Motivations For Adoption Research Articles

Adoption of smart energy apps and household energy practices: empirical insights from Norway

ABSTRACT This study examines the adoption and usage patterns of household energy apps among a sample of Norwegian households to explore their potential in visualising and controlling home energy consumption and influencing sustainable energy practices. Through a questionnaire survey of 150 respondents using energy apps, this study gathers empirical insights into adoption motivations, user perceptions and factors associated with self-reported changes in household energy practices. Findings indicate that app-related factors, such as perceived app insights applicability, ease of use, and appealing user interface, are more positively associated with self-reported changes in daily energy habits than demographic factors. This research underscores the importance of prioritising user experience and data security in app development to foster sustainable energy practices. It also offers practical recommendations for targeted engagement strategies and policy interventions to promote the wider adoption of smart energy apps and maximise their potential to facilitate household energy transitions.

Consumer Motivations for Solar Energy Adoption in Economically Challenged Regions

This study aims to investigate the factors contributing to and affecting consumer behavior toward renewable energy by following the theories of reasoned action and planned behavior. For this reason, a quantitative research method was employed and primary data were collected via a questionnaire, resulting in a random sample of 450 respondents. Structural equation modeling (SEM) revealed that concern for environmental commitment positively affects attitudes toward solar energy (β = 0.272, p < 0.001), positive subjective norms toward environmental commitment positively influence attitudes (β = 0.092, p < 0.001), perceptions of solar energy values significantly shape attitudes (β = 0.533, p < 0.001), social influence also plays a role in shaping attitudes (β = 0.047, p < 0.001), and that regulations (behavioral control) have a negative impact on attitudes (β = −0.204, p < 0.001). A positive attitude toward solar energy strongly predicts purchase intention (β = 0.944, p < 0.001). The overall model highlights the direct influence of attitude on buying intention and underscores the roles of environmental concern and functional utility in shaping consumer attitudes. This study contributes to the existing literature on renewable energy adoption by providing empirical evidence on the factors influencing consumers’ attitudes toward solar energy systems. By identifying key predictors, the study offers valuable insights into how these elements shape consumer attitudes and subsequent purchase intentions. Additionally, the study enhances the understanding of the role of positive attitudes in driving investment in solar energy, thereby contributing to both theoretical frameworks and practical applications in energy policy and marketing strategies.

Hurricanes make headlines, but chronic utility failure drives energy (in)security in the U.S. Virgin Islands

Natural disasters and extreme events expose significant challenges to electricity infrastructure. We explore concepts of energy security and energy resilience in the aftermath of Hurricanes Maria & Irma in the U.S. Caribbean in 2017. We look at household consequences of regular and storm related power outages for communities, and investigate the motivations for household adoption of solar energy in the wake of a natural disaster, using surveys and interviews in the U.S. Virgin Islands. Results indicate that the storm-related utility failure was widely acknowledged as catastrophic by Islanders, severely limiting the ability for people to work, purchase and store food, and live healthy and productive lives – with lasting consequences. We also find that residents are just as impacted by chronic utility failure as they were disaster-related outages. In the wake of perceived failure from the local utility to provide energy security or energy resilience, households are making decision to invest in self-provided systems to meet these needs by purchasing generators and solar PV. Yet, provision of solar PV follows systemic and racialized patterns of access. We suggest that the practical ways in which utilities make decisions about resilience are outdated, and call for a new paradigm of energy security.

ChatGPT usage and attitudes are driven by perceptions of usefulness, ease of use, risks, and psycho-social impact: a study among university students in the UAE

