Affecting Consumer Adoption Research Articles

Breaking into the black box of consumers’ perceptions on metaverse commerce: An integrated model of UTAUT 2 and dual-factor theory

The advent of the metaverse has unveiled new promises for the retailing industry, yet little empirical research has explored the factors influencing consumer adoption intention in this context. This study aims to fill this gap by employing an integrated model of UTAUT 2 - “The Unified Theory of Acceptance and Use of Technology 2”, and Dual-factor Theory to investigate both barriers and enablers in metaverse commerce adoption. Using a sample size of 567 respondents, the data analysis method employed in this study is Structural Equation Modeling (SEM) with Partial Least Squares (PLS). The results reveal the driving factors affecting consumer adoption intention in metaverse commerce. The study identifies perceived technological, regulatory, and cyber risks as significant barriers to consumer adoption intention in metaverse commerce. Conversely, the findings highlight the importance of performance and effort expectancy, perceived herd behaviour, hedonic motivation, and consumer innovativeness as key enablers driving consumer adoption intention in metaverse commerce. Interestingly, subjective norms were found to have an insignificant effect in this context. This research contributes to understanding consumer behaviour in the emerging field of metaverse commerce and provides valuable insights for practitioners and policymakers. The identified barriers and enablers can guide strategic decision-making, allowing businesses to address consumer concerns and capitalize on the factors that drive adoption intention in this novel environment. Future research avenues could explore additional factors and delve deeper into the dynamics of consumer behaviour within the metaverse.

An Empirical Exploration of Key Factors and Barriers to Consumer’s Adoption of Open Banking Applications

Open banking is a major innovation in financial industry and has been driven by technology developments, as well as legislation for financial data. Payment Systems Directive 2 (PSD2) has been a key initiative for European Union, aiming to increase competition and innovation among financial industry, by allowing the entry of third party licensed providers to the financial market. This is feasible by relaxing the data restrictions and ownership, and passing control over consumers, who may select among a wide set of service providers, and not only the traditional banks. Although, PSD2 and third party applications are in place, there seems that consumers do not adopt them widely. Also, it is not evident, if PSD2 has enabled the desired level of competition and innovation for the benefit if consumers. Due to lack of relevant works, this study, aims to explore the key factors that affect consumer adoption and at the same time examine the PSD2 effectiveness in the creation of a new landscape. A number of experts were interviewed and a qualitative analysis was followed. Results, indicate that key barriers to adoption are lack of awareness, data privacy and value proposition, while PSD2 seems that it has increased competition and innovation. Further studies can shed more light on those findings, in a wider perspective.

What drives the adoption of artificial intelligence among consumers in the hospitality sector: a systematic literature review and future agenda

PurposeThis study aims to identify, review and synthesize existing literature on key theories, drivers and barriers affecting consumer adoption or resistance to artificial intelligence (AI) in the hospitality sector.Design/methodology/approachThis study aims to conduct a complete literature review of the accrued knowledge generated so far on AI in the hospitality sector. To attain the overall objectives of this study, we used the systematic literature review (SLR) method. This method systematically handles the diversity of knowledge in a specific topic to answer precise research questions. It also generates new visions through a synthesis of the literature, to identify the knowledge gaps, set the new directions for the future researcher and provide sufficient guidance to inform the policy and practice.FindingsThe findings of this study are presented in three sections, as follows: descriptive analysis, content analysis and synthesized framework. The findings highlighted the state-of-the-art mapping of the existing research in terms of publication frequency over time and across publication outlets, key theories, methods and geographies. In addition, literature on consumer adoption (or resistance) of AI in hospitality is content analyzed to highlight key drivers and barriers. Moreover, this review critically evaluates extant literature and sets future agendas by postulating specific research questions for further knowledge development in this field of study.Research limitations/implicationsThe SLR focused on consumer adoption or resistance to use AI in hospitality literature. The future researcher may include additional streams to get better results.Practical implicationsThe study findings will help multiple stakeholders to understand the underlying causes of customer resistance or barriers to the intention to use/adopt AI services in the hotel sector. Furthermore, study results will allow them to better analyze the relationship between customer barriers, intents or consumer decision behaviors.Originality/valueFirst, this study provides a comprehensive synthesis of the literature on the consumer adoption or resistance of AI in hospitality. This study categorizes the existing diversified literature in two main themes – drivers and barriers – to present a simplistic picture of the existing literature. Second, the review highlights the gaps and limitations in existing research and provides guidance for future scholars. Third, the key contribution of this review is the development of a unified framework on the consumer adoption or resistance of AI in the hospitality sector. That is, this study puts forward the behavioral reasoning theory framework and suggests that future research using this lens will immensely contribute to existing literature. Finally, this study facilitates the practitioners to understand the key motivating and hindering factors affecting the adoption and resistance behavior.

