Activity Of Enterprise Research Articles

Technological approach in innovative activities of enterprises in formation of marketing products: socio-economic aspects

Methods. During the research, the following methods were used as: logical and historical method – when studying the evolution of outdoor advertising under the influence of the emergence of new technologies; analysis and synthesis – when identifying key types of digital technologies that have an impact on increasing the efficiency of the company's marketing activities; factor analysis – when establishing the influence of innovative technologies in the format of LED-neon and 3D printing on the effectiveness of advertising campaigns. Results. The evolution of the development of outdoor advertising is analyzed in view of the changes caused by the transition of the technical and technological system of society to a new, higher level. Modern trends in the development of the technical and technological factor have been identified, namely: the transition to the digital economy. The components of modern innovative technologies used in the field of outdoor advertising are singled out and their influence on the effectiveness of the company's marketing activities is demonstrated. Innovative technologies such as LED-neon and 3D printing are characterized, and their role in increasing the effectiveness of advertising campaigns through the creation of innovative technological marketing products in the form of digital billboards with LED screens and 3D projection is shown. The main socio-economic results of the use of digital tools in outdoor advertising are identified, which include: the possibility of creating complex and detailed advertising structures with high accuracy, which attracts the attention of potential customers; wider possibilities of using interactive elements and the possibility of personalizing advertising messages, which increases the level of customer engagement, as well as the level of trust and loyalty to the brand. This leads to an increase in the client base and an increase in the company's profits. Novelty. The article proves the effectiveness of digital technologies in ensuring the effectiveness of the company's marketing activities, in particular, the impact on the economic indicators of outdoor advertising. The relationship between the improvement of advertising through LED-neon and 3D printing and the growth of environmental awareness of consumers and social responsibility of business has been established. Practical value. It was determined that innovative technological developments are a critical element of successful interaction between contractors and customers in the field of implementation of outdoor advertising projects. They contribute to the growth of enterprises, increase the efficiency of their marketing activities and create stable socio-economic ties. Permanent implementation of innovative technologies and adaptation to turbulent market conditions will allow to achieve tactical and strategic goals, ensuring a high level of interaction and efficiency.

Using Adaptive Potential to Counteract Crisis Situations in the Context of Ensuring Financial Security and Business Sustainability of Enterprises

Abstract The main purpose of the article is to identify key factors of adaptive potential that can have a significant impact on counteracting crisis situations and increasing the level of financial security and business resilience of enterprises. The object of the study is determination of the factors of adaptive potential that directly affect the system of financial security and business sustainability of a enterprise. The scientific task is to model the hierarchical ordering of the key factors of adaptive potential according to the level of their significance in influencing crisis situations in the context of ensuring the financial security and business sustainability of enterprises. The research methodology involves the use of expert analysis methods with the additional use of the Delphi method, the method of hierarchical analysis, and graph theory. As a result of the study, a list of the most significant factors of adaptive potential for countering crisis situations was presented. As a result, the factors of adaptive potential are hierarchically ordered from the most significant to the least significant in ensuring the financial security of the enterprise. The innovativeness of the results obtained is revealed through the proposed approach to modeling the determination and order of factors of adaptive potential to counteract crisis situations. The study is limited by not taking into account the specifics of specific enterprises. Prospects for further research are aimed at taking into account the specific type of activity of enterprises for a specific country.