BackgroundThe use of ChatGPT among university students has gained a recent popularity. The current study aimed to assess the factors driving the attitude and usage of ChatGPT as an example of generative artificial intelligence (genAI) among university students in the United Arab Emirates (UAE).MethodsThis cross-sectional study was based on a previously validated Technology Acceptance Model (TAM)-based survey instrument termed TAME-ChatGPT. The self-administered e-survey was distributed by emails for students enrolled in UAE universities during September–December 2023 using a convenience-based approach. Assessment of the demographic and academic variables, and the TAME-ChatGPT constructs’ roles in ChatGPT attitude and usage was conducted using univariate followed by multivariate analyses.ResultsThe final study sample comprised 608 participants, 91.0% of whom heard of ChatGPT while 85.4% used ChatGPT before the study. Univariate analysis indicated that a positive attitude to ChatGPT was associated with the three TAME-ChatGPT attitude constructs namely, lower perceived risks, lower anxiety, and higher scores on the attitude to technology/social influence. For the ChatGPT usage, univariate analysis indicated that positive attitude to ChatGPT use was associated with being male, Arab in nationality, and lower point grade average (GPA) as well as the four ChatGPT usage constructs namely, higher perceived usefulness, lower perceived risks of use, higher scores on the behavior/cognitive construct and higher scores on the ease-of-use construct. In multivariate analysis, only TAME-ChatGPT constructs explained the variance in attitude towards ChatGPT (80.8%) and its usage (76.9%).ConclusionThe findings indicated that ChatGPT usage is commonplace among university students in the UAE. The determinants of use included the perceived usefulness, lower perceived risks, cognitive and behavioral factors, perceived ease of use, while the attitude was determined by lower perceived risks, lower anxiety, and higher scores for attitude to technology/social influence. These factors should be considered for understanding the motivators for successful adoption of genAI including ChatGPT in higher education.

HOW IMPORTANT IS CSR COMMITMENT IN SHAPING CORPORATE REPUTATION?

Objective: The study investigates the relationship between CSR and corporate reputation, given the trend of companies integrating CSR to meet stakeholders’ expectations and enhance reputation. Theoretical Framework: The study employs stakeholder theory to emphasize positive stakeholder relationships' impact on corporate reputation, the institutional approach advocating strategic societal engagement, signal theory highlighting CSR's role in signaling commitment to stakeholders, and legitimacy theory emphasizing active CSR participation to maintain societal legitimacy. Method: We use a panel data model on a sample of the world's most admired companies between 2015 and 2019. The proxy considered for corporate reputation includes eight firms’ attributes. Results and Discussion: Findings provide the positive relationship between CSR and corporate reputation firstly the stakeholders’ theory which suggests that companies engage in CSR in order to improve their image and meet stakeholders’ expectations suggesting that ethical CSR practices can create a belief that the organization upholds ethical standards and cares about the well-being of society, which, therefore, positively influences corporate reputation. Research Implications: The study has direct implications for academia and business, emphasizing CSR’s importance in enhancing corporate reputation, urging transparent implementation of CSR initiatives, and highlighting competitive advantages associated with responsible business practices. Originality/Value: The study provides novel insights into the relationship between CSR commitment and corporate reputation by employing a comprehensive corporate reputation proxy and a panel data model analysis of globally renowned companies across various industries. It offers new insights into CEO motivations for CSR adoption.

Comparing motivations and barriers to reduce meat and adopt protein alternatives amongst meat-eaters in Australia, China and the UK

Motivations are central in determining consumer food choices and provide insights regarding barriers to change. Given the global need to transition towards more sustainable protein consumption patterns, understanding cross-cultural motivations is important. The present research aimed to address this knowledge gap by reviewing motivations to reduce meat and to adopt meat substitutes, edible insects and cultured meat amongst meat-eating consumers in Australia, China and the UK (n = 1,777). An online survey captured the importance of key motivations via closed-ended statements, with barriers to change collected via open-ended questions for extremely unwilling consumers. Results found food safety and environmental benefits to be the most important motives for meat reduction and protein alternatives adoption. Chinese and UK consumers were more motivated by these factors compared to Australian consumers who had the greatest proportion of consumers unwilling to reduce based on the belief meat consumption is necessary for health reasons. Relative differences in motivational importance were also apparent by protein alternative type. In general, the greatest proportion of unwilling responses amongst Australians (n = 245) related to the use of meat substitutes, whilst for Chinese (n = 160) and UK consumers (n = 97) it related to edible insects. Six key themes were identified amongst extremely unwilling consumers, with the protein alternatives being perceived as; Unhealthy, Unnecessary, Unsustainable, Unsafe, Unnatural and Unappealing. The prominence of themes differed between countries and across protein categories, but the perception that alternatives were unnecessary was a communal theme. Overall, the findings provide interesting insights and recommendations to support country-specific protein transitions.

