Mass Media Advertisements Research Articles

Perspektif Konsumen Pada Brand Image Mie Gacoan Terhadap Peningkatan Penjualan Produk

The consumer's perspective on the brand image of a company's product is an important thing to pay attention to in order to help increase sales. A good brand image will create a desire to buy and consumer loyalty . Planting a brand image in the minds of consumers with good communication and labels will help provide information about a product to consumers. Thus, the role of brand image in a consumer perspective to increase sales is very necessary . Consumers will choose goods that have good quality and will also choose well-known brands or brand images. Generation Z is now in the habit of eating spicy food, one of which is noodles with various levels of taste and spiciness. Because of this consumer behavior, companies can develop various kinds of innovations. Advertisements in mass media continue to appear to increase product sales. In the process of purchasing an item, buyers will use their personal perspective to assess the quality of the item. Currently, Mie Gacoan is a spicy noodle brand that is growing rapidly, as shown by buyers' interest in long queues and a 24-hour opening system in several of its outlets. From this, we are interested in conducting research which aims to find out the consumer's perspective regarding the role of brand image in increasing product sales at the Mie Gacoan company. The method used is a literature review and a qualitative approach. Data sources used as references are research data, research reports, scientific journals and trusted official websites. The results of this research show that brand image plays a positive role in increasing product sales and is the most influential factor compared to other factors.

Are Instagram Gym Advertisements Working Out? An Experimental Study of Model Body-Size and Slogan-Type.

Previous health communication research has demonstrated the negative psychological and health effects of depicting thin-sized models in mass media advertisements including on social media sites such as Instagram. However, gym advertisements are one common source for the presentation of lean and thin-sized models on Instagram. Therefore, the current study guided by social comparison theory and signaling theory aimed to experimentally examine the effect of thin-sized models relative to plus-sized models as well as slogan-type (health and wellness versus physique-based) on women's appearance comparison, body satisfaction, perceived gym fit, and intentions to join the gym. A sample of 217 undergraduate students who identified as women were randomly assigned to one of four Instagram gym advertisement conditions varying in model body-size and slogan-type. Appearance comparisons, perceived gym fit, and intentions to join the gym were measured post advertisement exposure and body satisfaction was measured pre-and-post advertisement exposure. As expected, exposure to Instagram gym advertisements featuring thin-sized models resulted in greater appearance comparisons and lower body satisfaction than exposure to Instagram gym advertisements featuring plus-sized models. Moreover, the combination of plus-sized models with health and wellness slogans in Instagram gym advertisements resulted in greater gym fit perceptions although there was no effect of model body-size and slogan-type on intentions to join the gym. This study supports social comparison theory, signaling theory, and practically the findings indicate that Instagram gym advertisements that depict plus-sized models (versus thin) with health-and-wellness slogans (versus physique) generate fewer body image concerns and lead to greater gym fit perceptions.