Етапи та заходи антикризового управління на підприємстві

The instability of the global economic environment leads to the formation of crisis phenomena, which negatively affect the activities of enterprises and necessitate the implementation of crisis management. The purpose of the work is to study and develop the stages of conducting crisis management at the enterprise based on the identification of the type of crisis and its phases, which will enable the selection of the correct methods of combating and prevention measures. The essence of crisis management lies in systemic management of crisis situations to prevent, adapt to, and overcome their negative consequences. It solves the tasks of ensuring the stability, success of operation, and competitiveness of the enterprise in conditions of market instability by forecasting and analyzing crisis situations, evaluating external and internal threats that may lead to a crisis situation at the enterprise. The subject of crisis management by the enterprise is the factors that cause the crisis, while the object is the enterprise itself and its operational activities. The subjects of crisis management by the enterprise are all interested parties in overcoming the crisis, primarily the leadership of the enterprise. The research conducted in the article allowed to identify a certain algorithm of the sequence of crisis management at the enterprise, which includes ten consecutive stages – from diagnosing the current state of the enterprise and identifying threats to preventive monitoring of possible threats. Moreover, the sequence of stages of crisis measures depends on the type of crisis that has arisen in the external or internal environment of the enterprise. The authors concluded that enterprise management should demonstrate flexibility and the ability to quickly react to changes and, if necessary, use all tools and means of crisis management, which will help it better resist crisis situations and maintain the stability of the enterprise. To overcome manifesta- tions of macroeconomic and microeconomic crises at the enterprise, it is necessary to implement crisis measures, the list of which the enterprise will choose based on the type of crisis, its phase, scale of coverage, as well as a number of other factors.

The Importance of Investments in Scientific Research in the Innovative Activity of Industrial Enterprises

In the article, the importance of investments in scientific research in the implementation of digital transformation and automation in industrial enterprises is studied on the example of developed countries, such as USA, theoretical and practical proposals are made for directing investments in scientific research in digitization and automation of industrial enterprises of Uzbekistan. The innovative activity of industrial enterprises should be such that it creates innovations in all processes: from research and development to production, from production to management, from sales to delivery to consumers, to study of the post-consumer situation, introduction of new digital and automated technologies, management system evaluation of activities, improvement of the functionality of products and technologies, reduction of costs and increase of efficiency, organization and production of marketing and advertising activities, with coverage of consumers, convenient delivery to customers, packaging, clarification of product description and rules of use of the product, as well as benefits or advantages obtained as a result processes should be covered. In addition, having a certain share of the main products in the total volume of production, it is possible to create business models with the aim of achieving a large amount of income from the main products due to the increase in the volume of sales with new technologies of production. The use of investment funds by industrial enterprises in the direction of scientific research in their innovative activities has a great effect.

CONCEPTUAL FRAMEWORK FOR FORMING AN ENTERPRISE ANTI-CRISIS MANAGEMENT SYSTEM

The main reason for the crisis in domestic enterprises is the low level of stimulation for further development. Other reasons that contribute to the crisis include loss of efficiency of production facilities and passivity of counterparties, lack of prospects for stabilizing the economic situation of enterprises. Also among the factors noted is the inconsistency of the mechanism for managing the business processes of the enterprise with the requirements of today, the uncertainty and unpredictability of the economic environment in Ukraine during the war and post-war period leads to destabilization of the business activity of enterprises. Impact of the war on the majority of economic entities in Ukraine is a difficult test for the development of the domestic economy. This situation showed the incompetence of business owners in case of failure to fulfill contractual obligations, as well as the provision of unpaid deferments to employees for insignificant periods, reduction or liquidity of general purchases, purchases, etc., destabilization of logistics stability, insignificance of a specific situation. In the conditions of an unstable external environment, it is practically impossible to strategically plan and forecast the company's development scenarios. We are observing a situation where the incomes of enterprises have significantly decreased and expenses have increased. Considering the high probability of occurrence of crisis phenomena in the activities of enterprises, especially in modern conditions, this indicates the necessity of forming a system of anti-crisis management of the enterprise, countering their development and neutralization.

