AIEST Congress Research Articles

Call for papers for workshop contribution (work in progress)

As announced earlier, the next AIEST Congress will take place in Moscow/Russia from 27th August — 1st September 2006. The theme of the Congress is “Dealing with volatile demand in tourism — how can marketing become more efficient and effective?”

Call for papers for workshops

As announced earlier, the next AIEST Congress will take place just one year before the Summer Olympics in Athens (Greece). It is primarily for this reason that we have chosen “Sport and Tourism” as the theme of the Congress.

51st AIEST Congress report from workshop II: Growth strategies

The theme of the second worbhop “Growth Strategies” caused a rich discussion among the participants on the factors influencing tourism development and consequently determining successful growth strategies. The subject of discussion was illustrated with the presentation of the cases of Switzerland (Thomas Bieger etal.), Austria (Franz Hartl and Ivanka Avelini‐Holjevac) and Finland (Seppo Aho). All reports outlined the structural problems that the tourism sector is facing due to an insufficient productivity and a lack of resources, among others. The participants of the workshop unanimously agreed that there was no future existing for some of the Small and Medium Sized Enterprises (SM Es), particularly in developed countries.

51st AIEST Congress report from workshop III: Sustainability and growth

Workshop 3 entitled “Sustainability and Growth” involved 4 speakers: Raija Komppula (Finland), Richard Prentice (England), Claude Origet du Cluzeau (France) and Luiz Trigo (Brazil). Given the broad spectrum of the workshop theme, the four speakers all focussed on different aspects. Their approach to the theme could be rather theoretical or more practical.

52nd AIEST Congress in Salvador de Bahia (Brasil) Call for special reports

The 52nd AIEST Congress will be held from 18 to 23 August 2002 in Salvador de Bahia (Brasil). The topic is “Air Transport and Tourism”. With growing travel distances air transport is a major link in the chain of tourism services. Its importance has increased significantly in recent years as a result of the on‐going globalisation process and the related phenomenon of the internationalisation of tourism demand. The major restructuring in which the airline industry finds itself has been accelerated by the current crisis. The AIEST will take advantage of this Congress to reflect on the impact these changes in the area of air transport are likely to have on tourism demand and supply structure, and the ways in which the management of tourism enterprises need to adapt.

51st AIEST Congress report from workshop I: Growth

There were two questions the participants of the workshop were to answer against the back‐ground of three presentations. 1. Does tourism actually contribute to the economic growth of a country or region, and if yes, how? 2. What is the role of the state in this context? The three presentations in this workshop dealt with the following topics: The Contribution of Events to Growth in Tourism (Roland Scherer, Franz‐Martin Riklin, and Thomas Bieger; University of St Gall, Switzerland) Rapid Tourism Growth in a Fast Crowing Economy — The Case of Ireland (James Deegan and Donal A. Dineed; University of Limerick, Eire) The Importance of Building up Slovenia's Positive Image as a Competitive Advantage Factor (Maja Konecnik; University of Ljubljana, Slovenia) Two of the papers will be considered more closely in this report: The paper on the Lucerne Festival because for some reason it was published only in German in the conference proceedings (pp. 277–301), and Maja Konecnik's presentation on Slovenia's image as it has not been published at all. The second presentation has been published in English in the conference proceedings and can be looked up there in detail (pp. 207–222).

Future‐oriented tourism policy — Synthesis of the 49th AIEST Congress

Unavoidable politicisation of tourism Conservatives usually regret the fact that more and more areas of our daily lives are subject to political interference. It would be easy to share their concern in the field of tourism, which is one of the few remaining activities in modern society in which individual freedom can still be exercised.

The possibilities and limitations of destination marketing — Findings of the 1998 AIEST Congress

During the 48th AIEST Congress in Marrakech (Morocco) our organisation made an extensive study of destination marketing, its possibilities and its limitations. The many members who attended were unanimous in the opinion that complementary and cooperative marketing need considerable development and stimulation at the destination level. As a result of global competition tourism organisations no longer find it possible to confine their activities to core tasks in market communication and public relations. In the context of positioning and branding policy they must increasingly make use of all the instruments of the marketing mix. Given the expectations of today's customers and the latest developments in the area of information technology it is no longer possible to separate activities in such fields as promotion, information, distribution and sales, if one wishes to remain effective. New concepts and organisational developments are therefore required that will make it possible to carry out destination marketing in a consistent manner. In this context, the marketing of destination‐like products such as leisure parks and resort corporations (consolidates) offers a rare opportunity for benchmarking. At the AIEST Congress we took note of the fact that, in cases where the supply is fragmented, there is no real alternative to vertical cooperation at the destination level. We discussed ways in which to bypass obstacles to cooperation. Government incentives play a major role in this context. Indeed without government support it will be just as difficult in the future as at present to carry out any kind of destination marketing.