Investigating the Dynamic Relationship Between Social Distancing Restrictions and the Adoption of Mobile Money Services in the Middle East: A Panel Data Analysis

This article aims to investigate how social distancing restrictions can be a potential factor to effect on the adoption of mobile money services (MMS) using panel data from seven countries in the Middle East (Egypt, Iraq, Jordan, Morocco, Palestinian territories, Qatar and the United Arab Emirates) during the period from January to December 2020. Employing panel data analysis, the author uses various measures from the global mobile money dataset GSMA and Google Coronavirus Disease 2019 (COVID-19) Community Mobility Reports. The findings reveal that the social distancing restrictions have begun to play an essential part in the shift to cashless payment due to the epidemic and influence the adoption and use of MMS. The results also suggest that the social distancing restrictions affect consumer adoption of MMS and indirectly affect retailers. Unlike prevailing studies, this study is unique in empirically investigating the association between COVID-19 community mobility and MMS adoption. This study contributes to financial studies on MMS adoption under extreme settings.

Social media adoption behaviour: Consumer innovativeness and participation intention

AbstractWith the emergence of social media, the trends of selfies have become common across various social networking platforms as a distinctive way of self‐presentation. It has aroused the interest of various scholars to comprehend the consumer adoption behaviour for social media. Thus, built on the innovation diffusion theory (IDT) and theory of planned behaviour (TPB) perspective, this paper developed a model to empirically test whether and how critical factors of consumer selfie‐posting behavioural intention on social media affect behavioural intention and word‐of‐mouth to consequently enhancing their adoption behaviour towards social media to post selfies. The data were gathered from 353 young consumers who post their selfies clicked via smartphone on their social media accounts. The results revealed that consumer innovativeness and participation intention directly and indirectly affect consumer adoption behaviour for social media to post their selfies. Additionally, the study identified that among all critical factors, participation intention and perceived behaviour control have strongest influence on behavioural intention to post selfies followed by consumer innovativeness, attitude towards selfie‐posting and subjective norms. The study contributes to the extension of TPB by adding participation intention and positive WOM, adoption of social media. This research validated the significant roles of consumer innovativeness, participation intention, positive WOM and intention to post selfies in predicting the adoption behaviour. Practitioners and marketers of social media sites can improve the usability and effectiveness of positive WOM and intention to post selfies to attract more young consumers.

A PLS-SEM approach to the consumer adoption of shopping via mobile apps

With a broader set of factors than previous research, this study examines basic theories and various studies related to the mobile field about ones that affect consumer adoption of shopping via mob...

A PLS-SEM Approach to the Consumer Adoption of Shopping via Mobile Apps

With a broader set of factors than previous research, this study examines basic theories and various studies related to the mobile field about ones that affect consumer adoption of shopping via mob...

Factors Affecting Consumer Adoption of Mobile Apps in NCR: A Qualitative Study

The recent years have seen an exponential rise in the mobile application space. Organizations strive to be present in this space for interacting with the customer. In this light, it is important to study the current usage of mobile applications and factors which affect their adoption across age groups. This research is a qualitative study, which investigates the pattern of usage, the user friendliness, the liked and disliked features of mobile apps and the beliefs associated with them. Mobile applications being a fairly recent technological advancement, it has been important to study their adoption in the light of the diffusion of innovation and investigate the effect of social influence on decisions to use mobile apps. The findings of this study are based on a total of 29 responses (19 through semi-structured interviews and 10 through focus group discussion) in National Capital Region of India (NCR). The responses were analyzed using content analysis. This study reveals differences in patterns of usage and beliefs among Gen X and Gen Y users. It was found that Gen Y users used mobile apps much more extensively than Gen X users. Though both categories of users believed that usage of mobile apps made life easier, Gen X users had negative beliefs about mobile apps. The findings also reveal the presence of the trait of innovativeness and uniqueness among Gen Y users, which leads to adoption of mobile applications.