Early adopter insights on physical impact mill technology for harvest weed seed control in Canada

The evolution and spread of herbicide resistance among the weed community has increased interest in alternative weed management strategies such as harvest weed seed control. Western Canadian producers have begun adopting physical impact mills as an additional weed management strategy. A survey of early adopters of physical impact mill technology in Canada was conducted to better understand the motivations behind producers adopting, initial experiences, and research needs. Ten producers responded to the survey, accounting for 18 out of an estimated 30 impact mills in use in Canada, believed to be located primarily in the Canadian Prairies. These producers were mainly from larger farms (>4000 ha), equipped the majority of their combines (75% average) and used the mills in essentially all crops grown. The majority of respondents were located in Saskatchewan, with two mills being used in Alberta. Wild oat ( Avena fatua L.) (60%) and kochia ( Bassia scoparia (L.) A.J. Scott) (50%) were the weeds most frequently mentioned as specific motivators of impact mill adoption. Average increased fuel cost from the mill was estimated at CAD$3.46 ha−1, with average annual maintenance costs of about $1500 per impact mill. Producers relied on information from mill companies and other early-adopting farmers primarily, followed by extension talks and social media. Research needs were also identified by producers that could inform the future direction of harvest weed seed control research in Canada. Future research should focus on confirming efficacy, optimizing combine settings, and looking at integrated systems with precision agriculture technologies.

First-line managers' experience of guideline implementation during the COVID-19 pandemic.

To explore first-line managers' experience of guideline implementation in orthopaedic care during the COVID-19 pandemic. A descriptive, qualitative study. Semi-structured interviews with 30 first-line nursing and rehabilitation managers in orthopaedic healthcare at university, regional and local hospitals. The interviews were analysed by thematic analysis. First-line managers described the implementation of guidelines related to the pandemic as different from everyday knowledge translation, with a swifter uptake and time freed from routine meetings in order to support staff in adoption and adherence. The urgent need to address the crisis facilitated guideline implementation, even though there were specific pandemic-related barriers such as staffing and communication issues. An overarching theme, Hanging on to guidelines for dear life, is substantiated by three themes: Adapting to facilitate change, Anchoring safety through guidelines and Embracing COVID guidelines. A health crisis such as the COVID-19 pandemic can generate enabling elements for guideline implementation in healthcare, despite prevailing or new hindering components. The experience of guideline implementation during the COVID-19 pandemic can improve understanding of context aspects that can benefit organizations in everyday translation of evidence into practice. Recognizing what enabled guideline implementation in a health crisis can help first-line managers to identify local enabling context elements and processes. This can facilitate future guideline implementation. During the COVID-19 pandemic, the healthcare context and staff's motivation for guideline recognition and adoption changed. Resources and ways to bridge barriers in guideline implementation emerged, although specific challenges arose. Nursing managers can draw on experiences from the COVID-19 pandemic to support implementation of new evidence-based practices in the future. This study adheres to the EQUATOR guidelines by using Standards for Reporting Qualitative Research (SRQR). No Patient or Public Contribution.

Beyond conventional: Analysing the factors affecting the adoption of electric four-wheelers in an Indian metropolis

This study develops an integrated choice and latent variable (ICLV) model to analyse the impact of vehicle attributes, service attributes and supporting government schemes on the likelihood to choose an electric four-wheeler in Bengaluru, India. Further, the influence of socio-demographic variables, travel attributes and latent factors on electric four-wheeler adoption behaviour is also evaluated. The findings indicate purchase price, operating cost, and charging time have a significant negative influence on the intention to adopt electric four-wheelers, while driving range and charging facilities have a significant positive impact. Perceived risks studied in the context of safety and reliability are found to be the biggest barriers to the adoption of electric vehicles followed by lack of infrastructural readiness while environmental benefits are found to be the biggest motivators for electric four-wheeler adoption. These findings are expected to help decision-makers towards widespread adoption of electric four-wheelers in developing economies such as India.

Challenges in the Adoption of Mobile Money Services by Mobile Phone Users in Lusaka, Zambia.

