Marketing Of Agricultural Products Research Articles

Cost Efficiency and Profitability of Papaya Marketing Channels in North-eastern Karnataka, India

The study on the economic analysis of papaya marketing in North-Eastern Karnataka, focuses on identifying the existing marketing system for papaya and analyzes the marketing cost, margin, price spread and marketing efficiency of different marketing channels. The study was conducted in four districts of North-Eastern Karnataka region and employed multistage random sampling technique to gather data from 80 papaya cultivators and 20 market intermediaries. Three major marketing channels were identified, each showing distinct cost structures and preferences among farmers. The findings highlighted that channel I was the most preferred among farmers, but it also exhibited the highest price spread compared to other channels. Channel III recorded the highest producer's share in the consumer's rupee (60.60%) and was identified as the most efficient channel based on both the Shepherd's approach (3.84) and the Acharya and Agarwal approach (1.54). The selection of a marketing channel significantly affects profitability and the distribution of risk among stakeholders. It is suggested that, due to the higher marketing costs incurred by farmers, they often opt to sell through pre-harvest contractors (PHCs). Therefore, it is recommended that these intermediaries be regulated through the Agricultural Produce Market Committee (APMC) to streamline the supply chain and improve market access for papaya growers.

Analysis of the Effectiveness of Multi-Armed Bandit Algorithms in Crop Pricing

This study explores the application of multi-armed bandit (MAB) algorithms in dynamic pricing of crops, with a focus on evaluating the adaptive upper confidence bound (asUCB) and Thompson Sampling (TS) algorithms. Through simulation experiments on historical data, the study analyzed the performance of these algorithms in fitting actual market price trends and responding to future price fluctuations. The results indicate that the asUCB algorithm performed particularly well in both the training dataset and simulation tests, demonstrating low mean squared error (MSE) and minimal cumulative regret, reflecting its rapid convergence and stable pricing capabilities. In contrast, although the TS algorithm initially performed slightly less effectively, it demonstrated unique advantages in dealing with market volatility due to its strong adaptability. This study demonstrates the potential application of MAB algorithms in dynamic pricing, providing valuable insights for pricing strategies in the agricultural product market.

Farmer Assessment of the Effectiveness of Empowerment Strategies to Increase Farming Profits

Farmer empowerment is crucial for agricultural development, yet its effectiveness often depends on how well strategies align with farmers' needs. This research aims to determine the effectiveness of the farmer empowerment strategies according to the farmer assessment. The research employs a qualitative multi-case study approach, utilizing in-depth interviews and focus group discussions with farmer group chairmen and members. The study reveals varying levels of effectiveness across seven government-implemented empowerment strategies. These three strategies comprised developing agricultural product marketing systems, consolidating agricultural land, and providing access to science and technology were unfamiliar to participants. The organic fertilizer training strategy was deemed effective in improving competence and profits. Extension services were considered effective in enhancing competence, profits, and productivity. However, institutional strengthening strategies were seen as ineffective in developing farmer groups into cooperatives. Financing facilities through People's Business Credit (PBC).

Government procurement interventions as an economic and legal instrument to ensure a balance of interests of agricultural market participants

The sustainability of the agricultural sector of the economy is traditionally associated with a set of government support measures, among which public procurement interventions occupy a significant place. The article focuses on the importance of government procurement interventions for price regulation in the agricultural products market, which helps to ensure a balance of interests of its participants.The mechanism of public procurement transactions is considered, the problems of legal regulation are identified, including the lack of transparency in the selection of a procurement agent to the state intervention fund, the lack of a regulatory period for the start of public procurement transactions, and the difficulty of access to stock trading. Proposals have been formulated to improve the legal regulation of this sphere of relations.

Role Of Government Policies In Shaping Vegetable Marketing Practices: Evidence FromRajasthan

