Adoption Of Innovative Products Research Articles

Assessing the Impact of Recommendation Novelty on Older Consumers: Older Does Not Always Mean the Avoidance of Innovative Products.

Personalized recommendations that use digital technologies to predict user interests and preferences and give guiding conclusions have become a widely used digital marketing tool on e-commerce platforms. Given that existing consumer behavior research has not reached a consensus on the relationship between age and the adoption of innovative products, whether recommendation novelty can stimulate older consumers' acceptance of innovative products remains uncertain. Grounded in the aging and social influence literature, this experimental study investigated the moderating role of individual cognitive age on the impact of recommendation novelty on consumer perceptions regarding stereotype threat and receptiveness to innovativeness. An experiment involving 239 online shoppers was conducted to investigate the experiences of cognitively younger and older adults while using low or high levels of recommendation novelty designed for this study. Results reveal the tension for older adults when using highly recommended novelty, as they perceive these to be more of a stereotype threat, but they also have a higher level of receptiveness to innovativeness. This finding is contrary to the common belief that "the older the consumer, the less receptive to innovativeness", providing novel insight into the information systems literature. Theoretically, this research shows how increasing the level of recommended novelty affects stereotype threat and receptiveness to innovativeness (of consumers of different cognitive ages). For practitioners, the results provide important guidelines on the kind of personalized recommendations that are appropriate for consumers with different cognitive ages.

Influence of exposure to novel food packaging on consumers’ adoption of innovative products

Innovation is a crucial element for achieving success in the food industry. Previous research has shown that color-flavor incongruent packaging designs possess the capacity to violate consumers’ expectations, thus signifying the innovativeness of a brand without necessitating alterations to the properties of the food products themselves. Here we report two experiments designed to examine whether exposure to such color-flavor incongruent packaging designs could influence consumers’ intentions to adopt innovative products. The results of Experiment 1 revealed that exposure to color-flavor incongruent packaging of potato chips with popular flavors increased the likelihood of participants to purchase the same food products with novel flavors. As for the participants with a relatively higher level of cognitive flexibility, the results of Experiment 2 revealed that such exposure to the novel packaging designs of familiar foods not only heightened their interest in buying but also amplified their likelihood to purchase certain innovative non-food products. Collectively, these findings suggest that exposure to novel packaging designs for familiar food products may enhance certain consumers’ intentions to adopt certain innovative products. Our findings highlight the role of unexpected and surprising experiences with food packaging in consumer behavior, offering valuable insights into possible strategies for promoting innovative products in the market.

Disruptive Innovation as a Network Dilemma: A Conceptual Model

Adoption of innovative products, formats and technologies has long been studied in the management and marketing literature. Organizations that adopt new products and processes in order to stay competitive need to determine which technologies will be the winners rather than passing fads. Extant literature has characterized the innovator’s dilemma for adopting new products from several points of view, from decision makers’ response to niche customers perspective (Christensen, 1997) to a focus on organizational capabilities (Henderson, 2006), while also characterizing the incumbent’s strategic response to disruptive innovation (Christensen et al., 2015). Our paper develops a new conceptual model of innovation adoption in markets with network effects. In particular, we focus on the problem that many current companies face: which (if any) new network will be the winner and how to respond? Our model captures surprising aspects of the disruptive innovation dilemma in networks.

Exploring the choice between in-store versus online grocery shopping through an application of Semi-Compensatory Independent Availability Logit (SCIAL) model with latent variables