Purpose: This study investigates mobile money adoption in Lusaka, Zambia, utilizing a mixed-methods approach.
 Methodology: The study employs a mixed-methods approach to explore mobile money adoption in Lusaka, Zambia.
 Findings: The study uncovers several key findings regarding mobile money adoption in Lusaka, Zambia. Convenience, ease of use, and perceived security emerge as primary motivators for adoption. Conversely, lack of understanding, perceived risk, and a preference for traditional banking methods are identified as major deterrents. Interestingly, cultural factors, such as religious beliefs, play a minimal role in adoption decisions. Demographic factors, including age, education level, and income, exhibit a complex interplay with adoption rates, with younger, more educated, and higher-income individuals generally more inclined to use mobile money.
 Unique Contribution to Theory, Practice, and Policy: The study's findings contribute to both theory and practice in the field of mobile money adoption. They highlight the predominance of practical considerations over cultural factors in technology adoption, suggesting the need for enhanced adoption models that go beyond traditional socio-economic determinants. Additionally, the study identifies technological discomfort as a significant deterrent to adoption, indicating a need for improved digital literacy and user-friendly interfaces. Furthermore, an awareness-confidence paradox is revealed, wherein increased awareness of cyber scams negatively impacts trust in mobile money security. This suggests the importance of balancing risk education with strong security reassurances. Fee perception also emerges as a hurdle, with over 60% of respondents perceiving fees as unfair, underscoring the importance of educating users on the value proposition of mobile money services. Overall, the study offers valuable insights for strategic product and service development, regulatory and policy formulation, and initiatives aimed at advancing financial inclusion and promoting economic growth in similar urban and semi-rural settings.

Challenges in the Adoption of Mobile Money Services by Mobile Phone Users in Lusaka, Zambia.

Purpose: This study investigates mobile money adoption in Lusaka, Zambia, utilizing a mixed-methods approach.
 Methodology: The study employs a mixed-methods approach to explore mobile money adoption in Lusaka, Zambia.
 Findings: The study uncovers several key findings regarding mobile money adoption in Lusaka, Zambia. Convenience, ease of use, and perceived security emerge as primary motivators for adoption. Conversely, lack of understanding, perceived risk, and a preference for traditional banking methods are identified as major deterrents. Interestingly, cultural factors, such as religious beliefs, play a minimal role in adoption decisions. Demographic factors, including age, education level, and income, exhibit a complex interplay with adoption rates, with younger, more educated, and higher-income individuals generally more inclined to use mobile money.
 Unique Contribution to Theory, Practice, and Policy: The study's findings contribute to both theory and practice in the field of mobile money adoption. They highlight the predominance of practical considerations over cultural factors in technology adoption, suggesting the need for enhanced adoption models that go beyond traditional socio-economic determinants. Additionally, the study identifies technological discomfort as a significant deterrent to adoption, indicating a need for improved digital literacy and user-friendly interfaces. Furthermore, an awareness-confidence paradox is revealed, wherein increased awareness of cyber scams negatively impacts trust in mobile money security. This suggests the importance of balancing risk education with strong security reassurances. Fee perception also emerges as a hurdle, with over 60% of respondents perceiving fees as unfair, underscoring the importance of educating users on the value proposition of mobile money services. Overall, the study offers valuable insights for strategic product and service development, regulatory and policy formulation, and initiatives aimed at advancing financial inclusion and promoting economic growth in similar urban and semi-rural settings.

Revisiting perceived gratification, consumer attitudes and purchase impulses in cross-border e-commerce live streaming: a direct and indirect effects model

PurposeCross-border e-commerce live streaming morphs into an epidemic shopping scenario, yet there is a paucity of research on impulse purchasing in this context. The purpose of this study is to empirically investigate the adoption motivation of cross-border e-commerce live streaming and its influence mechanism on intrinsic response and purchase impulse and to highlight the mediating role of browsing behavior.Design/methodology/approachBased on the use and gratification lens, a new conceptualization model is established to captivate the theoretical relationships between perceived stimuli, individual attitudes, browsing behavior and impulsive purchases. A questionnaire survey was used to collect cross-sectional data from 427 Malaysian consumers and the estimated framework was validated through AMOS-structural equation modeling technique.FindingsThe findings confirm that perceived interactivity, perceived information usefulness and perceived enjoyment significantly influenced positive attitudes toward live-streaming, which in turn induced impulsive purchases; however, perceived affective gratification did not stimulate positive attitudes. Consumers’ utilitarian browsing had a stronger effect on impulse purchases than hedonic browsing and utilitarian browsing behavior mediated the relationship between positive attitudes and impulse buying; however, hedonic browsing had neither a direct nor a mediating effect on impulsive purchases.Practical implicationsThis research enhances the literature on the impact of cross-border e-commerce live streaming, an emerging technology, on consumer behavior and offers managerial implications for e-commerce practitioners to gain insights into consumer impulse purchasing behavior.Originality/valueThe findings revamp conventional knowledge and provide new angles for understanding the formation mechanisms of impulse purchases, motivations for virtual media use and browsing behavior mediating effects in the context of live streaming.