This study examines the impact of government policies on vegetable marketing practices in the Indian state of Rajasthan. Using primary data collected from surveys of 500 farmers, 100 wholesalers, and 50 retailers across five districts of Rajasthan, as well as secondary data fromgovernment reports and academic literature, the paper analyzes how various national and state-level agricultural policies have influenced the structure and functioning of vegetable value chains in the region. Key policies considered include the Agricultural Produce Market Committee (APMC) Act, contract farming laws, minimum support prices (MSP), and agricultural subsidies. The results show that the APMC Act has led to the development of a network of regulated wholesale markets which serve as the main marketing channel for vegetables, but its provisions restricting sales outside these markets have hindered direct linkages between producers and buyers. Recent reforms aimed at allowing private markets and removing barriers to interstate trade have had limited impact so far. Contract farming remains underdeveloped due to regulatory uncertainty and lack of trust between stakeholders. MSP haslittle relevance for most vegetable crops given their perishability and lack of public procurement. Input subsidies, while increasing yields, have exacerbated problems of overuse of chemicals and declining water tables. The paper argues for a more holistic, nutrition-sensitive approach to agricultural policy that goes beyond a narrow focus on boosting production and marketable surplus. Specific recommendations include investments in storage and cold-chain infrastructure, expansion of crop insurance coverage, promotion of Farmer Producer Organizations and shorter supply chains, and greater emphasis on sustainable production practices and nutrition education. Enhancing smallholder access to credit, information, and input-output markets remains critical

Marketing Research on Rural Agricultural Cultural Tourism Products under the Perspective of Symbolic Consumption

This study focuses on the marketing of rural agricultural cultural tourism products under the perspective of symbolic consumption, aiming to explore the application strategies and effects of symbolic consumption theory in the rural agricultural and cultural tourism industry. Firstly, the basic concepts of symbolic consumption theory and its value in marketing are outlined, and then the symbolic features of rural cultural tourism products and their influence on consumers' purchasing decisions are analysed. Through the field study, the practical effects of marketing strategies based on symbolic consumption theory in the marketing of rural cultural tourism products are discussed in depth. This study not only provides theoretical support for the sustainable development of rural cultural tourism industry, but also provides practical guidance for related practitioners.

Green technology based agricultural product quality and market prices in China

Agriculture is a substantial contribution to world economies, and its environmental influence cannot be overstated. As a result, agricultural production has changed over time to incorporate more environmentally friendly practices, such as the usage of green technologies. The purpose of this study is to investigate the impact of agri and green technology adoption on agricultural product market prices, with an emphasis on product quality and environmental consciousness. Surveys were used to collect data from 750 agricultural producers and consumers, and statistical analysis was performed to determine the relationship between technology adoption, product quality, environmental consciousness, and market prices. The data show that there is a considerable positive association between green technology adoption and product quality, which has a favorable impact on market prices. Likewise, the impact of agricultural technology adoption on product quality and market pricing was statistically significant. The study also discovered that consumer environmental knowledge has a considerable positive effect on market prices. These findings show that more investment in green technology adoption is required to improve product quality and meet the growing demand for ecologically friendly agricultural products. Likewise, efforts to raise consumer environmental awareness may help drive market prices higher and incentivize producers to adopt more sustainable farming practices. This study emphasizes the necessity of sustainable agriculture practices and the need to promote the adoption of green technologies in order to ensure the agricultural industry’s long-term sustainability.

An analysis of the impact of digital technology adoption on the income of high quality farmers in production and operating.

Digital technology is shaping our traditional agriculture in unprecedented ways. As a new engine to empower farmers and promote common prosperity in rural areas, the development of the digital economy can help revitalize rural industries, providing strong support for increasing industrial value-added income and farmers' income levels. Based on 676 pooled cross-section data of high-quality farmers in China Guangdong Province from 2020-2021, the article empirically examines the impact of digital technology adoption on the production and business income of high-quality farmers and explores its mechanism of action, based on theoretical analysis and using the ERM model. It is found that the use of digital technology helps to increase the income of high quality farmers in production and business, but effects vary for different income levels and different types of high quality farmers. In addition, tests of the mechanism of action suggest that the introduction of digital technologies can mitigate the negative impact of market distance on the income of high quality farmers in production and business. After applying variable substitution, model replacement, and propensity score matching (PSM) for robustness checks, the research findings still hold true. Therefore, efforts should be made to speed up the upgrading of rural digital technology and other infrastructure, increase training for high quality farmers to improve their digital literacy through multiple channels, for the better marketing of agricultural products.