This paper examines individuals' choice of in-store and online grocery shopping channels using stated preference (SP) choice experiments. The study uses 1,391 records from a stated preference choice experiment in the Greater Toronto Area (GTA), Canada. It applies a Semi-Compensatory Independent Availability Logit (SCIAL) Model with latent variables. The methodology accounts for semi-compensatory choice behaviour through probabilistic choice set formation considering effects from socioeconomic and psychological variables. This study demonstrates the advantage of considering probabilistic choice set formation and semi-compensatory behaviour in modelling the adoption of innovative products. Empirical results reveal that shoppers demonstrated similar myopic behaviours once they firmly considered in-store grocery and subscribed free delivery services in their choice sets. They are equally likely to choose both channels without careful comparison to alternative channels once they firmly consider both channels in the choice set. However, considering the latter in choice sets is much costlier than in-store shopping. Therefore, in-store grocery shopping will still dominate the grocery shopping channel unless all home delivery services become free. Moreover, grocery shoppers value same-day delivery service. For typical delivery services charged between $4 and $20 in the GTA, Canada, grocery shoppers are willing to pay between $3.91 and $8.44 for same-day delivery. The latent variable describing shoppers’ perceived pandemic fear significantly contributes to the choice set inclusion probability of in-store grocery pick-up services, but the effect is not significant for other home delivery channels. This highlights heterogeneity in grocery shoppers' choice behaviour within the online channel.

Differing Perceptions of the Smartwatch by Users Within Developed Countries

This article aims to identify differences in the impact of Self-connectivity and the variables of the technological acceptance model (TAM) on smartwatch adoption in developed countries. The countries involved in the data collection were the United States of America, the United Kingdom, Germany, and France. A sample of 1,197 respondents was used. The study identifies distinct adoption behaviours of smartwatch users in these countries and the moderating impacts of age and gender. The study's results confirm that perceived ease-of-use has no impact on attitude-toward-using the smartwatch and its findings emphasize the key role of perceived-connectivity and the moderating effect of culture on the adoption of innovative products.

INNOVATING FOR MARKET ADOPTION IN THE FOURTH INDUSTRIAL REVOLUTION

Will the market adoption of innovative products and services in the fourth industrial revolution require an alternative reality? This question is investigated in a concept paper in which new product adoption patterns, alternative innovation regimes that include intelligent machines as innovation partners with humans, disruption of the producer, the fourth industrial revolution consumer, and a fundamental change in business models are considered. Thought models are proposed in which these four entities drive a new concept of ‘life-world’ products through which consumers innovate for their own personalisation and customisation, manufacturing plants for volume products become algorithm factories, and the linear value chain is destroyed and replaced by the value network. This happens because the consumer becomes part of the value chain, and overlaps of producer and consumer functions as we know them merge into a new production ecosystem driven by social commerce. Innovation by the consumer takes away the producer’s concerns about market adoption; they may now servitise innovation support. This paper is meant to stimulate academic debate and to initiate research that will validate the thought models it suggests.

Look at Me! Or Don’t… : How Mere Social Presence Impacts Innovation Adoption

AbstractWhile the adoption of innovative products offers an opportunity for consumers to stand out and signal their uniqueness, such adoption also may also be associated with social risk. The curre...

Consumer Innovativeness : The Mediating Role of Leading Edge Status (LES) on Adoption of Innovative Products in Indian Rural Markets

Consumer innovativeness has recently caught the attention of Indian marketing academics due to rapid adoption of high tech products and services like laptop computers, tablets, DVDs, mobile phones, and cable TV providers. Companies are spending heavily on brand promotion and advertising to attract new customers. This research paper studied consumer innovativeness and lead user status (LUS) in adopting new products and services in Indian rural markets. Lead users are defined as customers at the leading edge of the market and who have a high incentive to adopt a new innovation. In earlier research studies, a construct like 'lead user status' was developed as a bimodal and discrete variable. This paper advanced the idea of lead user through redefining and validating the construct as a leading edge status (LES) and adapting the same to the Indian rural market context as a continuous variable. This helped in comparing LES with other behavioural adoption traits like individual dispositional innovativeness (IDI) and time of adoption (TOA) from the seminal work of Rogers (1962). This paper also studied the mediating effect of LES with the traditional measures like IDI, TOA, and other general characteristics by application of route path analysis in LISREL. A pairwise correlation also revealed interesting patterns among LES, IDI, and TOA and with demographic and psychographic consumer traits. The study validated a continuous construct of LES and further established that LES assumed a mediating role in explaining consumer innovativeness and adoption behaviour.