LAND AND PROPERTY RESOURCES OF AGRICULTURAL ENTERPRISES IN THE SYSTEM OF THEIR RESOURCE POTENTIAL

The article is devoted to the justification of the organizational and economic principles of management and rational use of land and property resources and the determination of the principles of their effective combination based on the study of modern determinants of the development of the resource potential of agrarian enterprises. The meaning and role of property resources in the activity of agricultural enterprises are revealed, and their components and importance for ensuring the technical base and efficient production processes are defined. It is substantiated that the modernization of the technical park and the improvement of technological processes help to ensure the competitiveness of agricultural enterprises, reducing costs and increasing the quality of products. Land and property resources are defined as the basis of the resource potential of agrarian enterprises, and their proper management and continuous improvement are critical factors of enterprises' sustainable development in the modern conditions of the market environment. The need for a complex approach to managing land and property resources, which considers the specifics of the industry, regional features, and modern trends, has been proven. A comprehensive approach to effectively managing agricultural enterprises' land and property resources is considered. The importance of developing development strategies, implementing advanced technologies, and improving staff qualifications is substantiated. It is noted that strategies such as crop rotation, agroecological monitoring, energy efficiency, and digitalization can be used to optimize the use of resources. These measures contribute to increasing the efficiency of agricultural enterprises in modern conditions. It is established that the context of the land use management system should pay special attention to the basic principles crucial for its effectiveness. Scientific approach, objectivity, economic justification, availability of feedback, consideration of regional specifics, and differentiated application to different types of land stand out among the main principles.

ВПЛИВ ІННОВАЦІЙНОСТІ ЗОВНІШНЬОТОРГОВЕЛЬНОЇ ДІЯЛЬНОСТІ ПІДПРИЄМСТВ ТРАНСПОРТУ НА ФОРМУВАННЯ ЇХ КОНКУРЕНТНИХ ПЕРЕВАГ

The article identifies the specifics of the influence of innovativeness of foreign trade activities of transport enterprises on the formation of their competitive advantages. Specific features of the foreign trade activity of transport enterprises, which are areas of active implementation of innovative solutions, are analyzed. The use of technological innovations, innovative business models, innovations in supply chain management and customer service is proposed for transport enterprises. The main aspects and factors contributing to the effective implementation of innovative technologies in the field of international transportation are summarized. The following determinants of the development of foreign trade activities of transport enterprises are proposed: economic (global demand and supply, exchange rate fluctuations, investment climate), technological (innovation and technological progress, digitalization), political (regulatory policy, international agreements), social (level of personnel qualification, social guarantees ), Environmental (environmental standards and regulation, climate change). The key competitive advantages that transport enterprises can obtain thanks to innovations are identified, such as reducing operating costs, increasing operational efficiency, improving service quality, increasing environmental responsibility, flexibility and adaptability to market changes. The necessity of constant monitoring of the latest technological solutions and research of market trends to ensure the stable development of transport enterprises is substantiated. Prospects for further research are highlighted, in particular, the development of strategies for integrating transport systems with other sectors of the economy to create complex international logistics solutions.

Entrepreneurship Education Intention and Performance Indicators of SMEs amongst Managers in Port Harcourt, Rivers State, Nigeria

Across the globe, it has been established that the activities of small and medium enterprises are critical for the growth and development of a country, thus attracting investigations. The aim of this empirical study is to investigate issues relating to entrepreneurship education intention and performance indicators of small and medium enterprises amongst managers in Port Harcourt, Rivers State, Nigeria. Descriptive research design was used and primary data collected via questionnaire. With the aid of statistical package for social sciences version 25, mean, aggregate mean, correlation and spearman rank were used to analyze the data collected. From the empirical findings, the study concludes that entrepreneurship education intention relates positively and significantly to performance indicators as measured by dimensions of cognitive education and customer service – their respective proxies. It is, therefore, recommended that for SMEs to operate competitively and profitably, thereby contributing significantly to the economic recovery and growth of Nigeria, owners and managers of entrepreneurial ventures need to continuously acquire entrepreneurial education for themselves and their employees. Also, leaders or managers of SMEs in Nigeria need to engage more in transformational leadership styles. More specifically, the contents of personnel development programmes should be intentionally geared towards enhancing the cognitive dimensions of entrepreneurship education for managers of SMEs for them to operate efficiently in order to gain competitive advantage.

