within the hospitality industry. Investments in talent management and effective crisis management strategies are vital for a hotel's success. The non-significant relationship between Resource Management and Adaptability and hotel performance challenges conventional wisdom but emphasizes the importance of considering the specific contextual nuances.
 Recommendations: In conclusion, the study demonstrates that Talent Retention and Training, as well as Crisis Communication and Leadership, significantly contribute to the performance of star-rated hotels in Mombasa County, Kenya. These findings underline the need for hoteliers to prioritize investments in talent management, crisis management, and leadership skills. While the relationship between resource management, adaptability, and hotel performance appears more complex, further research is required to unearth any potential indirect effects or contextual nuances.