Effects of Pace of Technology Change on Perceived Risk and Resistance in Adoption of Innovative Products : Focusing on Smart Watch

창의적인 아이디어와 혁신기술을 바탕으로 하는 컨버전스제품은 지속적으로 변화되고 있으며, 이러한 기술변화의 역동성은 수용자에게 불확실성을 가중시켜 혁신에 대한 저항을 강화시킬 수 있다. 이에 본 연구에서는 수용자에게 지각된 기술변화속도가 혁신제품 채택에 관한 위험지각과 저항행동에 미치는 영향을 규명하고자 하였다. 구체적으로, 혁신저항을 예측하는 데 유용한 변인인 ‘지각된 위험’을 스마트워치 환경에 맞춰 4개의 하위요인으로 구성하였으며, 저항의 형태를 ‘채택보류’와 ‘채택거부’로 세분화하여 위험요인들과의 관계를 구조화하였다. 설문은 스마트워치의 주된 수요층이라 할 수 있는 대학생과 대학원생 중, 스마트워치에 대해 관심이 높고 구매를 고려해 본 경험이 있는 대상자에게 실시하여 채택저항에 관한 설명력을 높이고자 하였다. 분석결과, 기술 변화속도가 빠르다고 지각할수록 스마트워치에 대한 기능적, 사회적, 재정적 위험 지각과 채택보류가 강한 것으로 나타났다. 또한 스마트워치에 대해 지각된 기능적 위험은 채택거부의 결정요인으로 확인되었으며, 사회적 위험과 재정적 위험은 채택보류에 상당한 영향을 미치는 것으로 나타났다. 요컨대, 빠르게 지각된 혹은 지나치게 빠른 기술변화속도는 혁신에 대한 위험을 부각시켜 채택저항으로 이어질 수 있음을 함축한다. 본 연구는 수용자에게 지각된 기술변화속도가 혁신에 대한 위험과 저항을 발생시키는 상황적 요인이 될 수 있음을 실증했다는 데 의의가 있다.

401(K) Plans: Clearer Regulations Could Help Plan Sponsors Choose Investments for Participants

Employers who sponsor 401(k) plans report using a range of default investment types to automatically enroll employees in their plans based on each type's design and other attributes. From 2009 through 2013, the majority of employers who sponsored 401(k) plans reported using a target-date fund as their default, according to data from three annual industry surveys that GAO reviewed. A target-date fund is a product or portfolio that changes asset allocations and associated risk levels over time with the objective of decreasing risk of losses with increasing age. Fewer plan sponsors reported using the other two default investment types that the Department of Labor (DOL) identified: balanced funds — products with a fixed ratio of equity to fixed-income investments — or managed account services — investment services that use participant information to customize asset allocations. Plan sponsors completing GAO's questionnaire said that they generally looked for asset diversification, ease of participant understanding, limited fiduciary liability, and a fit with participant characteristics when selecting a default investment. Some stakeholders that GAO interviewed also identified positive attributes of each default investment type and highlighted other factors that could influence a plan sponsor's default investment selection, such as plan sponsor preferences; plan circumstances; or changes in the plan's environment like a plan merger or court decision.Plan sponsors generally monitor plan investments, including default investments, periodically to ensure alignment with the plan's objectives and investment strategies, according to stakeholders GAO interviewed and plan sponsors responding to GAO's questionnaire. Stakeholders that GAO interviewed generally said that the type of default investment and a plan's circumstances — such as the availability of resources and expertise devoted to investment monitoring — can affect the extent of a plan sponsor's monitoring efforts and the response to monitoring results. Plan sponsors responding to GAO's questionnaire and stakeholders GAO interviewed said that after an extensive default selection process, some plan sponsors may be reluctant to change the default investment regardless of monitoring results. For example, a plan sponsor and service provider may have negotiated a reduction in overall plan investment management fees in exchange for using a provider's investment as a plan's default, making it more difficult to change.Plan sponsors cited regulatory uncertainty, liability protection, and the adoption of innovative products as significant challenges when adopting one of the three default investments. DOL regulations outline several specific conditions that plan sponsors must adhere to in order to receive relief from liability for any investment losses to participants that occur as a result of the investment. Plan sponsors responding to GAO's questionnaire and stakeholders GAO interviewed generally said that the regulations were unclear as to: (1) how sponsors could fulfill the regulatory requirement to factor the ages of participants into their default investment selection; (2) whether each default investment provided the same level of protection; or (3) whether they were allowed to incorporate other retirement features, such as products offering guaranteed retirement income, into a plan's default investment. Such uncertainty could lead some plan sponsors to make suboptimal choices when selecting a plan's default investment that could have long-lasting negative effects on participants' retirement savings.