Последствия распространения коронавируса COVID-19 и новых штаммов для развития агропромышленного комплекса и потребительского рынка

The COVID-19 pandemic has become an example of the implementation of global biological threats, which are positioned as challenges to the economy, including the agricultural sector. The subject of the study was changes in food production and in the consumer market for agricultural products amid the consequences of the spread of the COVID-19 coronavirus and potentially dangerous new strains. Since the volume and structure of agricultural exports can serve as indicators of overcoming the challenge to the agro-industrial complex from the consequences of the COVID-19 pandemic, including in conjunction with the influence of the sanctions policies of Western countries, the object of the study was changes in the main indicators of exports of the agro-industrial complex of the Russian Federation at the federal and regional levels for first quarter of 2023 compared to the same period in 2022. Changes in the main indicators of exports of agricultural products were studied both at the federal and regional levels, using the example of agricultural enterprises in the Voronezh region, for the first quarter of 2023 compared to the same period in 2022. As a background for studying the subject field of indicators for overcoming the challenge to the agro-industrial sector from the consequences of the COVID-19 pandemic, changes in the field of food production and in the consumer market for agricultural products were identified and studied. An overview of the main exporting companies in the Voronezh region is presented for the following types of products: grains (wheat, corn, barley); meat and dairy products (pork and pork by-products, beef, butter); products of the oil and fat industry (sunflower oil, cakes, mustard oil). The priority trend for the Russian Federation is the development of deep processing of crop products, in particular grain crops. The basis is the trend of growing consumer demand for food products of plant origin, including those that imitate traditional meat and dairy products. A trend has been noted for the production and consumption of organic products, the implementation of which will contribute to the growth of the competitiveness of domestic agricultural products in the domestic and foreign markets. An important factor in increasing the competitiveness of domestic food in the global and domestic markets is the expansion of production of organic crop and livestock products based on a single unified database of agricultural land that meets the legally established requirements for this category of products.

Analyzing the Problems of Agricultural Futures Market in China

The agriculture is a fundamental sector for the development of society, and agricultural products play a key role in the economy. The equilibrium of agricultural product supply and demand is intimately linked to societal steadiness and the welfare of individuals. Consequently, the efficient functioning of the market for agricultural products is vital for economic growth. Agricultural product manufacturing and sales face multiple hazards, such as climatic change, natural disasters, market fluctuations, etc. Agricultural futures serve as a financial tool for the agricultural products market, providing essential hedging and risk management functions. The establishment and development of the agriculture futures market enables farmers and agricultural companies to hedge against agricultural product price fluctuations, reducing business operation risks. This promotes market stability and contributes to the healthy development of the economy. Additionally, investors can participate in the agricultural futures market to obtain investment income through price fluctuations. The agricultural futures market plays a significant role for farmers, agricultural companies, and investors. Therefore, researching and exploring this market is of great theoretical and practical importance and necessity.

Microbial Biopreparations and Their Impact on Organic Strawberry (Fragaria x ananassa Duch.) Yields and Fungal Infestation

Growing consumer awareness of the importance of food quality on their health is the main driving force for increasing the market for sustainable agricultural products. This makes sustainable, environmentally friendly production methods into non-chemical plant protection products against pathogens, including microbial biopreparations, increasingly important among farmers. Strawberry fruits (Fragaria x ananassa Duch.) are often negatively affected by fungal pathogens. The aim of this study was to evaluate the impact of five combinations of newly developed microbial biopreparations (from K2 to K6) on fungal pathogens and the yield of three strawberry cultivars. The research was conducted on a certified organic strawberry plantation in Poland in 2020–2021. In the first year of the study, no statistically significant positive impact of tested treatments on strawberry yields have been found. At the same time, yields of ‘Honeoye’ treated with K4 combination showed a tendency (with no statistical significance) to have higher yields than the control object by about 33%. In the second year of the study, yields of ‘Honeoye’ and ‘Rumba’ treated with K4 combination (containing Bacillus sp. Sp116AC*, Bacillus sp. Sp115AD, Bacillus sp. AF75BC and Bacillus subtilis AF75AB2, humic acids, yeast culture effluent, micronized dolomite, and mustard and rapeseed oil) significantly increased by 79% and 49%, respectively. Fruit infestation by fungal pathogens was reduced under some microbial treatments; however, the effect varied between years, cultivars, and tested biopreparations. The K2 combination showed a tendency (with no statistical significance) to limit B. cinerea infestation rate by 23% in 2020 and 21% in 2021, C. acutatum by 16% in 2021, and P. cactorum infestation rate by 30% in 2021. Tested microbial biopreparations showed a positive impact on the yield of strawberries and (to some extent) on disease infestation, with an impact on pathogen infestation strongly dependent on the year, variety, and biopreparation tested.

