Aesthetics Sector Research Articles

The advantages and challenges associated with the Government's legislation for the aesthetics sector in England

Regulation of the aesthetic sector is long overdue. Aesthetic nurses are standing on the threshold of a new era for aesthetic practice — they have been handed a ‘golden egg’ of opportunity, but many remain fearful that they may drop it

IMPACT OF CONSUMER PSYCHOLOGICAL TRAITS ON PURCHASING INTENTION IN THE LEBANESE AESTHETICS CLINICS: THE MEDIATING EFFECT OF BRAND ATTITUDES

This research explores the impact of consumer psychological traits, including value consciousness, susceptibility to normative influence, and consumer need for uniqueness, on purchasing intention in the Lebanese aesthetics sector. The research also examines the mediating effect of brand attitudes on the relationship between consumer psychological traits and purchasing intention.The research methodology involved a survey of 350 respondents from Lebanese aesthetics clinics. Structural equation modelling (SEM) was used to analyze the data and test the hypotheses.The findings reveal that consumer psychological traits significantly impact purchasing intention, with value consciousness, consumer needs for uniqueness positively, and susceptibility to normative influence positively affecting it. The research also found that brand attitudes partially mediate the relationship between consumer psychological traits and purchasing intention.This research contributes to the literature by shedding light on the importance of consumer psychological traits in the Lebanese aesthetics sector and the role of brand attitudes in mediating their impact on purchasing intention. The findings provide valuable insights for aesthetics clinics in Lebanon and other similar contexts, allowing them to develop effective marketing strategies that consider consumer psychological traits and brand attitudes.

The introduction of polynucleotides

With polynucleotides being brought to the forefront in the aesthetics sector, editorial board member Alexandra Mills talks about their mechanisms, impact and versatility

Setting the record straight : the next steps for licensing in England's aesthetics sector

In a continuous effort to ensure adequate licensing of aesthetic practice in England, the JCCP reports their communications with the Government and comments on what should be expected in the future

EMPREENDEDORISMO FEMININO E EFFECTUATION: UM ESTUDO NO SETOR DE BELEZA E ESTÉTICA EM CORUMBÁ (MS)

This study there is object to evidence the Effectuation logic in business creation by women entrepreneurs in the beauty and aesthetics sector in the municipality of Corumbá MS. To undertake, according to the theory, part of the means available, and the following questions, “who am I?”, “What do I know how to do?” and "who do I know?" qualitative descriptive research was used, a semi-structured questionnaire based on the Effectuation tool. With regard to the process of sampling and use of the sample, the research subjects were business women from the city. A qualitative, non-probabilistic, convenience approach was used to survey this population using the Snowball technique. Based on the content analysis, the use of the Effectuation logic was identified, even if unconsciously, by the participating businesswomen. The research showed the Effectuation logic.

Aesthetic practitioners' professionalism on social media: a cause for concern

Julie Brackenbury explores the dangers of social media when not used in a professional capacity in the medical aesthetics sector

Seventy Hyal 2000: review of a new skinbooster treatment and case study

Within the aesthetics sector, the popularity of skinboosters is increasing, with the benefits of hyaluronic acid, particularly its hydrating effect, being sought after among patients who are looking for improved skin complexion. Seventy Hyal 2000 is a new skinbooster in the market that is particularly promising due to high levels of hyaluronic acid (30 mg/2 ml) and its high-molecular weight when compared to other products. This article will aim to outline the mechanism of action and review the evidence base behind skinboosters, before looking more specifically at Seventy Hyal 2000. This will include a review of the treatment protocols used thus far in the four UK clinics trialling the product, as well as feedback from treatments performed and an overview of a case study from one of the aforementioned clinics.

Recommended best practice in insuring non-surgical aesthetic practitioners

Professor David Sines and Eddie Hooker explore the issue of insurance in the aesthetics sector

The body image experiences of women working within the aesthetics sector: a thematic analysis of online survey and interview responses

Background: Body dissatisfaction can have negative implications on health and wellbeing. Aims: Women working within the aesthetics sector have been identified as being vulnerable to body dissatisfaction and disordered eating; however, research exploring this population is scarce. This research aimed to investigate the area further. Methods: Online surveys and interviews were used to explore the body image experiences of 41 women working in the aesthetics sector. Findings: Thematic analysis highlighted three themes: a feeling that looking ‘good’ was necessitated by their profession; ubiquitous and inevitable nature of appearance comparisons; and an appearance satisfaction dichotomy, with some reporting feeling satisfied and others dissatisfied. Conclusion: The body image experiences of women working in the aesthetic sector are mixed and can be complex. The implications of these findings and directions for future research are discussed.

