Adoption Of Broadband Technology Research Articles

The Adoption of Broadband Technology in Japan

The Adoption of Broadband Technology in Japan

Health at High Speed

The study reported here explored the broadband digital divide in the context of Internet-based health communication. Inequities in the adoption of broadband technology were examined and the comprehensive model of health information seeking (CMIS) was used to make predictions about the implications of broadband Internet for personal health. Data from a population-based survey conducted by the National Cancer Institute in 2005 ( N = 5,586) were analyzed. Results showed that those who were younger, more educated, and lived in an urban area were more likely to have a broadband Internet connection in their home. Furthermore, consistent with the CMIS, those with a broadband connection were more likely to use the Internet for health-related information seeking and communication than those with a dial-up connection.

Adoption of Broadband Internet in Korea: The Role of Experience in Building Attitudes

Although many countries are attempting to build an information infrastructure and accelerate the adoption of broadband Internet access technology, the results are not always satisfactory. The focus of earlier research on the diffusion and adoption of broadband Internet access has been primarily on the construction of a national-level infrastructure or on macro-level factors such as government policies, market competition and the density of population. This research highlights the individual-level factors affecting the adoption of broadband access, integrating various views on the adoption and diffusion of technology, including the technology acceptance model, theory of planned behaviour and diffusion of innovation model. An extended technology acceptance model incorporating the notion of perceived resources is proved to be relevant in the adoption of broadband technologies. It was found that innovation attributes, such as compatibility, visibility and result demonstrability, have an impact on constructs in the extended technology acceptance model such as perceived usefulness, perceived ease of use and perceived resources. These results also support the idea that congruent experiences and opportunities in adopting a new technology affect user attitudes through the three extended technology acceptance model constructs above. This research suggests that efforts should be made to expand the compatible experience base of broadband Internet in order to facilitate its adoption and use. This paper also provides an extensive review of the adoption behaviour of individuals by incorporating different views and theories.

Broadband Adoption in the United States: An Empirical Analysis

There is a policy debate at both state and federal levels over how to facilitate consumer adoption of the Internet and, particularly, broadband technology to access the Internet. The objective of this study is to offer empirical evidence directly relevant to this debate. In so doing, we examine the influence of availability, competition, and demographics on the adoption of broadband technology in the U.S. The focus of our study is on the effect of intermodal (cable modem v. DSL) competition on broadband penetration, relative to the effect of simple broadband availability. The econometric results indicate that after controlling for the demand and cost influences on adoption, intermodal competition drives increased penetration in a state. In fact, while total broadband penetration in a state increases with total broadband availability in the state, the effect of total availability disappears when intermodal competition is controlled for. It appears, then, that broadband availability in a state is driven by intermodal competition and the demand and cost factors, but not by raw availability of broadband services, given those other factors. The independent effect of direct, intermodal competition is statistically significant and of substantial magnitude.