Abstract Quota allocation is critical in implementing supporting policies for carbon reduction efforts, such as the carbon cap and trade mechanism. Depending on the allocation rules, certain company types may benefit more economically. Inequality conditions can happen and reduce the willingness to participate in sustainability efforts. This study aims to propose fairness interpretations in the context of company-level carbon quota allocation. Four industries in Indonesia with inherently different emission and financial profiles were selected as case studies: energy, oil palm, basic materials, and finance. Fairness principles were analyzed to represent the interests of companies based on their financial and environmental performance. Indicators were selected to quantify the equality principles and aggregated into a Comprehensive Index (CI) for quota allocation, where the companies’ quota surplus/deficit is quantified into monetary value to estimate the economic impact with varying reduction targets. According to our analysis, the sectoral advantages/disadvantages would depend on the viewpoint of fairness principles, and the oil palm and financial sectors be less impacted than the basic materials and energy sectors with increased emission reduction targets. The sensitivity analysis suggests that the vertical, horizontal, polluter pays, and historical responsibility principles are more sensitive to weighting than the merit and basic needs principles.