ABSTRACT In recent years, the political approach to gender balance in academia has shifted from “fixing the women” to “fixing the system”. Based on an action research (AR) project aimed at enabling more women to qualify for senior positions in the academic field and conducted at one of Norway’s largest university colleges, this study explores the expectations of the participants during the initial phase of the project regarding what measures and strategies the project should offer. Using method triangulation, I have garnered insights into the priorities of these women, the polarizations that arose, and the consequences of these polarizations—all regarding the differences between the participants in strategic preferences and ways of doing gender. More specifically, this research unpacks conflicting norms of these women concerning factors such as community, support and care versus self-protection, individual competition, and professional goal-orientedness. This study mainly draws on the discourse analysis resources and theoretical contributions of Judith Butler and Michel Foucault.