AJB Bumiputera Research Articles

Analisis Kinerja Underwriter Dalam Menentukan Calon Peserta pada Produk Dana Pensiun: Studi Kasus Ajb Bumiputera 1912 Wilayah Medan

Insurance is a series of processes related to the supply of services needed by the community in quality. The magnitude of the influence of insurance on the sustainability of a company also makes the insurance process a good risk control. Without good handling, the impact on performance will be very large. This study uses qualitative research. Qualitative research is research that emphasizes the aspect of in-depth understanding of a problem rather than looking at the problem for generalization research. Underwriter performance assessment is carried out by the company leadership by considering the results of meetings of superiors, staff groups, committee decisions, field reviews and subordinates or colleagues. : a. Quality of work b. Work quantity c. Reliable d. Cooperative work Keywords: AJB Bumiputera 1912, Pension Fund and Underwriter

Analisis Peran Undewriter Dalam Menyeleksi Risiko pada Produk Asuransi Kesehatan:

This study aims at the role of the underwriter in selecting the risk of health insurance products, knowing the obstacles encountered by the underwriter in selecting the risk and the solutions applied to overcome these obstacles, and knowing the underwriting process of group health insurance at AJB Bumiputera Medan. The type of research used is descriptive research, with a qualitative approach. The conclusions of this study briefly are: (1) Underwriters have an important role in insurance companies because underwriters determine whether the insurance coverage can be accommodated by the company or not. (2) Obstacles encountered by underwriters in selecting risks are the availability of incomplete participant data, previous experience data of the insured and prospective insured not providing the desired budget and benefits, while the solution is to contact the agent concerned to obtain additional information needed by the underwriter, apply analysis to groups of prospective insurance participants as new participants, and provide standard premium rates and benefits. (3) The underwriting process begins when marketing applies for SPPA until the issuance of the policy. Keywords: Underwriting, Underwriter, Group Health Insurance

The Effectiveness of Policyholder Protection in AJB Bumiputera 1992 Medan

This study was motivated by a significant increase in the number of complaints against the insurance industry, especially cases of claim default in 2018-2022. The purpose of the study was to measure and analyze the effectiveness of policyholder protection at AJB Bumiputera 1912 Medan through a regulatory effectiveness approach as variable x is the legal factor itself, law enforcement factors, facilities or facilities, community factors, and cultural factors. The research method is descriptive quantitative. Primary data was obtained from questionnaires and interviews. While secondary data is in the form of documentation studies, in the form of Articles of Association, general conditions of the policy, and laws and regulations that support the research. The results of the study on respondents’ responses show that all indicators of factors affecting the achievement of regulatory effectiveness have a fairly high percentage. However, it should be noted that the factors that produce ineffective percentages are 62.45% for law enforcement factors and 60.14% for community factors. Both factors are caused by the late presence of laws that clearly regulate the form of joint ventures, No. 4 of 2023 concerning Development and Strengthening of the Financial Sector (P2SK), where it is stated in article 53 paragraph 2e: “distribution of profits and losses on Joint Venture activities for members”.

Analysis of Human Resources (HR) Development Strategy and Mitra Asri Insurance Products in Increasing Competitive Advantage

This study delves into the strategic analysis of resource development for human capital (SDM) and the insurance product, Mitra Asri, in enhancing competitive advantage. The case study centers on PT. AJB Bumiputera 1912 Insurance, specifically its Medan branch. The research investigates the strategies implemented by the company to develop its human resources and promote the Mitra Asri insurance product. Through comprehensive analysis and evaluation, this study aims to uncover the correlation between the development of human resources and the market success of the Mitra Asri insurance product within the competitive landscape. The findings aim to provide insights into effective strategies for enhancing competitive advantage through human resource development and product promotion in the insurance industry. The problem that will be discussed in this research is the strategy for developing human resources and developing Mitra Asri insurance products at PT. AJB Bumiputera Insurance 1912 Medan Branch. The purpose of this research is to determine the HR development strategy and Mitra Asri insurance products used by PT. AJB Bumiputera 1912 Insurance in increasing competitive advantage.