Challenges of multipurpose cooperatives in the marketing of agricultural products in the southwest part of Ethiopia

Agricultural cooperatives, particularly multipurpose cooperatives, are considered a valuable means of improving the livelihoods of small-scale farmers in developing countries. By collaborating with farmers, they can increase their collective bargaining power, negotiate better prices for their crops, and boost their incomes. However, despite their significant contributions, multipurpose cooperatives face challenges that can hinder their ability to play a significant role in agricultural product marketing. This study aimed to analyse the challenges of multipurpose cooperatives in the marketing of agricultural products in the southwest part of Ethiopia. A two-stage sampling technique was used to select a sample size of 196 members from four multipurpose cooperatives. A mixed research design, which combines both qualitative and quantitative data collection methods, was used. Quantitative data was collected through a structured questionnaire from primary sources, while qualitative data was collected through focus groups and key informant interviews. Descriptive statistics such as mean, chi-square, standard deviation, frequency, and percentage were used to analyse the data. The study revealed that the multipurpose cooperatives in the study area faced several internal and external constraints. The key internal challenges were a lack of capital, an unskilled workforce, and low commitment from committee members. On the other hand, the major external bottlenecks included inadequate and inconsistent technical assistance, deficiency in knowledge and skills, and inadequate documentation and information in the marketing of the multipurpose cooperatives. The study suggests that the government and other non-governmental organisations should provide financial and technical support to encourage cooperatives.

Повышение эффективности экспорта сельскохозяйственной продукции в условиях санкционного давления

The article considers modern trends in the development of the export potential of agricultural products in the conditions of the modern concept of production and sale of products in this commodity area. The purpose of the study is to identify current trends in improving the efficiency of exports of agricultural products in the face of increased competition in the global food markets. The relevance of this study lies in the fact that increasing the indicators of exports of agricultural products will minimize the supply pressure on the domestic market of agricultural products. The article discusses issues related not only to the expansion of the export component in the activities of various forms of production of agricultural products, but also possible options for joint participation in the process of optimizing the export of food products. As part of the study, various concepts of international trade were analyzed and studied, their detailed analysis was carried out and positive aspects were identified that can be used to improve the efficiency of exports of products of the agro-industrial sector of the economy.

Marketing of Fruits and Vegetables in the Agricultural Produce Marketing Committee, Vashi, Navi Mumbai

Marketing of Fruits and Vegetables in the Agricultural Produce Marketing Committee, Vashi, Navi Mumbai

Self-interest or ethic: Consumer segmentation for purchasing agricultural products online based on attitude in China

This paper aims to segment online consumers based on their attitude toward self-interest and ethical attitudes and explore the impact of these attitudes on the purchasing behavior of agricultural products online in China. The study was conducted using 633 online survey responses from consumers who have purchased agricultural products online in China. First, to validate the relationship between attitude and behavior by structural equation modeling. Next, the number of segments was determined using K-means. Finally, Pearson Chi-square difference tests were performed to analyze demographic and behavioral variables and identify each segment’s characteristics. The results of this study provide a segmentation analysis of the online market for agricultural products in China. The four segments identified are pure ethical consumers, information communicators, brand-quality pursuers, and well-heeled shoppers. Additionally, this study reveals the characteristics of each segment based on demographic and behavioral variables. This study provides a novel approach to segmenting Chinese consumers who purchase agricultural products online based on their attitudes toward self-interest and ethical attitudes, aiming to understand the impact of these attitudes on their purchasing behavior. Moreover, from an ethical consumerism perspective, it explores the effect of ethical information on purchasing agricultural products online, highlighting its significant implications for online marketing strategies.

Marketing Transformation of Agrochemical Products in Potential Exploitation E-Commerce

This study examines the transformation of agricultural chemical product marketing in exploring e-commerce potential. Rapid technological advancements provide new opportunities in product marketing, including agricultural chemicals. A significant number of farmers still do not use the internet, leading to uncertainty among chemical companies about whether digitalization can sustain their business. The purpose of this study is to determine the influence of Perceived Ease of Use, Perceived Behavioral Control, Perceived Usefulness, Subjective Norms, and Digital Literacy on purchase intention. The research employs a quantitative method with data collection conducted through questionnaires distributed to 100 respondents who work as farmers and have made online purchases of agricultural chemicals. The research data is analyzed using SmartPLS. The results indicate that Perceived Ease of Use and Digital Literacy have a positive influence on purchase intention, while Perceived Behavioral Control, Perceived Usefulness, and Subjective Norms do not have an impact on purchase intention.