Analisa Bauran Pemasaran Jasa Hotel Belangi Syariah Takengon

This thesis is the result of research and discussion. The problem identification in this research is what is the marketing mix for the services of the Takengon Belangi Syariah Hotel. And the aim of this research is to determine the service marketing mix at the Belangi Syariah Takengon Hotel. And the benefit of this research is to develop good knowledge and apply the knowledge that has been obtained during the course. Information and references for the Belangi Syariah Takengon Hotel as well as a wealth of knowledge. The scope of this research concerns the analysis of the marketing mix of services at the Belangi Syariah Takengon Hotel. The respondents for this research were the managers and employees of the Belangi Syariah Takengon Hotel, totaling 5 people. This data collection was carried out by observation and interviews. The research results show that in terms of product, the main product of the Belangi Syariah Takengon Hotel is rooms with 5 types, namely family rooms, deluxe rooms, twin rooms, standard double rooms and single rooms. For price, in determining the price of the Belangi Syariah Takengon Hotel, it refers to the facilities, the price is according to its class, namely IDR 300,000 for a single room, standard double room type IDR. 365,000, twin room type Rp. 550,000, deluxe room type Rp. 665,000, and family room for Rp. 800,000. For Place, the location of the Hotel Belangi Syariah Takengon is strategic and very easy to access for consumers who come from outside Takengon. For People, employees provide good, fast, friendly, thorough and accurate service. For Physical Evidence, the Belangi Syariah Takengon Hotel has a 3-story building, the first floor is filled with an AC lobby, smoking area and mini market and there is an ATM machine, the second and third floors are filled with hotel rooms. In the Process, the Belangi Syariah Takengon Hotel service process collaborates with online hotel booking services, such as tiket.com, booking.com, traveloka.com, pegipegi.com and others, and customers can also come by telephone or come in person, method Payment can be made via cash and non-cash. Finally, for Promotion, there are two strategies implemented at the Belangi Syariah Takengon Hotel, namely pull and push strategies that utilize various social media, placing advertisements in mass media, electronic media, as well as trying to be active in government and non-government activities.

ANALISIS IKLAN KESEHATAN PADA KORAN BINTANG BORNEO TAHUN 1930

The health needs of the community are utilized by health service entrepreneursadvertise their health services in the mass media. Advertisements offering health services are increasingly widespread in print media, local radio and television. In the print media themselves, they generally advertise in the form of classified ads or (mini-ads) which are relatively cheap. The number of advertisements every day or every month is different in certain newspapers. There are quite a lot of advertisers offering various medical services such as alternative medicine, therapy, health advertisements, and so on. The author uses a case study method with a qualitative approach. This aims to find out the regulations or timeline of health advertisements and health service practices advertised through the Bintang Borneo newspaper in 1930, January-March. The conclusions of this research indicate that regulations or timelines relating to health advertising in mass media are not yet comprehensive. By having health advertisements in local newspapers, you can provide useful information for the local community and find out which medicines are suitable for the diseases suffered by the community.

Discourse of Women's Body Construction in Advertising and Promotion "Lovely Nia" and "Alitaren"


 
 
 
 The emergence of women who are often the subject of visualization of mass media advertisements is largely due to the perception of the low status of women in the institutions adopted by our society. Ads that standardize women's ideal bodies prove how men (especially in ad production) can create women to fit their "sexy or beautiful" fantasies. Advertising as a mass communication system, now tends to become a parameter and implementation that creates gender biases and preserving the construction of the female body. So that it’s considered not excessive regarding David Crystal's statement that advertising is the most colossal cultural product, when viewed from the perspective of ideology, morals and aesthetics. Using Norman Fairclough's critical discourse analysis, this study explores how 'Lovely Nia' discusses the construction of the female body in advertisements and social media promotions 'Lovely Nia' and 'Alitaren' how the concept of patriarchal ideology plays a role in this construction. The findings of this study are to make the concept of beauty an important asset that must be owned and cultivated by women and the discourse on the construction of the female body makes women still positioned as objects, especially when women have become wives. 'Lovely Nia' and 'Alitaren' still apply the malegaze concept in their advertisements and promotions both offline and online. Even though women place themselves as subjects who have full power over their body shape. The absence of men from advertising and social media promotions does not promise the release of women from patriarchal culture.
 
 
 

Representasi Sensualitas Wanita Pada Iklan Televisi “Segar Sari Susu Soda” Versi Julia Perez

Advertising as a promotional medium contains the ideology of persuasion. This research is motivated by the existence of a television advertisement for Segar Sari Susu Soda, a version of Julia Perez, which represents the exploitation of female sensuality. The research approach uses descriptive qualitative methods, which are carried out with the viewpoint of the theory of female sensuality in mass media (television) advertisements based on existing case studies. The aim is to analyze product advertisement impressions that contain elements of female sensuality by using Charles Sanders Peirce's theory and John Fiske's semiotic analysis theory to explore both the social and linguistic meanings visualized in these advertisements, both verbally and nonverbally. The results of this study indicate that the sensuality presented in the advertisement for Segar Sari Susu Soda's version of Julia Perez is a form of emotional conflict in the form of a mask of sensuality that is modified to become an element being sold, and if left unchecked will damage the character of sexuality in a socio-cultural perspective and damage religious and ethical values.

