Aesthetic Impact Research Articles

The Impact of User Aesthetics on UI Design: Exploring Design Preferences in China's Sinking Markets vs. Tier 1 and Tier 2 Cities

The purpose of this paper is to explore the impact of the aesthetics of users in China's sinking - market and those in first - and second - tier cities on UI design. This research will conduct a case analysis through a series of typical e - commerce platforms in China. By distinguishing among user experience, cognitive burden, and emotional design, it summarizes what the aesthetic differences are among different market groups, what factors cause these differences, and the impact of these differences on UI design.

Multidisciplinary Treatment of Hemifacial Microsomia: Several Clinical Cases

Hemifacial microsomia is the second most common congenital anomaly of the craniofacial region. Hemifacial microsomia is characterised by unilateral hypoplasia of the ear. Treatment of this condition depends on the severity of the lesion. The treatment of hemifacial microsomia must be carried out by a multidisciplinary group of professionals familiar with this pathology, including plastic surgeons, parapsychologists, orthodontists, and paediatricians. In hemifacial microsomia, microtia is usually accompanied by alterations of the middle ear. Since the ear develops embryonically from the first and second branchial arches, the facial areas that also develop from these embryonic origins are usually affected to a greater or lesser degree, including through hypoplasia of the jaw, maxilla, zygomatic bones, and temporal bone, among others. Although jaw hypoplasia is the most evident deformity in craniofacial microsomia, microtia is the alteration that often has the greatest aesthetic impact on patients. Alterations in dentition are also common, typically presenting as a cephalad inclination of the anterior occlusal plane of the maxilla and mandible on the affected side. This study aims to review the surgical approach and evaluate the results of a paediatric case of hemifacial microsomia. Hemifacial microsomia is present at birth, and successful reconstruction is essential for the correct integration of such infantile patients into society. Multiple facial asymmetries as well as neonatal onset are a challenge for reconstructive surgery, and the importance of multidisciplinary treatment in these patients must be emphasised.

TRATAMENTO DE GORDURA INFRAORBITAL COM ULTRASSOM MICROFOCADO

Aging is a physiological process determined by various intrinsic and extrinsic factors, being a normal and inevitable process. The periorbital region is one of the first to show signs. This aging in the periorbital region is manifested by several anatomical changes that result in dark circles, wrinkles and sagging skin. These changes are influenced by factors such as the loss of adipose tissue volume and reduced collagen production, in addition to the projection of orbital fat and reduced skin elasticity. Given the significant aesthetic impact of these changes, effective treatment of dark circles has become a priority in aesthetic procedures. This study aimed to present and describe a treatment technique and its results in infraorbital pockets, using the non-invasive method of microfocused ultrasound. Through a case report involving a 50-year-old male patient with complaints of persistent dark circles, a treatment protocol was carried out with microfocused ultrasound using 60 shots per infraorbital region in two sessions, with an interval of 3 months. The evaluation of the results included photographic documentation and facial scanning, which showed a significant improvement in skin firmness and a reduction in infraorbital bags. The work concludes that microfocused ultrasound proved to be effective in treating localized fat and repositioning tissues in the dark circles region, promoting facial rejuvenation and representing a less invasive alternative to blepharoplasty. Results may vary depending on age, skin condition and technique used, in which case additional sessions may be necessary.

Innovative interiors: an evaluation of guest perceptions and booking responses to robotic furniture in hotel rooms

PurposeThis paper examines guest perceptions and booking responses to robotic furniture in hotel rooms, addressing a gap in existing research on in-room technology in the hospitality industry.Design/methodology/approachUtilizing an extended technology acceptance model, the study examines the impact of aesthetics, functionality and symbolism on guests’ booking intentions. Data were collected through an online survey of 426 participants, employing structural equation modeling for analysis.FindingsThe results reveal that hotel guests value the potential benefits of robotic furniture more than its mere functional aspect and may be inclined to appreciate it when it translates to tangible benefits and is easy to interact with. Additionally, the aesthetics and symbolic value of the furniture play a crucial role in shaping guests’ perceptions and booking intentions.Practical implicationsThis study advises hoteliers to prioritize intuitive, user-friendly robotic furniture that offers clear benefits like convenience and comfort to boost booking intentions. Marketing should emphasize these practical advantages rather than focusing solely on innovation. Although secondary, aesthetics should still align with the room’s design. The symbolic value of robotic furniture should reflect the hotel’s brand identity, enhancing its appeal to target markets.Originality/valueThis study expands the application of the technology acceptance model in the context of hotel room design and technology adoption and provides academics and hoteliers with useful insights into integrating innovative technologies in hotel rooms.