СИСТЕМНО-ПАРАМЕТРИЧНЕ ОЦІНЮВАННЯ ЕФЕКТИВНОСТІ ЕЛЕКТРОСПОЖИВАННЯ ЗАЛІЗОРУДНИМИ ПІДПРИЄМСТВАМИ

The components of electricity consumption by iron ore enterprises are generalized and studied. On the basis of systematicity, a mathematical model has been built that allows developing a methodology for assessing the efficiency of electricity consumption under a three-zone tariff grid. The mathematical modeling of electricity consumption by iron ore enterprises as a complex object makes it possible to numerically determine the impact of the value of electricity consumption on the cost of electricity consumption by an iron ore enterprise. This approach made it possible to obtain quantitative indicators of the efficiency of electricity consumption at specific iron ore enterprises. The methodology for assessing the efficiency of electricity consumption at iron ore enterprises was further developed. For the first time, a model for assessing the efficiency of electricity consumption under a three-zone tariff grid was formulated and built. The proposed methodology can be used as a basis for unifying the quantitative assessment of electricity consumption efficiency. The analysis of the results makes it possible to conduct a quantitative and qualitative assessment of the efficiency of electricity consumption processes on the basis of system-parametric modeling for iron ore enterprises. The developed methodology can be unified for implementation at iron ore enterprises of the national economy. It is advisable to include the developed model in the practice of relevant calculations of the economic activity of iron ore enterprises. It has been established that in the current conditions of functioning of iron ore enterprises it is advisable to study the consumption of electricity as a systemic complex object. The carried out analysis made it possible to build an objective function that takes into account the consumption of electricity by ore intake devices depending on the time of day

УПРАВЛІННЯ СТАЛИМ РОЗВИТКОМ ПІДПРИЄМСТВА В УМОВАХ МІНЛИВОГО СЕРЕДОВИЩА

The need to solve the global problems of humanity has already convincingly and indisputably proven the feasibility of introducing the concept of sustainable development into the practical sphere of economic activity and management of business entities. However, the complexity and scale of the components of the trilemma of sustainable development create several risks and threats to the organization's management system. These risks are exacerbated by the unpredictable effects of external and internal business environment factors. The article examines the peculiarities of managing the activities of enterprises based on sustainable development under the influence of factors of a changing business environment. The proposed author's vision of the content of sustainable development is based on the combination of commercial and non-commercial goals of the company's existence. The implementation of the principles of the global concept of sustainable development in the practical sphere of enterprise management showed the urgent need to consider the challenges and risks exacerbated by the high degree of volatility and variability of the external business environment. Under such conditions, modern approaches to management are updated, which are based on the principles of risk management and allow effective management and leveling of the consequences of transformational transformations associated with the sustainable development of the company. It was determined that the key risks for sustainable business are environmental, social and managerial risks. Considering the nature of their origin and the nature of the manifestation, the article examines the phasing of the risk management process recommended by the world's leading companies when the company achieves the goals of sustainable development. A set of management methods based on the principles of sustainable business development is recommended under the conditions of the need to level the risks of the organization's changing environment. Among the main ones, the following are proposed: a method of analyzing hierarchy processes; method of analytical and network processes; a method of assessing the priority of organizational sub-risks of sustainable management; compliance, assessment of codes of business conduct, assessment of sustainability risks of supply chains. It was determined that the achievement of the goals and objectives of sustainable development and modern approaches to risk management of the business environment should be based on a more transparent disclosure of information about activities. The international standard IFRS S1 "General Requirements For Disclosures Of Sustainability-Related Financial Information" is not just a strategic guideline, but a necessity for the disclosure of information and the creation of a transparent information and analytical management base. This practice is now becoming mandatory for large and medium-sized businesses in foreign management practice, underlining its importance in sustainable business management.