Non-monetary motivations of the EU agri-environmental policy adoption. A causal forest approach

This paper investigates the non-monetary motivations of farmers' adoption of agri-environmental policies. Unlike the monetary (income) motivations, non-monetary drivers can not be directly observed but can be identified from observational data within appropriate quasi-experimental designs. A theoretical justification of farmers' choices is first formulated and a consequent natural experiment setting is derived. The latter admits heterogeneous, i.e. Individual, Treatment Effects (ITE) that, in turn, can be interpreted in terms of more targeted and tailored policy expenditure. A Causal Forest (CF) approach is adopted to estimate these ITEs for both the treated and not treated units. The approach is applied to two balanced panel samples of Italian Farm Accountancy Data Network (FADN) farms observed over the 2008–2018 period and concerns agri-environmental policies delivered through the Common Agricultural Policy (CAP). Results show how heterogeneous the farmers’ response and the associated non-monetary motivations can be, thus indicating room for a more efficient policy design.

Determinants of the customer participation in financial services delivery through technology

In the post-pandemic era, client preparedness, motivation for technological adoption, and appreciation for technology-enabled financial services all need substantial study and analysis. The study investigates the factors that impact customer participation in financial institutions’ fin-tech offerings. To investigate the factors that influence customers’ engagement in fin-tech services, a well-structured questionnaire was sent to 423 respondents through a suitable sample approach. SPSS-25 and SEM analysis were used to determine the determinants and important variables. The factor analysis found that six variables accounted for 72.04% of the variation. Following SEM regression analysis, it was shown that Trust (β =0.44, P =0.000), User Experience (β =0.31, P =0.000), and the regulatory framework (β =0.29, P =0.000) all had a substantial influence on customer engagement. The findings of the study will aid all strategic planners in developing strategies and policies to increase consumer engagement in the provision of financial services.

A Grounded Theory Approach to Technology Adoption in SMEs: An Analysis of Handicraft Companies in Morocco

Purpose – Technology is considered a tool of competency enhancement and a source of innovation and competitive advantage for small and medium-sized enterprises (SMEs). Although many studies examined the drivers and barriers of technology adoption in SMEs, little is known about handicraft companies (HCs) operating in emerging market settings. This paper aims to analyse and better understand HCs’ attitudes and behaviours towards technology implementation. Design/Methodology/Approach – We conducted an in-depth qualitative analysis to uncover the idiosyncratic experiences related to new technology adoption in HCs located in Morocco. We drew on the underlying principles of grounded theory approach because it allows for new realities and novel interpretations of complex phenomena to emerge directly from the field. Findings – We developed a grounded theory of technology adoption in HCs operating in emerging market settings. This resulted in the identification of a comprehensive process that managers rely on before deciding on a new technology, which is composed of three stages: (1) need recognition, (2) technology approval, and (3) adoption decision. We have also uncovered the intervening conditions that play a crucial role in technology-related decision-making at each stage. Practical Implications – Our study could help managers to gain an in-depth understanding of the intricacies associated with technology adoption in HCs and to be better equipped when attempting to implement new technologies in their own entrepreneurial firms. Originality/Value – This research goes beyond the mere identification of obstacles and motives of technology adoption by advancing a well-defined framework for usage in the understudied handicraft sector in emerging market settings.

Parental Understanding of Cultural Difference: A Study of Transracially Adopting Couples

White parents who adopt transracially raise their children within a context of racial disparity, a history of generational inequity, racial bias, and discrimination. The purpose of this research study was to learn more about the experiences of white parents of transracial children, who had adopted within the United States. The research questions focused on how the parents understood and dealt with parenting a child of another race. This mixed-methods study identified five key themes that these white parents experienced as significant in raising children of color. The themes include motivation for transracial adoption; parental racial identity development; coexisting issues of race, trauma, and mental health; recognition and the impact of parent’s white privilege; and seeking and not seeking exposure to diversity for the entire family.