HEALING AND REGENERATIVE EFFECT OF PRF ON COMPLICATIONS OF RHINOPLASTY

Introduction: With the increasing number of rhinoplasties performed, an increase in complications related to the procedure is also expected. Although skin and/or mucosal necrosis are rare complications, they are feared due to its strong negative aesthetic and psychological impact on patients. Therefore, the search for solutions has been incessant, and the platelet-rich plasma (PRP) and/or platelet-rich fibrin (PRF) have shown themselves to be a promising answer. Objective: This article presents three clinical cases of mucosal/cutaneous necrosis after rhinoplasty, in which PRF membrane...

Psychosocial impact of dental aesthetics in adolescent : an evaluation of a latent profile and its associated risk factors

BackgroundThe psychosocial impact of dental aesthetics (PIDA) has a significant effect on well-being and quality of life. This study aimed to explore the latent heterogeneous classes of the PIDA among adolescents and investigate the relationships among identified subtypes and sociodemographic variables, the status of left-behind children, and the clinical manifestations of malocclusion.MethodsA cross-sectional study on the PIDA among 1451 adolescents aged 11 to 12 years in elementary schools in a rural area in Guangxi, China, was conducted. The PIDA on adolescents was also investigated via latent profile analysis; each predictor was tested via ordinal logistic regression.ResultsThree latent classes for the PIDA were identified: low-risk (48.2%), medium-risk (39.8%), and high-risk (11.9%) groups. There were significant differences among the three latent classes. The results revealed that being female, The duration of maternal employment outside the hometown, the largest anterior maxillary irregularity, the largest anterior mandibular irregularity, and the antero-posterior molar relationship (ORs of 1.737, 1.138, 1.117, 1.157, and OR = 1.242; P < 0.001, < 0.01, < 0.01, < 0.01 and < 0.05, respectively) had significant effects on the PIDA on adolescents.ConclusionsThe occlusal features, being female and the duration of maternal employment outside the hometown are risk factors that influence the PIDA on adolescents. This provides an evidence for improving the PIDA status among rural adolescents.

In Vitro Study Of Molar Tooth With Endodontic Treatment At Endocrown Successful Prosthetic Rehabilitation

Background: Side teeth, having a decisive role for mastication, require special attention after endodontic treatment. The rehabilitation of these teeth includes the analysis of current restoration techniques, materials used, as well as aesthetic and functional impact on the patient. Through a multidisciplinary approach, it aims not only to recover dental function, but also to improve the quality of life of the patient by restoring a healthy and harmonious smile. Materials and Methods: In this study, we conducted tests on 30 extracted teeth that had whole or partially whole dental crowns, the condition of selecting the tooth in the study being at least 3 mm of dental tissue present, and, necessary for the subsequent prosthetic preparation for endocrown prosthetics. The 30 teeth were divided into 6 batches, the control group (A) being made up only of integral teeth that were milling for covering crowns. The other teeth were divided into 5 batches (B-F) of 5 teeth, the teeth were endodontically treated and milling for prosthetic rehabilitation with endocrown. Each lot (B-F) benefited from a preparation of coronoradicular cylindrical shape of different depths between 0.5-2,5mm, on the occlusal face of the tooth in the endodontic access area, in order to increase the surface of the retention coronary dental tissues for the stability of the prosthetic crowns of the coating. Each tooth in A-F batches has benefited from 3 crowns made of the same material through 3 different technologies. Results: The values recorded by the A-lot, rehabilitated with crowns of sheathing on integral teeth, recorded an average value of the crown extraction force on tooth of 25.42±0.55 for CAD-CAM technology, for crowns made by baro-thermo-polymerization technique an average of 24,14±0,37, and for hot polymerization technique an average of 23,66±0,37. For B-F batches, the closest values for the extraction of endocorons were obtained by lot D with a preparation in the corono-radicular axe of 1,5mm, both for the CAD-CAM technology with a average of 25,74±1,91, and for the technique baro-thermo polymerization with an average of 24,92±1,83. For the technique of hot polymerization batch E, who has a preparation of 2 mm in the corono-radicular axe, recording an average of the extraction force of the endocrown of 23.56±2.05. Conclusion: The success of endodontic treatment also depends on prosthetic restoration for a long-term oral rehabilitation

The Psychological Impact of Anterior Teeth Caries and Treatment Needs Among Adults at King Saud University Clinics in Riyadh, Saudi Arabia.