Listing on the stock exchange and firm innovation

This paper selects China's A-share listed companies from 2017 to 2022 as a research sample. It investigates the impact of listing on the innovation activities of enterprises and the mechanism of the role of stock exchange listing. It is found that stock exchange listing will have a significant inhibitory effect on corporate innovation; stock exchange listing affects corporate innovation by influencing the company's tax burden and the company's financing constraints.

How ESG performance affects maturity mismatches between investment and financing: Evidence from Chinese A-share listed companies

This study investigates the relationship between environment, society, and governance (ESG) performance and maturity mismatches between investment and financing based on unbalanced panel data from Chinese listed companies. The results suggest that ESG performance significantly reduces the potential for maturity mismatch between corporate investment and financing and that the ESG activities of Chinese enterprises are consistent with the principles of responsible investment. Specifically, society and governance performance significantly reduces maturity mismatch, while environmental performance exerts an insignificant effect. Enterprises with high ESG performance prefer long-term debt financing structures, and they also have increased trade credit and endogenous financing. In addition, investment efficiency and innovative investment are beneficial for ESG performance to promote the long-term transformation of debt maturity structures. Finally, ESG performance is more effective in reducing maturity mismatch caused by environmental policy and COVID-19.

SOME ASPECTS OF STIMULATING THE INNOVATION ACTIVITY OF SERVICE SECTOR ENTERPRISES

The article examines the main concepts of innovation and innovative activity for modern enterprises. In order to work effectively on the market, enterprises must constantly monitor innovations, adapt to the ever-changing realities of the market in a timely manner. In the course of the study, the criteria for assessing the ability of enterprises to develop were analyzed, the rating of the best countries according to the world creativity index and the rating of Ukraine in the Global Innovation Index were presented. It was found that the introduction of innovations has a positive effect on the development of enterprises and the improvement of their economic indicators in the modern economy. Modern enterprises strive to obtain the status of innovative, ready to implement changes, and their survival depends, in particular, on their openness to the introduction of innovations. This is explained by the fact that the avoidance of innovation will lead to the deterioration of competitiveness. In the course of the study, it was found that Ukraine has better results in innovative activities than innovative contributions. It also produces more innovative products compared to the level of innovative investments. In relation to GDP, the level of development of Ukraine exceeds expectations. It was also determined that Ukraine's indicators are above the average level for the income group below the average in terms of knowledge and technology, creative results, business complexity, human capital and research, infrastructure. To achieve the best results, companies in the service sector should pay special attention to the process of stimulating the innovative activity of personnel. To increase innovative activity, enterprise management should attract personnel with flexible thinking, who find it difficult to realize their intellectual resources within traditional bureaucratized enterprises. The article provides examples of strategies that can be used by enterprise managers to stimulate and develop the innovative activities of personnel. The results of the study indicate a close relationship between the economic indicators of the enterprise and the stimulation of personnel to innovative activities.

Oraganizational and economic principles of the formation of production activities of agricultural enterprises in the field of pig breeding

Oraganizational and economic principles of the formation of production activities of agricultural enterprises in the field of pig breeding

Theoretical aspects of innovative technologies in pig production

In the context of the globalization of the economy, the development of pig breeding enterprises is possible based on the highly efcient production of livestock products. A constraining factor for development is the lack of innovative technologies in most enterprises and the insignifcant impact of the introduction of innovative activities on improving production efciency. There is an important need to implement innovative transformations that would improve the economic performance of pig breeding enterprises, saturate the market with domestically produced products, and satisfy the social demand for cheap pork. The innovative model of pig production development ensures the competitiveness of enterprises in the industry, increases the level of food security of the state, and helps to solve problems related to environmental pollution and uncontrolled use of various additives in pork production. These issues necessitate substantiation of approaches to innovative development of enterprises in the pig industry and improvement of their efciency. The experience of domestic enterprises and foreign pork producers shows that in times of economic instability, it is important to be prepared for changes in the meat market. Such readiness is ensured by the planning and implementation of innovative approaches to the pig industry at enterprises. The innovative activity of enterprises in modern conditions should be aimed at social and economic satisfaction of the population's needs and environmental safety. The article focuses on theoretical and methodological aspects of the innovative development of the pig industry. The issues of modern technologies, innovations, and innovative activity are highlighted, and the defnition of "innovative development of enterprise" is analyzed. The article analyses the direction of development of competitive pig farms, taking into account the level of technological development of production and changes in the market share of enterprises. A special approach to the formation of the development of pig enterprises based on the transition to an innovative model of ensuring their competitiveness and modernisation of production according to the criteria that meet the capital replenishment, satisfaction of market demand for pork, and a slight negative environmental impact on the environment is noted. Key words: innovations, innovative activity, innovative development of pig breeding enterprises, economic indicators, innovative approaches, pork market, food security, environmental pollution, environmental safety.