Destination marketing — überlegungen zur abgrenzung, positionierung und profilierung von destinationen

Destination Marketing was the main theme of the 40th AIEST CONGRESS in Marrakech. The various contributions and discussions to this Congress inspired the author to attempt to define destinations, products and/ or groups of products, as well as strategic business fields more precisely, and against this background to discuss the opportunities and risks involve in positioning destinations and giving them a clear profile.

A review of the 47th AIEST Congress quality and quality management in tourism: Towards a synthesis of the Congress

The 47th Congress attempted to answer the following key questions: What exactly does quality mean in tourism? How can general and/or total quality be produced and marketed? How important is it to include the customer (tourist) in the process that leads to the provision of tourism services? In what way does quality create competitive advantages? How can the quality of a destination be assured in the same way as that of a corporation?

Real estate and the development of tourism: Conclusions of the 45th AIEST congress

Tourism accommodation is an affair for the real estate business. As a concept, tourism accommodation can only be defined and understood in terms of demand. When a tourist requires overnight accommodation, this product constitutes tourism accommodation. Looked at in this way a home for the aged, even when located in a tourism region, does not constitute tourism real estate. The World Trade Organisation (WTO) has classified different types of accommodation. This classification shows clearly what a great variety there is in types of tourism accommodation. The WTO list makes a particular distinction between collective types of accommodation and private accommodation. In the first category we find commercially operated hotels and para‐hotels. The second category concerns second homes which are either exclusively used by the owners or are at times made available to family and friends, at no charge.

Some results from the research projects concerning tourist development in the region of Istria, Kvarner Islands and Gorski Kotar

The initiative of the theme of the 44th AIEST congress is very useful in order to see where did the scientific researches of the tourist phenomenon, its development, and its defects as well, arrived.

Conference Report ... Summary of the AIEST Congress Findings

The 41st AIEST Congress was held November 17-23, 1991, at Mahé, Seychelles. The following paragraphs present the congress highlights.

Principles and practices in a tourism management program: Paper for the 40th AIEST Congress 12–18 August 1990, Berlin

Higher education preparing for careers in the tourism sector has met with a lot of controversy over the years.

Official opening ceremony

38th AIEST Congress August 28‐September 3,1988 Breda/The Netherlands Theme: Daytrips and their impact. Short opening speech by prof. dr. C. Kaspar, President AIEST

AIEST Congress: Summary and Conclusions

AIEST Congress: Summary and Conclusions

AIEST Congress: Summary and Conclusions

AIEST Congress: Summary and Conclusions

31st AIEST Congress

We remind you of the 31st AIEST Congress, 13–19 September 1981 in Cardiff (Wales) . The Congress‐Publication with the main reports about Leisure‐Recreation‐Tourism is published now and can be obtained by the AIEST Secretary, P.O.Box 2597, CH‐3001 Berne (sfrs. 33)

31st AIEST Congress, 13‐19 September 1981 in Cardiff (Wales)

Theme: Leisure — Recreation — Tourism — Aims To examine trends in leisure time on a daily, weekly and annual basis

Economic and social limitations of participation in tourism (Poland's experiences)

Development of both domestic and foreign tourism in Poland, its volume, structure and rates of growth have been recently subjected to repeated scientific research. In 1978 series of diagnostic analyses based on econometric models as well as the series of basic forecasts for domestic and foreign tourism have been produced; the methods adopted and principal results were reported during the XXVIIIth AIEST Congress in Egypt. Subsequently, in 1979 a sampling survey based on the nationwide representation of Polish population has been carried out by the Public Opinion Research Centre, connected with the Polish Broadcasting and Television Committee. Computed primary results of this survey have been analyzed by the Institute of Tourism in Warsaw by a team of scientific workers led by the author of this report. Some main results and conclusions of both studies, which contribute to scientific description of trends and tendencies of Polish tourism and its economic and social limitations, will be briefly presented underneath.