Introduction Aesthetic dentistry has become increasingly important, as a smile is key to social and emotional well-being. Dental caries can greatly and persistently diminish overall oral health-related quality of life, impacting one's capacity to engage socially and maintain emotional health. The study aims to assess the psychological impact of anterior teeth caries and restorative treatment needs. Methodology A cross-sectional study was conducted at King Saud University clinics. The questionnaire used in this study was developed based on previous research and structured into three main domains: demographic data, psychosocial impact of dental aesthetics, and restorative treatment needs assessment. The statistical analysis of the study's Inter-rater reliability was assessed using the Fleiss kappa coefficient. The intra-rater reliability was evaluated for all raters using Cohen's kappa, with each rater showing almost perfect agreement in dental caries and treatment option measures (p < 0.001). Results The participants who perceived the presence of anterior caries had significantly worse overall psychological impact scores than those who did not perceive having anterior caries. The overall Psychosocial Impact of the Dental Aesthetics Questionnaire (PIDAQ) score shows a more negative psychosocial impact of dental aesthetics on those needing indirect restoration than those needing direct restorations. Conclusions Anterior teeth caries significantly impacts individuals' psychological well-being, particularly in emotional and social aspects. Those perceiving the presence of anterior caries experience more significant emotional distress and social implications. The need for restorative treatment, especially indirect restoration, is associated with higher psychosocial impact and lower dental self-confidence.

The directorial vision of the Iraqi theatre shows is intertwined between style and harmony

Theatre is a human, social, ethical, scientific and intellectual value with its full impact and impact It is the product of human thought associated with awareness, perception, imagination, and interactions of ideas, visions and treatments in a synthetic process to integrate, interconnect and interfere with sensory experiences related to extractive treatments. and thus the outcome of a set of ideas, opinions and experiences within the relationships of artistic values, To make the directorial values subject to intellectual attitude and aesthetic visions at varying levels determined by the director's creative thought In spite of the cultural and ideological shifts between generations, which enrich the theatrical discourse and give it a diversity of form and content to the nature of the theatrical show, He went on to monitor these relationships and relationships among pioneers and young people and indicate their artistic and aesthetic impact The course of scientific research was divided into four chapters, as shown below. Methodological Framework II/Chapter II (Theoretical Framework) came on researchers was the first under the heading The second research, entitled "Engagement as an artistic concept between style and vision and the indicators produced by the theoretical framework, chapter III. The researcher went to a research sample of the presentation of Karok's play, chapter IV, where the researcher incorporated the findings, conclusions and list of sources.

Dental Aesthetics and Self-Esteem of Patients Seeking Orthodontic Treatment.

(1) Objective: This study aimed to investigate how patients' perceptions of their dental aesthetics and their sense of self-esteem are related. (2) Methods: This cross-sectional survey recruited 141 new patients seeking orthodontic treatment. Patients completed a self-administered questionnaire consisting of three parts: the Malaysian Psychosocial Impact of Dental Aesthetics Questionnaire (PIDAQ), Rosenberg Self-esteem Scale (RSES-M), and Aesthetics Component of the Index of Orthodontics Treatment Need (IOTN-AC). Clinical assessment comprised the Dental Health Component of the Index of Orthodontics Treatment Need (IOTN-DHC). Multiple linear regression was performed, with self-esteem as the dependent variable, while the independent variables comprised the domains of PIDAQ; IOTN-AC; IOTN-DHC; and patients' demographics, such as age, gender, and their level of education. (3) Results: The response rate was 96.5% (n = 136 respondents). The multiple linear regression found that, when the other predictors in the model are held constant, Social Impact, Aesthetic Concern, and Dental Self-Confidence are the factors that significantly contributed to explaining the variation in self-esteem, accounting for, 3.9%, 2.3%, and 2.0%, respectively. The entire model explained 23% of the variation in self-esteem. (4) Conclusions: Domains of the psychosocial impact of dental aesthetics act as predictors of self-esteem in orthodontic treatment-seeking patients.