ENVIRONMENTAL AND SOCIAL ASPECTS OF A CITY-FORMING ENTERPRISE ACTIVITY IN ARCTIC INDIVIDUAL CITY (EVIDENCE OF KOSTOMUKSHA)

An extended use of natural and geostrategic potential of the Arctic determines the relevance of studying the development of mono-cities as key elements of settling framework of a macroregion. GO Kostomuksha has been a positive exception for a long time due to a favorable socio-economic situation and successful leveling of environmental risks. The article examines social and environmental aspects of the activity of the city-forming enterprise GO Kostomuksha. The purpose of the work is to identify the key social and environmental aspects of the activity of a city-forming enterprise that determines the sustainable development of a single-industry town. The research methodology includes the concept of sustainable development, dialectical and formal-logical approaches, a combination of methods of statistical and sociological analysis. The originality of the study lies in the choice of an object - the city of Kostomuksha, which recently received “Arctic” status, which has not been sufficiently studied in this status from a socio-economic point of view. The study is based on official statistics, reporting data of holdings and enterprises, as well as the results of a survey of the population of Kostomuksha. The study reveals that, despite a high burden of existing production on the environment, ecological problems occupy the last place (only 3,7% of respondents noted the environmental situation as a problem) on the list of crucial issues for the city. At the same time, almost half of respondents share the responsibility for the environment condition as personal. The perceived connection of the personal future with the city is higher among the employees of the enterprise than among other residents (78,6% vs. 60%). The conclusion is made about the expediency of a wider media and social networks coverage of such areas of the enterprise's activity as “preservation of the environment”, “social security and charity”, “household welfare of the population”, as well as a more intensified interaction in these areas with local authorities. The results are applicable in the framework of regulating the development of local communities in single-industry towns in the Arctic and maximizing social effects as a part of ESG agenda by large holdings and enterprises.

An Innovative Approach to the Organization of the Company's Activities Based on the Use of Digital Technologies for Brand Promotion

The relevance of the research is determined by the need to adapt the activities of enterprises to the rapidly developing digital environment, which requires regular revision of the promotion strategy and adaptation to the new changing conditions shaping the business landscape. The purpose of the study is to develop an innovative approach to the organization of the company's activities based on the use of digital technologies for brand promotion in the face of changes, as well as to determine the directions of their practical implementation.The objectives of the research are to determine the theoretical and methodological foundations for the formation and implementation of a brand promotion strategy in the company's activities; substantiate the role of digital technologies in the brand promotion strategy of a modern enterprise; develop an innovative approach to the organization of the company's activities based on the use of digital brand promotion technologies.Methodology. The paper uses the method of theoretical analysis, the method of classification, synthesis, deduction and induction. The following practical research methods are used: observation method, analysis of collected data, description, economic analysis, comparison method, systematic approach. The applied empirical research methods include: choosing a platform for posting content, ways and channels of influencing the consumer audience of an Internet resource. The results. The elements of an innovative approach to the organization of an enterprise's activities based on the use of digital brand promotion technologies are revealed: the procedure for analyzing content and determining its compliance with the target audience; segments of the target audience for interaction in the process of brand promotion; main and additional promotion channels; options for creating a communication strategy; metrics used to assess the effectiveness of a brand promotion strategy. The stages of digital content creation are highlighted and the author's recommendations for their improvement are proposed.Conclusions. An innovative approach to brand promotion using digital promotion technologies is presented, the uniqueness of which consists in the use of updated basic elements and digital tools at each stage of the strategy, allowing to increase the adaptability of the enterprise to changing environmental conditions.