Decision Process for Adoption of Innovative Products in the European Seafood Market: The Importance of Supply and Demand Factors

This study proposes a new approach with two-dimensional point of view to test predicting factors that are influencing European trader decisions for the adoption of innovative seafood products in the distributor channels. A combination of two main predicting factors for adoption is investigated in the “supply factors” (4Ps: product, promotion, place, and price) and the “five innovation demand factors” (5IDs: relative advantage, compatibility, complexity, trialability, and observability). The findings indicate that 4Ps and 5IDs have a significant effect as controlling variables in the decision-making process for innovation adoption. This fact shows a strategic function and illustrates that supply–demand factors have a pressure effect on the innovation adoption process in the market. The results are important both for satisfying consumer expectations and for industrial innovation strategies.

Revisiting the adoption of innovative products on Australian road infrastructure projects

Construction product innovation can exert a positive influence on project and industry performance. However, guidance is scarce on product innovation diffusion for road infrastructure, in contrast to the large body of literature on the manufacturing industry. A conceptual framework is proposed to understand these processes. Advice is given to managers based on the framework and a large quantitative survey. The framework focuses on contextual characteristics that influence the decision to adopt new-to-industry product innovation, as part of a diffusion process. Case study data are interpreted within the revised framework to test its value and disaggregate the broad obstacles to innovation. A large quantitative survey was then conducted to rank the relative importance of the obstacles constraining the adoption of innovative products on road construction projects. The three most important obstacles were found to be: (1) overemphasis on up-front project costs during tender stage; (2) disagreement over who carries the risk of new product failure; and (3) adversarial contract relations. The results suggest refinements to the conceptual framework to make it a more powerful tool for categorizing and analysing construction innovation obstacles. Results also suggest well-resourced repeat interactions within complementary procurement and regulatory systems will enhance the project teams’ ability to recognize and address innovation obstacles. Further, improved relationships are expected to decrease the need for an overly conservative approach to product approval and prescriptive specifications.

Adoption of innovative products on Australian road infrastructure projects

Product innovation is an important contributor to the performance of infrastructure projects in the construction industry. Maximizing the potential for innovative product adoption is a challenging task due to the complexities of the construction innovation system. A qualitative methodology involving interviews with major construction project stakeholders is employed to address the research question: ‘What are the main obstacles to the adoption of innovative products in the road industry?’ The characteristics of six key product innovation obstacles in Australian road projects are described. The six key obstacles are: project goal misalignment, client pressures, weak contractual relations, lack of product trialling, inflexible product specifications and product liability concerns. A snapshot of the dynamics underlying these obstacles is provided. There are few such assessments in the literature, despite the imperative to improve construction innovation rates globally in order to deliver road infrastructure projects of increasing size and complexity. Key obstacles are interpreted through an open innovation construct, providing direction for policy to enhance the uptake of innovation across the construction product supply network. Early evidence suggests the usefulness of an open innovation construct that integrates three conceptual lenses: network governance, absorptive capacity and knowledge intermediation, in order to interpret product adoption obstacles in the context of Australian road infrastructure projects. The paper also provides practical advice and direction for government and industry organizations that wish to promote the flow of innovative product knowledge across the construction supply network.