Impact of Tourist Experiences in Tour Packages on Intention to Repeat

This study quantitatively examines to identify the relationship between the overall tour package experience and repeat visitation and to analyse how specific components of a tour package influence tourists’ intentions to revisit. Data were collected via a structured questionnaire from 653 tourists who had previously travelled with tour packages, focusing on experience, perceived value, and overall experience. Statistical analyses, including correlation, regression, and factor analysis, revealed a significant relationship between tour package experience and intention to revisit. Key predictors of repeat visitation included the quality of accommodation, various activities, customer service, and perceived value. Correlation analysis showed that educational level, aesthetic appreciation, and prior experiences significantly influence repeat visit intentions. The regression model highlighted the positive impact of education (β = .339, p &lt; .000), aesthetics (β = .434, p &lt; .000), and repeat experiences (β = .114, p &lt; .002) on the overall tour package experience, whereas entertainment and escapism had a negative impact. Factor analysis indicated that the tourist experience is multifaceted, with educational, aesthetic, and experiential factors contributing uniquely to overall satisfaction and repeat visitation. Tour operators and destination managers should enhance their packages’ educational and aesthetic aspects while ensuring high customer service and value for money to foster customer loyalty and encourage repeat visitation. This research provides valuable insights into the critical components of tour packages that drive repeat visitation and underscores the significance of comprehensive packages in promoting sustainable tourism development. Future research could explore the impact of digital and personalised tour packages on repeat visitation.

A new technique of monsplasty as an adjunctive procedure in cases of abdominoplasty: A prospective clinical trial

BackgroundNo standard monsplasty technique has existed until now. Although various monsplasty methods have been described, they exhibit high complication rates with sparse postoperative data. Studies that used pubic suspension techniques did not describe exact anatomical landmarks for the mons pexy. This study aimed to improve the aesthetic and functional appearance of the pubic region with long-term results for all grades of pubic ptosis or bulging with abdominoplasty and provide exact anatomical points to anchor the mons to the rectus sheath. MethodsThis non-randomized prospective clinical trial included 30 patients with various degrees of abdominal wall laxity between December 2017 and September 2019. The surgical procedure was performed for female patients with pendulous abdomen, pubic ptosis or bulging, body mass index ≤35 ​kg/m2, and age 18–60 years. All patients were followed for up to one year; patient satisfaction was assessed before and after surgery regarding aesthetic results and impact on outfits, hygiene, and sexual activity. ResultsThe marginal homogeneity test revealed a statistically significant patient satisfaction rate regarding outfits, sexual function, hygiene, and aesthetics. Regarding postoperative complications, seroma (one case) was managed by aspiration, and one case of wound dehiscence was managed conservatively with dressings. ConclusionThis study recommends a quick and reproducible monsplasty technique with a low complication rate, a technique that helps determine specific anatomical landmarks for anchoring the mons to the rectus sheath. Combining this technique with abdominal contouring is advisable for optimal aesthetic results and maintained lymphatic drainage in the pubic region. Trial registrationPan African Clinical Trial Registry, PACTR202407819592984. Registered December 22, 2017. Prospective registration, https://pactr.samrc.ac.za/TrialDisplay.aspx?TrialID=30636.

Periorbital necrotizing fasciitis: clinical perspectives on nine cases.

A multicenter review of Periorbital Necrotizing Fasciitis including nine cases, aged 41 to 82, mostly female, and mainly post-traumatic or idiopathic. Streptococcus pyogenes was the most frequent pathogen. Treatment involved debridement alongside antibiotic therapy in all cases. Two cases experienced toxic shock, with no fatalities. Visual outcomes varied from exenteration to preserved visual acuity with minimal aesthetic impact. Early detection and prompt intervention are paramount due to the significant risks associated with this condition, which may lead to severe complications ranging from vision loss to systemic decline or death.

Parental Assessment of Infantile Hemangioma Cosmetic Clinical Outcomes: Results of the Spanish Hemangioma Nationwide Prospective Cohort

