Adoption Of Online Social Networks Research Articles

Exploring the Factors of Online Social Networks (OSNs) on Individual Investors’ Capital Market Investment Decision: An Integrated Approach

Online social networks (OSNs) are a terrifically emerging platform for information dissemination around the world. Like other settings, acceptance and adoption of OSNs among the individual capital market investors are extensive. The study developed a conceptual model for behavioural finance integrating a technology acceptance model (TAM) and valence framework from the information systems and marketing disciplines, respectively. The integrated model added some persuasive constructs from social capital and diffusion innovation theory with a view to explore the key factors swaying investors’ intention to adopt and use the OSN’s services. By using an online and offline structured questionnaire, 510 data were collected from individual capital market investors in Bangladesh. Structural Equation Modelling (SEM) was used for data analysis. The study determined that the proposed integrated model with additional constructs outperformed other models. Perceived usefulness (PU), perceived enjoyment (PE), trust and personal innovativeness in IT (PIIT) had a substantial sway on the investor’s intention to use OSNs. Hedonic value is more robust predictor of intention to use OSNs than utilitarian value. Intention to use properly mediated the relationships and had strong significant impact on investor’s investment decision. But perceived ease of use (PEOU) and perceived risk had no direct significant effect on intention to use. PEOU had significant impact on intention to use through PU and PE. Gender moderated the relationships of different constructs with the intention to use OSNs for investment decisions in the capital market. It contributes knowledge by including the integration of different models in stock market perspectives and the inclusion of technological aspect in the behavioural finance literature. The findings of the study will also succor different firms and regulatory authorities to adopt OSNs as an information dissemination platform.

Predicting Influential Users in Online Social Network Groups

The widespread adoption of Online Social Networks (OSNs), the ever-increasing amount of information produced by their users, and the corresponding capacity to influence markets, politics, and society, have led both industrial and academic researchers to focus on how such systems could be influenced . While previous work has mainly focused on measuring current influential users, contents, or pages on the overall OSNs, the problem of predicting influencers in OSNs has remained relatively unexplored from a research perspective. Indeed, one of the main characteristics of OSNs is the ability of users to create different groups types, as well as to join groups defined by other users, in order to share information and opinions. In this article, we formulate the Influencers Prediction problem in the context of groups created in OSNs, and we define a general framework and an effective methodology to predict which users will be able to influence the behavior of the other ones in a future time period, based on historical interactions that occurred within the group. Our contribution, while rooted in solid rationale and established analytical tools, is also supported by an extensive experimental campaign. We investigate the accuracy of the predictions collecting data concerning the interactions among about 800,000 users from 18 Facebook groups belonging to different categories (i.e., News, Education, Sport, Entertainment, and Work). The achieved results show the quality and viability of our approach. For instance, we are able to predict, on average, for each group, around a third of what an ex-post analysis will show being the 10 most influential members of that group. While our contribution is interesting on its own and—to the best of our knowledge—unique, it is worth noticing that it also paves the way for further research in this field.

Conceptualizing a Model for Adoption of Online Social Networks as a Learning Tool

Online Social Networks (OSNs) are being used by most students, and more educational institutes are adopting OSNs in facilitating the learning activities. However, before implementation a new technology, the identification and measurement of factors affecting users' acceptance of the new technology is critical to predict the success or failure of that technology. This research work provides a theoretical and conceptual model based on Technology Acceptance Model (TAM) and an online survey of 26 undergraduate students were collected for the preliminary data to assess the proposed model. The results of this study have significant implications and considerable value for higher educational institutes to devise better strategies for adoption of OSNs' as a learning tool.

Adoption of Online Social Networks to Communicate with Financial Institutions

ABSTRACTSpain's financial sector is not in a healthy state, and the problems that some financial institutions currently face perpetuate the widespread perception of risk across the entire sector. Moreover, the online social networks (OSN) that emerged a decade ago are suddenly at the very heart of digital society. In this study we develop a predictive model to determine that the motivational factors that influence Spanish users' intention to use OSN to communicate with financial institutions are quality management, availability of information, external conditions, trust, perceived compatibility, perceived usefulness, attitude, and intention. Data were collected from 335 Spanish OSN users through an online survey. The results suggest that quality management has a highly significant and positive effect on perceived usefulness and that perceived usefulness has a positive and significant effect on the intention to use social networks to communicate with financial institutions.

Determination of how much the preservice teachers use and adopt the online social networks for educational purpose

Aim of this study is to determine how much the preservice teachers use and adopt the online social networks for educational purposes. In this study, the quantitative research method was used. This study was carried out in spring term of 2016-2017 academic year. The sample group was composed of the students studying in faculties of a private university. 108 preservice teachers participated in this study. The scale of “Usage and Adoption of Online Social Networks for Educational Purposes” was administered to the students. Data was collected through online survey. All this obtained data was analyzed by using SPSS program. In order to analyze the data obtained from the scale of “Usage and Adoption of Online Social Networks for Educational Purposes”, frequency, percentile, average, standard deviation, minimum & maximum values and One Way ANOVA were applied. As a result of the study, it has been seen that the students have a quite high rate of usage and adoption of the online social networks.

