Die wear during trimming of advanced high strength steel (AHSS) sheets adversely effects the edge quality of trimmed sheets. Due to the large size of the industrial scale dies, it is difficult to measure the wear at the trim edge of the die inserts as a function of the number of trimming cycles. In this work, an optical surface profilometry method was used to determine sliding wear and impact damage on AISI D2 die inserts used to trim 1.4mm thick DP980 sheets through a semi-industrial scale trimming press. Reduced peak height (Spk) and reduced valley depth (Svk) were determined by establishing the bearing ratio curves in the damaged areas of the trim dies as a function of the number of trimming cycles up to 80,000 cycles. The sliding-induced percentage of total volumetric loss (SPOTV) decreased with the number of trimming cycles on the upper sliding plane revealing that the main damage mechanism changed from sliding-induced wear to impact fracture. The dominant damage mechanism on lower sliding plane was fracture induced as SPOTV on this plane maintained a low and constant value and evidence for chipping was observed on the trim die edge. The performance of trim dies could be improved by increasing the fracture toughness of the lower die and increasing the wear resistance of the upper die by applying proper coatings.