BackgroundFunctional impairment is the main consideration when it comes to choosing therapy for infantile hemangiomas (IH). However, since most hemangiomas are treated for cosmetic reasons, it is important to know the cosmetic outcome assessed by the parents. ObjectiveTo evaluate the aesthetic outcomes of IH, considering the characteristics of the lesions and the treatments used. Patients and methodsThe Spanish Infantile Hemangioma Nationwide Prospective Cohort (2016–2022) recruited all consecutive patients diagnosed with IH in 12 Spanish hospitals. The children included had two photos of the IH lesion (at both baseline and at the end of the study). A panel of parents blindly assessed all available photos using a scale from 0 (worst cosmetic outcomes) to 10 (best cosmetic outcomes). The different scores – both before and after treatment – as well as the outcomes percent considered excellent (>9) were described and compared. We analyzed the effect of receiving different therapies and performed causal model analyses estimating the mean treatment effect of parents’ assessments. ResultsThe median follow-up was 3.1 years. A total of 824 photos were evaluated. Baseline aesthetic impact was higher in the propranolol group vs the topical timolol and observation treatment groups (1.85 vs 3.14 vs 3.66 respectively; p<0.001). After treatment, the aesthetic impact was similar between both treatment groups (7.59 vs 7.93 vs 7.90; p>0.2). The causal model could only be applied to the comparison between topical timolol and observation, revealing no differences whatsoever. ConclusionThis is the first prospective cohort to analyze the aesthetic outcome of IH. The final aesthetic results of the three therapies were similar, with nearly 40% of patients achieving excellent aesthetic outcomes.

The Impact of Pop Music on Teenagers' Music Aesthetics under Short Video

Popular music, also known as "popular music", has developed rapidly in China in recent years and is deeply loved by the public. With the popularity of smart phones and the development of the Internet, short video software has gradually emerged. The platform represented by Tiktok has brought a new path to the development of popular music. A batch of popular music that is popular with short videos has set off a boom in all age groups. Teenagers account for the largest proportion of Internet users. This paper briefly discusses the impact of short videos on teenagers and popular music, analyzes the aesthetic characteristics of teenagers' music, and takes Tiktok "Subject 3" as an example, the characteristics of popular music under the background of short videos and its positive aesthetic impact on teenagers, and provides reference and suggestions for cultivating teenagers' aesthetic appreciation of music.

The Painting in Front of Itself: Frank Stella’s Atypical ‘Projective’ Spaces through Canvas, Paint and Colour

Abstract Frank Stella’s early works tend to be characterised as displaying the flatness of painted surfaces and an ambition to negate pictorial illusionism. However, beyond their emphasis on flatness, these early series of paintings generate new forms of illusions and, in some cases, initiate another type of pictorial space — one that bodies forth, coming toward the viewer, appearing as if in front of the canvas. We consider the materials of the painting format in Stella’s early work (1959 to 1986) that create or facilitate the emergence of such a protruding or ‘projective’ space: mainly canvas, types and colours of paint. After introducing notions of flatness and illusionism and our respective approaches, we focus on Stella’s use of unprimed, raw, canvas, on the one hand, and his use of reflective and fluorescent paint skins, on the other, and how paint and canvas relate to each other. We focus on the material conditions that Stella sets up to manifest his intentions regarding the perception of space in painting and where he believes painting ‘should’ go. Indeed, in a book published in 1986, Stella describes projective effects from painters who use different tactics than his, but he does not reveal how he achieves his own. We analyse precisely which elements in Stella’s early paintings trick the eye of the viewer into seeing a painting, as it were, in front of itself, and we demonstrate the aesthetic impact of Stella’s chosen materials. Or how colour, paint and canvas, working together in a sort of symbiosis, generate a protruding effect in a new, previously unseen manner, and challenge Stella’s assertions against illusionism.

Personality prediction via multi-task transformer architecture combined with image aesthetics

Abstract Social media has found its path into the daily lives of people. There are several ways that users communicate in which liking and sharing images stands out. Each image shared by a user can be analyzed from aesthetic and personality traits views. In recent studies, it has been proved that personality traits impact personalized image aesthetics assessment. In this article, the same pattern was studied from a different perspective. So, we evaluated the impact of image aesthetics on personality traits to check if there is any relation between them in this form. Hence, in a two-stage architecture, we have leveraged image aesthetics to predict the personality traits of users. The first stage includes a multi-task deep learning paradigm that consists of an encoder/decoder in which the core of the network is a Swin Transformer. The second stage combines image aesthetics and personality traits with an attention mechanism for personality trait prediction. The results showed that the proposed method had achieved an average Spearman Rank Order Correlation Coefficient (SROCC) of 0.776 in image aesthetic on the Flickr-AES database and an average SROCC of 0.6730 on the PsychoFlickr database, which outperformed related SOTA (State of the Art) studies. The average accuracy performance of the first stage was boosted by 7.02 per cent in the second stage, considering the influence of image aesthetics on personality trait prediction.