Tecnologias e o ensino na área da Saúde

O artigo de revisão versa sobre a mudança de configuração dada em sala de aula e fora dela a partir da adoção de redes sociais digitais como possibilidade de relacionamento entre alunos e professores. Os trabalhos consultados revelam uma tendência à adoção de novas formas de ensino e aprendizagem a partir da inclusão de tecnologia mediando os públicos envolvidos. Ressaltando trabalhos de sucesso e outros não muito felizes em que novas ferramentas foram adotadas por professores, as considerações apontam para a necessidade de adaptação por parte dos docentes para uma nova realidade de mercado em que o cliente, entendido aqui como aluno, traz consigo uma nova forma de aprender, inserindo a tecnologia como ferramenta necessária para que o conteúdo seja assimilado mais facilmente.

Do online social networks support decision-making?

The rapid adoption of online social networks (OSN) across different stakeholders raises several interesting questions on different facets of its dynamics. Properly governed and designed OSN can play an important role in supporting different types of decision making (DM), as they provide their participants/stakeholders various forms of support, ranging from the instrumental to the emotional and informational. The synergy of these themes provides an innovative and unique perspective on the actual process of DM within OSN. We use online survey method to address the potential utilization of OSN as a support tool for the DM process. Our results indicate that OSN support and empower users in their decision making process specifically in three key phases that include Intelligence, Design and Choice. Our results also reveal that different types of users (observers, seekers and advisers) have significantly different participation styles, which in turn have an impact on the efficacy of the DM process. We discuss policy implications for OSN designers based on results from this study.

A SMART WIZARD SYSTEM SUITABLE FOR USE WITH INTERNET MOBILE DEVICES TO ADJUST PERSONAL INFORMATION PRIVACY SETTINGS

The privacy of personal information is an important issue affecting the confidence of internet users. The widespread adoption of online social networks and access to these platforms using mobile devices has encouraged developers to make the systems and interfaces acceptable to users who seek privacy. The aim of this study is to test a wizard that allows users to control the sharing of personal information with others. We also assess the concerns of users in terms of such sharing such as whether to hide personal data in current online social network accounts. Survey results showed the wizard worked very well and that females concealed more personal information than did males. In addition, most users who were concerned about misuse of personal information hid those items. The results can be used to upgrade current privacy systems or to design new systems that work on mobile internet devices. The system can also be used to save time when setting personal privacy settings and makes users more aware of items that will be shared with others.

Music, musicians and information seeking behaviour

Purpose – The purpose of this paper is to examine information seeking behaviour targeted to music information seeking by amateur musicians, accompanied with empirical evidence from a survey on a community concert band. While several studies in the literature have examined information seeking in the context of hedonic motives (e.g. entertainment oriented), music information can also be used for utilitarian purposes by providing amateur musicians the necessary tools to improve their skill and become better in their practice. Design/methodology/approach – A review of the literature on music information seeking and an empirical study on members of an amateur concert band are presented. The theoretical construct of the survey is informed by Wilsons’ macro model of information seeking behaviour. This is employed in order to understand information motives and needs, as well as obstacles in information seeking of musicians. Findings – Musicians seek information not only for entertainment but for educational purposes as well as for the acquisition of certain music works. The use of the internet for information seeking as well as the gradual adoption of online social networks has provided access to new musical resources within the digital music networks. Originality/value – A person-centred approach for information seeking behaviour is studied and adapted for musicians. The survey provides new information behaviour results for designers of music information spaces which in turn are creating a new model of the relationship between music and society.

Online Social Networks and the New Organizational Spaces

We analyzed the ‘virtuality’ of the social space and the boundaries of organizations from the emergence and dissemination of online social networking. The purpose is to identify how the use of social networks by 10 Brazilian companies enables the redefinition and expansion of organizational space. For the analysis of the data, we used the theory of social space of Lefebvre (2004), which defines three moments of space social production: the imagined space, the lived space and the perceived space. The methodological qualitative approach is done by document analysis from the websites of the companies. We show that the organizational space has new contours with the adoption of online social networks and we analyzed four spatial metaphors: the square, the museum, the temple and the market.

Missing a strategic marketing trick? The use of online social networks by UK charities

This paper explores the use of online social networks in the charity sector. Twelve major UK charities from a range of sectors and three digital marketing agencies were selected to provide rich interview data on the current adoption of online social networks by UK charities. The empirical findings illustrate the diverse drivers in adopting online social networks including regaining control of a brand, external pressures and gaining new audiences. Levels of usage differed significantly and the resistors consistently cited were the lack of skills and resources. The strategic marketing implications for the development of online social networks are also outlined for the UK charity market. The value provided by this paper stems from exploring the organisational perspective rather than the consumer experience of contributing to social networks, within a context which is often overlooked, the charity sector.Copyright © 2012 John Wiley & Sons, Ltd.