Adoption of homesharing platforms: a cross-cultural study

PurposeThe purpose of this paper is to analyze the factors that affect consumer adoption of new ways of sharing accommodation services. Moreover, the authors study the influence of culture, more specifically the uncertainty avoidance (UA) dimension, on relationships between variables in a proposed adoption model.Design/methodology/approachThe structural equation analysis method is used to verify the proposed model. The data were collected from a panel of Spanish and Vietnamese internet users. The survey yielded a total of 418 responses for the data analysis.FindingsThe findings indicate that subjective norms and ease of use exert an effect on perceived usefulness and that intention to use affects actual use in all the groups analyzed. Furthermore, UA has a moderating effect on the adoption of homesharing platforms (HSPs).Research limitations/implicationsA larger sample and a random sampling would facilitate a more accurate generalization of the results obtained for each country. The practical implications identified in this research, along with its limitations and future research opportunities, are interesting both for scholars, service providers and designers of HSPs.Originality/valueThis study bridges a gap in the current research by increasing understanding of the role of the cultural dimensions in a technological innovation adoption model for an HSP. It also takes into account the effect of perceived risk, a dimension that has not been included in previous studies.

Demonetisation for changing payment behaviour and building platforms

Although mobile money is seen as the solution for financial inclusion, some countries have been facing challenges in the adoption of mobile wallet accounts. Slow adoption is linked to the perceived benefit of the mobile wallet, which, among other things, is informed by the cost of adoption. This paper discusses various issues relating to the pricing of mobile payments and how pricing decisions affect consumer adoption of mobile wallets in developing countries. It discusses how the demonetisation of digital payment instruments can positively affect the perceived utility and hence adoption of mobile payment, in addition to the associated network effects and implications for Big Data. It also suggests that FinTechs are the best candidates to demonetise payments. It further explains how mobile wallets can be used as the foundations for applications and services that mobile financial service providers have been unable to provide by themselves.

Contingent effects of firm and employee reputations on professional advice adoption

Applying resource-based theory and signaling theory, we argue that firm and employee reputations affect consumer adoption of advice offered by professional service providers, and these effects are contingent on contextual variables. Our study on brokerage reports in Singapore supports our arguments. We show that reliance on firm (employee) reputation when adopting advice is higher (lower) if the evaluation of an entity is an initial rather than a repeated one. Also, reliance on employee reputation increases with stronger recommendation or when the entity has a business relationship with the advice-giving firm. These findings have implications for advice-giving firms and policy makers.

Factors affecting consumer adoption of product innovation: a review of literature

Factors affecting consumer adoption of product innovation: a review of literature

Customerss Adoption of Electronic Banking: An Investigation on the Commercial Banking Industry in Zimbabwe

The advent of electronic banking offers banking firms a new frontier of opportunities and challenges. This study investigates how social factors, awareness, consumer perceptions and attitudes towards electronic banking influence the adoption of electronic banking in Zimbabwe. In Zimbabwe little is known and understood about the emergence of electronic banking, this is because electronic banking is new, and so consumer acceptance and use of electronic banking is still limited. This study has reviewed current literature and opinions about factors influencing electronic banking, thus including consumer perceptions towards electronic banking characteristics and social influences that affect consumer adoption of this mode of banking. This study also explains the methodology used in conducting interviews to obtain primary information for this study. This study presents both the results of the interviews and the analysis of these results, with figures to determine the extent that the factors studied influence customer adoption of electronic banking. Psychological factors including, compatibility, complexity, risk, convenience, security, privacy and cost were found to influence the adoption of electronic banking. The theoretical contributions and the practical implications of the findings are discussed and suggestions for future research are presented.

Adoption of M-commerce: examining factors affecting intention and behaviour of Indian consumers

This study aims to investigate factors affecting consumer adoption of mobile commerce in an Indian context through development of a conceptual model. The developed conceptual model was an extension of the technology acceptance model (TAM) with additional factors such as perceived enjoyment, trust, perceived cost and perceived self-efficacy along with perceived usefulness and perceived ease of use as the predicators of consumer’s actual usage through behavioural intention. The proposed model was then empirically tested through the data collected from 186 respondents of mobile commerce located in Mumbai, India. The findings of the study suggest that perceived enjoyment was found to be the most important significant predicator in determining consumer behavioural intention towards adoption of mobile commerce applications. Other significant determinants were perceived usefulness and perceived self-efficacy. The implications of this study on various players in the mobile commerce ecosystem along with some suggestions for future research related to this topic are also discussed.

Is product innovation as effective for private labels as it is for national brands?