Como você fez sua escolha?: o papel do foco motivacional sobre a tendência a inovar

As intenções de adotar novos produtos são guiadas pelos sistemas de motivação nos sentidos de promoção de realizações (experiências positivas) e de prevenção de arrependimentos (experiência negativa). Este artigo supre uma lacuna teórica ao propor que tais sistemas motivacionais atuam por meio de um conjunto de objetivos de escolha, que, por sua vez, determinam a tendência do consumidor em inovar na categoria de produtos. A partir de entrevistas exploratórias e de um survey junto a consumidores que haviam adquirido produtos eletrônicos de uso pessoal recentemente, os autores examinam o problema como quatro objetivos de escolha. Destes, dois são de promoção (justificar e confiar na escolha) e dois de prevenção (evitar o arrependimento e avaliar os custos dessa mesma escolha), sendo que todos direcionam as tendências a adotar novos produtos. Conforme o grau de adoção de novas tecnologias, dois grupos de respondentes emergiram das análises. A comparação dos modelos dos grupos sugere que os respondentes com maior tendência a inovar demonstram maior confiança na escolha, maior capacidade de justificar a escolha, e também são mais capazes de evitar se arrepender. Tais resultados sugerem que os objetivos de escolha são antecedentes explicativos do comportamento de escolha e adoção de produtos inovadores.

Forecasting New Product Adoption with Probabilistic Neural Networks

Forecasting the adoption of innovative products is an important managerial task. In this paper we examine the usefulness of a probabilistic neural network (PNN) algorithm for forecasting new product adoption. We compare this approach with one widely accepted forecasting procedure, the binomial logit model, and two other neural network algorithms: a feed-forward neural network model estimated with backward propagation (NNBP), and a feed-forward neural network model estimated with a genetic algorithm (NNGA). To test the relative forecasting accuracy of these algorithms, we examine the first-time adoption of DVD players. Our analysis is based on longitudinal consumer data collected between March 2000 and March 2001. We find that the PNN algorithm significantly outperforms the logit model and the two remaining neural network algorithms.

Colleges as agents for construction innovation

PurposeThe purpose of this paper is to highlight the low level of adoption of innovative products in the UK. The paper presents a case study conducted for investigating the potential for UK further education colleges (FECs), in order to extend their existing activity and develop a role as independent centres for specialist knowledge of innovative products.Design/methodology/approachTo test assumptions which had been previously published by government departments (Departments of Business, Enterprise and Regulatory Reform and Trade and Industry), two surveys were conducted, focusing on the level of knowledge and experience of construction small to medium‐sized enterprises (SMEs) regarding innovative products and processes. In total, six colleges collaborated and successfully bid for funding to test their ability to deliver a wider role in the construction community. Each appointed a fully funded full‐time adviser to research, collect, and diffuse information about a specific specialist area.FindingsThe results indicate that there is evidence of the need for independent sources of information about innovative products. The colleges have shown their ability to build knowledge and capacity to offer independent advice. The outcome however indicates that the sustainability of the role is unlikely without an effective business case and the commitment of senior college management teams.Research limitations/implicationsA unique agreement to collaborate was an important factor throughout this project and would be a pre‐requisite to any generalisation of the model.Practical implicationsThe provision of independent advice of this nature is not otherwise readily available in the UK for key SME suppliers (including designers, specifiers, clients, and builders). In the absence of such facilities, the barriers to innovation identified are less likely to be reduced.Originality/valueThe originality of the research lies in determining a new role for locally accessible FECs and a new resource for SMEs engaged in designing and delivering construction projects.

Forecasting the Ultimate Acceptance of an Innovation: The Effects of Information

Limited knowledge and purchase readiness seriously hamper attempts to predict the adoption of innovative products and the early sales of new, infrequently purchased products. Test results for electric vehicles indicate that the methods employed in this study can overcome these knowledge and readiness deficiencies.