Adoption Of Marketing Strategies Research Articles

The influence of library marketing on patronage among faculty members in federal polytechnics in South-West, Nigeria

This study investigated the influence of library marketing on patronage among faculty members in federal polytechnics in South-West, Nigeria. The study was anchored on two relevant theories which are; Expectation Confirmation Theory and Social Marketing Theory. Descriptive survey design was employed. The population comprised all the academic staff on full-time appointment in federal polytechnics in South-West, Nigeria totaling 2,393. Two-stage sampling technique was employed to select 957 which formed the sample size of the study. The instrument used for data collection was an adapted questionnaire validated using Cronbach alpha in which an overall reliability coefficient of 0.975 was obtained. A total of 871 valid copies of questionnaire which were retrieved from 957 copies administered to the respondents representing 91% response rate, were used for data analysis. Data on research questions were analysed using descriptive statistics while hypothesis was tested at 0.05 level of significance using linear regression analysis. Findings revealed low level of library patronage among the faculty members ( ̅ ); minimal adoption of marketing strategies by the polytechnic libraries ( ̅ ), and a significant positive influence of marketing on library patronage (R2 = 0.349; calculated value = 0.000 >α-level =0.05). The study concluded that library marketing is a significant predictor of patronage among faculty members in federal polytechnics in South-West, Nigeria. Consequently, it is recommended that polytechnic library managers and staff should continue to design and implement effective marketing strategies that could efficiently communicate the resources, services and facilities to the faculty members using relevant media and channel.

The Influence of the External and Internal Business Environment on the Marketing Strategy and Their Impact on the Marketing Performance

One of the challenges faced by palm oil companies in Indonesia is how they can maintain and increase sales of palm oil at a price and acceptable manner. For this reason, one of the efforts the companies must take is to adopt an effective marketing strategy that is in line with the company’s business objectives. Marketing strategy has a strategic role, however, research on the factors influencing marketing strategy adoption and its impact on marketing performance is still relatively limited. This study aims to examine the influence of the external and the internal environment on the adoption of marketing strategy and their impact on marketing performance. This study used a survey method and a questionnaire to collect data relevant to the research objectives. The samples involved were 125 oil palm companies located in South Lampung Province of Indonesia. The findings indicate that both the external and the environment have a significant positive effect on marketing strategy and performance. The finding is in line with the notion that the business environment, marketing strategy, and marketing performance are positively correlated. The findings also indicate that product, price, promotion and distribution-based marketing strategies have a positive effect on the marketing performance. The findings imply the importance for companies in aligning their adopted marketing strategy with the external and internal environmental aspects in an effort to reach their goals effectively. Keywords: business environment, marketing strategy, marketing performance, Indonesian palm oil companies DOI: 10.7176/EJBM/13-7-06 Publication date: April 30 th 2021

Consumer perception of products from the production chain of natural coloured sheep

• Consumers relate natural coloured sheep with ecologically correct processes. • Consumers are willing to pay more for certified natural coloured products. • Products derived from the skin and wool are the most remembered for consumers. • Setting up publicity campaigns would allow the expansion of that production chain. • Breeding natural coloured sheep constitutes a paradigm of modern production. systems. The aim of this study was to identify, from questionnaire responses, the way Brazilian consumers perceive natural coloured sheep and their products, and to seek information that might assist in the development of this production chain. The responses of 503 consumers were analysed through the use of objective questions, and assigning scores or importance to different factors, as well as free word association. The terms that were most recalled by the respondents were subdivided into dimensions and categories. Through word association, it was found that the dimensions wool (47.9 %), hedonic attitudes/feelings (37.0 %), colouring (35.2 %) and skin (32.8 %) were the most mentioned when the consumers thought of natural coloured sheep. Wool (60.3 %), sustainability (54.6 %), hedonic attitudes/feelings (52.9 %), production chain (39.7 %), skin (35.0 %) and marketing (32.0 %) were the most remembered in relation to products from natural coloured animals. Products made from the wool and/or skin were the most mentioned. Creating a seal of certification, and the adoption of marketing strategies were the principal methods suggested by the consumers for boosting and consolidating the production chain. Consumers associate natural coloured products with environmentally friendly production processes and are willing to pay more for certified products.

Swot Analysis on Marketing Strategies Adopted: A Study on Salt Industries in Southern Region of Tamilnadu

Marketing strategy is a method attempts to reach its target market. The debate on the adoption of marketing strategy is not new, but the research related to marketing strategy adaptation of ancient salt industries situated in the south region of Tamilnadu is not yet studied in depth manner for the development of strengthening the marketing strategy. The salt producers in the industry are confronting with different competitive pressure that highlights the critical strengths and weakness. It is able to highlight the areas where industry trends, promise to hold the greatest significance as either opportunity or a threat. In this perspective, this research was framed to make the SWOT analysis with selected factors before proceeding to the formulation of marketing strategy for salt by its producers. For the present study eleven strength factors, ten weakness factors, five opportunity factors and five challenge factors were measured with the help of confirmatory factor analysis. Besides, the required data were collected from 622 salt producers from Thoothukudi, Kanyakumari and Vedaranyam districts of the south region of Tamilnadu.

Innovative services provided by airtel

Business to consumer marketing it is "the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return". For business to business marketing it is creating value, solutions, and relationships either short term or long term with a company or brand. Marketing is used to identify the customer, satisfy the customer, and keep the customer. The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable. This study was focusing towards the ―New Innovation of Airtel and its success in the Market‖. The researcher would like to conclude the study by re-emphasizing for the proper service to the customer after the sales is been made, and even the cost of the internet is also not reasonable.