PEMBANGUNAN APLIKASI INFORMASI KATERING DI KOTA PADANG BERBASIS ANDROID

The need for food is one of the main human needs. In the era of the COVID-19 pandemic, one of the businesses that has survived is the business of providing food or culinary. With the advancement of technology, various media and methods have been successfully developed to market food products. The catering business is a business that is quite popular in the culinary field. In the city of Padang there are more than 30 catering businesses but most of them still do traditional marketing. So far, the process of searching and ordering catering in the city of Padang is still using a manual system, through advertisements in mass media and electronic media as well as through word of mouth promotion systems. This study aims to build an application that provides catering information. The research was conducted using the waterfall method which resulted in an application built with the android platform so that it can be accessed by users using smartphones. This application has succeeded in providing information about a list of menu options, prices and equipped with ordering features and location search features.

EVALUASI KAMPANYE PILKADA SERENTAK PADA MASA PANDEMI COVID-19

This article is an evaluation to campaign rules of regional election 2020 during Pandemic Covid-19 which are many violations of health protocol. Two question will be answered are: 1) how is the legal basis of campaign regional election 2020 during pandemic? 2) how the campaign can be more effective for candidates and save for people during Pandemic Covid-19? Results are: 1) design of campaign method as limited meetings, face to face, and dialog during Pandemic Covid-19 based on article 65 Law No.10 Years 2016 and adopted from “Pedoman Pencegahan dan Pengendalian Coronavirus Disease (Covid-19)” by Minister of health those forbid the crowd and limited social interactions. 2).campaign method as limited meetings, face to face and dialog during pandemic Covid-19 prioritize people save by implement health protocol, give chance to candidate and voters to direct interact, increase the number of campaign participants as limited meetings, face to face, and dialog also allow campaign advertising in mass media and social media.

Women's Participation in Household Decision Making and Justification of Wife Beating: A Secondary Data Analysis from Pakistan's Demographic and Health Survey.

Introduction: Globally, women’s empowerment is one of the important factors impacting the development of the nation. However, several women in developing countries, including Pakistan, experience a high level of gender discrimination and inequity. In this study, data from the Demographic and Health Survey (DHS) were used to measure empowerment and its predictors among women in Pakistan. Methods: Pakistan’s 2017–2018 DHS dataset was used to measure women’s empowerment using two indicators, i.e., participation in decision making and views on wife beating among 4216 married women. The determinants of empowerment, such as age, place of residence, regions, wealth index, education, partner’s education, partner’s occupation, number of children, consanguinity, the age difference between husband and wife, house and land ownership, and house inheritance, are reported as prevalence ratios (PRs) with a 95% confidence intervals (CI). Multivariate regression models were used to produce covariate-adjusted PRs and 95% CIs. Results: More than half of all women were empowered (52.5%). Upon multivariate analysis, we identified that women from the province of Punjab (adjusted PR (aPR), 1.44; 95% CI, 1.20–1.73), Sindh (aPR, 1.62; 95% CI, 1.35–1.96), and KPK (aPR, 1.09; 95% CI, 0.91–1.31) compared to those living in Baluchistan; from the richest quantile (aPR, 1.65; 95% CI, 1.37–1.99), followed by the richer quantile (aPR, 1.54; 95% CI, 1.28–1.84), the middle quantile (aPR, 1.52; 95% CI, 1.28–1.81), and the poorer quantile (aPR, 1.24; 95% CI, 1.04–1.47) compared to women who were from the poorest quantile; who were highly educated (aPR, 1.45; 95% CI, 1.25–1.67), followed by those who had a secondary education (aPR, 1.32; 95% CI, 1.16–1.50) and a primary education (aPR, 1.17; 95% CI, 1.02–1.35) compared to women who were not educated; and had exposure to mass media (aPR, 1.20; 95% CI, 1.06–1.36) compared to those who had no exposure were more empowered. Conclusion: To conclude, women’s empowerment in Pakistan is affected by various socioeconomic factors, as well as exposure to mass media. Targeted strategies are needed to improve access to education, employment, and poverty alleviation among women, particularly those living in rural areas. Various mass media advertisements should be practiced, targeting community norms and supporting women’s empowerment.

