The cultivation of Kinnow, a hybrid mandarin fruit, in the Agra region has significantly impacted the socio-economic conditions of local farmers. This study examines the effects of Kinnow production on farmer livelihoods in 10 selected villages within the Agra district. Data collected from 100 Kinnow-growing farmers revealed that the crop contributes substantially to income generation, improving the financial stability of farmers. Factors such as landholding size, access to credit, and market linkages influence the profitability of Kinnow orchards. Despite challenges like market fluctuations and environmental conditions, the introduction of Kinnow has provided an alternative source of income for farmers in a semi-arid region. Additionally, this study outlines the costs involved in establishing and maintaining Kinnow orchards, highlighting the initial high investments required, followed by a significant return as orchards mature. The findings suggest that Kinnow production is a viable and profitable agricultural enterprise that can contribute to both economic growth and social development in the region.
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