The Effect of Work Life Balance and Career Development on Employee Productivity (Case Study of the Medan Regional Office of AJB Bumiputera 1912)

Ketika karyawan mampu menjaga keseimbangan antara pekerjaan dan kehidupan pribadi, produktivitasnya meningkat. Pengembangan profesional diketahui berdampak negatif dan rendah terhadap produktivitas karyawan. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pengaruh work-life balance dan pengembangan profesional terhadap produktivitas karyawan AJB Bumiputera 1912 Kantor Wilayah Medan. Pada penelitian asosiatif, jenis penelitian ini menggunakan metode kuantitatif. Populasi penelitian ini mencakup 66 pekerjanya, sehingga memberikan sampel yang mewakili total populasi. Analisis regresi berganda menggunakan SPSS 26.0. Hasil penelitian menunjukkan bahwa pengembangan karir dan work-life balance berpengaruh positif dan signifikan terhadap produktivitas pekerja di Kantor Wilayah AJB Bumiputera 1912 Medan. Pengembangan karir dan work-life balance secara simultan berpengaruh terhadap produktivitas karyawan AJB Bumiputera 1912 Kantor Wilayah Medan. Hal ini menandakan bahwa AJB Bumiputera 1912 kantor wilayah Medan perlu memberikan perhatian khusus terhadap work-life balance dan pengembangan profesional untuk meningkatkan produktivitas karyawan.

Analysis of the Implementation of Good Corporate Governance (GCG) Principles to Improve Service Quality at Bumiputera Syariah Life Insurance Company

In the case of PT AJB Bumiputera 1912, special restrictions are needed because insurance is different from a business established as a PT. This is where the difference is clear: in a PT, this is not always the case, but in a joint venture, the policy will inevitably also seek company investors. This feature involves legal risks as it requires each investor to accept liability for the company incurring losses. As a result, AJB Bumiputera's policyholders are responsible for any business activities that contain the risk of loss and are entitled to a portion of the company's income. The implementation of good corporate governance (GCG) at AJB Bumiputera is the subject of this research. The research method used in this study is qualitative. The findings of this study show that although AJB Bumiputera has tried to implement GCG principles (such as accountability, openness, and fairness), AJB Bumiputera has not implemented it optimally, in other words, the implementation has not been effective.

SWOT & QSPM as A Strategy to Increase Customer Loyalty of Ekawarsa Plus Partners at AJB Bumiputera 1912 Medan

The cause of the decrease in the number of policies is due to a strategy to increase customer loyalty that is lacking in the company, where this strategy has a very big impact on increasing or decreasing the number of policies on the product chosen by each customer. Customer loyalty is a form of customer commitment to a product repeatedly and even permanently. Mitra Ekawarsa Personal Accident is a form of self-protection from risks that might occur. Qualitative research is obtained from primary data sources by conducting direct observations at companies, conducting interviews, secondary data is complementary data used as a basic reference for theory, obtained through jurnals, etc. The aim of this research is to find out how to increase loyalty to a Mitra Ekawarsa Plus Personal Accident product at the AJB Bumiputera 1912 Mean company using SWOT & QSPM analysis. The ST strategy in this research is making a strategy by applying the company's internal strengths so that it can avoid or minimize the consequences of several threats originating from foreign companies.The results of this stage show that increasing numbers of employees in the marketing department who are honest and responsible has the highest TAS score with a value of 4.905. Thus, increasing the number of employees in the marketing department who are honest and responsible is a recommended strategy that companies should implement in order to increase customer loyalty to the company.

Pengaruh Kinerja Agen Asuransi terhadap Kepuasan Nasabah dalam Proses Penyelesaian Klaim Produk Asuransi Jiwa: Studi Kasus pada AJB Bumiputera 1912 Wilayah Medan

This research aims to determine whether or not there is an influence of agent performance consisting of quality, quantity and agent effectiveness on customer satisfaction at the AJB Bumiputera 1912 Medan Region company. This research uses three independent variables, namely quality, quantity and effectiveness with one dependent variable, namely customer satisfaction. The methodology used in this research is a quantitative method and an associative approach. Samples were taken from AJB Bumiputera 1912 customers in the Medan area, totaling 95 people. The type of data used is primary data. The data analysis method used is Instrument Test, Classical Assumption Test, Multiple Linear Regression Test, and Hypothesis Test. Based on the results of the T test, the agent quality variable has a positive and significant effect on customer satisfaction, the quantity variable shows that this variable has a significant effect on customer satisfaction, and the agent effectiveness variable also has a positive and significant effect on customer satisfaction. Based on the results of the F-test analysis, it was found that the variables of quality, quantity and agent effectiveness together have a positive and significant influence on customer satisfaction. Based on the results of the RSquare value obtained using SPSS valued at 0.552, which means that it explains the magnitude of the influence of quality, quantity and agent effectiveness variables together on customer satisfaction worth 55.2% and the remaining 44.8% can be explained by other variables not included in Research Model.