Exploring the Full Media Marketing Path of Agricultural Products from the Perspective of Digital Business Promoting Agriculture

This article is based on the perspective of promoting agriculture through digital commerce, focusing on the full media marketing strategy of agricultural products, and researching and formulating effective full media marketing methods to assist in the marketing of agricultural products. With the current favorable situation of supporting the rural economy through the market economy, we will deeply explore the typical characteristics and unique product attributes of agricultural products, and combine consumer demand to study the current situation of agricultural product sales, the shortcomings of all media marketing for agricultural products, and how to systematically apply all media marketing models to help develop feasible marketing strategies for agricultural products.

Price Behaviour and Price Forecasting of Tomato in Koyambedu Market, Tamil Nadu

This study aimed to comprehend the price behavior of tomato crops and forecast their prices in the Koyambedu market in Tamil Nadu, one of the major vegetable markets in South India. Secondary data on price of tomatoes were collected from Agricultural Produce Market Committees (APMCs) for a period of 8 years, from 2014 to 2022. Statistical tools such as trend analysis and seasonality indices were computed to understand the movement of prices in the Koyambedu market. Results revealed peak market prices in November and lowest in March, with a positive trendline indicating a gradual price increase over the study years. Comparative analysis between Autoregressive Integrated Moving Average (ARIMA) and Seasonal-ARIMA (SARIMA) assessed price prediction accuracy. The periodogram highlighted significant seasonality, guiding the use of SARIMA to forecast 2023 monthly prices. Predicted prices ranged from 3675.00 Rs/Qtl in November to 1178.76 Rs/Qtl in May.

Empirical Research on Factors Influencing Chinese Farmers’ Adoption of Green Production Technologies

During a critical period of structural reform in China’s agricultural supply chain, accelerating the promotion and application of green production technologies emerges as a pivotal strategy to ensure the quality and safety of agricultural products while advancing agricultural modernization. This study empirically examines the factors influencing farmers’ adoption of green production technologies using an ordered logistic model based on survey data collected from 533 respondents in Shandong Province. The survey targeted regions where major economic crops such as corn and soybeans are cultivated, employing simple random sampling to ensure the data’s representativeness and reliability. The findings underscore several critical factors influencing farmers’ willingness to adopt green production technologies, including the presence of quality inspections, evaluations of restrictions on prohibited pesticide use, sales performance of green products, availability of government subsidies, and traceability of agricultural products. To foster greater adoption of green production technologies and propel the transformation of China’s agriculture, it is recommended to advocate and guide green agricultural practices, enhance green agricultural subsidy policies, and strengthen agricultural product market management systems. These measures are essential for ensuring sustainable agricultural development in China.

Role of Rural Women in Production and Marketing of Agricultural product in Khormal Sub-District- Halabja Governorate

The aim of this study was to determine the role of rural women in production and marketing of agricultural products in Zalm village, and identify the differences in production and marketing of agricultural products of rural women’s role according to some variables (Age, Level of Education, Marital status, number of family, Standard of Living, Profession and Women’s income). The research population involved all women in zalm village included (50) women. The data was collected through personal interviews; questionnaire was prepared for this purpose, to confirm the validity the questionnaire was reviewed by some experts. The results showed that the Role of rural women’s in Agricultural production was medium tend to low, while the Role of rural women’s in marketing of agricultural products was low tend to medium. The results indicated significant differences in women’s role of agricultural production according to (Level of Education, Standard of Living, and profession), while no-significant differences according to (age, Marital status, number of family, Women’s income), also The results appeared significant differences in women’s role of agricultural marketing according (Level of Education, and profession), while no significant differences according (age, Marital status, number of family, Standard of Living, Women’s income). Depending on the results we conclude that the work in the agricultural sector has changed due to the lack of government support for farmers in terms of providing agriculture Requirements for production or marketing of their products. The result shows that the level of education affects the role of women in production and marketing, as well as educational levels leads to an increase in their awareness and culture, and the expanding their knowledge of the importance of the agricultural sector. The Researcher recommended encouraging and supporting rural women to engage in agricultural work by the responsible authorities, and increasing their awareness of the importance of working in this field through the use of various extension methods, as well as working to provide agricultural production and marketing requirements so that their potential is properly exploited for the development of the agricultural sector.