As an innovation strategy for competing with private labels, national brands traditionally launch new products. However, retailers are now also launching new products, to differentiate themselves from their competitors and to add value to their consumer franchise. This article aims to learn to what extent private labels influence consumer adoption of new products and to ascertain how consumers’ experiences with private labels affect their acceptance of new products. The results show that generally, private labels positively affect consumer adoption of new products, as measured by both the trial purchase level and the repurchase rate. However, a mixed effect is observed for households that have more experience with private labels. This research provides a more complete explanation of current market dynamics and clarifies the strength of the competitive advantage that national brands enjoy over private labels when launching new products.

An analysis of Internet Banking in Portugal

In recent years, mobile operations have gained wide popularity among mainstream users, and banks tend to follow this trend. But are bank customers ready to move forward? Mobile banking appears to be a natural extension of Internet banking, . Thus, to predict consumer decisions to adopt mobile banking, it’s useful to understand the pattern of adoption of Internet banking (IB). This investigation seeks contribute to an expansion of the knowledge regarding this matter by researching Portuguese consumers’ patterns and behaviors concerning the acceptance and use intention of IB as a foundation for establishing growth strategies of mobile banking. For data collection, we used an online “snowball” process. The statistical treatment used included a factor analysis in order to allow examination of the interrelationships between the original variables. The analysis was made possible by developing a set of factors that expresses the common traits between them. The results revealed that the majority of respondents did not identify problems with the use of and interaction with the IB service. The study generated some interesting findings. First, the data generally supports the conceptual framework presented. However, some points need to be made: (i) trust and convenience, from all the elements referenced in the literature as relevant from the client’ perspective, continue to be a very important elements; (ii) the results did not support the paradigm that the characteristics of individuals affect their behavior as consumers, (iii) individual technological characteristics affect consumer adoption of IB service; (iv) consumer perceptions about the IB service affect their use, as reveal by the existence of three types of customers that show different practices and perceptions of IB; and (v) intention to use IB is dependent upon attitudes and subjective norms regarding the use of IB.

Factors influencing user adoption of Web 2.0 applications

As social technologies have been extensively taken up by web users, we are still unclear about the factors influencing such a high rate of adoption. Although many studies have examined factors affecting consumer adoption of commercial web applications, such as e-banking, very few studies have examined factors influencing the adoption Web 2.0 applications. To fill this gap, this study aims to explore some of the factors influencing the adoption of Web 2.0 applications. Technology acceptance model has been employed for designing and conducting an online survey. The findings indicate that usefulness and ease-of-use are significant factors for predicting users’ intentions to adopt Web 2.0 applications, which ultimately influence the actual usage of such applications.

Consumer Lifestyles and Adoption of High-Technology Products: A Case of South Korea

ABSTRACT This study aims to identify relevant lifestyle factors that affect consumer adoption of technology products. Furthermore, this study attempts to examine the impact of lifestyle factors on perception and adoption of consumer technology products. Using the technology acceptance model as a theoretical framework, the conceptual model depicts the relationships among lifestyles, perceptions, and intention. Two-step structural equation modeling was used to test the proposed hypotheses. Results of this study show that consumer lifestyle factors (fashion consciousness, leisure orientation, Internet involvement, and e-shopping preference) are direct and indirect antecedents of consumers’ intention to adopt high-tech products. Findings of this study provide marketers with insights into how knowledge about lifestyle factors can be integrated into marketing and advertising strategies.

Determinants Affecting Consumer Adoption of Contactless Credit Card: An Empirical Study

The contactless credit card is one of the most promising technological innovations in the field of electronic payments. It provides consumers with greater control of payments, convenience, and transaction speed. However, contactless credit cards have yet to gain significant rates of adoption in the marketplace. Thus, effort must be made to identify factors affecting consumer adoption of contactless credit cards. Based on the technology acceptance model, innovation diffusion theory, and the relevant literature, seven variables (perceived usefulness, perceived ease of use, compatibility, perceived risk, trust, consumer involvement, availability of infrastructure) are proposed to help predict consumer adoption of contactless credit cards. Data collected from 312 respondents in Taiwan is tested against the proposed prediction model using the logistic regression approach. The results and implications of our study contribute to an expanded understanding of the factors that affect consumer adoption of contactless credit cards.

Why Consumers (Don't) Adopt Smart Wearable Electronics

This research examines various factors affecting consumer adoption of a smart wearable electronics product, specifically an iPod jacket. The results indicate that consumers find convenience and compatibility the most important adoption factors while observability and perceived social prestige are the least important.