The article analyzes the data of sociological research conducted by the Department of Sociology of Family and Demography of the Faculty of Sociology of Moscow State University named after M.V. Lomonosov, whose employees adhere to the familistic paradigm. The data from these studies are used for social design and forecasting of family and demographic behavior of the bulk of the population, as well as to develop recommendations for improving family and demographic policy aimed at increasing the birth rate and overcoming the crisis of the family as a social institution. Analysis of these data showed that effective policies in the field of family and demography should be aimed not only at changing the attitude towards family life and the birth of children on the part of those people who are now in active reproductive age, but also at creating a positive attitude of adolescents and young people towards based on a strong legal marriage and a close connection between three generations of a family with three or more children. A social atmosphere that encourages the formation and maintenance of families of this type should be considered as a necessary condition for the prosperity of the country.
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