Cardio-Pulmonary Physiology during Yoga Inversion Practice

Introduction: Mass media advertisements have claimed health benefits of body inversion for relaxation and cardiovascular conditioning. We conducted a preliminary study to evaluate real time physiological changes and responses to mediation, Hatha yoga, and specifically inversion and standing postures to determine the O2 consumption recorded by a wearable metabolic device and cardiovascular measures. Methods: Healthy study volunteers executed a sequence of yoga postures that included inversions of whole body while wearing a Cosmed K5 portable metabolic backpack. We obtained brachial blood pressure during the last 30 seconds of each posture. Each trial began seated, followed by a warm-up consisting of gentle flow yoga and ending with relaxation. Results: Twelve experienced yoga practitioners (mean age 44 years, 58% female) participated in 17 trials. Over all trials, mean VO2 for Sirsasana as compared with the supported inversion posture decreased from 8.4 to 4.9 (ml/kg/min). Conclusions: Conflicting findings exist in the literature concerning inversion physiology. Cardiac output response to inversion is not consistent in scientific reports. Participants responded differently under a variety of circumstances in previous studies, making comparisons to this and existing research challenging. We find sufficient cause for further research and suggest that some forms of inversion may be beneficial to heart failure patients. Keywords: yoga, inversion, cardiopulmonary, heart failure, physiology

Determinants of intention to return to donate blood among first-time blood donors in Ghana.

This study seeks to identify factors that are predictive of intention to return to donate blood among first-time blood donors. A cross-sectional survey of 505 first-time blood donors, selected from blood donation sessions across three regions in Ghana. Data were obtained on their intention to donate blood in the next four months, factors that would influence this decision. Logistic regression models were used to test factors that were predictive of intention to return. First-time donors were young with 87·4% below 35years of age, male (72·5%), single (73·3%), Christian (93·7%), employed (58·8%), with at least a basic education (98%). Factors that positively predicted intention to return included: motivational incentives (OR=1·67, 95%CI: 1·01-2·78; P=0·045); ease of access to the donation site (OR=2·65, 95%CI: 1·48-4·73; P=0·001); SMS and email reminders (OR=2·84, 95%CI: 1·60-5·06; P<0·001); and television, radio or newspaper advertisements (OR=2·97, 95%CI: 1·66-5·31; P<0·001). Factors that negatively predicted intention included preferential access to transfusions (i.e. 'blood credits') (OR=0·43, 95%CI: 0·23-0·83; P=0·012); getting to know test results (OR=0·40, 95%CI: 0·20-0·80; P=0·010); and not knowing and/or trusting what happens to the blood after donating (OR=0·50, 95%CI: 0·28-0·88; P=0·016). Motivational incentives, convenient access to donation sessions, reminders and mass media advertisements appear to positively influence intention to return to donate. Conversely not knowing what happens to the blood after donation negatively influenced intention to return. Interventions to promote repeat blood donation should consider the identified factors.

