Material Memory:The Politics of Nostalgia on the Eve of MAGA Bryan D. Price (bio) Charlottesville Click for larger view View full resolution On the evening of August 11, 2017, images began coming over the internet and cable news transoms of mainly young and serious-faced white men carrying torches and chanting "you will not replace us"—a phrase with a European provenance geared toward Muslims—along with the anti-Semitic derivation, "Jews will not replace us," and the Nazi-tinged incantation of "blood and soil." They were marching in a column toward the Rotunda on the University of Virginia's campus in Charlottesville, which houses a statue of the school's founder, Thomas Jefferson. This torchlight march bearing the ritualism of a midnight ride by the Ku Klux Klan or even a Nazi rally—many of the participants displayed Nazi paraphernalia—was a precursor to a rightwing demonstration the following day to protest the [End Page 103] impending removal of a memorial to the Confederate General, Robert E. Lee. That day's rally erupted in violence culminating in the death of a young woman. As the chaos unfolded, the former Klansman and past member of the Louisiana House of Representatives, David Duke, told a news reporter that the rally would "fulfill the promises of Donald Trump." This vague comment seemed to draw even closer together the ideologies of the President and his most fervent white nationalist supporters, who had gathered that day in an unashamed display of a self-conscious white supremacy the likes of which seemed hidden away in our nation's id. When the President failed to condemn the far right participants who precipitated much of the violence—or differentiate between the far right protesters and the liberal counter-protesters—it seemed to confirm the fears of many that President Trump's ideological predilections were intimately bound up with a particularly virulent strain of nativism, if not outright white supremacy. MAGA Much of what many have found so alarming about the recent turn of events has to do with the ways in which this confluence of whiteness and what it means to be American is inflected by the contested nature of collective memory. The instigation, for instance, of the Charlottesville debacle had to do with the civic worthiness of a Robert E. Lee statue, an object in which many see a distillation of Southern courage and heritage, and yet others see a monument that commemorates a time of mythical white unity, erected, like many Confederate monuments, as a symbol of the power, awe, and terror of white supremacy. The President, since Charlottesville, has made the protection and celebration of Confederate monuments a dominant feature of his culture war posture known, if only euphemistically, as Trumpism. Trumpism is by no means a precise ideology—at least not yet—but in a very broad way it is characterized by an indifference to suffering, fear-mongering about perceived outsiders, the exacerbation of existing cultural fissures in order to undermine any kind of consensus, the aestheticization of violence, and, most important for the purposes of this essay, a revanchist need to reclaim the hegemony of a largely patriarchal whiteness lost to liberalism's meddling desire to topple it. This longing is characterized by the deeply nostalgic slogan Make America Great Again, shortened to the quickly mutating neologism MAGA, a phrase that, if one is troubled by this recent reckoning with American Fascism, chills the blood. In this climate of MAGA, it is difficult not to see battle lines drawn across the arc of time in which we ask ourselves what constitutes not only America and greatness, but at what temporal point did it all turn so wrong? Even if we believe that history is cyclical and dynamic, as I do, it is hard to argue that this particular moment is not characterized by some kind of intense and rare malaise. Given this feeling of melancholy across the ideological spectrum, it is natural to seek out critical shifts or even ruptures where time breaks and we are prompted [End Page 104] to gaze back over the abyss. As our horizons of expectation concerning future happiness have become constrained, a reaction, for many...