Strategy for settling claims for insurance company customers experiencing liquidity at AJB Bumiputera 1912 Medan Branch: Some notes from Islamic perspectives

IntroductionLiquidity is one of the problems faced by insurance companies, including AJB Bumiputera Medan Branch. This liquidity problem has an impact on many aspects of the insurance business so an appropriate strategy is needed to overcome it.ObjectivesThis research is intended to analyze the strategies used by AJB Bumiputera 1912 Medan Branch to complete claim payments to its customers. MethodThis research is field research with data collection techniques including interviews and data collection from the internet.ResultsThe step taken by AJB Bumiputera 1912 was to form a task force team for payment of delayed claims. AJB Bumiputera 1912 also implemented a benefit reduction program and a premium recovery process and sale of company assets. ImplicationsThe study highlights the importance of regulatory oversight in safeguarding policyholders rights and ensuring stability in the insurance sector.Originality/NoveltyThis research contributes to efforts to handle liquidity problems in insurance companies. Apart from that, this research also provides an Islamic perspective in handling liquidity problems in insurance companies.

Pengaruh Brand Trust Dan Brand Image Terhadap Loyalitas Nasabah Dalam Menggunakan Asuransi Jiwa Pada Ajb Bumiputera 1912 Medan

The high growth of service companies in Indonesia encourages companies to attract the hearts of their customers in order to become loyal customers of the company's products, one of the service companies that continues to grow in Indonesia is a service company in the insurance sector. Where life insurance is now seen as important and necessary in everyday life. One alternative approach that is widely used by companies is to create brand trust and the company's brand image to gain customer loyalty. This study aims to determine the effect of brand trust and brand image partially or simultaneously on customer loyalty in using life insurance at Ajb Bumiputera 1912 Medan. The method used in this study uses a quantitative method by taking 89 respondents from selected customers as research samples through probability sampling technique with calculations using the slovin formula. The questionnaire uses hypothesis testing with SPSS version 25 software and uses linear data using multiple linear regression analysis methods. The results of this study simultaneously from the variable brand trust (X1) and brand image (X2) have a positive and significant effect on customer loyalty. And partially the variables brand trust (X1) and brand image (X2) also have a positive and significant effect on customer loyalty in using life insurance.
 Keywords : Brand Trust, Brand Image, Customer Loyalty, Life Insurance

Pengaruh Pemasaran Relasional dan Kepuasan Nasabah terhadap Loyalitas Nasabah: Studi Kasus AJB Bumiputera 1912 Kantor Wilayah Medan


 This study aims to determine whether or not there is influence of relational marketing and customer satisfaction on customer loyalty at the company AJB BUMIPUTERA 1912 Medan regional office. The methodology used in this study is a quantitative method with an associative approach. The variables in this study are relational marketing and customer satisfaction as independent variables and customer loyalty as the dependent variable. Samples were taken from AJB BUMIPUTERA 1912 customers in the Medan regional office, totaling 95 people. The type of data used is primary data. The data analysis method used is Instrument Test, Classical Assumption Test, Multiple Linear Regression Test, and Hypothesis Test. Based on the results of the adjusted R value obtained from the SPSS processing is 0.825 which means that relational marketing and customer satisfaction can explain the customer loyalty variable of 82.5% and the remaining 17.5% is explained by other variables not examined in this study. Based on the results of the F test analysis, it is known that the value of fcount (222.202) > ftable (3.10) and sig (0.000) < α (0.05). This means proving that relational marketing and customer satisfaction simultaneously have a positive and significant effect on customer loyalty.
 Keywords: customer satisfaction, customer loyalty, relational marketing

Analisa Yuridis Penerapan Good Corporate Governance Pada Usaha Asuransi Mutual (Studi Terhadap Asuransi Jiwa Bersama Bumiputera 1912)

This study aims to identify and analyses the regulation and implementation of Good Corporate Governance or good corporate governance for mutual insurance companies in Indonesia. And to find out what the responsibilities of the statutory manager appointed by the OJK that are to restructure AJB Bumiputera towards the application of good corporate governance principles. This research was conducted using a normative juridical approach because it uses library materials as the main material, namely primary legal materials consisting of basic norms or rules, provisions of laws and regulations relating to the principles of Good Corporate Governance, especially in insurance companies. The results show that the application of the principles of Good Corporate Governance at AJB Bumiputera has been carried out in accordance with the company's articles of association, but it is still not optimal and adequate due to the absence of regulations that specifically regulate the Mutual Insurance Business in Indonesia. The statutory manager's responsibility for implementing the principles of good corporate governance has been carried out with maximum efforts, although it has not been in line with expectations. Because until now, AJB Bumiputera has not been able to make payment of claims that are due to policyholders, which is a violation of the principles of fairness.