Tackling colourism and steps towards improving diversity in the aesthetics sector

Tackling colourism and steps towards improving diversity in the aesthetics sector

How stakeholders have responded to the 10-point plan for safer regulation in the aesthetics sector

David Sines details the responses from the 10-point plan, which was published in March 2021

Unable to stand still: the necessary rise of the virtual consultation

In a bid to keep afloat during the COVID-19 pandemic, aesthetic business owners turned away from in-clinic daily practice to consulting with patients through online means, such as Zoom. Tracey Dennison explores the implications of this and what the future may hold for the aesthetics sector

Industry ripples: aesthetics trends according to a public relations professional

Following the UK Government's announcement of the roadmap out of the COVID-19 pandemic, many, not least those in the aesthetics sector, are preparing for a slow and steady return to normality. From skincare to robotics, Kate Zadah details everything that the aesthetics industry has to be excited for this year

Dermal fillers: a brief background and overview for injectors

Going back to basics and visiting one of the backbones of the medical aesthetics sector, Alexandra Mills Haq details important information on dermal fillers

Getting to know an unlikely bunch: part two

Part two of this article on getting to know the Joint Council for Cosmetic Practitioners further explores some of the unexpected but essential members, and even the unlikely professional relationships formed in the name of patient safety in the aesthetics sector

When does the exquisite become excessive in lip augmentation?

As part of our #EthicsinAesthetics campaign, we are considering the enhancements we see in this sector and promoting the natural enhancement of patients' features, rather than drastically changing their appearance. In this article, Amy Miller and Meaghan Detterman consider the enhancement of the lips, and ask: when does the exquisite become excessive? It is said that beauty is in the eye of the beholder, and it is certainly true that there is no single definition of what ‘beauty’ is. Lip enhancement treatments continue to rise in popularity, and much of the time this procedure is able to naturally enhance the patient's own beauty and bring balance to the face. However, in the aesthetics sector, we sometimes see trends towards a ‘false’ appearance emerging, and many practitioners will receive requests from patients who are actively seeking an unnatural or ‘false’ look. This article explores the issue of dealing with a patient who is requesting unnatural augmentation of the lips, and provides some advice on how to deal with this difficult situation.

Hanging by a thread: legislation and protecting the public

The aesthetics sector is marred by a lack of legislation and regulation which puts patients and practices at risk. The BACN is calling for greater regulation by the government, but so far this has been slow in coming. In this article, Sharon King discusses some recent developments

Comparing and contrasting body-dysmorphic disorder and eating disorders

The medical aesthetics sector is very often associated with ideas of body image and self-perception. It is important that aesthetic practitioners have a sound knowledge of mental health disorders that may affect their patients or drive individuals to seek aesthetic treatment. In this article, Eda Gorbis and Justine Jamero compare some of these disorders and consider the implications for aesthetic practitoners Body-dysmorphic disorder (BDD) and eating disorders (EDs) are psychiatric disorders concerned with negative body image and similar repetitive behaviours, such as checking and reassurance-seeking, that impair cognitive, social and occupational functioning. Though BDD and EDs share common core characteristics, they are unique disorders that must be differentiated, as they require different treatment plans. BDD, anorexia nervosa, binge-eating disorder and bulimia nervosa will be reviewed in this article to address diagnostic criteria, prevalence rates, onset and common characteristics. Similarities, differences and comorbidities of BDD and EDs will be explored and discussed in terms of treatment implications. Treatment recommendations include medical treatment, psychoeducation, nutritional management, cognitive-behavioural therapy (CBT) and psychopharmacology.

The importance of peer support in aesthetics

Most people would agree that peer support is hugely important for the advancement of the medical aesthetics sector. However, being supportive of our peers, while being careful not to spoon-feed or control them can be challenging. In this article, Amy Senior discusses the balancing act involved in supporting our peers in aesthetics

Opening or closing the door to aesthetics?

The medical aesthetics sector is always full of lively debate, and no topic has been more widely discussed than that of who should be allowed to carry out aesthetic treatments. Many believe that this should be the remit of nurses, doctors and dentists only, whereas others call for other healthcare professionals to be permitted to practice in this field. In this article, Amy Senior discusses this difficult issue