Commodification Of Islamic Values In The Ads Of "Hijab Fresh" Body Lotion

The development of the advertising world often follows the development of society. The close relationship between human and their religion is one of the factors that influence the packaging and advertising of products and then is wrapped in religious values. Changes and additions to the value of products with values that increase the selling power of the product are called commodification expressed by Mosco. One product advertisement with the commodification of religious values is a fresh hijab body lotion advertisement. This paper will describe how the process of commodification in advertisements through the symbols in the ad. This study is a qualitative study using Peirce's semiotic analysis. The process of commodification occurs through the shifting of the message and the impression given is seen from the clothing used by actors in advertisements, the behavior of actors in accordance with Islamic teachings and messages with words that reinforce advertisements in the form of audio or written on packaging and advertisements in mass media. So through this advertisement it is learned that religious values are often commodified to increase the sale value of a product through the symbols in its advertisements.

Nostalgia in Brazilian Mass Media Advertising: A Semiotic Perspective

This article seeks to (a) identify and problematize how the themes of history and nostalgia are used in the advertising discourse used—by the Brazilian mass media; and (b) explore the meanings awakened in consumers by the discourse in question. The data used was based on more than four hundred Brazilian magazine advertisements, from 2008 to 2016, and on the testimonials taken from consumers in 2016 using focus groups. The analyses identified five categories utilizing the theme of history: history as a signature; history as a commemoration; history as an opportunity; history as a focus; and history as a support. In the case of the consumers’ discourse, their comments were more focused on a consideration of the credibility of the advertisements and the longevity of the organizations in question that on any traces of nostalgia. It was also noted that the convergence between tradition and innovation (usually dichotomic concepts) was considered not problematic by the subjects. Finally, the theoretical perspective of French semiotics indicated how the body of advertisements and consumer testimonials could support a view of nostalgia as being a mythical discourse that constructs meaning based on the juxtaposition of tradition/innovation.

Women's attitude towards mass media advertisement

Advertising and society both are inter-related and affect each other in many ways. Sometimes the content of advertisements is guided by society and sometimes advertisements have dominance over society. Even though an advertisement is not meant to be a moral guide, it is also true that it has certain responsibilities towards the society simply because it reaches millions of homes and influences people, directly or indirectly. The mass media are essential not only in promotion and propagation of innovative ideas but also in transformation of the society. Advertisement affects and changes the behaviour, thinking, perception and ideas of people often. As an effective audio-visual media, advertising has tremendous impact on rural Nepalese society where majority of population is illiterate. Advertisements have numerous social, cultural and economic impacts upon the viewers. Advertising is a very effective tool of communication to sensitize the people in a developing country like Nepal. It has the responsibility to play an important role in the empowerment of the women particularly regarding their rights, privileges and other facilities. In this paper attempt has been done to understand the women's attitude towards mass media advertisement particularly comprehensive, useful, influence and change in behaviour.