Analisis Peran Undewriter Dalam Menyeleksi Risiko pada Produk Asuransi Kesehatan:

This study aims at the role of the underwriter in selecting the risk of health insurance products, knowing the obstacles encountered by the underwriter in selecting the risk and the solutions applied to overcome these obstacles, and knowing the underwriting process of group health insurance at AJB Bumiputera Medan. The type of research used is descriptive research, with a qualitative approach. The conclusions of this study briefly are: (1) Underwriters have an important role in insurance companies because underwriters determine whether the insurance coverage can be accommodated by the company or not. (2) Obstacles encountered by underwriters in selecting risks are the availability of incomplete participant data, previous experience data of the insured and prospective insured not providing the desired budget and benefits, while the solution is to contact the agent concerned to obtain additional information needed by the underwriter, apply analysis to groups of prospective insurance participants as new participants, and provide standard premium rates and benefits. (3) The underwriting process begins when marketing applies for SPPA until the issuance of the policy.
 Keywords: Underwriting, Underwriter, Group Health Insurance

Analisis Kinerja Underwriter Dalam Menentukan Calon Peserta pada Produk Dana Pensiun:


 Insurance is a series of processes related to the supply of services needed by the community in quality. The magnitude of the influence of insurance on the sustainability of a company also makes the insurance process a good risk control. Without good handling, the impact on performance will be very large. This study uses qualitative research. Qualitative research is research that emphasizes the aspect of in-depth understanding of a problem rather than looking at the problem for generalization research. Underwriter performance assessment is carried out by the company leadership by considering the results of meetings of superiors, staff groups, committee decisions, field reviews and subordinates or colleagues. : a. Quality of work b. Work quantity c. Reliable d. Cooperative work
 Keywords: AJB Bumiputera 1912, Pension Fund and Underwriter

PENGARUH PERCEIVED VALUE, CORPORATE IMAGE, PRICE FAIRNESS, SALESPEOPLE TERHADAP INTENTION TO BUY PREMI ASURANSI BUMIPUTRA (Dengan Attitude Sebagai Variabel Mediasi, Informasi Sebagai Variabel Moderasi)

In this study the decision to buy a life insurance policy AJB Bumiputera 1912. This is due to the company's inability to add new customers. So it is important to research what a person is buying an insurance for. It is also important in this study to provide input to AJB Bumiputera 1912 in an effort to determine an effective strategy related to determining the decision variables are considered by AJB Bumiputera 1912 life insurance customers to purchase a life insurance policy. The scope of this research is the intention of the solo community in buying AJB Bumiputera 1912 life insurance products. This research takes place in city of Surakarta. This research is an explanatory type, namely a causal relationship with four independent variables, namely perceived value, fairness of price, company image, and sales force with purchasing decisions as the dependent variable. Attitude towards insurance is the mediating variable and information is the moderating variable in this study. This research is a cross sectional study which relies on data that occurs at one point. So that the constructed model is not designed to capture changes that occur over several points in time. For this reason, in order for this research to be generalized, it is necessary to examine the changing external factors that can affect the construction of the model.

Anatomi Akad Asuransi Syariah dalam Perspektif Fatwa Dewan Syariah Nasional (Studi Kasus Produk Mitra Iqra AJB Bumiputera Cabang Syariah Surakarta)

Standard contracts in sharia insurance products must be adjusted to the fatwa of the Sharia Council of the Indonesian Ulema Council (DSN-MUI). The fatwa becomes a reference for determining the condition of insurance institutions in Indonesia. This study aims to analyze the insurance contract on the Mitra Iqra Plus product at AJB Bumiputera 1912, the Surakarta Sharia Branch office against the conformity of sharia principles based on the DSN-MUI Fatwa. The method used is a descriptive qualitative approach and juridical-normative analysis. The findings of interview, observation, and documentation data show that the standard contract applied in the policy is in accordance with sharia principles. Explanation of the flow and process of the contract is conveyed in a sales aid designed to maintain the principle of transparency. The policy analysis shows that there are articles related to the understanding between the parties regarding the three contracts. First, the tabarru 'contract is used to pay members' claims. Second, the mudharabah contract is used for managing investment funds. Third, the wakalah bil ujrah-muqayyadah contract is used for the power of management of the entire fund by the insurance company. The principle of taradhin (willingness) is carried out by giving a tempo to understand the policy before signing it. In conclusion, it is necessary to specifically mention the terms of the mudharabah musytarakah contract in the policy. The basis for the provisions is fatwa Number 51 / DSN-MUI / III / 2006 which regulates the management of investment funds, as a form of clarity that the investment capital that is managed comes from funds owned by the company and owned by members.