Corporate accountability for climate change and natural environment in Nigeria: Trends, limitations and future directions

One of the contemporary problems in the business and human rights debate is the obligations of business enterprises to reduce and redress the adverse effects of their operations on the environment. In Nigeria, despite the existence of various regulations and monitoring institutions, environmental pollution caused by the activities of business enterprises persists. The impact of climate change and environmental damage on sustainable development in Nigeria can no longer be ignored as our common future is becoming critically dependent on making the condition of the environment and human lives our top priorities. There is need for a stringent legal framework on business and human rights in Nigeria, accelerated implementation of the National Action plan on business and human right, a committed implementation of existing regulations on environmental protection, strict enforcement of laws and proper awareness that will ensure responsible business practices by business enterprises in all key sectors in Nigeria. This study examines the concept of corporate accountability in Nigeria. It identifies the inadequacies of existing national laws on corporate accountability for environmental protection, and proffer solutions to these gaps.

Роль природоохранного паспорта в оценке уровня экологизации хозяйственной деятельности

The article presents the theoretical foundations, methodological peculiarities and practical experience of organizing ecological certification in Russia. It examines the key documents regulating its implementation and draws on legislative and normative-legal documents, scientific publications, and information and statistical data from various official regional sources. Despite being voluntary in the Russian legal framework, ecological certification is mandatory for certain organizations. For instance, the Rules for the Organization of Tourism and Recreation in the Central Ecological Zone of the Baikal Natural Territory prescribe that accommodation facilities within it must provide environmental passports to relevant authorities. A provisional structure of such a document is provided. It is revealed that it can be utilized to assess the level of greening of economic activities of tourist enterprises, including those located in territories with special regimes of nature management. Moving forward, efforts to enhance the implementation of environmental passportization should focus on strengthening regulatory mechanisms, enhancing institutional capacity, and fostering multi-stakeholder collaboration. Through concerted action, Russia can advance its environmental agenda and contribute to global efforts to achieve sustainability and biodiversity conservation.

MODERN METHODS OF DIGITALIZATIONOF ENTERPRISE ACTIVITIES

The pace and scale of digitalization of modern global information society opens up new business opportunities. At the same time, they pose new challenges for business owners and managers. Increasing digitalization has enabled various new forms of enterprise operation, but it has also forced companies to reflect on their current strategy early on. Given this fact, the aim of the study is to present the impact of digitalization on enterprise activities by stimulating the use of online sales through electronic distribution channels, social networks and mobile applications. To confirm this impact, the authors propose a comparative system for assessing the parameters of digitalization impact on the activities of an enterprise. On the basis of the developed «tree of goals», the dynamics of digitalization of services is projected and prospects for the development of this field of activity are outlined. To test the proposed methodology, a railway passenger transportation company (OJSC Russian Railways) was chosen as the object of study. Research methods used in the study include: 1) statistical; 2) SWOT analysis; 3) systematization, comparative and structural-dynamic analysis; 4) expert survey. As a result of identifying the impact of individual elements of digitalization on the level of activity, a number of recommendations are proposed for the development of digitalization of services for the sale of electronic tickets and their accounting for railway passenger transportation enterprises. Given the relevance of the topic under study, the structure is understood as a solid basis for further discussion and future research. Growth strategies for companies are identified and described, as well as the assets and capabilities required for successful digital transformation. A research program is proposed to stimulate the activities of enterprises in the field of digitalization.