The Impact of Chinese CEOs' Facial Aesthetics on Their Compensation

Much of the psychological and sociological literature has shown that beauty plays a role in the workplace. Does this apply to CEOs and affect their compensation? This study uses the term facial aesthetics to measure CEO beauty. Facial attractiveness and facial maturity are two important components of facial aesthetics. This paper summarizes three methods. The first method uses the ResNet50 deep convolutional neural network, using ImageNet data, which is applied to a variety of image processing tasks. The second method is Three-Dimensional Stereo-Photogrammetry using in major contemporary studies of facial soft-tissue attractiveness. The third approach is the Visual Analogue Scales, the validity of which is also well supported by empirical data, including in terms of test-retest and interrater reliability. The results show that both facial attractiveness and facial maturity have an impact on CEO compensation. Black CEOs with baby faces have higher pay and status than those with more mature faces. CEOs who are more physically attractive are paid more than their less attractive counterparts. However, there is little research on this aspect at present. Like facial maturity, only black CEOs and their pay have been studied, but for the rest of the population, the results are unknown. And, due to the cultural differences, each race also has aesthetic differences.

Evaluation of staining potential of Silver Diamine Fluoride, Potassium Iodide, Nanosilver Fluoride: an in vitro study

BackgroundThe black staining effect of silver-containing solutions for use to arrest caries can have a negative aesthetic impact on children and parents. This study aims to assess the staining effects of Silver Diamine Fluoride/Potassium Iodide (SDF/KI), SDF and Nanosilver Fluoride (NSF).Materials and methodsForty-four extracted carious primary molars were collected and randomly divided into four groups (n = 11). The carious tissue in all teeth was removed using a chemo-mechanical caries removal agent with an excavator. After caries removal in all groups, SDF, SDF/KI, and NSF were applied to the different groups, while no solution was applied to the control group. Subsequently, the teeth in all groups were restored with compomer. Color values L*, a* and b* were measured using a spectrophotometer at three time points: immediately after compomer restoration (T0), one week later (T1), and four week later (T2). Changes in brightness (ΔL) and color (ΔE) over time were calculated and comparisons among groups were made.ResultsThe SDF solution induced statistically significant black staining (p = 0.013) and a decrease in L* value (p < 0.001) on the compomer material compared to the other groups over time.ConclusionsIt was observed that SDF/KI has the potential to reduce the black staining effect of SDF, though not entirely. Novel experimental solutions like NSF may offer an alternative to counteract the staining effect of SDF.

PROBLEMS OF VISUAL QUALITIES OF THE ARCHITECTURAL ENVIRONMENT IN GREEN STANDARDS

The architectural community, which is closely involved in green standards, is already aware of the need to consider the aesthetic qualities of the architectural environment in rating systems of environmental certification. The study’s relevance is related to the need to find ways to factor the impact of the aesthetic component of architecture on human health in architectural projects. The purpose of the study is to justify the need to include the aesthetic properties of architectural objects under design in rating systems for environmental certification of architecture. Rating systems for environmental certification of buildings are not universal; each has its characteristics. Analysis of the most common systems shows that they do not take into account and do not regulate the appearance of buildings from the point of view of human visual perception. At the same time, the visual and aesthetic qualities of the architectural environment affect human health and well-being, which makes them components of ecology and a matter for consideration. The author’s research focuses on some of the most common and basic standards: LEED, BREEAM, and WELL. We determined that several green standards address the visual impact of architecture as a component of human health and ecology. We also found that during certification, according to the relevant standard, in most cases, the visual impact comes down to providing a view from the window, the level of lighting inside the room, and insolation, among others. At the same time, there is no regulation of the aesthetic impact of a building on a person; there is no methodology for its evaluation. There is an obvious need to consider the aesthetic qualities of architecture. Its quantification and scoring are possible within the framework of the corresponding credits of the environmental certification rating system. For this, we propose an appropriate technique, which consists of conducting a statistical survey of some categories of respondents who answer a series of questions about visual perception and give a generalised assessment of the architectural project. The study substantiates the expediency of introducing criteria for assessing the aesthetic properties of architectural structures into the system of green standards; it analyses the requirements of green standards regarding the aesthetic properties of the architectural environment. The article also develops the principles of forming criteria for assessing the aesthetic properties of architectural structures. It argues that the aesthetic visual qualities of architectural objects affect human health and that we should consider them in the environmental certification systems of architecture. Therefore, the study is forming a unified green standard template, one of the criteria of which will allow for the awarding of points for the visual environmental friendliness of a building undergoing green certification. Keywords: green standards, BREEAM, LEED, visual ecology, visual qualities, aesthetic properties.