Perbandingan Metode Klasifikasi Naïve Bayes Dan Jaringan Saraf Tiruan

Classification is a technique to form a model of data that is already known to its classification group. The model that was formed will be used to classify new object. Naïve Bayes is a classification technique for predicting future probability based on past experiences with a strong assumption of independence. Artificial neural network is one of the data mining analysis tools that can be used to create data on classification. Model selection in artifial neural networks requires various factors such as the selection of optimal number of hidden neuron. This research has a goal to compare the level of classification accuracy between the Naïve Bayes method and artificial neural network on payment status of the insurance premium. The data used is insurance costumer’s data of PT AJB Bumiputera Samarinda in 2018. The result of the comparison of accuracy calculation from the two analyzes indicate that artificial neural network has a higher level of accuracy than naïve Bayes method. Classification accuracy result of Naïve Bayes is 82,76% and artificial neural network is 86,21%.

FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH MASUK ASURANSI PENDIDIKAN PADA AJB BUMIPUTERA 1912 CABANG SINGKAWANG

AbstractThe purpose of this research is to find out how the customer's interest in entering education insurance at AJB Bumiputera 1912 is based on 1) Product, 2) Promotion, 3) Price, and 4) service. The approach used in this thesis is a qualitative approach with an interactive inquiry method. Data collection techniques used are interview techniques and documentation techniques. Data collection tools are interview guides and cameras. The results of the study show (1) The education insurance product at AJB Buiputera 1912 offered to customers can help customers prepare funds to finance children's education. (2) Promotions carried out by AJB Bumiputera 1912 are only when employees/agents of AJB Bumiputera 1912 explain directly to customers the latest products available at AJB Bumiputera 1912. To increase public interest in the products owned by AJB Bumiputera 1912, more promotions need to be carried out in the media social media, for example placing advertisements on social media platforms. (3) The premium is calculated based on the type of education insurance taken, the age of the parents and the age of the child, as well as the desired length of the contract. AJB Bumiputera 1912 customers have always paid premiums on time and the premiums given by AJB Bumiputera 1912 according to their abilities. (4) AJB Bumiputera 1912 strives to provide the best service to customers, this can be seen from the services provided by agents who interact directly with customers. AJB Bumiputera customers always feel that AJB Bumiputera 1912 agents are always friendly and always provide solutions and suggestions when customers are in trouble.Keywords: Customer Interest Factors, Education Insurance, AJB Bumiputera 1912

THE MEDIATING IMPACT OF ORGANIZATIONAL COMMITMENT ON THE INFLUENCE OF LEADERSHIP BEHAVIOR AND WORK ENVIRONMENT ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR AT AJB BUMIPUTERA 1912 HEADQUARTER

This research aimed to analyze the mediating role of organizational commitment on the influence of leadership behavior and work environment towards organizational citizenship behavior. The research was conducted from October 2019 to April 2020 at AJB Bumiputera 1912 Headquarter. The populations in this research were 317 employees. There were 177 employees were taken as sample using Slovin’s formula with 5% error tolerance. Then, a quota sampling method was used in administering questionnaires to respondents. Data collected were analyzed using Structural Equation Modeling with the help of SmartPLS software version 3.2.8 for Windows. The results showed that leadership behavior had a slight positive, but not significant influence on organizational citizenship behavior. However, work environment had a positive and significant influence on organizational citizenship behavior. Meanwhile, the organizational commitment had positively and significantly mediated the influences of both leadership behavior and work environment on organizational citizenship behavior.

THE INFLUENCE OF CAREER DEVELOPMENT AND COMPENSATION ON WORK SATISFACTION AND ITS IMPLICATIONS AGAINST TURNOVER INTENTION AT AJB BUMIPUTERA 1912'S HEAD OFFICE

This research aims to discovered those influence of career development and compensation towards turnover intention that mediated through work satisfaction. The research object were the employees of AJB Bumiputera 1912's head office. As many as 177 respondents filled these questionnaire, and sample was taken by Slovin formula from total population of 317 employees. This research was conducted in October 2019 until April 2020 at AJB Bumiputera 1912's head office. The sampling technique used proportional stratified random sampling while data were analyzed by SmartPLS (Partial Least Square)of path analysis application. The results from this research were indicated that career development had no significant influence on Turnover Intention and compensation had positive and significant impact towards turnover intention. Meanwhile, work satisfaction became a mediate factor between career development and compensation to turnover intention. Work satisfaction could mediated career development perfectly. And work satisfaction only had partial impact towards compensation.