Awareness of obstetric warning signs in Ecuador: a cross-sectional study

ObjectiveIn Ecuador, the reported maternal death rate was 45.71 per 100,000 live births in 2013. This may be partly due to a lack of maternal knowledge of obstetric warning signs during pregnancy, delivery and the post-partum period. This study sought to evaluate awareness of obstetric warning signs among pregnant women in relation to individual demographic and area-level socio-economic indicators. Study designWe conducted a cross-sectional analysis of data collected by Ecuador's Ministry of Health at the conclusion of a national maternal health campaign (2014–2015). A nationally representative sample of 3435 pregnant women from the nine administrative zones completed surveys regarding basic demographics and their awareness of obstetric warning signs. MethodsWe defined eight obstetrical warning signs according to the literature and Ecuadorian practice that could occur during pregnancy, delivery and the post-partum period (severe headache, strong abdominal ache, bleeding or presence of malodorous secretion, rupture of the amniotic sac, high fever, abnormal presentation of the baby, decrease in baby's movements and delayed labour). A woman was considered ‘aware’ if she recognised at least four of the eight warning signs and stated she would seek immediate healthcare at their presentation. For each administrative zone, four socio-economic indicators (poverty, illiteracy, unemployment and subemployment) were obtained from the National Institute of Statistics and Census. Correlates of awareness of the obstetric warning signs were evaluated using hierarchical logistic models clustered by the administrative zone. ResultsNationally, 86.9% of women were ‘aware’ of obstetric warning signs. After adjustment for age, socio-economic indicators and clustering, indigenous participants were 59% less likely to be aware of obstetric warning signs than mestizos (odds ratio [OR] = 0.41, 95% confidence interval [CI] = 0.28–0.59). For every 1% increase in area poverty, participants had a 5% decreased likelihood of being aware of obstetric warning signs (OR = 0.95, 95% CI = 0.93–0.96), adjusting for age, ethnicity and other socio-economic indicators. The most effective source of campaign information about obstetric warning signs was personal communication with a healthcare professional, as opposed to mass media advertisements (OR = 1.90, 95% CI = 1.34–2.71). ConclusionsA majority of Ecuadorian pregnant and post-partum women are aware of obstetric warning signs. Indigenous ethnicity and area-level poverty are associated with a lack of awareness. Personal communication with a healthcare professional was the most effective source of information. These findings have implications for improvement of maternal awareness of warning signs.

An Evaluation of the Cost and Benefits of Applied Cosmetics Industry Marketing Best Practices: A Case Study of the Kenyan Market

The purpose of this study is to develop an evaluation of the cost and benefits of applied cosmetics industry marketing best practices in Kenya. The research adopted a descriptive research design. Primary data was collected from respondents in Nairobi, Kiambu, and Nakuru counties in Kenya. Purposive technique was used to identify the counties while stratified sampling technique was used to identify the respondents in the counties. Data collection was done using structured questionnaires. Collected data was later coded, cleaned, analysed, and interpreted. The study found out that mass media advertisement marketing strategy is the most commonly used marketing strategy in Kenya. It is the least costly marketing strategy and offers the most marketing benefits. Further research is required to evaluate the interrelationship of the commonly used marketing strategies in the cosmetic industry. The practical implications of the study are that cosmetic businesses need to understand their businesses and identify which marketing strategies work for them. The value of this original research is to help organizations identify the marketing strategies that are commonly available and their different cost implications and benefits. Key words - Cosmetics, Marketing strategies, Marketing strategy benefits, best practices, Kenyan market DOI : 10.7176/JMCR/53-06

A Study on Agenda-setting Function in Mass-media Advertising

A Study on Agenda-setting Function in Mass-media Advertising

A Commentary on the prohibition of alcohol advertising in Lithuania in relation to minors

The Republic of Lithuania enacted new alcohol legislation, which includes many alcohol beverages control measures. One of the most controversial was the ban of alcohol advertising in mass media, which provoked negative reactions of alcohol market and foreign media. This rule triggered whole-society discussion about the positive impact on society, especially minors. The author analyses the enacted Lithuanian regulation and different opinions, as well as the comparison with the broadcasting regulation of alcohol advertising in the Slovak Republic which has similar world position in international drinking ratings.

Multimodal Discourse Analysis in Dettol Tv Advertisement

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The role of educational trainings in the diffusion of smart metering platforms: An agent-based modeling approach

Using an agent-based modeling approach we examine the impact of educational programs and trainings on the diffusion of smart metering platforms (SMPs). We also investigate how social responses, like conformity or independence, mass-media advertising as well as opinion stability impact the transition from predecisional and preactional behavioral stages (opinion formation) to actional and postactional stages (decision-making) of individual electricity consumers. We find that mass-media advertising (i.e., a global external field) and educational trainings (i.e., a local external field) lead to similar, though not identical adoption rates. Secondly, that spatially concentrated ‘group’ trainings are never worse than randomly scattered ones, and for a certain range of parameters are significantly better. Finally, that by manipulating the time required by an agent to make a decision, e.g., through promotions, we can speed up or slow down the diffusion of SMPs.