Autonomous vehicles adoption motivations and tourist pro-environmental behavior: the mediating role of tourists’ green self-image

Purpose This study aims to examine the impact of autonomous vehicles adoption motivations (i.e. technological, ecological and intrinsic motivation) on tourists’ pro-environmental behavior and verify the mediating role of tourists’ green self-image between the relationship of eco-friendly attitudes and autonomous vehicles adoption motivations. Design/methodology/approach The data from 586 national and international tourists were analyzed using the partial least squares method. Findings The findings revealed that eco-friendly attitude is a significant predictor of tourists’ green self-image; tourists’ green self-image is a significant predictor of autonomous vehicles adoption motivations; and autonomous vehicles adoption motivations are significant predictors of tourists’ pro-environmental behavior. In addition, tourists’ green self-image mediated the relationship between eco-friendly attitudes and autonomous vehicles adoption motivations. Originality/value These outcomes provide valuable guidance for the future development of green destination tourism and allow interesting implications for the tourism industry and autonomous vehicles adoption.

The Status of Building Information Modeling Adoption in Slovakia

Building information modeling (BIM) is a key approach for the digitization of the sector. Therefore, states worldwide put BIM at the center of their construction digitalization strategies. However, strategies vary significantly, and so does BIM implementation and its adoption over time, thus making the comparison between countries considerably challenging. Therefore, the first part of this article provides a comprehensive review of available publications in the field of BIM adoption at the national and international level. BIM adoption in Slovakia is systematically analyzed based on an anonymous online BIM survey that focuses on various areas of BIM. The focus of the BIM survey was on the assessment of the readiness of experts who work with BIM methodology, their maturity, skillsets, and BIM adoption motivation, along with the means of communication and collaboration using Common Data Environment (CDE). Furthermore, we focused on the project management perspective, which covers the existence and compliance with BIM execution plan (BEP) evaluation. In the concluding part, requirements, barriers, and future developments are discussed in detail. The BIM survey provides an insight in the current state of the art of BIM in the industry that allows for a better understanding of its potential and a more informed development and implementation of BIM strategies. This study is an important contribution to BIM and digitalization benchmarking that provides valuable information to digitalization policy makers at the governmental and business levels.

Politics and Robots

We present empirical evidence at the firm-level regarding the influence of political advancement on robotic adoption. Our analysis indicates that the imperative of political elevation considerably augments the propensity of local enterprises to embrace robotic technologies. The robustness of our conclusions remains consistent across varied estimation specifications. Moreover, the implications are particularly accentuated for enterprises situated in regions characterized by heightened political pressures and diminished labor-induced constraints, as well as for firms poised to derive substantial advantages from robotic assimilation. In aggregate, our research elucidates the underlying motivations for robotic adoption within the context of local political intervention.

What drives the use of crowdfunding by micro-entrepreneurs in Morocco? – exploring fundraiser motives and characteristics

Purpose The purpose of this study is to identify motivations for the uptake of crowdfunding by micro-entrepreneurs in an emerging economy and the extent to which these vary by entrepreneur characteristics, sector and crowdfunding model. Design/methodology/approach The authors conduct qualitative analyses of data collected in interviews with 57 micro-entrepreneurs in Morocco, all of whom used crowdfunding in fundraising. Findings The authors identify six key motives for crowdfunding adoption by micro-entrepreneurs including financing needs, legitimacy seeking, sense of achievement, network-building, entrepreneurial and marketing competence enhancements. They also find evidence for moderation effects of fundraiser characteristics on likelihood of adoption, including gender, age, education, training experience and sectoral affiliation. Furthermore, the authors show that the relative importance of different motives varies by the type of crowdfunding model used. Originality/value The original aspects of the study include the examination of adoption motives in an emerging market context and the distinguishing between entrepreneurs’ adoption motives based on different gender, age, education, training experience, sectoral affiliation and crowdfunding model used. Moreover, the authors show that enhancement of competencies is a more dominant motive in the emerging market context than mentioned in earlier studies in developed contexts.